What Phoenix House Florida does

Phoenix House Florida (legal entity Phoenix Programs of Florida, Inc.) is a 501(c)(3) nonprofit addiction treatment provider founded in 1994 (originally as Daytop) and operating under an affiliation agreement with the Phoenix House Foundation since 1998. Headquartered in Brandon, Florida, the organization operates a full continuum of substance use disorder treatment for adults and adolescents across three campuses — Brandon, Tampa, and Citra — plus a Virtual IOP telehealth channel. Residential services include the Citra Residential Program, the Tampa Orient Wellness Center (a partnership with Hillsborough County providing 75 men's and 10 women's beds), the Ocala men's residential program, and the gender-specific, trauma-informed Murray Center for Women. Outpatient and intensive outpatient programs are delivered in Brandon and Tampa, including the Derek Jeter Center for adolescents aged 13+ established in 2008 in partnership with Derek Jeter's Turn 2 Foundation.

The organization's core technology stack is modest and clinically focused: a HIPAA-compliant telehealth platform for the Virtual IOP (delivering 9 hours of weekly clinical treatment), a Welligent-powered patient portal for records and payments, and standard electronic health records. Distinctive program features include Medication-Assisted Treatment (methadone, buprenorphine, naltrexone), a Partial Hospitalization Program at Citra, and an on-site music therapy recording studio. The operation is CARF-accredited (2018, three-year term) and fully licensed by the Florida Department of Children and Families.

Phoenix House Florida generates revenue through a mix of in-network insurance payments (Blue Cross, United Healthcare, Aetna, Cigna, Humana, Magellan, and others), Medicaid and managed care plans (Amerigroup, Beacon, Simply Healthcare, Staywell), self-pay rates structured below one-quarter of typical competitor pricing, Hillsborough County Health Care Plan-funded free treatment at the Orient Wellness Center, and donations supporting a patient assistance fund. The go-to-market is referral-driven: a centralized Welcome Center coordinates admissions through healthcare providers, employer EAPs, court systems, and families. Customer segments include adults with substance use disorders, adolescents, women (including pregnant women), men, employers/HR, court/legal professionals, and patients' families. Cited scale metrics include serving 1,500+ patients and families in 2024 and 300+ adolescents annually at the Derek Jeter Center, with 5,000+ young people served since the center's 2008 inception. Leadership comprises co-founders Fred Fisher and Whit Palmer, with Maria Alvarez serving as President & CEO.

Name

Phoenix House Florida

Legal name

Phoenix Programs of Florida, Inc.

Website

https://phoenixfl.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Phoenix House Florida is a 501(c)(3) nonprofit addiction treatment provider operating residential, outpatient, and telehealth substance use disorder programs for adults and adolescents across three Florida campuses (Brandon, Tampa, Citra), funded via insurance, Medicaid, government contracts, and donations.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Substance abuse treatment
• Addiction rehabilitation
• Residential treatment programs
• Intensive outpatient programs
• Medication-assisted treatment

Headquarters

HQ city

Brandon

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Payments: In-network provider for most major insurance carriers including Blue Cross, United Healthcare, Aetna, Cigna, Humana, Magellan, and many others. Revenue generated from insurance claim processing.
2. Medicaid/Government Funding: In-network provider for managed care programs and Medicaid. Provides state and Medicaid-funded services to qualifying individuals for certain program components.
3. Self-Pay: Affordable self-pay rates available for those without insurance or with high deductibles. Self-pay rates often less than one-quarter of what many other providers charge.
4. Hillsborough County Health Care Plan: Treatment is FREE for those who qualify under the Hillsborough County Health Care Plan at Orient Wellness Center
5. Donations/Patient Assistance Fund: Nonprofit organization accepting donations to help patients who have insurance gaps or cannot afford treatment. Donations can be made online or via text message.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Phoenix House Florida is a nonprofit addiction treatment provider operating a continuum of care through two delivery channels: residential programs (At Our House) including the Citra Residential Program, Tampa's Orient Wellness Center, Murray Center for Women, and the Ocala Men's Residential Facility; and outpatient services (At Your House) including the Outpatient Treatment Program, Virtual IOP via secure HIPAA-compliant telehealth, and the Derek Jeter Center for adolescents. Treatment spans ASAM-aligned clinical assessment, individual/group/family counseling, medication-assisted treatment, withdrawal management, and continuing care for adults and teens struggling with substance use disorders and co-occurring mental health conditions.

