Shoptime
Shoptime is a Brazilian online retail platform founded in 1995, operating as a sub-brand within Americanas S.A. It serves individual Brazilian consumers with electronics, home appliances, groceries, and general merchandise via an omnichannel model combining a VTEX-powered storefront, a mobile app, and nationwide physical-store pickup.
- Company typePublic
- Founded1995
- HeadquartersRio De Janeiro, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Shoptime does
Shoptime is a Brazilian online retail platform founded in 1995, originally as a televised home-shopping brand, now operating as a sub-brand within the Americanas S.A. ecosystem (B3: AMER3) and headquartered at Rua Sacadura Cabral, 102 in Rio de Janeiro. The platform serves individual Brazilian consumers across a horizontal assortment spanning electronics (cell phones, computers, audio/video), home appliances, home goods, groceries, furniture, fashion, toys, sporting goods, and personal care. The digital storefront runs on the VTEX e-commerce platform and is integrated with multiple payment rails including PIX (with ~10% discounts), the AME Digital mobile payment solution, and the proprietary Cliente A store credit card offering installments up to 12x interest-free. Distribution is omnichannel: in addition to the web and native iOS/Android apps, the platform leverages Americanas's nationwide physical retail footprint to enable 2-hour in-store pickup, in-store returns, and a B2B procurement portal (empresas.americanas.com.br). Marketing spans digital (mobile app push, email, Instagram/TikTok/YouTube/Facebook), television ("ofertas da TV"), and an affiliate program, with a sub-brand portfolio that includes Cliente A, Americanas Ao Vivo (live shopping), and Crediário Americanas.
Shoptime's business model combines three revenue streams: (i) marketplace commissions from third-party sellers transacting on the platform, (ii) direct retail product sales across its owned catalog, and (iii) credit-card and financing revenue from the Cliente A card and Crediário Americanas financing products, including transaction fees and installment financing charges. Pricing is transaction-based with product prices ranging from low-single-digit reais for sticker albums to ~R$1,699 for smartphones, supported by progressive discount programs ("leve+ pague-"), gift cards, free-shipping promotions, and app-exclusive coupons. The platform also incorporates a refurbished-electronics vertical through a partnership with Trocafone, offering certified pre-owned smartphones with a 1-year warranty. The underlying commercial model is direct-to-consumer with horizontal segmentation, no enterprise anchor customers disclosed, and operational geography limited to Brazil.
Shoptime firmographics
Firmographics- Name
- Shoptime
- Legal name
- Americanas S.A.
- Website
- https://shoptime.com.br
- Company type
- Public
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shoptime is a Brazilian online retail platform founded in 1995, operating as a sub-brand within Americanas S.A. It serves individual Brazilian consumers with electronics, home appliances, groceries, and general merchandise via an omnichannel model combining a VTEX-powered storefront, a mobile app, and nationwide physical-store pickup.
- Ownership category
- akta.pro rank
Shoptime industry classification
Industry- Product category
- Online Retail / E-commerce Marketplace
- NAICS
- General Merchandise Retailers (455), Retail Trade (44-45), Food and Beverage Retailers (445), Electronics and Appliance Retailers (449210)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Traditional Variety Stores (General Variety & Five-and-Dime) (CRAEAGAA)
- akta.pro secondary industry
- Neighborhood Essentials & Fill-in Shopping Discount Stores (CRAEAJAH)
Keywords
Where Shoptime is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Shoptime business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketplace Commission: Revenue from third-party sellers operating on the Americanas marketplace platform, charging commissions on sales processed through the platform
- Retail Product Sales: Direct revenue from selling products to consumers through the e-commerce platform, including electronics, home goods, groceries, furniture, and general merchandise
- Credit Card Services: Revenue generated through the proprietary Cliente A credit card, including transaction fees and financing charges on installment purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard retail pricing with installment options |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Shoptime product offering
Product offeringCore offering
Shoptime is a Brazilian online retail platform operating under the Americanas S.A. ecosystem that sells a wide assortment of home appliances, mobile phones, computing equipment, audio and video devices, small appliances, furniture, groceries, and general merchandise to Brazilian consumers. The company complements its e-commerce storefront with physical retail stores, mobile apps, a third-party seller marketplace, and proprietary financial services such as the Cliente A credit card offering interest-free installments. Customers can purchase products via standard shipping, express delivery, or 2-hour in-store pickup.
