Peabody Insurance

What Peabody Insurance does

Peabody Insurance, operating as F.A. Peabody Insurance, is a Maine-based independent insurance agency focused on farms and agricultural businesses across the Northeast US. The firm delivers specialized farm insurance coverage spanning farm property, machinery, livestock, liability, auto, inland marine, and workers' compensation, with policy terms tailored through in-person coverage review services conducted by sales producers in the field. The agency is marketed as community-independent, serving as the intermediary between agricultural operators and insurance carriers rather than acting as a captive or direct carrier. The agency differentiates through credentialed expertise: at least one producer, Liam Hughes, holds the Agribusiness and Farm Insurance Specialist designation from the International Risk Management Institute, a credential built on five courses of farm-specific training that is uncommon among generalist independent agents.

The firm's product portfolio is intentionally narrow and vertical-led rather than horizontal. Core offering is farm insurance for Maine operations, augmented by add-on agribusiness and farm insurance specialist services that provide risk management and coverage review guidance. No proprietary insurance product, technology platform, or distribution technology is evidenced in the source data; the offering is essentially a curated placement and advisory service backed by carrier relationships. The firm has no app, no API or SDK layer, no patents, and no disclosed proprietary technology stack, indicating a traditional agency operating model rather than an insurtech distribution play.

Commercially, F.A. Peabody Insurance generates revenue through insurance commissions on placed policies, priced on an annual billing cadence via customized, quote-based proposals rather than published rates. The go-to-market is sales-led direct distribution, with producers delivering coverage reviews to farms and agricultural SMBs throughout Maine. The firm was recognized in 2025 as a Best Practices Agency by the Independent Insurance Agents & Brokers of America and Reagan Consulting, placing it among 348 agencies selected from 1,146 nominees across seven revenue categories; the recognition is the strongest externally validated marker of operational standing in the data set. The company was founded in 2013 and operates with a headcount in the 11-50 range, with a single Maine office.

Name

Peabody Insurance

Legal name

F.A. Peabody Insurance

Website

https://peabodyinc.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

F.A. Peabody Insurance is a Maine-based independent insurance agency that places specialized farm and agribusiness coverage for SMB agricultural operators, using direct sales producers with AFIS-credentialed expertise to deliver coverage reviews and policy placement across the Northeast US.

Ownership category

akta.pro rank

Headquarters

HQ city

Fenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commission Revenue: Independent insurance agency generating revenue through commissions from insurance product sales. The agency serves as a Best Practices Agency recognized among top-performing independent insurance agencies in the United States.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

F.A. Peabody Insurance is an independent insurance agency that sells specialized farm and agricultural insurance coverage to Maine farms and agricultural businesses. Core offerings include protection for farm buildings, machinery, livestock, liability, vehicles, inland marine, and workers' compensation, delivered by agents holding the Agribusiness and Farm Insurance Specialist designation.

Product overview

F.A. Peabody Insurance is an independent insurance agency that offers a comprehensive portfolio of farm and agricultural insurance products and specialized services. The core offering is Farm Insurance, which protects buildings, machinery, livestock, liability, and vehicles for Maine agricultural operations. The agency enhances its core insurance offerings with specialized Agribusiness and Farm Insurance Specialist services, providing expert coverage reviews and risk management guidance for farms and agricultural businesses. The agency was named a 2025 Best Practices Agency, recognizing its operational excellence among independent insurance agencies in the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Insurance Customized farm insurance coverage for Maine farms and agricultural businesses, protecting buildings, machinery, livestock, vehicles, inland marine, and workers' compensation exposures, with liability coverage included. Delivered through direct coverage review by AFIS-designated agents.
• Agribusiness and Farm Insurance Specialist Services Specialized coverage review and risk advisory services for agricultural operators, delivered by agents with the Agribusiness and Farm Insurance Specialist (AFIS) designation to tailor coverage to each farm's unique risk profile.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• International Risk Management Institute (IRMI)coreOthersIRMI administers the Agribusiness and Farm Insurance Specialist designation, a specialized credential involving five courses of specialized training for insurance professionals working with farms and agricultural businesses. F.A. Peabody Insurance agents earn this designation to provide specialized coverage for farm property, liability, auto, and specialized protections such as inland marine and workers' compensation.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Cross Insurance: Largest Maine-based independent insurance agency offering commercial, personal, and specialty lines including agricultural and marine coverage. Most direct comparable given shared geography, independent agency model, and product breadth.
• Allen Insurance and Financial: Maine-based independent insurance and financial services agency providing personal, commercial, and specialty coverage. Directly comparable in independent-agency structure and Maine regional focus.
• Farm Family Casualty Insurance Company: Northeast-focused farm and rural insurance carrier (now part of American Family). Comparable as a specialist in agricultural insurance products, though operates as a carrier rather than an agency.

Broad incumbents

• Nationwide Agribusiness: Dedicated agribusiness division of Nationwide providing farm and ranch coverage nationally. Comparable product focus on agricultural risks but vastly larger scale and operates as a direct carrier.
• Brown & Brown Insurance: Major national insurance brokerage delivering P&C, employee benefits, and specialty coverage. Comparable independent brokerage model but vastly larger scale and broader geographic footprint.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm serving commercial clients including agribusiness. Comparable as an independent brokerage but at much larger scale with full risk consulting capabilities.
• Hub International: Major North American insurance brokerage offering P&C, life, and specialty coverage through regional offices. Comparable brokerage model but operates at far greater scale across North America.
• The Hartford: Large national insurer with a dedicated small commercial and agricultural footprint. Comparable in serving farm and small business customers but as a direct carrier rather than independent agency.
• American Family Insurance: National mutual insurer with farm and ranch coverage lines and an extensive independent agent network. Comparable agricultural product focus but vastly larger and carrier-led rather than agency-led.

Regional players

• Acadia Insurance: Regional property and casualty carrier serving New England including Maine with commercial and agricultural products. Comparable regional product mix but operates as a carrier, not an agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/PeabodyInsurance
• LinkedInlinkedin.com/company/peabody-insurance-agency-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peabody Insurance