Product overview

Phoenix House Florida is a nonprofit addiction treatment provider offering a continuum of care through two main delivery models: residential treatment (At Our House) and outpatient services (At Your House). The residential division includes the Citra Residential Program (serving men and women in separate units), the Murray Center for Women (gender-specific trauma-informed care), the Men's Residential Program in Ocala, and the Tampa-based Orient Wellness Center. Outpatient services encompass traditional outpatient and intensive outpatient programs (IOP) in Brandon and Tampa, the Virtual IOP for telehealth delivery, and the Derek Jeter Center for adolescent treatment. Supporting programs include Medication-Assisted Treatment (MAT) combining medications with counseling, and a Partial Hospitalization Program (PHP). The organization also provides specialized services including withdrawal management, family therapy, workforce development, and alumni support.

Differentiator

Problem solved

Functional benefit

Brands

• Derek Jeter Center: A comprehensive outpatient program serving adolescents aged 13 and older in the Tampa Bay community, created in partnership with Derek Jeter's Turn 2 Foundation.
• Orient Wellness Center
• Murray Center for Women

Products and services

• Citra Residential Program Adult residential substance use disorder treatment on Phoenix House Florida's Citra, FL campus in Marion County, providing gender-specific care in separate units for men and women, including withdrawal management services and office-based detoxification for prescription and opiate drug use.
• Tampa Residential Program (Orient Wellness Center) Residential substance use treatment facility in Tampa with 75 men's beds and 10 women's beds, offering case management, medical/dental/vision/psychiatric services, and workforce development programs; walk-ins welcome 9 AM-3:30 PM. Free treatment is available for residents who qualify under the Hillsborough County Health Care Plan.
• Murray Center for Women Gender-specific, trauma-informed residential treatment program exclusively for women at the Citra campus, named for Nancy C. and Raymond E. Murray; includes counseling, education, recreational activities, family involvement, and mother/child reunification support.
• Men's Residential Program (Ocala) A self-pay residential substance use treatment facility in Ocala, Florida for men 18 and older, offering co-occurring mental health treatment, medical services, psychiatric medication management, and recreational activities including art therapy, yoga, and sports.
• Outpatient Treatment Program Customized outpatient (OP) and intensive outpatient (IOP) programs for adults and teens in Brandon and Tampa, providing individual, family and group counseling, drug testing, case management, life-skills training, and co-occurring mental health support.
• Virtual Intensive Outpatient Program (Virtual IOP) Telehealth-based intensive outpatient program delivering 9 hours of clinical treatment per week via a secure HIPAA-compliant platform, with separate adult (Mon/Wed/Thurs 2–5 PM) and adolescent (Tue/Wed/Thurs 5–8 PM) schedules and group therapy, individual therapy, and case management components.
• Derek Jeter Center Comprehensive adolescent outpatient program for youth age 13 and older in Brandon, FL, offering research-based treatment, cognitive behavioral therapy, motivational therapy, family-based support, and intensive outpatient services for substance use and co-occurring mental health conditions; operates through a partnership with Derek Jeter's Turn 2 Foundation.

