Raised Right Pets
Raised Right Pets is a family-owned, human-grade pet food company that makes gently cooked, limited-ingredient whole food recipes for dogs and cats, selling primarily through DTC subscriptions and independent pet retail across the US and Canada.
- Company typePrivate
- Founded2016
- HeadquartersRye, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Raised Right Pets does
Raised Right Pets is a privately held, family-owned pet food company headquartered in Rye, New York, that produces human-grade, gently cooked whole food recipes for dogs and cats. Founded in 2016, the company formulates limited-ingredient recipes (typically 10 or fewer ingredients) that are high in protein and low in carbohydrates (most under 2%), cooked in a USDA-inspected human-grade facility at pathogen kill-step temperatures. The portfolio spans core gently cooked frozen dog and cat food, puppy recipes, Paté recipes for both species, single-ingredient treats, Veterinary Support Recipes for pets with specific health conditions (pancreatic and kidney support), and most recently shelf-stable Air-Dried Dog Food Recipes. A proprietary Hold Release Program lab-tests every batch for E. coli, listeria, and salmonella before shipment, with results published publicly alongside an ingredient traceability map and full AAFCO nutrient profiles.
The business operates a hybrid go-to-market model. The primary channel is a direct-to-consumer subscription e-commerce site (raisedrightpets.com) that ships to all 48 contiguous US states plus Alaska and Hawaii, supported by a customized feeding calculator. Secondary channels include independent pet specialty retailers domestically and two regional distribution partners — Freedom Pet Supplies (Eastern Canada) and Avafina Pet Products (Western Canada). Recipes are co-developed with veterinarian Dr. Karen Becker and pet food formulation expert Steve Brown, with the Veterinary Support line developed with Dr. Barbara Royal. Pricing is premium: roughly $61 for a 4-bag mix-and-match box, $106 for an 8-bag box, $192+ for a 16-bag box, and $208+ for a 16-bag Veterinary Support box; air-dried pouches retail around $30 per 16 oz bag.
Customer segments are health-conscious pet owners, pet households with animals requiring therapeutic diets, puppy owners, and cat owners. The company is family-owned (no disclosed institutional capital), employs 11–50 people, and has accumulated multiple industry awards including the 2019 Innovation Award for Nutrition from the Innovative Veterinary Care Journal, a spot on Truth About Pet Food's 2023 Trusted Pet Foods list, and the 2024 Fresh Dog Food of the Year award from Pet Business Magazine.
Raised Right Pets firmographics
Firmographics- Name
- Raised Right Pets
- Legal name
- Raised Right Pets LP
- Website
- https://raisedrightpets.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Raised Right Pets is a family-owned, human-grade pet food company that makes gently cooked, limited-ingredient whole food recipes for dogs and cats, selling primarily through DTC subscriptions and independent pet retail across the US and Canada.
- Ownership category
- akta.pro rank
Raised Right Pets industry classification
Industry- Product category
- Premium Pet Food
- NAICS
- Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Fresh & Refrigerated Pet Food (CRADAFAC)
- akta.pro secondary industries
- Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD), Companion Animal Therapeutic Diets (Prescription Diets) (HLAMAHAA), Functional & Veterinary Diet Pet Food (CRADAFAF)
Keywords
Where Raised Right Pets is headquartered
LocationHeadquarters
- HQ city
- Rye
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Raised Right Pets business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Pet Food Sales: Primary revenue stream from selling gently cooked and air-dried human-grade pet food directly to consumers through the website. Products available as subscription (recurring) or one-time purchases with home delivery.
- Retail/Distribution Sales: Wholesale distribution through independent pet retailers and specialty stores across the US and Canada.
- Treats and Supplements: Single ingredient meat treats and potentially other pet care products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 4-Bag Mix & Match Box |
| Subscription | Monthly | 8-Bag Sample Box |
| Subscription | Monthly | 16-Bag Full Box |
| Unit Pricing | Pay-as-you-go | Air-Dried Dog Food 1-Bag Box |
| Subscription | Monthly | Air-Dried Dog Food 3-Bag Box |
| Subscription | Monthly | Air-Dried Dog Food 6-Bag Box |
| Subscription | Monthly | Veterinary Support Recipes 16-Bag Box |
| Subscription | Monthly | Veterinary Support Recipes 8-Bag Box |
| Unit Pricing | Pay-as-you-go | Veterinary Support Recipes 4-Bag Box |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Raised Right Pets product offering
Product offeringCore offering
Raised Right Pets manufactures and sells gently cooked, human-grade, frozen fresh pet food for dogs and cats using limited whole-food ingredients (typically 10 or fewer per recipe) that are high in protein and low in carbohydrates and meet AAFCO requirements. The portfolio includes Original recipes for adult dogs (Beef, Chicken, Turkey, Pork), Puppy recipes, Cat recipes, Paté recipes, air-dried shelf-stable dog food recipes, Veterinary Support Recipes for pets with specific health conditions (Pancreatic Support, Kidney Support), and Single Ingredient Treats, sold through subscription and one-time online orders and via independent pet retailers in the US and Canada.
