Cityvarasto

What Cityvarasto does

Cityvarasto Oyj is Finland's only nationwide self-storage chain, founded in 1999 and headquartered in Vantaa. The company rents indoor self-storage units ranging from 1 m² to 50 m², including fully enclosed units (pienvarastot), steel mesh storage (teräsverkkovarastot), 1 m³ cube storage (kuutiovarastot), outdoor Citykontti containers (7 m² and 14 m²), and garage-style tallivarastot. The core technology is a proprietary phone-based keyless access control system, awarded FEDESSA Innovation of the Year in 2011, combined with 1,061 surveillance cameras monitoring facilities 24/7. Customers can rent and access units online through the cityvarasto.fi portal at any time, with no starting fees or security deposits, paying on a monthly subscription basis.

Beyond core storage, Cityvarasto operates a diversified relocation ecosystem: PakuOvelle.com (a wholly-owned van rental subsidiary operating 500+ vehicles, generating 40,000+ rentals per year, and making Cityvarasto Finland's largest Ford dealer by fleet), Opiskelijamuutot and Ja-Ki Muutto (moving services subsidiaries serving the Helsinki capital region), packing material sales and moving box rentals, post office lockers at three locations (25 EUR/month), and Business Center office hotels in three locations. Group revenue is approximately EUR 27 million, with the customer base split across private individuals (moves, renovations, seasonal storage), small and medium businesses (flexible office and inventory storage), and corporate clients served through Ja-Ki Muutto.

Cityvarasto has pursued an aggressive growth-by-acquisition strategy since 2013, consolidating regional Finnish self-storage brands (Turun Minivarasto, Homebox Seinäjoki, Agenttivarastot, Varastokopit, Eurovarastot, Oulun Monivarastot) and adjacent service providers (PakuOvelle.com full acquisition 2024, Opiskelijamuutot 2022, Ja-Ki Muutto January 2026). Norwegian Ferncliff TIH AS invested a total of EUR 12.3 million across 2020–2021 to take a 25% stake, and the company completed its IPO on Nasdaq First North Growth Market Finland under ticker CITYVA in October 2025, providing public market capital for continued expansion into new geographies and service lines.

Name

Cityvarasto

Legal name

Cityvarasto Oyj

Website

https://cityvarasto.fi

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Cityvarasto Oyj is Finland's only nationwide self-storage chain, operating 74 locations renting indoor and outdoor storage units (1–50 m²) to private individuals and small businesses, complemented by van rental (PakuOvelle.com), moving services, packing supplies, and office rentals, listed on Nasdaq First North Finland.

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130), Private Mail Centers (561431), Other Warehousing and Storage (49319)

SIC

Public Warehousing & Storage (4220), Services-Auto Rental & Leasing (No Drivers) (7510), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industries

Local Storage-to-Home / Home-to-Storage Moves (HSAKAAAL), Student & Seasonal Self-Storage (HSAKAGAE), Vehicle & RV/Boat Self-Storage (HSAKAGAC)

Keywords

• Self-storage rentals
• Storage unit rentals
• Moving services
• Van rental
• Packing supplies

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices30 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Storage unit rentals: Monthly rental of self-storage units ranging from 1m² to 50m², with various types including small storage units, cube storage, steel mesh storage, sea containers, and garage storage. Revenue is recurring from monthly subscriptions.
2. PakuOvelle.com van rentals: Over 500 rental vans available for self-service rental 24/7. Part of Cityvarasto Group.
3. Moving services: Moving services through Opiskelijamuutot and Ja-Ki Muutto subsidiaries serving private and business customers in the Helsinki region.
4. Packing supplies sales: Sale of packing materials including boxes, bubble wrap, tape, and locks through physical stores and online.
5. Post office box rentals: Rental of locked, numbered postal boxes at select locations for private and business customers. Price 25€/month.
6. Business center and office space rentals: Office space rentals at select locations for businesses, marketed as full-service office hotels.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Cityvarasto rents indoor and outdoor self-storage units ranging from 1–50 m² across 74 locations in Finland, with 24/7 keyless access via a proprietary phone-based entry system and round-the-clock camera surveillance. The offering is bundled with adjacent relocation services including van rental (PakuOvelle.com, 500+ vehicles), professional and student moving (Opiskelijamuutot, Ja-Ki Muutto), packing supplies, moving box rental, Business Center office hotels, and post office lockers.

