Equitest
Equitest is an AI-powered business valuation platform (Israel-based, founded 2020) that generates professional multi-method valuation reports for appraisers, CPAs, tax advisors, brokers, and business advisors, monetized via tiered SaaS subscriptions, an embedded Valuation-API product, and on-demand expert valuation services.
- Company typePrivate
- Founded2020
- HeadquartersHod Hasharon, Israel
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Equitest does
Equitest (operating brand of Nezikist Group LTD, an Israel limited liability company headquartered in Hod Hasharon) is an AI-powered business valuation software platform launched commercially in October 2020. The platform accepts basic inputs (company lifecycle stage, product, industry, country, sales) and produces 15- to 25-page professional valuation reports that bundle six methodologies (Berkus Model, Earnings Multiple, Equity Multiple, Sales Multiple, DCF, Asset-based Valuation), DCF with sensitivity analysis, DLOM-adjusted value, projected P&L, Altman Z-score, and financial ratio analyses, in multiple languages. Adjacent modules include a Pitch-Deck builder, Investment Proposal Letter generator, and Cap-Tables tool, plus a separately launched Valuation-API product (March 2023) that allows third-party websites to embed a configurable business valuation calculator.
The company targets financial professionals (business appraisers, accountants/CPAs, tax advisors, business brokers, business advisors) as primary users, with secondary use by startup founders and large corporations. Revenue is generated primarily through tiered SaaS subscriptions billed annually, plus subscription access to the Valuation-API and an on-demand professional valuation service (delivered within 3 days as a fallback, with a money-back guarantee). Distribution is product-led via a self-serve web platform, supplemented by inside sales through 15-minute demos and an affiliate/referral program; the API channel extends reach via OEM/embedded distribution. Customer scale commentary cites 1,500+ professional valuers and a 4.95/5.0 user rating.
Operationally, Equitest is a small organization (1-10 employees), bootstrapped with no disclosed external funding, and operates globally with named office presence in Israel (Hod Hasharon HQ, Tel Aviv), the United States (New York), the United Kingdom (London), and Australia (Sydney). The US Service Mark (Reg. No. 6438169) was registered in August 2021, and the company has accumulated third-party review platform recognition (Rising Star and Great User Experience awards from CompareCamp and FinancesOnline, plus peer-review recognition from techozens.com and Startup.info) in 2021.
Equitest firmographics
Firmographics- Name
- Equitest
- Legal name
- Nezikist Group LTD
- Website
- https://equitest.net
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Equitest is an AI-powered business valuation platform (Israel-based, founded 2020) that generates professional multi-method valuation reports for appraisers, CPAs, tax advisors, brokers, and business advisors, monetized via tiered SaaS subscriptions, an embedded Valuation-API product, and on-demand expert valuation services.
- Ownership category
- akta.pro rank
Equitest industry classification
Industry- Product category
- Business Valuation Software
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Business Valuation (Private Company & Enterprise) (FSAEAHAA)
- akta.pro secondary industries
- Financial Reporting Valuation (ASC 820/805, IFRS 13/3) (FSAEAHAB), Intangible Asset Valuation (IP, Brand, Customer, Technology) (BPAHANAB), Intellectual Property Valuation (patents, trademarks, software, royalties) (FSAEAHAL)
Keywords
Where Equitest is headquartered
LocationHeadquarters
- HQ city
- Hod Hasharon
- HQ country
- Israel
- HQ region
- Middle East
Offices6 records
Markets served
Equitest business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-based SaaS: Software platform subscription providing access to AI-powered business valuation tools, report generation, and financial modeling capabilities. Pricing tiers based on business size and required features.
- Valuation-API Access: API subscription product with different pricing tiers based on number of calculations needed per month. Allows embedding valuation calculator into third-party websites.
- Professional Valuation Services: On-demand professional valuation reports delivered within 3 days by experts for users unable to evaluate with software. Offered as add-on service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Join 1,500+ Professionals |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Equitest product offering
Product offeringCore offering
Equitest provides an AI-powered business valuation platform that generates professional 15-page valuation reports in under one hour using DCF, sensitivity analysis, and up to six valuation methods (Berkus, Earnings Multiple, Equity Multiple, Sales Multiple, DCF, Asset-based). The platform targets financial professionals including business appraisers, accountants/CPAs, tax advisors, business brokers, and business advisors, and also offers a Valuation-API for embedding valuation calculators into third-party websites and on-demand expert valuation services delivered within 3 days.
Product overview
Equitest is an AI-powered business valuation platform offering a comprehensive suite of tools for professional business valuation. The core product is the Valuation Platform and Business Valuation Software, which generates professional reports using six valuation methods (Berkus Model, Earnings Multiple, Equity Multiple, Sales Multiple, DCF, and Asset-based Valuation). The platform automates financial analysis, report generation, and includes integrated tools for Pitch-Decks, Investment Proposal Letters, and Cap-Tables management. A separate Valuation-API product enables embedding valuation calculators on external websites.
Differentiator
Problem solved
Functional benefit
Brands
- Valuation-API: API product enabling businesses to embed a business valuation calculator on their websites
Products and services
- Valuation Platform AI-powered business valuation platform that generates comprehensive 15-page (or 25-page) professional valuation reports in under one hour using DCF, sensitivity analysis, and up to six valuation methods; designed for business appraisers, accountants/CPAs, tax advisors, business brokers, and business advisors.
- Valuation-API Embeddable business valuation calculator API that enables businesses to add real-time valuation functionality to their own websites or applications; customizable across data points, valuation methods, and appearance; sold on subscription tiers based on monthly calculation volume.
