TPG Trade Show & Event Marketing

What TPG Trade Show & Event Marketing does

TPG Trade Show & Event Marketing is a privately held, WBENC-certified, woman-owned boutique agency founded in 1994 and headquartered in Warrenville, Illinois (suburban Chicago). The firm designs and executes integrated trade show and event marketing programs for enterprise B2B clients, with documented 25-year engagements at companies such as Ford Motor Company's Commercial Vehicles unit. The agency reports three decades of experience operating across live, virtual, and hybrid event formats and serves customers across automotive, healthcare and life sciences, technology, marine, animal health, workforce management, mobility, food service, and nutraceuticals industries. Public-facing positioning emphasizes a deliberately "small, lean" team with reduced overhead and quick responsiveness, in contrast to larger holding-company agencies.

The agency's core offering is structured around three functional pillars—Strategy (integrated marketing strategy, content development, wraparound/omnichannel marketing, live-virtual-hybrid planning), Activation & Engagement (experiential activities including AR/VR/MR, in-booth theater presentations, product demonstrations, video and media production, staffing, staff training, webinar production), and Analytics & Measurement (lead generation and CRM integration, surveys, reporting and ROI/ROO/ROE analytics)—plus Exhibit Solutions for custom booth design and branded promotional products. Technology and creative work is delivered in-house; the website references use of general-purpose AI tools for pre-show preparation and post-show follow-up automation, but no proprietary platform, API, or productized SaaS offering is disclosed. Notable production capabilities include VR/AR/MR experience design, LED-display content, sizzle reels, theatrical scripting, and CRM-integrated lead capture.

Revenue is generated through custom-priced professional services engagements with enterprise clients, sold through consultative direct sales rather than through resellers or marketplace channels. The firm relies on case studies, awards, sustainability credentials, and content marketing (blog, newsletter, webinars, social) for lead generation. Revenue, headcount, and pricing figures are not publicly disclosed; named accounts include Ford, Siemens Healthineers, Elsevier, Barco, Honda Marine, Covetrus, LeadingAge, Workfront, S&P Global Mobility, Entegra, MuscleTech, and Miller Industries. The firm holds WBENC certification as a woman-owned business and was recognized with Honda's 2026 Sustainability Award among more than 5,600 North American suppliers.

Name

TPG Trade Show & Event Marketing

Legal name

TPG Trade Show & Event Marketing

Website

https://tpgliveevents.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

TPG Trade Show & Event Marketing is a WBENC-certified, woman-owned boutique agency founded in 1994 that delivers integrated trade show, live, virtual, and hybrid event marketing services for enterprise B2B clients including Ford, Siemens Healthineers, Elsevier, and Honda Marine.

Ownership category

akta.pro rank

Product category

Event Marketing Services

NAICS

Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Trade Promotion Management & Optimization (TPM/TPO) (MPAAAJAH)

Keywords

• Trade show marketing
• Event marketing services
• Experiential marketing
• Virtual event production
• Exhibit design

Headquarters

HQ city

Westmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Marketing Services: Full-service agency providing integrated trade show and event marketing services including strategy consulting, creative development, event production, staffing, training, analytics, and exhibit solutions. Revenue generated through professional service fees for custom event programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

TPG is a boutique event marketing agency providing integrated trade show and event marketing services for enterprise B2B clients. The agency delivers strategy, creative content development, live/virtual/hybrid event production, booth staffing and training, exhibit design, lead generation, and post-event analytics. Services span face-to-face, virtual, and hybrid event formats across Fortune 500 brands in automotive, healthcare, technology, and marine sectors.

Product overview

TPG Trade Show & Event Marketing is a boutique experiential marketing agency offering a comprehensive suite of trade show and event marketing services. The core offering includes Activation & Engagement Services encompassing Experiential Activities (AR/VR/MR, interactives, games, mobile tours), In-Booth Theater Presentations, Product Demonstrations, Video & Media Production, Content Development, Event Staffing, Staff Training, and Webinar Production. The agency provides strategic services including Integrated Marketing Strategy and Live/Virtual/Hybrid Event Planning, complemented by Wraparound Marketing Support for campaign amplification. Measurement services include Lead Generation & Management, Surveys, and Reporting & Analytics for ROI tracking. Exhibit Solutions provides custom booth design and promotional products. The firm specializes in serving Fortune 500 clients across diverse industries including automotive (Ford), healthcare (Siemens Healthineers, Elsevier), technology (Barco), and marine (Honda Marine).

