Grangers
Grangers International Ltd is a UK-based, family-owned manufacturer of water-based, PFC-free aftercare products — cleaners, reproofers, and the proprietary 2-in-1 formulation — for outdoor clothing, footwear, and equipment, serving consumers, outdoor professionals, and equestrian users in over 50 countries.
- Company typePrivate
- Founded1937
- HeadquartersChesterfield, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Grangers does
Grangers International Ltd is a UK-based manufacturer of aftercare products for outdoor clothing, footwear, and equipment, founded in 1937 and headquartered in Chesterfield, Derbyshire. The company develops and bottles its own water-based, PFC-free formulations — including proprietary APT (Advanced Polymer Technology) for fluorocarbon-free water repellency and the world's first 2-in-1 clean-and-reproof formulation (launched 2005, extended to down in 2018) — with full in-house R&D and production. The range spans cleaners, reproofers, waxes, insoles, equestrian and tent care products, plus professional mail-in Clean & Reproof and Down Care services.
The business operates a multi-channel GTM: direct-to-consumer e-commerce through grangers.co.uk (UK-only storefronts listed), a Subscribe & Save subscription tier at 15% discount, a mail-in professional care service using Royal Mail, bulk SKUs (5L–25L) for clubs and commercial buyers, and wholesale distribution in over 50 countries via third-party distributors and retailers. Pricing ranges from £2.75 (hand sanitiser 60ml) to £204.75 (Rug Repel 25L), with core apparel SKUs typically £9.95–£17.50. End customers are primarily individual outdoor enthusiasts (hikers, skiers, trail runners, equestrian users), supplemented by a Pro Programme serving search & rescue, RNLI, mountain rescue, and certified outdoor educators.
The company is privately held with no disclosed external investment or ownership changes, led by CEO Karolina Jones (30+ year tenure, original 2-in-1 inventor). It holds a stack of certifications — bluesign (since 2007), PFC-free, OECD 301A biodegradable, Leaping Bunny vegan, SMETA, Responsible Down Standard — and is endorsed by major outdoor brands including GORE-TEX, Arc'teryx, The North Face, Rab, Berghaus, Helly Hansen, and Musto. The most recent strategic milestones are the 2024 RNLI partnership and the 2023 launch of Down Defend, a bluesign-approved hydrophobic down treatment.
Grangers firmographics
Firmographics- Name
- Grangers
- Legal name
- Grangers International Ltd
- Website
- https://grangers.co.uk
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grangers International Ltd is a UK-based, family-owned manufacturer of water-based, PFC-free aftercare products — cleaners, reproofers, and the proprietary 2-in-1 formulation — for outdoor clothing, footwear, and equipment, serving consumers, outdoor professionals, and equestrian users in over 50 countries.
- Ownership category
- akta.pro rank
Grangers industry classification
Industry- Product category
- Outdoor Apparel & Footwear Aftercare Products
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)
Keywords
Where Grangers is headquartered
LocationHeadquarters
- HQ city
- Chesterfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Grangers business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (Direct E-commerce): Direct-to-consumer sales of cleaning, reproofing, and aftercare products for outdoor clothing, footwear, and equipment through the company website. Products include washes, waterproofing treatments, waxes, and care kits sold at various price points from £2.75 to over £200 for bulk sizes.
- Subscription (Subscribe & Save): Optional subscription model offering 15% discount on regular deliveries for products like Wetsuit Wash, allowing customers to set recurring delivery schedules (monthly, bi-monthly, quarterly, or bi-annually).
- Professional Services (Clean & Reproof): Mail-in cleaning and reproofing service where customers send garments to Grangers for professional treatment. Services include Clean and Reproof Service (£29.99) and Down Care Service (from £34.99).