Quantifiable outcome

• Over 5,000 young people helped at Derek Jeter Center since 2008
• +3 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Hillsborough Education FoundationminorStrategic or Co-development Partner · 1 January 2015Since 2015, Turn 2 Foundation and Hillsborough Education Foundation partner to award scholarships to graduates of the Derek Jeter Center. Each year, one of two annual scholarships ($1,000 per year toward college tuition) is awarded to a high school graduate demonstrating academic excellence, extracurricular participation, and community service.
• Turn 2 Foundation (Derek Jeter)coreStrategic or Co-development Partner · 1 January 2008In 2008, the Turn 2 Foundation aligned its mission with Phoenix House Florida to create the Derek Jeter Center, a comprehensive outpatient program serving youth in the Tampa Bay community. The foundation was created by Derek Jeter and his father Dr. Charles Jeter in 1996 during Derek's rookie season with the New York Yankees to motivate young people to turn away from drugs and alcohol.
• Hillsborough CountycoreStrategic or Co-development PartnerPhoenix House Florida partners with Hillsborough County to operate the Orient Wellness Center, a residential substance use treatment facility. Treatment is FREE for those who qualify under the Hillsborough County Health Care Plan. The partnership provides comprehensive services including medical, dental, vision, psychiatric care, and workforce development programs.
• Insurance Providers NetworkcoreChannel Partner/ Reseller/ DistributorPhoenix House Florida is an in-network provider for most major insurance carriers including Aetna, Ambetter, Anthem Blue Cross Blue Shield, AvMed, BayCare, Blue Cross Blue Shield of Florida, Cigna, GEHA, Healthfirst, Humana, Magellan, MHNet, Oxford, United Healthcare, and many others. Also accepts Medicaid managed care plans.
• State and Federal AgenciescoreStrategic or Co-development PartnerPhoenix House Florida works in close collaboration with state and federal agencies to provide a broad spectrum of addiction treatment services. Accredited by CARF and licensed by Florida Department of Children and Families.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Lakeview Health: Florida-based (Jacksonville) residential and outpatient SUD treatment organization with gender-specific programs and co-occurring mental health services — comparable program mix within Florida.
• Riverwoods Behavioral Health: Florida-based behavioral health and SUD treatment provider with residential and outpatient services — comparable service mix operating in the same Florida market as Phoenix House.
• Turning Point of Tampa: Florida-licensed CARF-accredited residential and outpatient SUD treatment center based in Tampa — directly competing in the same Tampa Bay market as Phoenix House Florida.

Direct peers

• Hazelden Betty Ford Foundation: Large nonprofit addiction treatment provider offering a full continuum of residential, outpatient, and recovery services across multiple U.S. sites — directly comparable to Phoenix House Florida's CARF-accredited, full-continuum SUD model.
• Caron Treatment Centers: Nonprofit SUD treatment organization with residential, outpatient, and gender-specific programs (including a dedicated women's center) — matching Phoenix House's Murray Center for Women and Citra residential offerings.
• American Addiction Centers (AAC): For-profit national chain of residential and outpatient SUD treatment centers with broad in-network insurance relationships — directly comparable in service breadth and insurance-driven GTM, though differently capitalized.
• Ashley Addiction Treatment: Nonprofit SUD treatment provider in Maryland offering residential, outpatient, MAT, and family programs for adolescents and adults — comparable CARF-accredited, full-continuum structure.
• Seabrook House: CARF-accredited nonprofit-style SUD provider in New Jersey/Pennsylvania with residential, IOP, MAT, and family programs — comparable continuum-of-care model and adolescent/adult split to Phoenix House Florida.

Emerging players

• Recovery Unplugged: SUD treatment provider differentiated by music-based therapy and creative-arts programs — overlaps with Phoenix House Florida's music therapy differentiator and serves a similar adult population.
• Center for Discovery: Behavioral health provider with adolescent and adult outpatient/IOP programs including co-occurring disorder treatment — comparable adolescent outpatient track to the Derek Jeter Center.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PhoenixHouseFL
• LinkedInlinkedin.com/company/phoenix-house-florida

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix House Florida