Lift-It

What Lift-It does

Lift-It Manufacturing Co., Inc. is a U.S.-based specialty manufacturer of synthetic industrial lifting slings and rigging hardware, founded in 1979/1980 and headquartered in Pomona, California. The company produces a comprehensive portfolio including web slings, roundslings, Slingmax Twin-Path slings (with patented Check-Fast overload indicator and Rifled Fiber technology), UHMPE PROLINE12 rope slings, chain slings, wire rope slings, and rigging hardware (shackles, hoist rings, hooks, eye bolts) using high-performance fibers such as nylon, polyester, Dyneema, and Kevlar. Manufacturing is certified to ISO 9001:2015 and AS9100D (aerospace/defense) standards, with full material traceability via unique serial numbers on every product and destruction testing of thread and load-carrying yarn prior to use.

The company serves enterprise customers across at least nine verticals including energy generation, mining, aerospace & defense, crane & rigging services, manufacturing & industrial, railroad/transportation, marine, helicopter rigging/aerial lift, and recovery & towing. Notable customers include BNSF Railroad, PG&E Diablo Canyon, Alyeska Pipeline Service, U.S. Navy Civil Engineering, Shaw Construction, and unnamed nuclear facilities. Revenue is generated through three streams: hardware sales (manufactured slings and resale rigging hardware from Van Beest, Crosby, Actek, Harrington, CM, OZ Premium), professional services (custom fabrication with 24/7/365 emergency capability, factory inspection/repair/proof testing/certification), and training programs (LEEA-accredited Sling & Rigging at $1,895/participant, Train-the-Trainer at $4,695/participant, NCCCO preparatory courses) delivered at the on-site Learning Center or at customer locations.

Distribution is direct-only via phone, email, e-commerce (lift-it.com with free shipping over $499), and catalog, with no reseller or distributor channel. Go-to-market combines enterprise field sales with an event-driven training seminar model, leveraging the company's #1 producer ranking among 40+ global Slingmax Twin-Path fabricators. The company is family-led (Mike Gelskey Jr., CEO/President), privately held, debt-free with no funding rounds, and operates with 11-50 employees from a single Pomona facility.

Name

Lift-It

Legal name

Lift-It Manufacturing Co., Inc.

Website

https://lift-it.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Lift-It Manufacturing is a 45-year-old, family-owned U.S. manufacturer of synthetic industrial lifting slings and rigging hardware, serving enterprise customers in energy, mining, aerospace & defense, rail, marine, and crane/rigging services. Products include patented Slingmax Twin-Path slings, UHMPE PROLINE12 rope slings, and complementary custom fabrication, training, and inspection services.

Ownership category

akta.pro rank

Product category

Industrial Lifting and Rigging Equipment

NAICS

Rope, Cordage, Twine, Tire Cord, and Tire Fabric Mills (314994)

SIC

Knitting Mills (2250)

akta.pro primary industry

Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI)

akta.pro secondary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Synthetic lifting slings
• Rigging hardware
• Industrial lifting equipment
• Heavy load rigging
• Sling manufacturing

Headquarters

HQ city

Pomona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Synthetic Lifting Slings: Core revenue stream from manufacturing and selling web slings, roundslings, rope slings, chain slings, and wire rope slings. Products sold with various configurations (eye & eye, endless, choker hardware, basket hardware) and material options (nylon, polyester, UHMPE).
2. Rigging Hardware: Resale of rigging hardware including shackles (Van Beest, Crosby), hoist rings (Actek), hooks, eye bolts, turnbuckles, masterlinks, and heavy-duty lifting carabiners.
3. Custom Fabrication Services: Special design and fabrication of custom slings and assemblies for unique applications. Emergency fabrication services available 24/7 for urgent customer needs.
4. Training Programs: Sling and rigging training courses including Sling & Rigging (16 hr), Hardware Inspector courses, NCCCO certification prep, and Train-the-Trainer programs. LEEA and NCCCO accredited courses offered at company Learning Center or on-site.
5. Sling Inspection & Repair Services: Factory inspection, repair, proof testing, and certification services for all types of slings and rigging equipment. Repaired assemblies proof tested to twice the work load limit per OSHA and ASME requirements.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Lift-It Manufacturing designs, fabricates, and supplies industrial synthetic lifting slings and rigging hardware under its own brand and as a licensed Slingmax Twin-Path fabricator. Its core offering covers web slings, roundslings, Twin-Path high-performance fiber slings, UHMPE PROLINE12 rope slings, chain slings, wire rope slings, bridle assemblies, cargo nets, rigging hardware (shackles, hoist rings, hooks), and engineered sling protection products. The company complements manufacturing with custom fabrication, factory sling inspection/repair/proof-testing, and LEEA- and NCCCO-accredited training programs.