- Bulk/B2B Sales: Bulk product offerings for larger quantities (5L, 10L, 25L sizes) targeting running clubs, families, and commercial users, as well as wholesale to retailers and distributors in over 50 countries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at standard retail prices |
| Subscription | Monthly | Subscribe & Save subscription with 15% discount |
| Unit Pricing | Pay-as-you-go | Eco Refill Pouches at reduced plastic packaging |
| Unit Pricing | Pay-as-you-go | Bulk sizes for commercial and family use |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Grangers product offering
Product offeringCore offering
Grangers manufactures and sells water-based, PFC-free aftercare products for outdoor clothing, footwear, and equipment, including cleaners, reproofers, and 2-in-1 formulations that restore Durable Water Repellency (DWR). The company also offers mail-in Clean & Reproof and Down Care services, bulk sizes for commercial users, and footwear insoles, with products made and filled in Derbyshire, UK.
Product overview
Grangers is a UK-based outdoor clothing and footwear care products company founded in 1937, specializing in cleaning, waterproofing, and protection solutions for technical outdoor gear. The product portfolio centers on their signature 2-in-1 formulation technology (first in the world since 2005) that cleans and reproofs in a single wash. Core offerings span clothing care (Performance Wash, Performance Repel Plus, Clothing Repel, Wash + Repel Clothing 2 in 1), down and insulated gear care (Down Wash, Down Repel, Wash + Repel Down 2 in 1), footwear protection (Footwear Repel Plus, Footwear + Gear Cleaner, Waterproofing Wax, G-WAX), equipment care (Tent + Gear products, Rug Wash/Repel for equestrian), and activewear (Merino Wash, Active Wash). The company emphasizes PFC-free, water-based, biodegradable formulations in 100% recycled packaging, with bluesign approval. Professional care services (Clean and Reproof Service, Down Care Service) complement the consumer product range. The brand maintains strategic partnerships with RNLI and is recommended by major outdoor apparel manufacturers including Arc'teryx, Berghaus, The North Face, and Gore-Tex.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Wash
Quantifiable outcome
- Eco Pouches use up to 74% less plastic packaging compared to standard bottles
- +2 more outcomes
Companies that use Grangers
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles3 records
Grangers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Grangers partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- RNLI (Royal National Lifeboat Institution)coreOfficial Aftercare Partner of the RNLI since 2024. Grangers provides Performance Wash, Clothing Repel, Performance Repel Plus, Active Wash, and Wetsuit Wash to RNLI All-weather Lifeboat crews, Lifeguards, and Inshore Lifeboat Crews. Partnership includes donating percentage of product sales and 50% of Grangers web sales every October. Supporting RNLI's drowning prevention campaigns and Float to Live water safety message. Three-year partnership commitment.
- ArcteryxminorOne of the outdoor apparel brands that recommends and endorses Grangers products for aftercare of their garments.
- BerghausminorOutdoor apparel brand recommending Grangers products for aftercare.
- GORE-TEXminorAll Grangers products (unless otherwise stated) are compatible with GORE-TEX and other breathable membranes. Brands recommend Grangers for care of GORE-TEX garments.
- Helly HansenminorHelly Hansen kits of RNLI volunteers are treated with Grangers products. Brand recommends Grangers for aftercare.
- The North FaceminorOutdoor apparel brand recommending Grangers products for aftercare.
- RabminorOutdoor apparel brand recommending Grangers products for aftercare.
- Mountain EquipmentminorOutdoor apparel brand recommending Grangers products for aftercare.
- MustominorSailing and marine apparel brand recommending Grangers products for aftercare.
- Burton SnowboardsminorSnowboarding and outdoor brand recommending Grangers products for aftercare.
- Inov8minorAthletic footwear brand recommending Grangers products for aftercare.
- KathmanduminorOutdoor apparel brand recommending Grangers products for aftercare.
- AcaiminorOutdoor apparel brand recommending Grangers products for aftercare.
- DPDminorDelivery partner providing fast and efficient delivery of all UK orders within 2-4 business days with tracking information.
Scale indicators8 records
Recent moves6 records
Expansion highlights3 records
Grangers competitors and assessment
Company assessmentDirect peers
- Salamander (Blundstone group): UK heritage waterproofing brand offering spray-on and wash-in reproofers for footwear and clothing. Directly comparable product chemistry and UK retail presence, with similar heritage positioning.