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Activities Immersive brand experiences incorporating AR, VR, MR technologies, digital interactives, cause-based activities, physical games, and mobile marketing tours designed for lead generation and attendee engagement at trade shows and events.
• In-Booth Theater Presentations Theatrical presentations and business theater productions for trade show booths, including scripting, production, professional talent, and surround strategy to attract and engage attendees.
• Product Demonstrations Strategic product demo design combining storytelling, technology, and audience interaction to make products compelling and memorable at trade shows.
• Video + Media Production Full-service video production including brand trailers, LED displays, meeting content, interactives, sizzle reels, training videos, and social media content for events and trade shows.
• Content Development Creative content creation including event themes, taglines, presentations, keynote writing, scripting, talking points, marketing collateral, and copywriting for brand experiences.
• Event Staffing Professional staffing services providing brand ambassadors, product specialists, presenters, crowd gatherers, virtual event staff, and infotainers for trade shows and events.
• Staff Training Trade show booth staff etiquette training, strategic briefing plans, speaker coaching, executive presentation training, and custom training programs for event personnel.
• Webinar Production Broadcast-quality webinar production including planning, scripting, content design, audience acquisition, technical support, and post-production for virtual events.
• Integrated Marketing Strategy Strategic event consulting including goal-setting, audience analysis, creative concepting, SMART objective development, and integrated marketing approach design for trade shows.
• Live, Virtual, and Hybrid Event Planning Event format planning and production for face-to-face, virtual, and hybrid events with dedicated project management and execution.
• Wraparound Marketing Support Integrated marketing campaigns including creative theme development, digital marketing, ad retargeting, paid social media, email marketing, direct mail, and print advertising to drive event attendance.
• Lead Generation + Management Lead capture, qualification, and management services including custom surveys, CRM integration, ranking/grading criteria, and sales follow-up facilitation.
• Surveys Pre, at, and post-event survey services including lead surveys, exit interviews, and competitive analysis surveys for measuring event impact and attendee feedback.
• Reporting + Analytics Event data reporting and analytics measuring ROI, ROO, ROE, impressions, booth traffic, lead performance, and sales conversion metrics.
• Exhibit Solutions Custom booth design, scalable exhibit properties, branded promotional products, e-commerce storefronts, and end-to-end exhibit support.

Quantifiable outcome

• 300-900% ROI per event for Ford Commercial Vehicles program
• +6 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sparks: Sparks is a Northbrook, IL-area experiential marketing agency offering trade show exhibits, event production, and digital experiences. It is directly comparable to TPG as a similarly sized experiential agency serving enterprise B2B clients across trade show and live/virtual events.
• George P. Johnson Experience Marketing: GPJ is an experience marketing agency specializing in trade shows, events, and experiential programs for enterprise technology, automotive, and healthcare brands. It is directly comparable to TPG in service mix (strategy, creative, production, measurement) but operates at greater scale.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing trade show exhibits, live events, and virtual experiences for Fortune 500 brands. It competes with TPG in the same experiential marketing services category, including content development, production, and analytics.
• MKG: MKG is a boutique experiential marketing and creative agency that designs brand experiences, activations, and event programs for enterprise clients. It is comparable to TPG as a similarly positioned boutique player with overlapping services in activations, content, and event production.
• Cramer: Cramer is an events, content, and experiential agency serving enterprise B2B brands with trade show, event, and digital experience capabilities. It is directly comparable to TPG in scope (strategy through measurement) with an emphasis on healthcare, technology, and industrial clients.
• Mosaic: Mosaic is an experiential marketing agency providing trade show exhibits, events, and field marketing for enterprise brands. It is comparable to TPG through overlapping services in exhibit design, staffing, event production, and lead capture.

Broad incumbents

• GES (Global Experience Specialists): GES is one of the largest global providers of trade show and event services, including exhibit design, production, and event management. It is a broad incumbent competing with TPG in exhibit services and live event execution, but at materially greater scale and scope.
• Freeman: Freeman is a leading global provider of brand experiences, trade show exhibits, and event production services. It is a broad incumbent in the same trade show and event marketing space as TPG, with overlapping services in exhibit design, production, and event strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tpgliveevents
• Facebookfacebook.com/tpgliveevents

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TPG Trade Show & Event Marketing