Industrial Cleaning Equipment

What Industrial Cleaning Equipment does

Industrial Cleaning Equipment (ICE), legally Industrial Cleaning Equipment (Southampton) Limited, is the UK's largest independent provider of industrial cleaning equipment, founded in 1965 by the Marston family and headquartered in Totton, Southampton. The company supplies, hires, and services commercial cleaning machines across more than 26,000 customer sites in the UK and Ireland, supporting over 100,000 machines. Its core product portfolio spans scrubber dryers, sweepers, vacuum cleaners, steam cleaners, pressure washers, escalator cleaners, rotaries, and carpet cleaners, complemented by the proprietary chemical-free AquaSmart aqueous ozone range and the DARE to Innovate sustainability line. ICE has exclusive UK distribution rights to the Co-Botics Next Gen autonomous robotics range, which includes 16+ models (Mira, Shadow, Shadow Pro, Phoenix, Phoenix Vac, Phoenix Max, Titan, Omnie, Marvel, Nitro, Nova, Nexus, Orion, Phantom, Phantas Vac, Mini Bot) equipped with AI navigation, 3D LiDAR, SLAM, and computer vision.

ICE operates a multi-revenue-stream model: equipment sales, flexible short-term hire (1 day to 51 weeks), long-term rental via ICE Rental (52+ weeks up to 7 years, fully inclusive of maintenance and compliance), four tiers of SMART service packages (Standard, Enhanced, Premium, Premium+), operator training, and the SMART Connect telemetry plus SMARTCall remote diagnostics platform. Go-to-market is direct enterprise field sales targeting large national accounts, supported by a 50+ strong directly employed engineer network and regional service hubs in Peterborough and Runcorn. Customer segments are organized vertically across commercial cleaning, healthcare, transport (airports and railways), and warehouse and logistics, with named enterprise customers including Tesco, M&S, OCS, Mitie, Premier Support Services, JPC by Samsic, Kingdom, Leadec, Otium, and Heathrow Airport. The company is privately owned by the Marston family, with Darren Marston as Executive Chairman and Mark Bresnihan as CEO since 2008.

Name

Industrial Cleaning Equipment

Legal name

Industrial Cleaning Equipment (Southampton) Limited

Website

https://ice-clean.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

ICE is the UK's largest independent provider of industrial cleaning equipment, supplying, hiring, and servicing commercial cleaning machines and the proprietary Co-Botics Next Gen autonomous robotics range across enterprise customers in retail, healthcare, transport, and warehousing throughout the UK and Ireland.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Equipment

NAICS

Janitorial Services (56172), Home and Garden Equipment Repair and Maintenance (811411)

SIC

Sanitary Services (4950)

akta.pro primary industry

Floor Cleaning Equipment (Scrubbers, Sweepers, Burnishers) (IMAHALAA)

akta.pro secondary industries

Street & Outdoor Cleaning Equipment (Street Sweepers, Litter Vacuums) (IMAHALAG), Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots) (HSAPAQAK), Cleanroom & Controlled Environment Cleaning (BPABABAH)

Keywords

• Industrial cleaning equipment
• Autonomous floor scrubbers
• Robotic cleaning machines
• Commercial cleaning services
• Cleaning equipment rental

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Hire (Short-Term and Long-Term Rental): ICE offers flexible short-term hire (1-51 weeks) and long-term rental (52+ weeks, up to 7 years) with no capital expenditure required. Long-term rental is a fully inclusive service model covering maintenance and compliance. Short-term hire is available from one day to a year for specific needs or events.
2. Service, Maintenance & Repairs: Nationwide maintenance and repair services provided by a team of 50+ engineers. ICE offers four tiered SMART service packages: SMART Standard (lightest touch), SMART Enhanced (includes PA testing and major parts), SMART Premium (most popular; includes batteries and all parts), and SMART Premium+ (fully inclusive including consumables, damage, and 24hr loan machine). Planned preventative maintenance (PPM) programmes and breakdown support.
3. Operator Training: Training services delivered by dedicated professional staff for operatives using cleaning equipment. Training covers correct and productive use of equipment to protect assets and ensure safety. Additional in-person top-up training available on-site at a charge. Training aids include multilingual checklists and online video tutorials.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

ICE supplies, hires, and services industrial and commercial cleaning machines across the UK and Ireland, including scrubber dryers, sweepers, vacuums, steam cleaners, pressure washers, escalator cleaners, carpet cleaners, rotaries, and chemical-free AquaSmart systems. The company also distributes and supports the proprietary Co-Botics Next Gen range of autonomous robotic cleaning machines, backed by in-house IoT telemetry (SMART Connect) and remote video diagnostics (SMARTCall/SMARTCall Assist) platforms, a nationwide 50+ engineer service network, four tiered SMART service/maintenance packages, and certified operator training programs.