Differentiator
Problem solved
Functional benefit
Brands
- Cliente A: Store loyalty program and credit card offering up to 12x interest-free installments
- Americanas Ao Vivo
- Crediário Americanas
Products and services
- Home Appliances (Eletrodomésticos)
Companies that use Shoptime
Customer profileSegments1 record
Ideal customer profiles2 records
Shoptime technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Shoptime partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AME DigitalsupportingDigital payment integration partner enabling seamless digital payment transactions on the Americanas platform. AME Digital is a mobile payment solution that allows customers to make purchases and payments through their mobile devices.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Shoptime competitors and assessment
Company assessmentDirect peers
- Mercado Livre: Latin America's largest e-commerce and marketplace operator with deep presence in Brazil; competes head-on with Shoptime/Americanas in 1P retail, third-party marketplace, payments (Mercado Pago), and credit.
- Amazon Brazil: Operates the leading global e-commerce platform in Brazil with Prime logistics; directly overlaps in electronics, home goods, marketplace, and digital payments for the same Brazilian consumer base.
- Magazine Luiza (Magalu): Major Brazilian omnichannel retailer combining physical stores, marketplace, and MagaluPay; competes across the same electronics, home, and general merchandise categories as Americanas/Shoptime.
- Via Varejo (Casas Bahia / Ponto): Brazilian omnichannel retailer behind Casas Bahia and Ponto, focused on electronics, home appliances, and furniture; directly comparable assortment and credit-financed purchase experience.
Emerging players
- AliExpress: Cross-border marketplace gaining traction in Brazil with low-price general merchandise; partial overlap in electronics and accessories that pressures Shoptime's value assortment.
- Shein: Cross-border fast-fashion marketplace with a growing Brazilian consumer base; overlaps with Shoptime's fashion, accessories, and household categories.
- OLX Brasil: Brazilian classifieds and marketplace platform with adjacency in used electronics and home goods; partial overlap with Americanas/Shoptime marketplace assortment and refurbished offerings (Trocafone-style).
- Shopee Brasil: Sea Group-owned marketplace rapidly scaling in Brazil with aggressive pricing and seller incentives; competes on the same general merchandise and electronics long-tail as Shoptime.
Broad incumbents
- Carrefour Brasil: Largest grocery retailer in Brazil with expanding e-commerce and marketplace (Carrefour Marketplace); competes in grocery, electronics, and home categories from a broader incumbent position.
- Grupo Pão de Açúcar (GPA / Extra): Brazilian retail conglomerate operating supermarkets, Extra, and Pro上加; overlaps with Americanas/Shoptime in grocery, electronics, and general merchandise from a wider retail portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Shoptime social profiles
Digital presenceShoptime financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoptime leadership team
Management profileNumber of profiles
Shoptime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoptime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoptime
What does Shoptime do?
Shoptime is a Brazilian online retail platform operating under the Americanas S.A. ecosystem that sells a wide assortment of home appliances, mobile phones, computing equipment, audio and video devices, small appliances, furniture, groceries, and general merchandise to Brazilian consumers. The company complements its e-commerce storefront with physical retail stores, mobile apps, a third-party seller marketplace, and proprietary financial services such as the Cliente A credit card offering interest-free installments. Customers can purchase products via standard shipping, express delivery, or 2-hour in-store pickup.
Is Shoptime a public or private company?
Shoptime is a public company. It is classified as corporate owned and is currently operating.
When was Shoptime founded?
Shoptime was founded in 1995. It employs 1 to 10 people.
Where is Shoptime based?
Shoptime is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does Shoptime make money?
Three revenue lines are on record. Marketplace Commission is the primary driver. The others are retail Product Sales and credit Card Services.
Who are Shoptime's main competitors?
Direct peers on record are Mercado Livre, Amazon Brazil, Magazine Luiza (Magalu) and Via Varejo (Casas Bahia / Ponto). Emerging players are AliExpress, Shein, OLX Brasil and Shopee Brasil. Broad incumbents are Carrefour Brasil and Grupo Pão de Açúcar (GPA / Extra).
Does Shoptime have an API?
No public API is recorded for Shoptime.
What industry is Shoptime in?
Shoptime's product category is Online Retail / E-commerce Marketplace. Its primary akta.pro industry code is CRAEAGAA, Traditional Variety Stores (General Variety & Five-and-Dime), with a secondary code of CRAEAJAH, Neighborhood Essentials & Fill-in Shopping Discount Stores. Its NAICS code is 455 and its SIC code is 5399.