Product overview
Raised Right Pets is a family-owned human-grade pet food company offering gently cooked, frozen fresh pet food and air-dried shelf-stable dog food. The product portfolio includes core product lines: Human Grade Dog Food (Original recipes in Beef, Chicken, Turkey, Pork for adult dogs), Human Grade Cat Food (for adult cats), Puppy Food Recipes (for puppies), Air Dried Dog Food Recipes (shelf-stable, launched October 2025), Paté Recipes (smooth-textured recipes for both dogs and cats), and Veterinary Support Recipes (specialty recipes for pancreatic and kidney support). The company also offers Single Ingredient Treats and flexible Mix & Match box options (16-bag, 8-bag, 4-bag). All products feature limited ingredients (10 or fewer), are high in protein and low in carbs, and meet AAFCO requirements for complete and balanced nutrition using whole foods without synthetic supplements. A Custom Meal Plan service uses a proprietary algorithm with veterinarian Dr. Karen Becker to calculate personalized feeding recommendations.
Differentiator
Problem solved
Functional benefit
Products and services
- Human Grade Dog Food (Gently Cooked) Gently cooked, frozen human-grade dog food for adult dogs, formulated with single-source animal protein and 10 or fewer whole-food ingredients per recipe. Available in Beef, Chicken, Turkey, and Pork varieties, meeting AAFCO requirements for complete and balanced nutrition with high protein and less than 2% carbohydrates.
- Human Grade Cat Food (Gently Cooked) Gently cooked, frozen human-grade cat food for adult cats, formulated for feline dietary requirements. Available in Original Chicken and Turkey varieties, plus new recipes incorporating zucchini, apples, kale, and supplements.
- Puppy Food Recipes Gently cooked human-grade puppy food recipes formulated for growth-stage nutrition, including recipes appropriate for large-breed adult dogs (70 lb or more). Available in Beef, Chicken, and Turkey varieties.
- Air Dried Dog Food Recipes Shelf-stable human-grade dog food made by combining gentle cooking with air drying. Available in Turkey, Beef, and Pork varieties in 16 oz bags, requires no preservatives or synthetic supplements and meets AAFCO complete and balanced requirements.
- Paté Recipes for Dogs Smooth-textured paté-style dog food recipes with Pumpkin, available in Turkey & Pumpkin, Beef & Pumpkin, Pork & Pumpkin, and Chicken & Pumpkin varieties for adult dogs.
- Paté Recipes for Cats Smooth-textured paté-style cat food recipes available in Turkey & Pumpkin and Chicken & Pumpkin varieties for adult cats.
- Veterinary Support Recipes Specialized therapeutic recipes for dogs with specific health conditions, including Pancreatic Support (Beef, Pork) recipes with low fat and 3.29% carbohydrates, and Kidney Support (Beef, Turkey) recipes formulated for kidney health. Available in 16-bag, 8-bag, or 4-bag boxes via subscription or one-time purchase.
- Single Ingredient Treats Single ingredient dog treats made from a single protein source. Available in Beef and Lamb varieties.
Quantifiable outcome
- Most recipes contain less than 2% carbohydrates
- +2 more outcomes
Companies that use Raised Right Pets
Customer profileSegments4 records
Ideal customer profiles4 records
Raised Right Pets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Raised Right Pets partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Dr. Karen BeckercoreWorld-renowned veterinarian who works alongside Raised Right to formulate whole food recipes. Dr. Becker contributes to recipe development ensuring nutritional completeness and balance for pets at all life stages. Co-developer of all recipes including Veterinary Support line.
- Steve BrowncorePet food formulation expert who co-develops recipes with Dr. Karen Becker. Contributed to developing the limited ingredient, whole food recipe approach with high protein and low carbohydrates.
- Dr. Barbara RoyalmajorVeterinary partner involved in development of Veterinary Support Recipes line for pets with specific health conditions.
- rePurpose GlobalminorEnvironmental partnership for plastic neutrality. For every package sold, Raised Right removes equivalent amount of plastic from ecosystem. Also provides carbon offset for home delivery shipments through reforestation and forest preservation.
- Freedom Pet SuppliesmajorCanadian distribution partner handling Eastern Canada distribution for Raised Right products.
- Avafina Pet ProductsmajorCanadian distribution partner handling Western Canada distribution for Raised Right products.
- Check Your Pet FoodmajorThird-party testing organization. Raised Right was first company to voluntarily submit a recipe for testing by Check Your Pet Food. Results showed guaranteed analysis matches label and nutritional analysis meets AAFCO standards. Results made publicly available.
- Truth About Pet Food / Susan ThixtonminorSusan Thixton publishes annual List of Trusted Pet Foods. Raised Right named to 2023 list based on quality verification of ingredients, manufacturing, origin, and lab testing. Susan has advisory positions on AAFCO Pet Food Committee and Ingredient Definitions Committee.
