We Are Boutique
- Company typePrivate
- Founded1986
- HeadquartersLeeds, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What We Are Boutique does
We Are Boutique is an independent, founder-led integrated marketing agency headquartered in Leeds, United Kingdom, operating as a multi-discipline partner combining digital, media, public relations, and social services under a single roof. The company is structured around four core service pillars — Digital (SEO, Paid Search/PPC, Paid Social, LLM SEO/GEO), Media (Radio, TV/VOD, Cinema, Outdoor, Digital Display, Print, Door Drops), PR (Digital PR, B2B PR, Consumer PR, Events, Media Relations), and Social (Organic Social Media, Influencer Marketing) — overlaid by its proprietary D.I.S.C.O. strategic consultancy methodology (Data, Insight, Strategy, Channel, Outcome). Its underlying technology stack is primarily a service-delivery architecture built around third-party platforms (Google Ads, Meta, TikTok, LinkedIn, Klear/Meltwater for influencer selection, Eventbrite for events) rather than proprietary software; the D.I.S.C.O. framework functions as the agency's principal intellectual property, supported by a bi-annual Home Report of consumer research in the Home & Garden vertical. The agency serves primarily enterprise and mid-market UK brands across verticals including Home & Garden (BestHeating, Graham & Brown, Astonish, Big Bathroom Shop, Dowsing & Reynolds), Retail (Costcutter, Idealo, Neal & Wolf), Tools & Hardware (Black + Decker), Student Accommodation (True Student, YourTRIBE, Kid's Planet, Cortland), Pet Food (Naturo), Travel (Exodus), Education (Luminate Education Group), and B2B (Abnormal, Fusion Group). Revenue is generated through professional services fees and media buying commissions on a quote-based model with no publicly disclosed pricing; channel-agnostic independence is positioned as a differentiator against network-owned agencies. The company maintains a flagship annual Home & Garden Conference in its fifth year with three consecutive sell-outs, a B@Home sector specialism, and a team of approximately 20 named professionals led by Founder/Managing Director Simon Bollon and Agency Partner Alex Price.
We Are Boutique firmographics
Firmographics- Name
- We Are Boutique
- Legal name
- Boutique
- Website
- https://weareboutique.co.uk
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
We Are Boutique industry classification
Industry- Product category
- Integrated Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Creative Boutique Agencies (MPAAAAAB)
Keywords
Where We Are Boutique is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
We Are Boutique business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Integrated Marketing Services: Full-service integrated marketing agency providing Digital (SEO, PPC, Paid Social, LLM visibility), Media (Radio, TV/VOD, Cinema, Outdoor, Digital Display, Print, Door Drops), PR (Digital PR, B2B PR, Consumer PR, Events, Media Relations), and Social (Organic Social, Influencer Marketing) services. Revenue generated through professional service fees and media buying commissions.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
We Are Boutique product offering
Product offeringCore offering
We Are Boutique is an integrated marketing agency delivering end-to-end campaign services across Digital (SEO, PPC, Paid Social, LLM SEO/GEO), Media (Radio, TV/VOD, Cinema, Outdoor, Digital Display, Print, Door Drops), PR (Digital, B2B, Consumer, Events, Media Relations), and Social (Organic Social, Influencer Marketing). All engagements are structured through the proprietary D.I.S.C.O. strategic methodology and tailored to client business outcomes, with a sector specialism in Home & Garden via the B@Home division.
Product overview
We Are Boutique is an integrated marketing agency offering a comprehensive suite of services organized into four core disciplines: Digital (SEO, Paid Search/PPC, Paid Social, LLM SEO/GEO), Media (Radio, TV/VOD, Cinema, Outdoor, Digital Display, Print, Door Drops), PR (Digital PR, B2B PR, Consumer PR, Events, Media Relations), and Social (Organic Social Media, Influencer Marketing). The agency operates its proprietary D.I.S.C.O. strategic consultancy model (Data, Insight, Strategy, Channel, Outcome) as an overarching methodology. They also specialize in the Home and Garden sector through their B@Home division. The company functions as a service-based agency rather than a software platform.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 30% uplift in retail sales for Astonish brand launch
- +5 more outcomes
Companies that use We Are Boutique
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
We Are Boutique technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature3 records
We Are Boutique partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- More TreesminorEnvironmental partnership focused on tree planting in Madagascar. Boutique has planted over 100 trees as part of their sustainability initiative, with trees planted to honor achievements like joining the team, anniversaries, and on behalf of clients. Currently working toward goal of 250 trees.
