What All Lifting does

All Lifting is an Australian-owned industrial lifting, rigging, and height safety equipment supplier founded in 1974. The company distributes more than 1,500 products across chain slings (Grades 80/100/120), wire rope, hoists (electric, pneumatic, hand-operated), shackles, lifting and spreader beams, height safety and confined-space gear, materials handling equipment, load restraint, marine stainless steel hardware, 4WD recovery products, and personal protective equipment. The range is complemented by custom fabrication, equipment hire, repair, offshore rigging loft management, and on-site/off-site safety inspection and load-testing services. The proprietary internal ATEAM Inspection Management System supports inspection records and compliance documentation.

The business operates a hybrid distribution model combining six Australian retail locations — Campbellfield/Melbourne (head office), Dandenong, Canberra, Glendenning/Sydney, Rocklea/Brisbane, and Newcastle — with a full e-commerce storefront, mobile on-site testing services, and international retail locations in Papua New Guinea, Indonesia, and Singapore. Pricing is transactional and unit-based through the online store, with a minimum cart value of AUD 20 and shipping restricted to Australia. The company holds membership in the Lifting Equipment Engineers Association (LEEA) and emphasises compliance with Australian safety standards as a core part of its value proposition.

Revenue is generated primarily through hardware sales, with secondary streams from inspection and testing services, equipment hire, mobile container management, and custom engineering and fabrication. All Lifting serves more than 2,000 Australian businesses across construction, mining, manufacturing, warehousing, and transport/logistics verticals, with explicit outreach to enterprise, mid-market, and SMB buyers through both physical retail and digital channels.

Name

All Lifting

Legal name

All Lifting

Website

https://alllifting.com.au

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

All Lifting is an Australian-owned industrial supplier founded in 1974 that distributes over 1,500 lifting, rigging, and height safety products through six Australian retail locations, an e-commerce platform, and overseas stores in Papua New Guinea, Indonesia, and Singapore.

Ownership category

akta.pro rank

Product category

Industrial Lifting Equipment

NAICS

Material Handling Equipment Manufacturing (33392), Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Agriculture, Construction, and Mining Machinery Manufacturing (3331), Industrial Machinery and Equipment Merchant Wholesalers (42383)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI)

akta.pro secondary industries

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE), Crane & Hoist Components (Wire Rope, Chain, Drums, Sheaves, Motors, Controls) (IMAHAJAK)

Keywords

• Lifting equipment supply
• Rigging gear distribution
• Height safety equipment
• Load restraint products
• Materials handling equipment

Headquarters

HQ city

Rocklea

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Lifting Equipment and Rigging Product Sales: All Lifting generates revenue primarily through the sale of industrial lifting gear and rigging equipment including hoists, slings, shackles, beams, and height safety products. The company offers over 1,500 products through its online store.
2. Inspection and Testing Services: The company provides on-site and off-site safety inspections and load testing services for lifting equipment, generating service revenue alongside product sales.
3. Equipment Hire and Mobile Services: All Lifting offers lifting equipment hire services and mobile container management services, providing additional revenue streams for temporary equipment needs.
4. Engineering and Fabrication Services: Custom engineering and fabrication services for lifting and rigging equipment requirements, providing tailored solutions for complex lifting needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

All Lifting manufactures, distributes, and supplies industrial lifting, rigging, and height safety equipment, offering over 1,500 products including chain slings, wire rope, hoists, shackles, beams, and personal protective equipment. The company complements product sales with on-site and off-site safety inspections, load testing, equipment hire, custom fabrication, repairs, and mobile container management services for Australian industrial businesses.

