Tune Talk
Tune Talk is a Malaysian prepaid MVNO operating on CelcomDigi's 5G/4G network, serving individual consumers, families, and tourists with uncapped 5G plans, bundled lifestyle perks, and a proprietary app plus airport kiosk distribution.
- Company typePrivate
- Founded2009
- HeadquartersKuala Lumpur, Malaysia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Tune Talk does
Tune Talk Sdn. Bhd. is a Malaysian prepaid mobile virtual network operator (MVNO) headquartered in Kuala Lumpur, operating as a cloud-native mobile network operator on CelcomDigi's 5G/4G infrastructure. The company offers uncapped 5G speeds up to 900Mbps with no FUP, unlimited voice calls, and hotspot sharing, packaged across individual plans (Epik+ 28/35/50 at RM28-RM50/month), family plans (Epik+ Family at RM128/month with 1200GB shared across 5 lines, Epik+ Family Safe at RM80/month with network-level parental controls), and tourist SIMs (DUM DUM Data SIM, Malaysia Traveller SIM) available at 24-hour airport kiosks across KLIA, KLIA2, KKIA, and Penang Airport. E-Roaming extends service to 13 countries, and the company supports both physical SIM and eSIM activation across iOS, Android, and Huawei platforms.
Revenue is generated through five streams: recurring prepaid subscriptions, usage-based data add-ons, in-app entertainment subscriptions (Games & Drama at RM9.99-RM19.99/month), transaction-fee value-added services (TTNow+ international airtime transfers, utility bills, Google Direct Carrier Billing), and marketplace commission from the Presto-powered Tune Talk Shop e-commerce platform. The proprietary Tune Talk App (1M+ downloads) functions as the primary acquisition and engagement surface, augmented by the Tune Talk Legend partner/reseller network across multiple Malaysian states, multi-platform social presence (Facebook, Instagram, TikTok, YouTube, Weibo, Xiaohongshu), and bundled perks including RHB Personal Accident Insurance (up to RM500,000), foodpanda pandapro, and ShopeeVIP subscriptions.
The company monetises subscriber loyalty through the Tune Talk Points program (Silver/Gold tiers) and #JomEnjoy lifestyle deals platform, and claims ASEAN-first cloud-native MNO status along with 2025 Gold Telco of the Year and Best Prepaid Plan recognitions. Founded as a private limited company in Malaysia, Tune Talk has no disclosed parent company, no public funding rounds, and no institutional investor information in the available data, operating as an independent prepaid challenger in a market served by larger MNOs.
Tune Talk firmographics
Firmographics- Name
- Tune Talk
- Legal name
- Tune Talk Sdn. Bhd.
- Website
- https://tunetalk.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tune Talk is a Malaysian prepaid MVNO operating on CelcomDigi's 5G/4G network, serving individual consumers, families, and tourists with uncapped 5G plans, bundled lifestyle perks, and a proprietary app plus airport kiosk distribution.
- Ownership category
- akta.pro rank
Tune Talk industry classification
Industry- Product category
- Mobile Telecommunications Services
- NAICS
- Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Mobile Virtual Network Enablers & Full MVNO Operators (HDAIAAAC)
Keywords
Where Tune Talk is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices5 records
Markets served
Tune Talk business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Prepaid Mobile Plans: Recurring monthly prepaid plans (Epik+, Epik Family, Epik Family Safe) with data, calls, and bundled perks. Auto-renewal available via credit card or eWallet linkage.
- Data Add-ons and Boosters: Additional data quota purchases (5G boosters, validity extensions) at RM3-RM30 price points for plan extensions.
- Entertainment Subscriptions: Drama and gaming entertainment subscriptions via the app, with RM9.99/month for eligible Epik+ subscribers and RM19.99 for others.
- Value Added Services (VAS): International airtime transfers, utility bill payments, voucher purchases, and Google Play carrier billing through TTNow+ platform.