Product overview

Cityvarasto is a Finnish self-storage (pienvarasto) company founded in 1999, operating a national network of over 70 storage locations across Finland. Its core product is a range of secure, monitored indoor and outdoor storage units — including enclosed pienvarastot (1–50 m²), teräsverkkovarastot (steel mesh), kuutiovarastot (1 m³ cubes), Citykontti containers (7–14 m² outdoor), and tallivarastot (garage-style). Beyond storage, Cityvarasto functions as a one-stop relocation platform: it bundles moving services through sub-brands Opiskelijamuutot (student-focused moves), Ja-Ki Muutto (Helsinki-area professional moves), and van rental via PakuOvelle.com (500+ vehicle fleet, 24/7 self-service), alongside packing materials and moving box rentals. The group also offers Business Center office hotels in three locations and rentable post office lockers at select sites. The Oma Tili portal provides customer self-service for contract and billing management. The company went public on Nasdaq First North Growth Market Finland in October 2025 (ticker: CITYVA) and continues to expand through acquisitions and new location openings.

Differentiator

Problem solved

Functional benefit

Brands

• Citykontti: Container storage units available at select locations for outdoor storage with direct vehicle access
• Business Center

Products and services

• Self-Storage Units (Pienvarastot) Indoor self-storage units ranging from 1–50 m², offered in several formats (fully enclosed, steel mesh, 1 m³ cube, garage-style with roll-up doors). Units are heated where applicable, secured with Cityvarasto's phone-based keyless access system, and monitored 24/7. Targeted at private individuals, students, and small businesses needing storage during moves, renovations, seasonal storage, or general space-saving.
• Citykontti Outdoor Container Storage Outdoor container storage available in 7 m² and 14 m² sizes at select Cityvarasto locations (e.g. Helsinki Herttoniemi, Pitäjänmäki, Kerava, Lahti, Turku Pitkämäki, Oulu Rusko, Seinäjoki Päivölä, Pori Impola, Vantaa Kaivoksela, Kuopio Haapaniemi). Containers are not heated and allow direct vehicle access to the door. Targeted at customers needing larger or vehicle-accessible storage at lower price points.
• Business Center Office Hotels Full-service office hotel spaces available in Espoo Niittykumpu, Kerava Ahjo, and Vantaa Kaivoksela. Marketed to businesses and entrepreneurs seeking flexible, networked office environments with bright, comfortable workspaces.
• Post Office Lockers (Postilokerot) Locked, numbered mailboxes available at Cityvarasto Vantaa Kaivoksela, Turku Pitkämäki, and Tampere Viinikankulma locations. Pricing: 25 €/month (incl. VAT 25.5%), with a 3-month rental guarantee, 30 € key deposit, and 15 € for additional keys. Targeted at private individuals and businesses needing a permanent postal address.
• PakuOvelle.com Van Rental Self-service 24/7 van and truck rental service operated by Cityvarasto subsidiary PakuOvelle.com Oy. Fleet of over 500 vehicles, with one van rented approximately every 6 minutes on average. Targeted at private individuals and businesses needing short-term transportation for moves or deliveries.
• Opiskelijamuutot Student Moving Services Moving services for consumers and businesses in the Helsinki metropolitan area, operated by Cityvarasto Group subsidiary Suomen Opiskelijamuutot Oy. Originally founded to employ students who have since grown into professional moving industry workers. Targeted at private customers and small businesses needing affordable, professional moving help in the Helsinki region.
• Ja-Ki Muutto Moving Services Professional moving services for private and corporate customers in the Helsinki region. Acquired by Cityvarasto in January 2026; offers flexible options from DIY-with-driver to full-service packing and moving. Approximately 20 employees, performed 1,500 removals in 2025, with preliminary estimated revenue of EUR 1.0 million for 2025. Targeted at private customers and corporate clients requiring larger-fleet moves.
• Moving Box Rental (Muuttolaatikot) Rental and loan of moving boxes available to customers in Helsinki, Espoo, Vantaa, Kauniainen, Kerava, Kirkkonummi, Tuusula, Sipoo, and Järvenpää. Targeted at private customers undertaking moves who need short-term access to sturdy moving boxes.
• Packing Materials (Pakkaustarvikkeet) Sale of packing supplies including boxes, bubble wrap, tape, locks, and cleaning products. Available for purchase at Cityvarasto physical locations or online. Targeted at storage and moving customers needing protective materials.

