Sparheld International GmbH

What Sparheld International GmbH does

Sparheld International GmbH is a Berlin-based private company that operates Gutscheinsammler.de, a German-language web platform that aggregates and curates discount vouchers and promotional codes from thousands of online retailers. The company serves German-speaking online consumers seeking savings on purchases across fashion, electronics, food delivery, travel, beauty, and home goods, organizing offers by shop, category, and featured deals. Its core technology is a web-based coupon aggregation platform backed by a manual testing operation that validates over 45,000 new vouchers per month to ensure code validity, supplemented by a 'Best Coupon Promise' guarantee under which the company donates 5 EUR to charity if a better code is found elsewhere.

Name

Sparheld International GmbH

Legal name

COUPONS4U GmbH

Website

https://sparheld.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Sparheld International GmbH operates Gutscheinsammler.de, a German-language coupon aggregation platform that helps online consumers find discount codes from thousands of retailers. It monetizes through affiliate commissions from partner shops, operating in Germany alongside international sister sites.

Ownership category

akta.pro rank

Product category

Coupon Aggregation Platform

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Coupon aggregation
• Discount voucher platform
• Affiliate deal discovery
• Online savings portal
• Promotional code marketplace

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Commission: The company receives a commission from partner shops when users make purchases through their coupon links. This is disclosed to users on the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Sparheld International GmbH operates Gutscheinsammler.de, a German-language web portal that aggregates and curates discount vouchers and promotional codes from thousands of online retailers across categories such as fashion, electronics, food delivery, travel, beauty, and home goods. The company manually tests over 45,000 new vouchers per month to ensure validity and publishes them in a free, self-serve consumer platform organized by shop, category, and trending deals. The business monetizes by earning affiliate commissions when users click through to partner retailers and complete purchases.

Product overview

Sparheld International GmbH operates Gutscheinsammler.de as its primary consumer-facing product — a single German coupon aggregation portal that aggregates and curates vouchers and discount codes from thousands of online retailers. The offering is a unified consumer platform (not a modular platform-plus-modules architecture), organized by shop, category, and featured deals. The company also operates international coupon portals under the COUPONS4U GmbH umbrella brand (Voucherbox in the UK, Couponbox in the US, Reduc in France) and the COUPONS.DE brand, but Gutscheinsammler.de is the flagship German-language product. The platform monetizes through affiliate commissions earned when users make purchases via its coupon links.

Differentiator

Problem solved

Functional benefit

Products and services

• Gutscheinsammler.de
• Voucherbox.co.uk

Quantifiable outcome

• Users have saved over 180 million EUR through the platform
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• COUPONS4U GmbHcoreOthersParent company and operator of Gutscheinsammler.de and multiple international coupon portals including COUPONS.DE, Voucherbox (UK), Couponbox (US), and Reduc (France).
• Thousands of Retail PartnerscoreGTM or Marketing PartnerVarious online retailers and brands including fashion (Zalando, H&M, ASOS), electronics (Saturn, MediaMarkt), food delivery (Lieferando, Uber Eats), travel (Booking.com, Flixbus), and many others provide exclusive coupon codes and promotional offers to the platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Coupons.com (Quotient Technology): Coupons.com is one of the longest-established digital coupon platforms, offering downloadable and online coupons across thousands of US retailers. It is broadly comparable in affiliate-driven coupon aggregation even though its scale and digital-to-print breadth exceed Sparheld's narrow web-only German focus.
• Groupon: Groupon is a global deals and local experiences marketplace operating across Europe (including Germany). While Groupon's core is experience/local deals rather than online coupons, it is comparable as a deal-aggregator driving consumer purchases via discounts, with merchant affiliate-like economics.
• RetailMeNot: RetailMeNot is a global digital coupon and cashback platform serving hundreds of millions of shoppers worldwide. It is comparable to Sparheld in core product/category (online coupon aggregation, affiliate monetisation) but operates at vastly larger scale across multiple geographies and verticals.
• Slickdeals: Slickdeals is the largest US deal community, combining user-submitted deals, coupons, and editorial curation across thousands of retailers. It overlaps with Sparheld on coupon aggregation, affiliate revenue, and SEO/community-driven traffic, but operates primarily in the US market.

Emerging players

• Brad's Deals: Brad's Deals is a US-based coupon and promo code aggregator. It is comparable to Sparheld in coupon aggregation mechanics, affiliate revenue, and consumer savings focus, though it operates in a different geography and at smaller scale than top US peers.
• iGraal: iGraal is a leading European cashback and coupon platform active in France, Germany, and other markets. It is comparable to Sparheld in retailer partnership base, affiliate monetisation, and German consumer focus, with cashback as the dominant monetisation layer.

Direct peers

• HotUKDeals: HotUKDeals is a UK deal community aggregator comparable to the Voucherbox.co.uk sister site of Sparheld. Same product (coupon/deal aggregation), same monetisation (affiliate), and same community-driven traffic model in a different European geography.
• Gutscheine.de: Gutscheine.de is a German-language coupon aggregator competing head-to-head with Gutscheinsammler for the same German online shoppers, the same retailer affiliate budgets, and the same SEO keywords. It is the closest comparable in language, market, and product offering.
• Shoop: Shoop is a German cashback and coupon platform combining deal aggregation with retailer affiliate payouts. It is directly comparable to Gutscheinsammler in German market focus, consumer segment, retailer relationships, and affiliate-driven monetisation model.
• MyDealz.de: MyDealz is the largest deal community in Germany (Pepper.com group), aggregating coupons, deals, and community-sourced promotions for German shoppers. It is directly comparable in target audience, monetisation, and SEO-driven funnel to Sparheld/Gutscheinsammler.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sparheld-international-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparheld International GmbH