M360 (formerly Techgroowers, Inc.)
Philippines-based CPaaS provider offering multichannel messaging (SMS, email, Viber, WhatsApp, OTT, RCS, voice) through a unified API, serving 10,000+ business accounts with subscription, usage-based, and transaction fee pricing.
- Company typePrivate
- Founded-
- HeadquartersMandaluyong, Philippines
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What M360 (formerly Techgroowers, Inc.) does
M360 (formerly Techgroowers, Inc.) is a Philippines-based Communication Platform as a Service (CPaaS) provider headquartered in Mandaluyong City, offering multichannel messaging across SMS, Email, Viber, WhatsApp, Facebook Messenger, OTT, RCS, and Programmable Voice. The company operates a unified API layer with 700+ direct mobile operator interconnections and serves over 10,000 business accounts, processing 17 billion+ messages annually. Its product portfolio includes Hummingbird (an omnichannel messaging platform), Flows (a visual workflow builder for orchestrating message journeys), and My360 Plans (a wallet-based prepaid credit system), with AI-augmented features such as sentiment analysis, voice analysis, facial recognition, AI chatbots, and a recommendation engine layered on top of the messaging infrastructure.
M360 generates revenue through a combination of subscription fees, usage-based per-message pricing, and transaction fees, with the Paynamics partnership enabling PCI-DSS compliant payments. The company holds ISO 27001:2022 and ITIL v4 certifications, which serve as procurement-grade credentials for enterprise and regulated clients. Its customer base spans fintech, e-commerce, logistics, and consumer brands, with named clients including Gcash, Edamama, Snappr, Engkanto Brewery, and Jetour Auto PH. In 2025 the company rebranded from Techgroowers to M360 to position itself as a unified CPaaS brand, expanded its channel coverage to include RCS and Programmable Voice, and secured Rakuten Viber Silver Partner status to broaden its OTT channel reach.
M360 (formerly Techgroowers, Inc.) firmographics
Firmographics- Name
- M360 (formerly Techgroowers, Inc.)
- Legal name
- m360, Inc.
- Website
- https://m360.com.ph
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Philippines-based CPaaS provider offering multichannel messaging (SMS, email, Viber, WhatsApp, OTT, RCS, voice) through a unified API, serving 10,000+ business accounts with subscription, usage-based, and transaction fee pricing.
- Ownership category
- akta.pro rank
M360 (formerly Techgroowers, Inc.) industry classification
Industry- Product category
- Communications Platform as a Service (CPaaS)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)
- akta.pro secondary industries
- CPaaS (Programmable Voice, SMS, Video APIs) (HDAIAHAG), Network Exposure & API Platforms (NEF, CAMARA, CPaaS enablement) (HDAIAIAG)
Keywords
Where M360 (formerly Techgroowers, Inc.) is headquartered
LocationHeadquarters
- HQ city
- Mandaluyong
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
M360 (formerly Techgroowers, Inc.) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales
Revenue model
- Subscription Plans: Monthly, Annual, and Multi-year contract subscription plans with access to multiple messaging channels. Features wallet-based credit system that scales with business usage.
- Pay-As-You-Go: Usage-based pricing for businesses that prefer flexible, consumption-based payment tied to actual message volume across all channels.
- Premium Sender ID Fees: Additional fees for Premium Sender IDs associated with international brands and companies headquartered outside the Philippines.
- SMS Route Pricing: Differentiated pricing for Priority Route (0-5 min SLA for time-sensitive messages like OTPs) vs Standard Route (0-24 hr SLA for promotional content)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-As-You-Go Plan |
| Subscription | Monthly | Monthly Subscription Plans |
| Subscription | Annual | Annual Subscription Plans |
| Hybrid | Multi-year contract | Custom Enterprise Plans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
M360 (formerly Techgroowers, Inc.) product offering
Product offeringCore offering
M360 operates a Communication Platform as a Service (CPaaS) business, selling a multichannel messaging API and platform (Hummingbird) that lets businesses send and receive SMS, email, Viber, WhatsApp, Facebook Messenger, and other OTT channel messages. It complements the core API with bundled subscription plans (My360 Plans) and an automation workflow product (Flows), serving 10,000+ business accounts with 17 billion+ messages processed annually across 700+ mobile operator partners.