Product overview

Lift-It Manufacturing is a specialized industrial equipment manufacturer producing a comprehensive portfolio of lifting and rigging products. The core offering includes multiple sling types (Web Slings, Round Slings, Twin-Path Slings with patented Check-Fast technology, Rope Slings in UHMPE/PROLINE12, Chain Slings with GrabiQ systems, Wire Rope Slings) plus Rigging Hardware (shackles, hoist rings, hooks, eye bolts), Cargo Nets, Helicopter Rigging equipment, Recovery Products, Material Handling Equipment (baskets, lifting beams, spreader systems), Hoists, Plate Clamps, Tie Downs, and Tool Bags. The company differentiates through high-performance UHMPE/Dyneema fiber products and Slingmax Twin-Path technology. Supporting services include Custom Fabrication for specialized applications, Sling Inspection/Testing/Repair, and LEEA/NCCCO-accredited Training Programs. Products are manufactured in Pomona, CA under AS9100D/ISO9001:2015 quality standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Slings

Quantifiable outcome

• Sling and rigging training results in improved safety consciousness and morale among workers
• +2 more outcomes

Named customers8 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Applied FibercoreStrategic or Co-development Partner · 28 January 2025Strategic partnership announced January 2025 for cutting-edge end termination technology for high-performance rope sling systems. The patented technology redefines how fiber ropes are terminated, enhancing strength, durability, and overall efficiency. Represents significant advancement in rope and connection technology.
• Rigging InstitutecoreStrategic or Co-development PartnerLong-standing partnership with Rigging Institute for sling and rigging training programs. Mike Riggs, Connie Riggs, Tom De Soo, and Harley Gist are associated with the organization and provide training in conjunction with Lift-It's Learning Centers. The partnership enables Lift-It to offer LEEA-accredited and NCCCO-certified training courses.
• Slingmax (TEAM Corporation)coreOEM/ Whitelabel/ Licensing PartnerLicensed fabricator of Slingmax Twin-Path products including patented Check-Fast overload indicator and Rifled Fiber technology. Top producer among 40+ licensed fabricators worldwide for 3+ consecutive years. Products range from 500 lbs to 1.4 million lbs capacity.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gunnebo Industries: Global provider of lifting, rigging, and material handling solutions including chain blocks, lever hoists, and slings. Broader product portfolio and global distribution; overlaps with Lift-It in industrial lifting segments.
• Bridon-Bekaert: Global leader in steel and synthetic wire rope, lifting slings, and rigging solutions serving construction, mining, oil & gas, and offshore. Significantly larger than Lift-It with global manufacturing footprint; overlaps in synthetic slings and heavy-lift applications.

Direct peers

• Mazzella Companies: U.S. distributor and fabricator of slings, rigging gear, and overhead lifting equipment with in-house engineering and custom fabrication services. Highly comparable in business model (fabrication + distribution + services) and customer base (industrial end-users).
• Slingmax (TEAM Corporation): Original developer and licensor of Twin-Path high-performance fiber slings with patented Check-Fast and Rifled Fiber technology. Lift-It is a licensed fabricator; Slingmax also fabricates directly and licenses 40+ other producers worldwide, making it the most direct comparable in product technology.
• SpanSet: Manufacturer of synthetic round slings, webbing slings, and load-securing equipment with strong presence in safety-certified lifting products. Directly comparable product portfolio and target markets (industrial lifting, crane & rigging services).
• Liftmax (a Slingmax-affiliated fabricator): Among the 40+ Slingmax-licensed Twin-Path fabricators globally. Competes head-to-head with Lift-It in high-performance fiber slings for heavy-lift, aerospace, and nuclear applications.
• Samson Rope Technologies: Manufacturer of high-performance synthetic ropes (including Dyneema-based) for marine, industrial, and rescue applications. Comparable in fiber technology and UHMPE product overlap (PROLINE12 line); Lift-It resells Samson products.
• Yale Cordage: Manufacturer of synthetic ropes and cordage for industrial, marine, and specialty lifting applications. Directly comparable in rope sling product category; Lift-It is a Yale Cordage reseller.
• Crosby Group: Leading manufacturer of rigging hardware (shackles, hooks, masterlinks) — Lift-It is a reseller of Crosby products. Crosby also competes in end-to-end lifting assemblies and offers engineering services, making it a hybrid direct peer and supplier.

Emerging players

• All Lifting: Specialty supplier of synthetic and wire rope slings, rigging hardware, and lifting equipment serving industrial customers in North America. Smaller-scale competitor with overlapping product range and direct-to-customer e-commerce model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=elM1gmVy0-w

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lift-It