Iamstudent

What Iamstudent does

Iamstudent is the consumer-facing brand of High Five GmbH, a Vienna-based private limited company founded in 2014 that operates a free, verification-gated student discount and voucher platform across the DACH region (Austria, Germany, and Switzerland). The platform serves approximately 600,000 registered students drawn from more than 2,500 universities and higher education institutions, and aggregates exclusive offers from a broad tail of consumer brand partners spanning technology, telecommunications, food and beverage, travel, fashion, beauty, and financial services. Core distribution surfaces include localized websites (iamstudent.at, .de, .ch), a native iOS app rated 4.8/5, a native Android app rated 4.7/5, a Chrome browser extension, a semesterly PDF voucher booklet (Gutscheinheft), an editorial magazine, and a student job board. The company's main revenue model is B2B advertising and voucher placement: per its terms, iamstudent rents advertising space on its platform to brands, and offers supplementary performance marketing, branding, and content marketing services to advertisers. A secondary revenue stream is iamstudent PLUS, a premium membership tier with exclusive voucher access; pricing is not publicly disclosed. The technology stack is conventional, built on web and mobile with third-party integrations for analytics (Google Analytics, Matomo), email delivery (Mailjet), maps (Google Maps, Mapbox/OpenStreetMap), identity (Apple, Google, Facebook SSO), and a single AI touchpoint, the iamAI chatbot, which wraps the OpenAI API for customer support and offer discovery. The broader High Five GmbH portfolio also includes studiumfinden.com, studiwohnen.com, schuelerrabatte.com, and SCHOOLGAMES, which extend the company across the student lifecycle from school through housing and study-program selection.

Name

Iamstudent

Legal name

High Five GmbH

Website

https://iamstudent.at

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Iamstudent (High Five GmbH, Vienna, founded 2014) operates a free, verified-student discount and voucher platform serving 600,000+ students across 2,500+ universities in Austria, Germany, and Switzerland, monetizing primarily through B2B advertising and brand voucher placement, with a premium PLUS subscription tier.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Brand Advertising & Voucher Placement: iamstudent rents advertising space on its platform to brands and partners who offer student discounts. Brands pay to have their coupons and offers featured. The AGB explicitly states 'iamstudent vermietet lediglich den Werbeplatz auf der Plattform'. This is the primary revenue model.
2. Performance Marketing Campaigns: B2B services including 'Gutscheinkampagnen' (voucher campaigns), 'Branding' content marketing, and 'Performance' tools. Brands pay for campaign performance and verified student reach through iamstudent Verify.
3. iamstudent PLUS Premium Subscription: A premium membership tier (iamstudent PLUS) offering exclusive benefits and deals. The platform differentiates between regular and PLUS vouchers. Users can activate PLUS to access premium coupons.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Iamstudent operates a free, verified student discount platform across the DACH region where universities and higher education students access exclusive vouchers, coupons, and promotional offers from brand partners. The platform also provides brand partners with B2B advertising space, performance-marketing campaign tools (highlight, performance, branding), and the iamstudent Verify service for verified student reach assurance. Distribution spans web, iOS/Android apps, a Chrome extension, and a semester-based printed voucher booklet (Gutscheinheft).

Product overview

Iamstudent is a student discount aggregation and marketing platform operated by High Five GmbH (Vienna, Austria). The core product is a voucher/coupon portal (iamstudent.at, iamstudent.de, iamstudent.ch) where verified students access exclusive discounts from brand partners. The offering consists of multiple integrated components: the core web platform (student discount portal with voucher codes), a mobile app (iOS/Android) for on-the-go access, a Chrome browser extension for detecting discounts while browsing, a periodic Gutscheinheft (PDF voucher booklet) released each semester, a Magazin (editorial blog) covering student finance/lifestyle topics, a student job board, and an AI chatbot (iamAI) for user support. The platform also includes iamstudent PLUS (premium subscription), a Rabatt-Map (discount map), and Gewinnspiele (sweepstakes/contests).