Product overview
M360 is a Communication Platform as a Service (CPaaS) provider offering a unified multichannel messaging platform. The product portfolio consists of the core Hummingbird omnichannel conversation management platform, My360 Plans (flexible multi-channel subscription), and Flows (visual workflow automation builder). These core products are complemented by multiple messaging channels including SMS Products (with blast, queue, OTP, polls, two-way capabilities), Email, Social Media Messaging (Facebook/Instagram), Viber for Business, WhatsApp Business, Over-the-top (OTT) Channels, Programmable Voice, and Rich Communication Services. The platform is powered by a single API and wallet-based system, serving over 10,000 business accounts with connectivity to 700+ mobile partner operators globally.
Differentiator
Problem solved
Functional benefit
Brands
- Hummingbird: An omnichannel conversation management solution that simplifies customer engagement.
- My360 Plans
- Flows
Products and services
- Hummingbird Hummingbird is M360's multichannel messaging API and platform that enables businesses to integrate SMS, email, Viber, WhatsApp, Facebook Messenger, and other OTT channels into their customer communication workflows. It is targeted at organizations that need a single integration to send and receive high-volume customer messages across multiple channels.
- My360 Plans My360 Plans are bundled, subscription-based messaging packages from M360 designed to simplify access to multichannel messaging for businesses that prefer packaged solutions over raw API consumption. The plans target customers who want predictable, plan-based access to SMS and OTT channel messaging.
- Flows Flows is M360's messaging automation and workflow product, enabling businesses to design and run automated, multichannel customer messaging sequences and notification flows without manual intervention. It targets organizations that need to operationalize customer communications such as onboarding, alerts, and campaigns.
Quantifiable outcome
- 30-50% reduction in operational costs
- +5 more outcomes
Companies that use M360 (formerly Techgroowers, Inc.)
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles1 record
M360 (formerly Techgroowers, Inc.) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature7 records
M360 (formerly Techgroowers, Inc.) partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Rakuten VibercoreM360 is a Rakuten Viber Silver Partner enabling Philippine businesses to leverage Viber Business Messaging through the m360 CPaaS platform. This partnership provides access to Viber's dominant market position in the Philippines where 29% of users have increased usage in the past 6 months, with 97% delivery rates and +29% viewability for business messages.
- Paynamics Technologies Inc.corePayment solutions provider processing all payment card data in compliance with PCI-DSS standards. Handles secure transmission of payment details for m360 subscription and billing services.
- Brave ConnectivecoreRelated company under the same corporate umbrella. Listed as part of m360's company ecosystem alongside m360 Magazine and m360 Careers pages.
- Telecommunications OperatorscoreNetwork of 700+ mobile partner operators providing global connectivity for SMS and OTT message delivery across international destinations.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
M360 (formerly Techgroowers, Inc.) competitors and assessment
Company assessmentDirect peers
- Twilio: Global CPaaS leader offering programmable SMS, voice, email, and WhatsApp APIs over a unified platform. Directly comparable as the canonical CPaaS incumbent that m360 competes with at the API and channel level.
- Infobip: Global CPaaS platform with strong omnichannel messaging (SMS, WhatsApp, Viber, RCS) and operator network. Closely comparable in product breadth, channel coverage, and enterprise focus, including in Southeast Asia.
- Sinch: Swedish-headquartered CPaaS provider offering messaging APIs, voice, and conversational AI globally. Comparable in SMS/OTT channel aggregation, programmable APIs, and enterprise customer base.
- Bird (formerly MessageBird): Omnichannel communications platform offering SMS, WhatsApp, email, and voice APIs with strong European and emerging-market presence. Directly comparable in CPaaS positioning and channel breadth.
- Plivo: Cloud communications platform providing SMS, voice, and WhatsApp APIs for developers and enterprises. Comparable as a developer-first CPaaS with similar API integration model and channel set.
