Ertyad

What Ertyad does

Ertyad is a privately held Saudi business consulting and professional training firm headquartered in Riyadh with a secondary training center in Jeddah. Founded in 2007 by Abdullah Mashari, who serves as founder and chairman, the firm has grown to 51-100 employees (LinkedIn: 51-200) and operates as a multi-industry group whose core business is human-capital development across leadership, communication, team building, customer service, and professional skills for both government and private-sector clients in Saudi Arabia.

The company's technology foundation is a proprietary training delivery platform at training.ertyad.com, which supports online course management, live virtual training, and blended classroom delivery, complemented by physical classrooms in Riyadh and Jeddah. Product breadth comes from authorized-partner relationships with Dale Carnegie Training (delivering the Dale Carnegie Transformation Equation methodology), Learning Tree International, and Scholastic. Ertyad is also an officially accredited provider under the National Center for Digital Education for digital educational content and runs the 'Monshaat Academy' in collaboration with Monshaat, Saudi Arabia's SME General Authority. The firm reports cumulative metrics of 6,000+ graduates, 1,300+ training hours delivered, and 250+ clients, with a 4.6/5 rating on 1,074 reviews on its training platform.

Revenue mechanics span three streams: enterprise corporate training (in-person and live-online instructor-led programs at ~4,550-6,500 SAR per program plus 15% VAT); individual professional development sold directly through the self-serve platform at 374 SAR to 12,750 SAR per program; and human-capital consulting covering competency frameworks, recruitment, performance appraisal, and succession planning. The go-to-market is hybrid: enterprise field sales to government and large corporates, supplemented by a sales-led self-serve portal for individuals, with marketing concentrated on LinkedIn, Instagram, YouTube, and WhatsApp support. Operating geographies span Saudi Arabia, Egypt, and the UAE. No external funding, M&A, or institutional investment has been disclosed.

Name

Ertyad

Legal name

Ertyad Company

Website

https://ertyad.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Ertyad is a Saudi private business consulting and professional training firm, founded in 2007 in Riyadh, that delivers leadership, communication, and team-building programs to government and private-sector clients in Saudi Arabia, Egypt, and the UAE through instructor-led classroom, live-online, and self-serve digital channels under authorized-partner licenses with Dale Carnegie Training, Learning Tree International, and Scholastic.

Ownership category

akta.pro rank

Product category

Corporate Training and Professional Development Services

NAICS

Professional and Management Development Training (61143), Human Resources Consulting Services (541612)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday) (EDABAFAJ)

Keywords

• Corporate training services
• Leadership development programs
• Professional skills training
• Human capital consulting
• Executive education

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Training Programs: In-person and virtual instructor-led training programs for organizations covering leadership, communication, team building, and professional skills development. Programs are delivered in classroom settings in Riyadh and Jeddah, as well as live online sessions.
2. Individual Training Programs: Training programs sold directly to individuals through the training platform, with various formats including workshops, multi-session courses, and coaching sessions.
3. Consulting Services: Human capital consulting services including competency-based professional development, recruitment, performance appraisal, succession planning, and organizational development for government and private organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ertyad is a Saudi-based business consulting and training firm that delivers corporate training programs (in-person in Riyadh and Jeddah, and live online), individual training courses through its training platform (training.ertyad.com), and human capital consulting services covering recruitment, performance appraisal, succession planning, and organizational development. Its programs are built around the Dale Carnegie Transformation Equation methodology and span leadership, communication, team building, customer service, and professional skills.

Differentiator

Problem solved

Functional benefit

Brands

• Training Platform (training.ertyad.com): Online training programs platform offering courses in leadership, communication, and professional development

Products and services

• Corporate Training Programs In-person and live online instructor-led training programs delivered for organizations in Riyadh and Jeddah, covering leadership, communication, team building, customer service, sales, change management, and professional skills development. Targeted at Saudi government and private sector clients.
• Individual Training Programs Self-serve training programs sold directly to individuals through the training.ertyad.com platform, available in formats including short workshops, multi-session courses, simulation-based programs, and coaching sessions, covering leadership, communication, critical thinking, decision making, and professional development.
• Human Capital Consulting Services Human capital consulting for government and private organizations covering competency-based professional development, recruitment, performance appraisal, succession planning, and organizational development.
• Digital Learning Content Development

Quantifiable outcome

• 6,000+ graduates from training programs
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core, flagship and major.