- Klear (Meltwater)coreInfluencer marketing platform used for creator vetting, selection, and campaign management. Enables analysis of engagement metrics, audience demographics, brand safety, and previous collaborations to identify optimal influencer partnerships.
- 10AssociatesminorCreative agency partnership for Naturo 'Naturo Nose Best, Naturally' TV campaign. Boutique collaborated with 10Associates to develop creative concepts for the campaign, with Boutique handling media planning and buying.
- ITVBroadcasting partner for TV campaigns including Astonish sponsorship of 'The Only Way Is Essex' and Naturo TV spots across ITV, Channel 4, and Virgin Media networks.
- IPAminorIndustry body accreditation providing access to legal experts, industry standards, and professional development. Boutique is an IPA accredited agency ensuring contracts meet industry standards.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
We Are Boutique competitors and assessment
Company assessmentDirect peers
- Manifest London: UK-based integrated marketing agency combining brand, digital, content and PR services for mid-market and enterprise clients, closely comparable to Boutique in scale and channel-agnostic positioning.
- The Bio Agency: Independent UK creative digital agency delivering integrated campaigns across digital, content, social and brand - similar size and full-funnel remit to Boutique.
- Mr. B & Friends: Independent integrated creative agency in the UK covering brand strategy, digital, social and content for growth-stage and enterprise brands, mirroring Boutique's independent integrated model.
- Immediate Future: UK social media and influencer marketing agency focused on data-led, channel-aware campaigns; comparable to Boutique's Social services and influencer/Klear workflow.
- Forster Communications: UK independent PR and communications consultancy with sector-specialist practices; directly comparable to Boutique's PR, B2B PR and consumer PR offerings.
- W Communications: UK communications agency providing PR, digital and integrated campaigns; comparable in size and integrated remit, especially around consumer and B2B storytelling.
Broad incumbents
- Mother London: Established London creative agency offering integrated brand, advertising and digital work at greater scale; overlaps with Boutique's creative and brand-building remit but operates a much larger headcount and roster.
- Bartle Bogle Hegarty (BBH): Global creative agency with London HQ producing integrated brand, digital and PR-adjacent campaigns; comparable at the campaign-strategy level but with significantly broader geographic and client reach than Boutique.
- Dentsu UK: UK arm of global marketing services network offering media, creative, digital and PR; competes for the same enterprise marketing budgets as Boutique across all four of its service lines.
- Ogilvy UK: WPP-owned global creative network with full UK capabilities in advertising, PR, digital and social, directly overlapping with Boutique's integrated offering for enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
We Are Boutique social profiles
Digital presenceWe Are Boutique financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Are Boutique leadership team
Management profileNumber of profiles
Profiles1 record
We Are Boutique funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Are Boutique M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Are Boutique
What does We Are Boutique do?
We Are Boutique is an integrated marketing agency delivering end-to-end campaign services across Digital (SEO, PPC, Paid Social, LLM SEO/GEO), Media (Radio, TV/VOD, Cinema, Outdoor, Digital Display, Print, Door Drops), PR (Digital, B2B, Consumer, Events, Media Relations), and Social (Organic Social, Influencer Marketing). All engagements are structured through the proprietary D.I.S.C.O. strategic methodology and tailored to client business outcomes, with a sector specialism in Home & Garden via the B@Home division.
Is We Are Boutique a public or private company?
We Are Boutique is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was We Are Boutique founded?
We Are Boutique was founded in 1986. It employs 11 to 50 people.
Where is We Are Boutique based?
We Are Boutique is headquartered in Leeds, United Kingdom, in the Europe region.
How does We Are Boutique make money?
One revenue line is on record: integrated Marketing Services.
Who are We Are Boutique's main competitors?
Direct peers on record are Manifest London, The Bio Agency, Mr. B & Friends, Immediate Future, Forster Communications and W Communications. Broad incumbents are Mother London, Bartle Bogle Hegarty (BBH), Dentsu UK and Ogilvy UK.
Does We Are Boutique have an API?
No public API is recorded for We Are Boutique.
What industry is We Are Boutique in?
We Are Boutique's product category is Integrated Marketing Services. Its primary akta.pro industry code is MPAAAAAB, Creative Boutique Agencies. Its NAICS code is 541810 and its SIC code is 7330.