Scale indicators2 records
Recent moves9 records
Expansion highlights6 records
Raised Right Pets competitors and assessment
Company assessmentDirect peers
- The Farmer's Dog: The Farmer's Dog is the leading venture-backed DTC fresh, human-grade dog food company. It is the most direct competitor to Raised Right, operating a similar subscription-based gently cooked model with veterinary formulation, though at materially larger scale and with significantly more capital raised.
- Ollie: Ollie is a DTC fresh human-grade pet food company offering gently cooked, veterinarian-formulated recipes for dogs. Directly comparable to Raised Right on product format, target customer (health-conscious pet owners), subscription model, and ingredient-quality positioning.
- Smalls: Smalls is a DTC fresh cat food company offering human-grade, gently cooked recipes delivered via subscription. Comparable to Raised Right's cat food line on format, ingredient philosophy, and subscription mechanics, though Smalls is cat-only and more venture-backed.
- Nom Nom (Mars Petcare): Nom Nom is a DTC fresh pet food company (acquired by Mars Petcare) that pioneered the gently cooked human-grade subscription category. Comparable to Raised Right on product format and target segment; now backed by a large incumbent's distribution muscle.
- JustFoodForDogs: JustFoodForDogs sells gently cooked, fresh, whole-food dog food through DTC, retail kitchens, and veterinary channels. Closely comparable to Raised Right on product philosophy (whole food, veterinary-formulated, human-grade) and on multi-channel retail strategy.
- Open Farm: Open Farm is a premium pet food brand with strong transparency, traceability, and ethically sourced positioning across kibble, wet, and raw formats. Comparable to Raised Right on ingredient transparency, ethical sourcing, and premium health-conscious positioning.
- Stella & Chewy's: Stella & Chewy's specializes in raw and freeze-dried pet food with a strong DTC and specialty retail presence. Comparable to Raised Right's air-dried product line on premium raw-adjacent positioning and limited-ingredient formulation.
Broad incumbents
- Hill's Pet Nutrition: Hill's (Colgate-Palmolive) is a mass-market incumbent in science-led pet nutrition, dominant in veterinary prescription and therapeutic diets. Relevant to Raised Right because the Veterinary Support Recipes line competes for the same veterinary-channel therapeutic use cases.
- Royal Canin: Royal Canin (Mars) is a global incumbent in breed- and condition-specific pet nutrition with deep veterinary clinic relationships. Comparable to Raised Right's Veterinary Support line as an established competitor in therapeutic/condition-specific diets.
- Champion Petfoods (Orijen / Acana): Champion Petfoods (owned by Mars) makes Orijen and Acana, premium biologically-appropriate dry and freeze-dried pet foods with high protein/low carb positioning. Comparable to Raised Right on premium positioning and high-protein formulation ethos.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Raised Right Pets social profiles
Digital presenceRaised Right Pets compliance and trust
Trust signalCompliance4 records
Raised Right Pets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raised Right Pets leadership team
Management profileNumber of profiles
Profiles1 record
Raised Right Pets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raised Right Pets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raised Right Pets
What does Raised Right Pets do?
Raised Right Pets manufactures and sells gently cooked, human-grade, frozen fresh pet food for dogs and cats using limited whole-food ingredients (typically 10 or fewer per recipe) that are high in protein and low in carbohydrates and meet AAFCO requirements. The portfolio includes Original recipes for adult dogs (Beef, Chicken, Turkey, Pork), Puppy recipes, Cat recipes, Paté recipes, air-dried shelf-stable dog food recipes, Veterinary Support Recipes for pets with specific health conditions (Pancreatic Support, Kidney Support), and Single Ingredient Treats, sold through subscription and one-time online orders and via independent pet retailers in the US and Canada.
Is Raised Right Pets a public or private company?
Raised Right Pets is a private company. It is classified as family owned and is currently operating.
When was Raised Right Pets founded?
Raised Right Pets was founded in 2016. It employs 11 to 50 people.
Where is Raised Right Pets based?
Raised Right Pets is headquartered in Rye, United States, in the North America region.
How does Raised Right Pets make money?
Three revenue lines are on record. Direct-to-Consumer Pet Food Sales are the primary driver. The others are retail/Distribution Sales and treats and Supplements.
Who are Raised Right Pets's main competitors?
Direct peers on record are The Farmer's Dog, Ollie, Smalls, Nom Nom (Mars Petcare), JustFoodForDogs, Open Farm and Stella & Chewy's. Broad incumbents are Hill's Pet Nutrition, Royal Canin and Champion Petfoods (Orijen / Acana).
Does Raised Right Pets have an API?
No public API is recorded for Raised Right Pets.
What industry is Raised Right Pets in?
Raised Right Pets's product category is Premium Pet Food. Its primary akta.pro industry code is CRADAFAC, Fresh & Refrigerated Pet Food, with a secondary code of CRADAFAD, Frozen & Raw Pet Food (incl. freeze-dried). Its NAICS code is 311111 and its SIC code is 2000.