What Verdes does

Verdes Cannabis is a privately held, vertically oriented cannabis retail chain headquartered in Albuquerque, New Mexico, operating six dispensary locations spread across Albuquerque (three stores: NE Heights, Nob Hill, Cottonwood), Rio Rancho, and Santa Fe (Plaza and Zafarano), plus a curbside pickup service. The company sells cannabis flower, prerolls, edibles, topicals, concentrates, tinctures, and vape cartridges, serving both adult-use recreational customers and medical cannabis patients under New Mexico's Medical Cannabis Program. Its go-to-market emphasizes an education-first customer experience, anchored by a mandatory three-week cannabis education training program for every team member and an extensive online learning library covering Cannabis 101, terpenes, and medicinal versus recreational use.

The business operates two revenue streams. The primary stream is direct-to-consumer retail through company-owned dispensaries, with online ordering supporting in-store and curbside pickup. The secondary stream is wholesale distribution of its own brands — the Verdes Foundation line and the Camino sub-brand — to other New Mexico dispensaries through the LeafLink marketplace. The company's brand positioning is reinforced by repeated recognition as 'New Mexico's Most Awarded Cannabis Dispensary,' including consecutive Best of the City awards in Albuquerque (2022, 2024, 2025), Best of Santa Fe (2025), and Best-in-Grass product awards for Cherry Limeade, Camino, Rosin Gummies Fruit Chews, and Edibles Gummies (2025-2026), plus a mention in Vogue.

Founded in 2010, Verdes is locally owned and privately held with no disclosed institutional or venture investors, parent company, or subsidiaries. Leadership is provided by co-founder Douglas Speegle and Eric Speegle, who serves as Chairman and President. Headcount is in the 51-100 range, distributed across the retail footprint. There is no proprietary technology stack documented in the source material, no patents, no API, and no disclosed integration partners beyond LeafLink; technology surface area appears limited to standard e-commerce, online ordering, and an age-verification gated website.

Name

Verdes

Legal name

Verdes Cannabis

Website

https://verdesfoundation.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Verdes Cannabis is a privately held, multi-store cannabis dispensary chain in New Mexico operating six retail locations across Albuquerque, Rio Rancho, and Santa Fe, selling flower, edibles, topicals, concentrates, tinctures, and vapes to adult-use and medical cannabis consumers, with a wholesale sub-brand called Camino distributed via LeafLink.

Ownership category

akta.pro rank

Product category

Cannabis Retail Dispensary

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

akta.pro secondary industries

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Medical Cannabis Dispensaries (CRANAFAB)

Keywords

• Cannabis dispensary retail
• Recreational cannabis sales
• Medical cannabis products
• Cannabis wholesale distribution
• Cannabis education services

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Cannabis Sales: Direct-to-consumer retail sales of cannabis products including flower, edibles, topicals, concentrates, tinctures, and vape cartridges through company-owned dispensary locations.
2. Wholesale Distribution: Wholesale distribution of Verdes branded cannabis products to other dispensaries through the LeafLink marketplace platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Verdes Cannabis operates a chain of retail cannabis dispensaries in New Mexico selling flower, edibles, topicals, concentrates, tinctures, vape cartridges, and pre-rolls directly to adult-use and medical consumers. The company also distributes its own Verdes Foundation and Camino branded cannabis products wholesale to other dispensaries via the LeafLink marketplace, supported by an education-first retail model with trained cannabis educators on staff.

Product overview

Verdes operates as a cannabis dispensary retail chain offering a unified product portfolio of locally grown cannabis products. The core offering includes six main product categories: Flower, Edibles, Topicals, Concentrates, Tinctures, and Vapes, sold alongside pre-rolls. The dispensary chain also extends into wholesale distribution through its Camino sub-brand via the Leaflink marketplace. Products are available across multiple retail locations in New Mexico (Albuquerque, Rio Rancho, and Santa Fe), with additional services including curbside pickup and online ordering.

Differentiator

Problem solved

Functional benefit

Brands

• Camino: Wholesale cannabis brand offered through LeafLink platform

Products and services

• Flower Raw, dried cannabis flower sold at Verdes dispensary locations as individual buds or pre-packaged quantities, for adult-use and medical consumers in New Mexico.
• Edibles Cannabis-infused edible products including gummies and other ingestible items, sold at Verdes dispensary locations to adult-use and medical consumers.
• Topicals Topical cannabis products applied externally to the skin for localized relief or wellness purposes, sold at Verdes dispensary locations.
• Concentrates Concentrated cannabis extracts including hash, rosin, and other potent forms processed from raw flower, sold at Verdes dispensary locations.
• Tinctures Liquid cannabis tinctures typically administered sublingually for controlled dosing, sold at Verdes dispensary locations.
• Vapes Cannabis vape cartridges and vaping products for inhalation consumption, sold at Verdes dispensary locations.
• Prerolls Pre-rolled cannabis cigarettes or joints ready for immediate consumption, sold at Verdes dispensary locations.
• Camino Wholesale cannabis sub-brand of Verdes Foundation distributed through the LeafLink marketplace to other dispensaries across New Mexico. Recognized as Best in Grass brand (2025).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LeafLinkcoreChannel Partner/ Reseller/ DistributorLeafLink is a wholesale marketplace platform through which Verdes distributes its products (Verdes Foundation and Camino branded cannabis products) to other dispensaries across New Mexico.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Verano Holdings: Multi-state cannabis operator active across multiple US states. Comparable to Verdes through adult-use and medical dispensary retail offerings, though operating at much larger geographic and capital scale.
• Acreage Holdings: Multi-state cannabis operator with retail and cultivation operations across multiple states. Compares to Verdes as a broad adult-use and medical cannabis dispensary operator with overlapping product portfolios.
• Trulieve Cannabis: Major multi-state cannabis operator with a footprint in New Mexico. Competes with Verdes in NM dispensary retail while serving customers across numerous states with a similar broad product portfolio.
• Cresco Labs: Multi-state cannabis operator with dispensary presence in New Mexico. Overlaps with Verdes in adult-use and medical cannabis retail product categories and target consumer segments.
• Green Thumb Industries (GTI): Multi-state cannabis operator with retail and cultivation operations including in New Mexico. Competes with Verdes in adult-use and medical cannabis retail while operating at scale across the US.
• Curaleaf Holdings: Largest US multi-state cannabis operator with significant presence in New Mexico. Competes with Verdes in NM retail while operating dispensaries, cultivation, and processing across dozens of states — overlapping in product mix and target customers.

Direct peers

• Ultra Health: Largest vertically integrated cannabis operator in New Mexico with multiple dispensaries across Albuquerque, Santa Fe, and other NM cities. Direct competitor to Verdes in the same adult-use and medical retail channels with overlapping product categories and similar omnichannel services.
• Sacred Garden: New Mexico-based cannabis dispensary operator with locations in Albuquerque, Santa Fe, and other cities. Directly competes with Verdes in adult-use and medical cannabis retail with a comparable local-grow and education-focused positioning.
• R. Greenleaf Organics: New Mexico cannabis dispensary chain operating multiple retail locations. Directly comparable to Verdes as a multi-location NM dispensary serving adult-use and medical customers with similar product assortments.
• Pecos Valley Production: New Mexico cannabis operator with retail and cultivation presence across multiple NM cities. Direct competitor to Verdes in adult-use and medical cannabis dispensary channels within the same state geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/verdesfoundnm
• LinkedInlinkedin.com/company/the-verdes-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verdes