- Gear Aid (formerly McNett): US-based manufacturer of repair, cleaning and waterproofing products for outdoor gear including Revivex branded DWR reproofers and seam sealants. Most analogous US-headquartered peer to Grangers, sharing the same 'aftercare' positioning across clothing, footwear and equipment.
- Nikwax: UK-based direct competitor; founded 1983, specialising in water-based, PFC-free waterproofing and cleaning products for outdoor clothing and footwear, with a global distributor network. Closely comparable product range, eco positioning, and target customer base to Grangers.
- Atsko: US manufacturer of Sno-Seal and other waterproofing/wax products for outdoor apparel and footwear. Comparable to Grangers' wax-based waterproofing line and equestrian-adjacent use cases.
- Fabsil (Ultramar): UK-based maker of waterproofing sprays and treatments for outdoor clothing, footwear, tents and equestrian rugs. Direct competitor to Grangers' footprint with overlapping SKUs in footwear repel and tent/equipment proofing.
- Toko (Swix): Swiss maker of ski/snowboard waxes, care products and textile waterproofing, now part of Swix Sport. Comparable to Grangers in technical-fabric care, with stronger overlap on ski and snowboard aftercare.
Emerging players
- Polygiene (Ole Rönnblad): Swedish supplier of anti-odor and water-repellency technologies integrated into fabric finishing at the manufacturing stage. Comparable to Grangers' odor-control and DWR functionality, but attacking the same problem upstream at the brand level rather than at the consumer aftercare level.
Broad incumbents
- Kiwi (S.C. Johnson): Global mass-market shoe care brand owned by SC Johnson, covering polishes, protectors and cleaners for footwear. A larger incumbent that overlaps with Grangers' footwear protection and leather care lines, but at much broader mass-market positioning.
- Cherry Blossom (Grenson): Long-established UK shoe-care brand covering polishes, protectors and rainproofers. Overlaps with Grangers' footwear reproofer products but at broader consumer/shoe-care positioning rather than technical outdoor apparel.
Others
- Bio-D Cleaning Products: UK-based independent manufacturer of biodegradable, vegan household cleaning and laundry products. Comparable on sustainability positioning, certifications and consumer ethics (Leaping Bunny, etc.), though operating in broader household cleaning rather than specialist outdoor aftercare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Grangers social profiles
Digital presenceGrangers compliance and trust
Trust signalCompliance6 records
Grangers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grangers leadership team
Management profileNumber of profiles
Profiles1 record
Grangers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grangers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grangers
What does Grangers do?
Grangers manufactures and sells water-based, PFC-free aftercare products for outdoor clothing, footwear, and equipment, including cleaners, reproofers, and 2-in-1 formulations that restore Durable Water Repellency (DWR). The company also offers mail-in Clean & Reproof and Down Care services, bulk sizes for commercial users, and footwear insoles, with products made and filled in Derbyshire, UK.
Is Grangers a public or private company?
Grangers is a private company. It is classified as family owned and is currently operating.
When was Grangers founded?
Grangers was founded in 1937. It employs 11 to 50 people.
Where is Grangers based?
Grangers is headquartered in Chesterfield, United Kingdom, in the Europe region.
How does Grangers make money?
Four revenue lines are on record. Product Sales (Direct E-commerce) is the primary driver. The others are subscription (Subscribe & Save), professional Services (Clean & Reproof) and bulk/B2B Sales.
Who are Grangers's main competitors?
Direct peers on record are Salamander (Blundstone group), Gear Aid (formerly McNett), Nikwax, Atsko, Fabsil (Ultramar) and Toko (Swix). Polygiene (Ole Rönnblad) is listed as an emerging player. Broad incumbents are Kiwi (S.C. Johnson) and Cherry Blossom (Grenson). Bio-D Cleaning Products is listed as an others.
Does Grangers have an API?
No public API is recorded for Grangers.
What industry is Grangers in?
Grangers's product category is Outdoor Apparel & Footwear Aftercare Products. Its primary akta.pro industry code is CRAJAOAC, Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers). Its SIC code is 2840.