- 8x8: Communications platform offering CPaaS APIs alongside UCaaS/CCaaS for enterprises. Comparable in SMS API and multichannel messaging, though with broader contact-center focus.
- engageSPARK: Philippines-rooted CPaaS player offering SMS, voice, and mobile messaging for enterprises and NGOs. Direct peer competing for the same Philippine customer base, including in financial services and e-commerce.
- Soprano Design: Global CPaaS provider with strong APAC presence offering SMS, WhatsApp, RCS, and omnichannel messaging APIs. Comparable in operator-network reach and Southeast Asia customer focus.
Broad incumbents
- Vonage (Ericsson): CPaaS and UCaaS provider now part of Ericsson, offering programmable APIs plus broader unified communications. Comparable in CPaaS APIs but with a much wider enterprise communications portfolio.
Regional players
- Globe Labs (Globe Telecom): Developer/API platform from Globe Telecom offering SMS and telecom APIs within the Philippines. Comparable as a Philippines-domestic CPaaS competitor leveraging its parent operator's network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights1 record
Customer concentration
M360 (formerly Techgroowers, Inc.) social profiles
Digital presenceM360 (formerly Techgroowers, Inc.) financial estimates
Financial estimateRevenue estimate
Valuation estimate
M360 (formerly Techgroowers, Inc.) leadership team
Management profileNumber of profiles
Profiles3 records
M360 (formerly Techgroowers, Inc.) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M360 (formerly Techgroowers, Inc.) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M360 (formerly Techgroowers, Inc.)
What does M360 (formerly Techgroowers, Inc.) do?
M360 operates a Communication Platform as a Service (CPaaS) business, selling a multichannel messaging API and platform (Hummingbird) that lets businesses send and receive SMS, email, Viber, WhatsApp, Facebook Messenger, and other OTT channel messages. It complements the core API with bundled subscription plans (My360 Plans) and an automation workflow product (Flows), serving 10,000+ business accounts with 17 billion+ messages processed annually across 700+ mobile operator partners.
Is M360 (formerly Techgroowers, Inc.) a public or private company?
M360 (formerly Techgroowers, Inc.) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was M360 (formerly Techgroowers, Inc.) founded?
M360 (formerly Techgroowers, Inc.) was founded in -1. It employs 51 to 100 people.
Where is M360 (formerly Techgroowers, Inc.) based?
M360 (formerly Techgroowers, Inc.) is headquartered in Mandaluyong, Philippines, in the Asia region.
How does M360 (formerly Techgroowers, Inc.) make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are pay-As-You-Go, premium Sender ID Fees and SMS Route Pricing.
Who are M360 (formerly Techgroowers, Inc.)'s main competitors?
Direct peers on record are Twilio, Infobip, Sinch, Bird (formerly MessageBird), Plivo, 8x8, engageSPARK and Soprano Design. Vonage (Ericsson) is listed as a broad incumbent. Globe Labs (Globe Telecom) is listed as a regional player.
Does M360 (formerly Techgroowers, Inc.) have an API?
Yes. m360 provides API documentation for multiple protocols including HTTP SMS API, SMPP (Short Message Peer-to-Peer), PIN (one-time password messaging), and Viber API. The HTTP SMS API uses REST with JSON payload for integration. Developers can trigger SMS messaging through their existing systems by making REST API calls with JSON payload. The platform supports two-way SMS communication, access code management, and message routing through shared or dedicated access codes. Developer documentation is at Not specified - FAQ references links for HTTP, SMPP, PIN, and Viber API documentation.
What industry is M360 (formerly Techgroowers, Inc.) in?
M360 (formerly Techgroowers, Inc.)'s product category is Communications Platform as a Service (CPaaS). Its primary akta.pro industry code is BPAMACAL, Messaging APIs, CPaaS & Programmable Communications, with a secondary code of HDAIAHAG, CPaaS (Programmable Voice, SMS, Video APIs). Its NAICS code is 518 and its SIC code is 7370.