Differentiator

Problem solved

Functional benefit

Brands

• iamstudent PLUS: Premium membership tier offering exclusive additional discounts and benefits
• iamstudent Gutscheinheft
• iamstudent App
• iamstudent Chrome Extension
• iamAI
• iamstudent Verify

Products and services

• iamstudent Web Platform Multi-country web portal (iamstudent.at, iamstudent.de, iamstudent.ch, iamstudent.com) where verified students access exclusive vouchers, discount codes, sweepstakes, magazine content, and student lifestyle resources from brand partners.
• iamstudent Mobile App (iOS and Android) Native mobile application providing students with voucher browsing, giveaways, a discount map, voucher management, and editorial magazine content on mobile devices. Rated 4.8/5 on Apple App Store and 4.7/5 on Google Play Store.
• Chrome Extension (Studentenrabatte Finder) Chrome browser extension that notifies users of available student discounts on supported online shops and in Google search results. All processing (domain detection, discount display) executes locally in the browser; no data is transmitted to external servers, no cookies are set, no tracking technologies are used, and no data is shared with third parties.
• Gutscheinheft (Voucher Booklet) Semi-annual printed and downloadable PDF booklet (SoSe/WiSe editions) compiling student discount vouchers from brand partners including Sparkasse, Samsung, AEG, and XOXO Mobile. Distributed physically at universities and freely downloadable by registered students.
• iamstudent Verify Student verification service confirming enrollment status of platform users, allowing brand partners to advertise with verified student reach assurance through the iamstudent platform.

Quantifiable outcome

• 600,000+ students served across DACH region
• +4 more outcomes

Named customers3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Brand Partners (Consumer Brands)coreGTM or Marketing PartnerVarious consumer brands partner with iamstudent to offer student-exclusive discounts. Partners include Samsung (tech, up to 60% + 50 EUR), NordVPN (up to 80%), BookBeat (70 days free audiobooks), Korean Eden (15% skincare), XOXO (up to 75 EUR mobile tariffs), and free.at (free Mastercard Gold with 25 EUR bonus). The AGB states 'iamstudent vermietet lediglich den Werbeplatz auf der Plattform' for these partner vouchers.
• studiumfinden.comcoreStrategic or Co-development PartnerRelated platform for finding study programs, linked from iamstudent navigation. Also has a dedicated Sales Manager in the B2B team. Part of the High Five GmbH ecosystem of student-focused platforms.
• studiwohnen.comcoreStrategic or Co-development PartnerRelated platform for finding student housing, linked from iamstudent navigation. Part of the High Five GmbH ecosystem of student-focused platforms alongside studiumfinden.com.
• SCHOOLGAMESminorStrategic or Co-development PartnerSeparate platform/initiative with dedicated Sales Manager and Customer Success Manager within the High Five GmbH organization. SCHOOLGAMES appears to be a related product in the student marketing ecosystem.
• schuelerrabatte.comminorStrategic or Co-development PartnerRelated platform for school student discounts (as opposed to university student discounts), available in Austria (schuelerrabatte.com/at). Linked from iamstudent navigation as an additional service.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Schuelerrabatte.com: DACH student/school discount platform related to the High Five GmbH ecosystem. Adjacent offering aimed at secondary-school students, illustrating the youth-discount niche iamstudent is expanding into.

Direct peers

• UNiDAYS: Global student verification and discount platform with 800+ brand partners. Direct competitor in the verified-student-discount model, with a much larger international footprint.
• Student Beans: UK-based student discount and verification platform serving brands globally. Closest direct competitor to iamstudent, with similar B2B and B2C mechanics and a larger international brand portfolio.

Others

• Headout: Not a direct competitor, but a relevant example of a mobile-first, app-store-optimized discount/experience marketplace reaching a young demographic with brand partnerships — a comparable distribution playbook.

Broad incumbents

• mydealz: Germany's largest community-driven deals and coupon platform. Overlaps with iamstudent on consumer coupon discovery in DACH, but is broader (all consumers) and not student-verified.
• VoucherCodes.co.uk: Major UK-based coupon marketplace with parent Pearson. Comparable B2B brand-partner advertising business, though UK-focused and not student-verified.
• RetailMeNot: Global coupon and cashback marketplace. Adjacent competitor to iamstudent's brand-partner advertising business, but serves a general (not student-verified) audience.
• Groupon: Global deals and discount marketplace with a DACH presence. Comparable as a broad coupon/discounts platform monetized to local businesses, though not student-specific.

Regional players

• Sparheld: DACH-focused discount and coupon platform. Regional competitor with similar audience and brand-partner business model, though not exclusively student-verified.
• CupoNation: DACH coupon and cashback aggregator. Regional competitor with overlapping brand partnerships and audience, though broader than the student segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@iamstudent_dach
• Facebookfacebook.com/iamstudent.at
• LinkedInlinkedin.com/company/iamstudent-com
• Instagraminstagram.com/iamstudent_at
• Pinterestpinterest.com/iamstudent_
• Xx.com/iamstudent_at

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iamstudent