• Dale Carnegie TrainingcoreStrategic or Co-development PartnerErtyad operates as the authorized partner for Dale Carnegie Training in Saudi Arabia, delivering programs based on Dale Carnegie methodologies including leadership development, communication skills, customer service, and sales training. The partnership provides access to proven training content and certifications with over 100 years of global expertise.
• Learning Tree InternationalcoreStrategic or Co-development PartnerInternational training partner providing access to global best practices and programs in consulting, training, and development.
• ScholasticcoreStrategic or Co-development PartnerInternational partner for training and publishing services, contributing to Ertyad's diversified portfolio of businesses.
• Monshaat (SME General Authority)flagshipGTM or Marketing PartnerErtyad collaborates with Monshaat (the Saudi Arabian General Authority for Small and Medium Enterprises) on programs such as the Monshaat Academy, delivering workshops on HR management and performance evaluation systems for SME owners, managers, and HR professionals.
• National Center for Digital EducationmajorStrategic or Co-development PartnerErtyad has received official accreditation from the National Center for Digital Education as an approved provider for developing digital educational content, following years of experience building digital learning content for various entities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dale Carnegie Training: Dale Carnegie Training is the global firm whose content Ertyad delivers in Saudi Arabia under an authorized partnership. It is directly comparable because it operates in the same leadership, communication, and sales training niche with the same Transformation Equation methodology that anchors Ertyad's premium programs.
• FranklinCovey: FranklinCovey is a US-listed leadership and organizational performance training company offering content around execution, trust, and leadership development. It is a direct peer because it sells similar instructor-led and digital leadership development programs to enterprise and government clients globally, competing for the same Saudi corporate training wallet.
• Ken Blanchard Companies: Ken Blanchard Companies is a leadership training firm built on situational leadership and management development content. It is a direct peer because it delivers leadership, management, and team performance programs to global enterprises through licensed partners, mirroring Ertyad's content-licensing distribution model.
• Wilson Learning: Wilson Learning is a sales, leadership, and customer experience training provider with a global partner network. It is a direct peer because it focuses on the same sales, leadership, and customer service training categories and operates through regional licensee partners like Ertyad.
• BTS: BTS is a global consulting firm specializing in leadership development, sales transformation, and strategy execution using simulations and experiential learning. It is a direct peer because Ertyad's experiential, simulation-based methodology (e.g., Financial Awareness Improvement simulation) targets the same enterprise leadership and sales outcomes.
• DDI (Development Dimensions International): DDI is a global leadership and selection consulting firm specializing in leadership development, assessment, and succession planning. It is a direct peer because it competes in the same enterprise leadership development and human capital consulting categories as Ertyad's consulting arm, targeting similar HR and L&D buyer personas.
• Cegos: Cegos is a French-headquartered international training and development group offering leadership, project management, and soft-skills programs across multiple regions. It is a direct peer because it delivers similar corporate training and consulting services through a global partner network and competes for enterprise training contracts in MENA.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm offering executive search, leadership development, and talent consulting. It is a broad incumbent because it overlaps with Ertyad's leadership development and human capital consulting practices, but as part of a much larger portfolio including search and RPO services.
• Skillsoft: Skillsoft is a large corporate digital learning platform offering leadership, business, and technology training content via subscription. It is a broad incumbent because it competes for Saudi enterprise training budgets with a broader content catalog, but its delivery model is self-paced digital rather than instructor-led experiential.
• GP Strategies: GP Strategies is a global performance improvement provider offering managed learning services, leadership development, and training outsourcing to large enterprises. It is a broad incumbent because it overlaps with Ertyad's corporate training and learning outsourcing offerings, but at larger scale and across a broader technology-enabled portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ertyadhypo
• LinkedInlinkedin.com/company/ertyadco
• Xx.com/Ertyadco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ertyad