Product overview

All Lifting is an Australian-owned and operated industrial lifting, rigging, and height safety supplier offering over 1,500 products across multiple categories. The core product portfolio centers on heavy-duty lifting equipment including chain slings (Grade 80/100/120), wire rope products, hoists (electric, pneumatic, hand-operated), shackles, and lifting/spreader beams. The range extends to height safety equipment (harnesses, anchor points, fall arrest devices), materials handling equipment (drum handlers, lifting clamps, trolleys), load restraint solutions, and marine/stainless steel products. Custom fabrication services for specialized lifting equipment are also provided. The company complements its product sales with comprehensive services including on-site/off-site safety inspections, load cell hire, equipment hire, offshore rigging lofts, engineering and fabrication, equipment repairs, and mobile container management. All Lifting serves construction, mining, manufacturing, warehousing, and transport sectors across Australia with 40+ years of industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Lifting Slings Flexible load-handling slings including chain slings, round lifting slings, webb (flat webbing) lifting slings, and metal woven superflex slings for various load shapes and configurations. Sold to construction, mining, manufacturing, and logistics operators across Australia.
• Lifting Chain and Fittings G80/G100/G120 High-grade lifting chains and fittings rated G80, G100, and G120 for heavy-duty industrial lifting operations across Australian industrial businesses.
• Shackles Industrial-grade shackles for secure load connections in lifting and rigging applications.
• Wire Rope and Fittings Crane wire rope, general purpose wire rope, stainless steel wire rope, and associated hardware and fittings for industrial lifting and rigging.
• Hoists, Blocks and Winches Electric hoists, pneumatic air hoists, hand operated brake winches, hook blocks, headache balls, sheaves, pulleys, snatch blocks, chain blocks, and lever blocks for controlled lifting operations.
• Height Safety and Confined Space Equipment Fall protection equipment including anchor points, harnesses, lanyards, rescue devices, tripods, lifeline systems, karabiners, and confined space rescue stretchers.
• Lifting and Spreader Beams Lifting beams and spreader bars designed for wide and awkward loads, available as standard or custom fabrication.
• Fabrication Products Custom fabricated lifting equipment including concrete kibbles, crane attachments, forklift attachments, hydraulic lifting equipment, personnel cages, and material/storage/waste cages.
• Load Measuring and Testing Equipment Load testing equipment, crane scales, and load cells for measuring and verifying load capacities.
• Materials Handling Equipment Equipment for moving and handling materials including chain/lever blocks, drum handlers, lifting clamps, load skates, pallet equipment, pipe handlers, spring balancers, and industrial trolleys.
• Load Restraint Equipment Load binders, cargo nets, ratchet tie downs, and transport chains and hardware for securing loads during transport.
• Rope and Marine Stainless Steel Products Fiber rope, marine rope, ship anchors, and stainless steel hardware including blocks, sheaves, pulleys, clips, hooks, eye bolts, shackles, swivels, and wire rope fittings for marine applications.
• 4WD and Heavy Recovery Equipment 4WD off-road recovery equipment and heavy recovery mooring solutions including Black Snake heavy recovery products.
• Personal Protective Equipment Safety gear including head/face protection, hand protection, hearing protection, respiratory protection, eye protection, and general site safety equipment.
• Lifting Equipment Inspections and Testing On-site and off-site safety inspections and testing services to ensure lifting equipment compliance with Australian safety standards.
• Height Safety Solutions Comprehensive height safety system design, installation, and certification services.
• Load Cell Hire Rental service for load measuring and testing equipment including load cells.
• Lifting Equipment Hire Short-term and long-term rental of lifting and rigging equipment.
• Offshore Rigging Lofts Rigging loft services for offshore operations including inspection, storage, and management of rigging equipment.
• Engineering and Fabrication Custom engineering design and fabrication services for specialized lifting equipment and rigging solutions.
• Lifting Equipment Repairs Repair and maintenance services for lifting equipment to ensure continued safe operation and compliance.
• Mobile Container Management Mobile container handling and management services for logistics and transport operations.

Quantifiable outcome

• More than 40 years of industry experience helping Australian businesses
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LEEA (Lifting Equipment Engineers Association)coreOthersAll Lifting displays the LEEA (Lifting Equipment Engineers Association) logo on their website, indicating membership in this industry association for lifting equipment professionals. This membership provides credibility and adherence to industry standards in lifting equipment engineering.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Nobles Australia: Nobles is an Australian supplier of lifting equipment, materials handling, and safety products serving similar industrial customer segments to All Lifting across construction, mining, and manufacturing.
• Bishop Lifting Products: Bishop Lifting Products is a US distributor and manufacturer of slings, rigging, and below-the-hook lifting devices with a comparable hybrid model of product sales plus inspection and fabrication services.
• Mazzella Companies: Mazzella is a US-based distributor and service provider of overhead cranes, hoists, slings, and rigging equipment, closely analogous to All Lifting's hybrid product-plus-service model in industrial markets.
• Gunnebo Industries: Gunnebo Industries manufactures and distributes overhead lifting equipment, chain, and load securement products used in construction, mining, and manufacturing, directly comparable to All Lifting's industrial lifting and rigging catalog.
• Bullivants Australasia: Bullivants is one of Australia's largest dedicated lifting, rigging, and height safety specialists, directly competing with All Lifting across slings, chain, hoists, and inspection services in the same Australian industrial customer base.
• Crosby Group: Crosby is a global manufacturer of rigging, lifting, and material handling hardware (shackles, hooks, wire rope fittings) that competes directly with All Lifting's core product categories while also serving as a potential upstream supplier.
• Pacific Hoists: Pacific Hoists is an Australian manufacturer of hoists, winches, and crane equipment serving mining, construction, and industrial customers, directly overlapping with All Lifting's hoist, winch, and crane attachment lines.
• SpanSet Group AG: SpanSet is a global provider of lifting and load securing solutions, including slings, tie-downs, and height safety equipment, directly overlapping with All Lifting's rigging, load restraint, and fall protection categories.
• RUD Chains GmbH & Co. KG: RUD is a German manufacturer of lifting chains, sling chains, and load securement systems sold globally, directly competing with All Lifting's G80/G100/G120 chain, sling, and lashing categories.

Emerging players

• Lifting Solutions (Australia): Australian lifting and rigging specialist offering product supply and inspection services to industrial customers, a smaller-scale regional peer overlapping with All Lifting's product and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/allliftingandsafety

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Lifting