Product overview

Industrial Cleaning Equipment (ICE) is the UK's largest independent provider of industrial cleaning equipment, offering a broad portfolio of commercial and industrial cleaning machines alongside comprehensive service, maintenance, hire, and training solutions. The core offering spans multiple equipment categories: scrubber dryers (pedestrian and ride-on), sweepers (walk-behind, ride-on, and outdoor), vacuum cleaners, carpet cleaners, pressure washers, steam cleaners, escalator cleaners, rotaries, and chemical-free cleaning (AquaSmart). ICE also provides an owned autonomous robotics line branded Co-Botics Next Gen, which includes individual models such as Mira, Nova, Nexus, Orion, Shadow, Shadow Pro, Titan, Omnie, Marvel, Nitro, Phantom, Phoenix, Phoenix Vac, Phoenix Max, and Phantas Vac. Supporting services include SMART Connect (telemetry and asset management), SMARTCall/SMARTCall Assist (remote video diagnostics with AI, carbon calculator, and live translation), four tiers of SMART service/maintenance packages, operator training, and flexible short- and long-term equipment hire (ICE Rental). Equipment is available to buy or hire. ICE serves sectors including retail (including the 600-store Tesco Express autonomous rollout), healthcare, warehousing, manufacturing, distribution, education, and transport (airports and railways).

Differentiator

Problem solved

Functional benefit

Brands

• Co-Botics Next Gen: ICE's advanced range of autonomous indoor and outdoor cleaning solutions, featuring robotic floor cleaning machines including Mira, Shadow Pro, Phoenix, Nova, Nexus, Orion, and others.
• Activ8
• DARE to Innovate
• SMART Connect
• SMARTCall

Products and services

• Co-Botics Next Gen (Autonomous Robotic Cleaning Range) ICE's owned line of autonomous indoor and outdoor cleaning robots, exclusive to ICE in the UK, operating with little to no human intervention using AI navigation, 3D LiDAR, SLAM, and real-time obstacle avoidance to clean retail, healthcare, transport, warehouse and commercial environments.
• Scrubber Dryers Pedestrian and ride-on scrubber dryers for commercial and industrial floor washing and drying, available to buy or hire.
• Sweepers Industrial sweepers for removing dust and debris from warehouses and outdoor spaces, available to buy or hire.
• Vacuum Cleaners Industrial vacuum cleaners with battery, cordless, wet/dry and upright formats for commercial spaces, available to buy or hire.
• AquaSmart Chemical-Free Cleaning Patented aqueous ozone units (Mini, Nano 2.0, Max) that produce chemical-free cleaning solution on demand for hospitality, retail, healthcare, and education environments.
• Steam Cleaners Industrial steam cleaners for chemical-free grease removal and sanitisation in factories, kitchens, and warehouses.
• Escalator Cleaners Deep cleaning machines for escalators and travelators, available to buy or hire.
• Carpet Cleaners Industrial carpet cleaners for commercial spaces, available to buy or hire.
• Pressure Washers Industrial pressure washers (electric, hot bowser, and trailer-mounted) for demanding environments, available to buy or hire.
• Rotary Floor Cleaning Machines Rotary floor machines for scrubbing, polishing and buffing hard floors in commercial environments, available to buy or hire.
• Activ8 High-Productivity Range High-productivity floor cleaning machines with patented 360° swivel design that halve cleaning time vs. standard equipment; lithium-powered, cordless, minimal training required.
• Dryft S-Motion Scrubber Dryer World's first S-Motion scrubber dryer with patented 180° swivel joint, mop-like fluid motion, instant high-performance suction, cordless and lightweight, designed for busy retail, healthcare and hospitality settings.
• ICE C120 Ride-On Scrubber Dryer Ride-on scrubber dryer with integrated pre-sweeping and scrubbing system; available in battery-powered (zero emissions) or Bi-Fuel (petrol/LPG) formats for large warehouse and logistics environments.
• ICE Combimac 130 Combination Sweeper-Scrubber Battery-powered combination sweeper-scrubber delivering up to six hours of autonomy in a single pass with zero fuel consumption and zero emissions.
• SMART Connect Telemetry & Asset Management IoT telemetry and asset management platform that monitors cleaning equipment utilisation, productivity and battery level in real time, integrated with the ICE App for breakdown logging, parts ordering, SMARTCall diagnostics, and training video access via QR code.
• SMARTCall / SMARTCall Assist Remote Video Diagnostics Remote video diagnostics service that connects on-site operatives with ICE technicians for fault diagnosis and troubleshooting, augmented with AI support, a carbon-footprint calculator, and live language translation.
• Service & Maintenance (SMART Service Packages) Nationwide servicing, maintenance and repair delivered by over 50 directly-employed engineers across four tiered SMART service packages (Standard, Enhanced, Premium, Premium+), with planned preventative maintenance, parts, batteries, consumables, breakdown support and 24-hour loan machines.
• Equipment Hire (Short & Long-Term Rental) Flexible rental subscription for the full ICE equipment range, available as short-term hire (one day to 51 weeks) or long-term all-inclusive rental (52+ weeks up to seven years) covering maintenance and compliance without capital expenditure.
• Operator Training Certified operator training delivered by ICE staff covering all product categories, including multilingual checklists, online video tutorials, and chargeable onsite top-up training for productive and safe equipment use.
• ICE Mobile App Mobile app providing equipment training videos, user guides, SMARTCall video diagnostics for breakdown support, equipment tracking, and service management, available on Android and iOS.