Quantifiable outcome

• Average access time to storage facility: 15 minutes for 60% of Finnish population
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Ja-Ki MuuttocoreStrategic or Co-development Partner · 2 January 2026Moving services company founded in 2009, operating in the Helsinki region with quality moving services for private and business customers. Cityvarasto acquired the moving services business in January 2026 through a newly established company. The acquired business employs approximately 20 people, performed 1,500 removals in 2025, with preliminary estimated revenue of EUR 1.0 million.
• PakuOvelle.comcoreStrategic or Co-development Partner · 1 January 2017Finland's most popular van rental company with over 500 vans. Cityvarasto became one of the owners in 2017 and acquired full ownership. Makes Cityvarasto also Finland's largest Ford dealer. Vans are rented on a self-service basis 24/7, with one van rented every 6 minutes on average.
• OpiskelijamuutotcoreStrategic or Co-development Partner · 1 January 2013Moving services company serving private and business customers in the Helsinki capital region. Founded in 2013 with mission to employ students and young people. Cityvarasto acquired Opiskelijamuutot through a business transaction in March 2022, bringing approximately 40 employees into the group.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shurgard Self Storage Europe: Shurgard is the largest publicly listed self-storage operator in Europe (~300+ facilities across seven countries). Directly comparable to Cityvarasto's core self-storage model, with a similar recurring subscription revenue approach and multi-format unit mix, but operating at vastly greater scale and geographic scope.
• MyPlace SelfStorage: MyPlace is one of the largest self-storage operators in Austria and Germany with dozens of full-service locations. Directly comparable to Cityvarasto's recurring subscription model and broad unit-size offering, serving similar consumer and SMB customers in a Continental European market.
• Safestore Holdings: Safestore operates ~190 self-storage facilities across the UK, Paris, and the Netherlands. Comparable to Cityvarasto as a publicly listed, multi-format self-storage REIT-style operator with a focus on urban, fully automated sites and a strong direct online booking channel.
• Big Yellow Group: Big Yellow is the UK's leading branded self-storage operator with ~110 locations, listed on the London Stock Exchange. Closest analog to Cityvarasto as a focused, brand-led urban self-storage chain with strong digital customer journey and ancillary services such as packing supplies.
• Pelican Self Storage: Pelican operates self-storage facilities in the UK with a focus on digital-first customer experience. Comparable to Cityvarasto as a multi-site branded operator offering online booking, flexible rental terms, and a similar unit-size mix targeting urban movers and SMBs.

Broad incumbents

• Extra Space Storage: Extra Space Storage is a US self-storage REIT with thousands of locations and a large third-party management platform. Comparable in business model (subscription self-storage with digital access) but operates at a vastly larger scale and as a real-estate investment vehicle rather than an operating company like Cityvarasto.
• Public Storage: Public Storage is the largest self-storage REIT in the US with thousands of facilities. Shares the recurring-rental self-storage economics that drive Cityvarasto but is a global benchmark operating at scale well beyond what Cityvarasto can achieve in Finland alone.
• CubeSmart: CubeSmart is a US self-storage REIT with ~1,300 facilities nationwide. Operates the same recurring-revenue, multi-format storage model as Cityvarasto but at REIT scale, providing a useful public-market benchmark for capital allocation and unit economics.
• National Storage Affiliates: National Storage Affiliates is a US self-storage REIT built through a partnership/roll-up of regional operators. Comparable to Cityvarasto's growth playbook of acquiring and integrating smaller regional storage brands, though at a much larger and publicly traded scale.

Others

• Sixt SE: Sixt is one of Europe's largest vehicle rental operators, directly comparable to Cityvarasto's PakuOvelle.com van rental subsidiary in service model (24/7 self-service van rental). Not a storage competitor, but a useful benchmark for the mobility/leasing portion of Cityvarasto's ecosystem.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cityvarasto
• Facebookfacebook.com/pienvarasto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cityvarasto