- Pitch-Deck Tool within the Equitest platform for creating startup pitch decks for presentations to investors and stakeholders.
- Investment Proposal Letters Tool within the Equitest platform for generating investment proposal documents used in business funding.
- Cap-Tables Cap table management tool within the Equitest platform for tracking equity ownership, shareholder information, and stock option details.
- Business Valuation Calculator Online calculator tool within the Equitest platform for generating quick business valuation estimates, available as a free resource for funnel acquisition.
- On-Demand Professional Valuation Service On-demand expert valuation service delivered within 3 days (or full refund) for users unable to evaluate their company using the software platform; offered as an add-on to subscriptions.
Quantifiable outcome
- Create professional business valuation reports 100x faster
- +2 more outcomes
Companies that use Equitest
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles3 records
Equitest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature6 records
Equitest partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- QuickBookscoreFinancial data integration partner allowing users to import financial data directly from QuickBooks into Equitest's valuation platform for streamlined analysis and report generation.
- XerocoreFinancial data integration partner enabling users to import financial data from Xero accounting software into Equitest's valuation platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Equitest competitors and assessment
Company assessmentDirect peers
- Valutico: Valutico is a cloud-based business valuation platform offering DCF, multiples, and Monte Carlo methods to financial professionals. Equitest explicitly lists it as a 'best alternative,' making it the closest direct competitor in the same SaaS valuation category.
- Equidam: Equidam provides online business valuation tools focused on startups and SMBs, supporting multiple valuation methods and benchmarking. Named as a direct alternative by Equitest and targeting the same startup and SMB customer segments.
- BizEquity: BizEquity is a SaaS platform delivering business valuation and benchmarking reports to financial professionals and SMBs. Named as a direct alternative by Equitest and competes head-to-head in the same self-serve valuation software category.
- ValuAdder: ValuAdder offers online business valuation calculators and tools used by investors, business owners, and advisors. Listed as a direct Equitest alternative with comparable self-serve SaaS delivery and SMB focus.
- Valusource: Valusource provides valuation software, data, and training tools for business appraisers and financial professionals. Named as an alternative by Equitest and competes in the professional appraiser segment of the same market.
- Nimbo: Nimbo offers online business valuation software targeting advisors, brokers, and business owners with multiple valuation methodologies. Listed as a direct alternative to Equitest with overlapping product functionality.
Broad incumbents
- CCH Tagetik (Wolters Kluwer): CCH Tagetik is an enterprise performance management and analytics platform owned by Wolters Kluwer, providing financial consolidation, planning, and valuation capabilities to large enterprises. It represents a broader incumbent with overlapping valuation functionality embedded in a much larger finance suite.
- Oracle Hyperion Planning: Oracle's Hyperion Planning is an enterprise financial planning, budgeting, and valuation solution used by large corporations. Comparable only loosely to Equitest as a much broader incumbent in financial modeling and analytics for the enterprise segment.
Emerging players
- Carta: Carta provides equity management, cap table, and 409A valuation services to private companies and investors. Comparable to Equitest through its valuation offering and overlapping startup and SMB customer base, though Carta's primary product is cap table management.
Others
- Crunchbase Pro: Crunchbase is a private company intelligence and market data platform used for valuation benchmarking, funding research, and competitive analysis. It is thematically related to Equitest as a data provider that supports valuation work, but does not directly compete in producing valuation reports.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights8 records
Customer concentration
Equitest social profiles
Digital presenceEquitest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equitest leadership team
Management profileNumber of profiles
Profiles1 record
Equitest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equitest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equitest
What does Equitest do?
Equitest provides an AI-powered business valuation platform that generates professional 15-page valuation reports in under one hour using DCF, sensitivity analysis, and up to six valuation methods (Berkus, Earnings Multiple, Equity Multiple, Sales Multiple, DCF, Asset-based). The platform targets financial professionals including business appraisers, accountants/CPAs, tax advisors, business brokers, and business advisors, and also offers a Valuation-API for embedding valuation calculators into third-party websites and on-demand expert valuation services delivered within 3 days.
Is Equitest a public or private company?
Equitest is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equitest founded?
Equitest was founded in 2020. It employs 1 to 10 people.
Where is Equitest based?
Equitest is headquartered in Hod Hasharon, Israel, in the Middle East region.
How does Equitest make money?
Three revenue lines are on record. Subscription-based SaaS are the primary driver. The others are valuation-API Access and professional Valuation Services.
Who are Equitest's main competitors?
Direct peers on record are Valutico, Equidam, BizEquity, ValuAdder, Valusource and Nimbo. Broad incumbents are CCH Tagetik (Wolters Kluwer) and Oracle Hyperion Planning. Carta is listed as an emerging player. Crunchbase Pro is listed as an others.
Does Equitest have an API?
Yes. Valuation-API enables businesses to embed a business valuation calculator directly into their website or application. With just a few lines of code, users can have a fully functional business valuation calculator that fetches data from their website and calculates business value in real-time. The calculator is customizable—users can choose which data points to include, set different valuation methods, and customize the look and feel. Available on a subscription basis with different pricing tiers based on the number of calculations needed per month. Developer documentation is at equitest.net/equitest-launches-valuation-api-the-ultimate-business-valuation-calculator.html.
What industry is Equitest in?
Equitest's product category is Business Valuation Software. Its primary akta.pro industry code is FSAEAHAA, Business Valuation (Private Company & Enterprise), with a secondary code of FSAEAHAB, Financial Reporting Valuation (ASC 820/805, IFRS 13/3). Its NAICS code is 523940 and its SIC code is 7372.