- Tune Talk Shop: E-commerce marketplace in app powered by Presto, where users redeem Tune Talk Points for gadgets and lifestyle products with cash top-up option.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Epik+ 28 - 50GB 5G data for individuals |
| Subscription | Monthly | Epik+ 35 - 200GB 5G data |
| Subscription | Monthly | Epik+ 50 - 500GB 5G data with perks |
| Subscription | Monthly | Epik+ Family - 1200GB shared for 5 lines |
| Subscription | Monthly | Epik+ Family Safe - 700GB with parental control |
| Usage-based | Pay-as-you-go | DUM DUM Data SIM - Tourist data-only plans |
| Usage-based | Pay-as-you-go | Malaysia Traveller SIM - Tourist plans with calls |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Tune Talk product offering
Product offeringCore offering
Tune Talk is a Malaysian prepaid mobile virtual network operator (MVNO) that sells prepaid mobile plans under the Epik+ brand, family plans, tourist SIMs, and value-added digital services through its mobile app and partner retail network. It operates as a cloud-native MVNO running on CelcomDigi's 5G/4G network infrastructure, bundling lifestyle perks such as insurance, food delivery subscriptions, and entertainment with mobile connectivity.
Product overview
Tune Talk is a Malaysian prepaid mobile network operator operating on the CelcomDigi network, recognized as ASEAN's first Cloud-Native Mobile Network Operator. The company offers a comprehensive portfolio of prepaid mobile plans centered around the Epik+ brand, including individual plans (Epik+ 28, 35, 50), family plans (Epik+ Family with 1200GB shareable data, Epik+ Family Safe with parental controls), and tourist SIMs (DUM DUM Data SIM, Malaysia Traveller SIM). Beyond core telecom services, Tune Talk provides an ecosystem of value-added services including the Tune Talk App for account management, TTNow+ for international airtime/bill payments, Tune Talk Shop e-commerce platform powered by Presto, Games & Drama entertainment, Tune Talk Points loyalty rewards, and bundled subscriptions (foodpanda, ShopeeVIP, PA Insurance). The company also offers E-Roaming across 13 countries, eSIM support, Pocket WiFi for travelers, and the Tune Talk Legend partner program.
Differentiator
Problem solved
Functional benefit
Products and services
- Epik+ Plans Tune Talk's flagship prepaid mobile plan family offering ultra-fast 5G connectivity with uncapped speeds up to 900Mbps, unlimited calls to all Malaysian networks, and hotspot sharing. Available in tiers (Epik+ 28, Epik+ 35, Epik+ 50) with 50GB to 500GB data allocations.
- Epik+ Family Malaysia's first prepaid family mobile plan with 1200GB shareable data across 5 lines (1 Master + 4 Supplementary), unlimited calls, E-Roaming in 13 countries, and RM500,000 PA Insurance at RM128/month.
- Epik+ Family Safe Family mobile plan with integrated one-tap parental control featuring 700GB shareable data, 3 levels of internet protection, network-level security blocking harmful content, E-Roaming for 13 countries, and up to RM200,000 PA Insurance. Includes 1 Parent Line and up to 4 Child Lines.
- DUM DUM Data SIM Data-only SIM cards for tourists visiting Malaysia, available in Lite (20GB, RM20) and Pro (40GB, RM30) variants. Valid for 15 days with 5G connectivity, hotspot sharing, and OTP support. Exclusively for non-Malaysians.
- Malaysia Traveller SIM
Quantifiable outcome
- RM70/month valueback with Epik+ 35 plan (includes insurance and perks worth RM10+)
- +3 more outcomes
Companies that use Tune Talk
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Tune Talk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Tune Talk partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, secondary and minor.
- CelcomDigicoreNetwork infrastructure partnership where Tune Talk operates as a Mobile Virtual Network Operator (MVNO) on CelcomDigi's 5G and 4G network infrastructure. This enables Tune Talk to offer ultra-fast 5G connectivity up to 900Mbps without building physical network infrastructure.
- RHB InsurancecoreInsurance provider for the FREE PA Insurance benefit included with Epik+ plans. Provides Personal Accident coverage up to RM500,000, medical expenses, hospital allowance, bereavement allowance, and personal liability coverage for eligible subscribers.
- foodpandacoreExclusive food delivery partnership offering unlimited free delivery and exclusive deals for Epik+ 50 subscribers. Provides pandapro subscription worth RM6.90/month bundled into the plan. Non-subscribers can also redeem using Tune Talk Points or credits.
- ShopeecoreShopeeVIP partnership offering 2-month free trial for Epik+ 50, Family, and Family Safe subscribers. Includes daily free shipping, RM400 savings on Wednesdays, and early access to sales.
- PrestosecondaryE-commerce platform powering Tune Talk Shop within the app. Enables users to browse products, redeem Tune Talk Points for discounts, and combine points with cash/card payments for gadget and lifestyle product purchases.
- Nova (Astrology)minorAstrology app partnership providing daily horoscope and zodiac updates included with Epik+ plans. Worth RM30/month for subscribers.