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• TescoflagshipStrategic or Co-development Partner · 15 June 2026Tesco, Britain's largest supermarket chain, partnered with ICE for the rollout of autonomous cleaning robots across 600 Tesco Express convenience stores nationwide — one of the largest deployments of autonomous cleaning technology in the UK convenience grocery sector. ICE provides the autonomous machines, comprehensive staff training, and dedicated ongoing service support across all 600 locations. This is the first rollout of this scale in the UK convenience sector.
• Otium Services & Facilities LtdcoreStrategic or Co-development Partner · 6 January 2026ICE and Otium celebrated 10 years of strategic partnership in January 2026. The partnership covers cleaning equipment supply and service across Otium's operations.
• LeadecminorStrategic or Co-development Partner · 1 December 2025Leadec and ICE entered a new partnership to bring cutting-edge innovation to cleaning operations. Leadec is a facilities management and technical services provider.
• MitieflagshipStrategic or Co-development Partner · 5 August 2025Mitie named ICE its preferred strategic partner for robotic cleaning machines. Mitie's Head of Innovation and Product Development noted ICE's proactive approach and dedication to developing advanced, user-friendly technology has made them an invaluable partner. ICE also installed a Shadow robot at Mitie HQ. Heather Downes, Head of Innovation and Product Development at Mitie, described the long-standing relationship as instrumental in revolutionising cleaning operations.
• Premier Support Services GroupcoreStrategic or Co-development Partner · 10 July 2025Premier Support Services Group renewed its partnership with ICE for a further five years. ICE provides brand new equipment and dedicated support across Premier's entire estate. Danni Parker, Director of Change & Business Development at Premier, noted ICE shares their commitment to high standards and innovation.
• OCScoreStrategic or Co-development PartnerICE has been a longstanding supplier to OCS, and a five-year contract extension was signed as a testament to the strength and value of the partnership. OCS is a major facilities management company. Sean Fisher, CEO of Cleaning at OCS, noted the long and productive working relationship and looked forward to sharing ICE's expertise in innovation.
• M&ScoreStrategic or Co-development PartnerICE has collaborated with M&S for nearly a decade on innovation and ESG initiatives. Mark Meadows, Head of Store Operations Support at M&S, expressed thrill at launching forward-thinking solutions and appreciation for working with such an innovative supplier.
• JPC by SamsiccoreStrategic or Co-development PartnerJPC by Samsic, a specialist cleaning company delivering real impact across London (corporate environments, heritage buildings, skyscrapers, and mixed-use estates), renewed its partnership with ICE to access innovative, sustainable equipment to meet evolving city demands.
• KingdomminorStrategic or Co-development PartnerKingdom aligned with ICE as a key strategic supplier as part of its business restructure. Lucy Lloyd, COO at Kingdom, noted ICE as a well-known mature market leader in both service and innovation, fitting perfectly with Kingdom's vision for the future.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/icecleanequipment

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industrial Cleaning Equipment