- Tune Talk Legend Prestige PartnerscoreNetwork of authorized retail partners across Malaysia who sell Tune Talk products and services. Partners include stores in Selangor, KL, Johor, Kedah, Melaka, Perak, Sarawak, and Terengganu. Partners receive starter kits (RM100 fee) and can advance through ranks (Newbie, Tai Kor, Tauke, Big Boss) with revenue inheritance.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tune Talk competitors and assessment
Company assessmentBroad incumbents
- CelcomDigi: Malaysia's largest mobile network operator and Tune Talk's wholesale network partner. Operates its own retail prepaid and postpaid brands (Celcom, Digi) that directly overlap with Tune Talk's customer base, while simultaneously providing the underlying network infrastructure.
- Maxis: One of Malaysia's largest integrated telcos with broad prepaid, postpaid, fibre, and content offerings. Competes across all Tune Talk segments including family plans and tourist SIMs, with significantly larger scale and brand investment.
Direct peers
- U Mobile: Malaysian mobile operator with strong prepaid and unlimited-data positioning targeting similar value-conscious consumers. Direct overlap with Tune Talk's Epik+ plan positioning and tourist SIM offerings.
- by.U (Telkomsel): Indonesia's first fully digital telco brand by Telkomsel, offering 100% app-driven prepaid with bundled content and lifestyle perks. Closest Southeast Asian comparable to Tune Talk's cloud-native, app-first prepaid model.
- Gomo (Singtel): Singtel's digital-first MVNO offering app-driven, no-contract prepaid plans in Singapore. Highly comparable in product philosophy (digital-only, transparent pricing, lifestyle perks) and a direct peer for cross-market benchmarking.
- MyRepublic Mobile: Regional digital MVNO with operations across Singapore, Indonesia, Australia, and New Zealand. Similar digital-first, prepaid-focused proposition targeting price-sensitive consumers with content bundles.
- Circles.Life: Singapore-headquartered digital-first MVNO with operations across APAC. Closely comparable in operating model — cloud-native, app-led, lifestyle-bundled plans — making it the most relevant international reference point for Tune Talk's playbook.
- Yes (YTL Communications): Malaysian mobile operator (5G-focused) competing for the same prepaid and family segments in Malaysia. Both target value-conscious consumers with unlimited data plans, making it the closest direct competitor to Tune Talk's Epik+ lineup.
- Unifi Mobile: Telekom Malaysia's mobile brand, offering prepaid and postpaid plans plus bundled fibre and content. Competes for the same family and individual prepaid segments that Tune Talk targets.
Emerging players
- Airalo: Global eSIM marketplace for travel data plans. Overlaps directly with Tune Talk's DUM DUM and Malaysia Traveller SIM tourist offerings and represents a competitive threat/alternative for inbound tourist data spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tune Talk social profiles
Digital presenceTune Talk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tune Talk leadership team
Management profileNumber of profiles
Tune Talk funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tune Talk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tune Talk
What does Tune Talk do?
Tune Talk is a Malaysian prepaid mobile virtual network operator (MVNO) that sells prepaid mobile plans under the Epik+ brand, family plans, tourist SIMs, and value-added digital services through its mobile app and partner retail network. It operates as a cloud-native MVNO running on CelcomDigi's 5G/4G network infrastructure, bundling lifestyle perks such as insurance, food delivery subscriptions, and entertainment with mobile connectivity.
Is Tune Talk a public or private company?
Tune Talk is a private company. It is classified as unknown and is currently operating.
When was Tune Talk founded?
Tune Talk was founded in 2009. It employs 101 to 250 people.
Where is Tune Talk based?
Tune Talk is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Tune Talk make money?
Five revenue lines are on record. Prepaid Mobile Plans are the primary driver. The others are data Add-ons and Boosters, entertainment Subscriptions, value Added Services (VAS) and tune Talk Shop.
Who are Tune Talk's main competitors?
Broad incumbents on record are CelcomDigi and Maxis. Direct peers are U Mobile, by.U (Telkomsel), Gomo (Singtel), MyRepublic Mobile, Circles.Life, Yes (YTL Communications) and Unifi Mobile. Airalo is listed as an emerging player.
Does Tune Talk have an API?
No public API is recorded for Tune Talk.
What industry is Tune Talk in?
Tune Talk's product category is Mobile Telecommunications Services. Its primary akta.pro industry code is HDAIAAAC, Mobile Virtual Network Enablers & Full MVNO Operators. Its NAICS code is 51712 and its SIC code is 4812.