SuperShuttle
SuperShuttle is an asset-light airport transportation platform (WHC zShuttle LLC, owned by zTrip) that pre-books private rides at 85+ airports across the US, Canada, Mexico, and Puerto Rico for leisure and business travelers via website, mobile apps, and phone.
- Company typePrivate
- Founded1985
- HeadquartersMiami, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What SuperShuttle does
SuperShuttle, operated by WHC zShuttle LLC and owned by zTrip, is an airport-ground-transportation platform serving leisure and business travelers at more than 85 airports across the United States, Canada, Mexico, and Puerto Rico. The business operates an asset-light broker/referral model: SuperShuttle provides the booking interface (website, iOS/Android apps, and 1-800 phone reservations), pricing, customer service, and flight-tracking integration, while independent transportation operators fulfill the rides. Customers must reserve in advance (typically 24+ hours) and receive an upfront, locked-in flat rate with no surge pricing; a default 18% gratuity can be customized at booking.
The product portfolio spans four primary ride types: SuperShuttle Express (economy direct non-stop service in vans, sedans, SUVs, or taxis), ExecuCar (luxury black-car/SUV with VIP curbside and Meet & Greet at 80+ airports), Shared Ride / HOV (group and large-luggage transportation), and Private Vans / Luxury Sprinters / Minibus & Motorcoach (larger-capacity vehicles). Retained acquired brands ExecuCar and Washington Flyer (Dulles taxi) operate as wholly-owned subsidiaries. Distribution combines self-serve digital booking (website and apps) with inside-sales phone reservations and a dedicated field-sales motion for corporate, government/military, education, and group/event clients, the last of which carries direct-bill invoicing.
The company has no disclosed funding history and is privately held. Founded in 1985, the original shared-ride SuperShuttle ceased independent operations in 2020; zTrip and former SuperShuttle executives acquired and relaunched the brand in late 2020 with a direct, private-trip model, and a website and brand refresh followed in October 2025. Reported employee count of 5,001-10,000 appears to reflect the broad independent-operator network rather than direct W-2 headcount; revenue is not publicly disclosed.
SuperShuttle firmographics
Firmographics- Name
- SuperShuttle
- Legal name
- WHC zShuttle LLC
- Website
- https://supershuttle.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- SuperShuttle is an asset-light airport transportation platform (WHC zShuttle LLC, owned by zTrip) that pre-books private rides at 85+ airports across the US, Canada, Mexico, and Puerto Rico for leisure and business travelers via website, mobile apps, and phone.
- Ownership category
- akta.pro rank
SuperShuttle industry classification
Industry- Product category
- Airport Ground Transportation
- NAICS
- Taxi and Ridesharing Services (485310), Taxi and Limousine Service (4853)
- akta.pro primary industry
- Transportation Reservations (Car Service, Limo, Shuttle) (HSACALAH)
- akta.pro secondary industry
- Premium Ride-Hailing (Executive / Black Car) (THADADAD)
Keywords
Where SuperShuttle is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SuperShuttle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Airport Transportation Services: SuperShuttle generates revenue through per-ride transactions for airport transportation. Customers pay at the time of reservation with a flat rate quoted and guaranteed at booking. The company arranges transportation through a network of independent operators and receives a referral/booking fee. Services include Express (economy), ExecuCar (luxury black car/SUV), Shared Ride, HOV (high occupancy vehicles), and Washington Flyer taxi service.
- Corporate Account Services: Business customers can establish direct bill accounts for recurring corporate travel, with invoicing and post-transportation billing for qualifying accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Express Service - Economy direct airport transportation |
| Transaction based/ take rate | Pay-as-you-go | ExecuCar - Luxury black car service |
| Transaction based/ take rate | Pay-as-you-go | Shared Ride and HOV - Group transportation |
| Other | Pay-as-you-go | Gratuity/Tip Structure |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
SuperShuttle product offering
Product offeringCore offering
SuperShuttle operates as a pre-booked airport transportation booking and referral platform connecting travelers with a network of independent transportation operators. The company offers multiple service tiers including Express (economy direct non-stop), ExecuCar (luxury black car/SUV), Shared Ride, HOV, and the Washington Flyer taxi service at 85+ airports across the US, Canada, Mexico, and Puerto Rico. Reservations are made via website, mobile apps, or phone with upfront fixed pricing and no surge fees.
Product overview
SuperShuttle is an airport transportation service operated by WHC zShuttle LLC, serving over 85 airports across the United States, Canada, Mexico, and Puerto Rico. The company offers multiple service tiers under distinct product lines: SuperShuttle Express provides direct non-stop rides in various vehicle types; ExecuCar delivers luxury black car service with sedans and SUVs; Shared Ride offers cost-effective group transportation; and Private Vans, Luxury Sprinters, and Minibus/Motorcoach options accommodate larger parties. The portfolio also includes the Washington Flyer taxi service at Dulles Airport. All services feature upfront fixed pricing, professional drivers, flight tracking, 24/7 availability, and no surge pricing. The platform is accessible via website, mobile app (iOS/Android), and phone. The company operates as a network of independent operators coordinated through the SuperShuttle booking platform, with services available at major hubs including LAX, JFK, ORD, DFW, ATL, MIA, SFO, DEN, SEA, and BOS.
Differentiator
Problem solved
Functional benefit
Products and services
- SuperShuttle Express
Quantifiable outcome
- No surge pricing - flat rate guaranteed at booking
- +2 more outcomes
Companies that use SuperShuttle
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
SuperShuttle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
SuperShuttle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- zTripcorezTrip acquired and relaunched SuperShuttle in late 2020 after the original company's operations ended. zTrip operates in 38 cities across 20 states with a fleet of more than 3,600 vehicles. zTrip provides the operational infrastructure, technology platform, and management expertise for the new SuperShuttle service model.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
SuperShuttle competitors and assessment
Company assessmentBroad incumbents
- Uber: Global rideshare and ride-hailing incumbent with dedicated airport pickup infrastructure at major US airports; competes with SuperShuttle for traveler ground transport demand as a broader market alternative.
- Lyft: Major US rideshare incumbent with established airport partnerships and pickup zones; competes for airport ground transport share against SuperShuttle's pre-booked model.
Direct peers
- Mears Transportation: Multi-service ground transport company operating airport shuttles, taxis, and chauffeured services in major US destinations (notably Orlando); directly overlaps SuperShuttle's multi-tier airport model.
- GroundLink: Corporate ground transportation platform offering pre-booked airport and city transfers with business-account features paralleling SuperShuttle's corporate direct-bill accounts model.
- zTrip: Parent company operating taxi and non-emergency medical rideshare fleets across 38 cities and 20 states; shares operational infrastructure, technology, and management team with SuperShuttle.
- Carey International: Global chauffeured ground transportation provider with corporate accounts, meet-and-greet services, and black car offerings at airports worldwide; closely comparable to SuperShuttle's ExecuCar tier.
- Wingz: Pre-booked airport ride service with transparent, upfront pricing in multiple US metros; directly mirrors SuperShuttle's advance-booking, no-surge, fixed-rate positioning.
- Prime Time Shuttle: California-focused airport shuttle service serving LAX, SFO, SAN, and other major West Coast airports in the same pre-booked shared/private airport shuttle category as SuperShuttle.
- Blacklane: International chauffeur-driven black car service with airport focus, transparent upfront pricing, and business-class positioning; directly comparable to ExecuCar's premium value proposition.
- Go Airport Shuttle: Direct airport shuttle competitor in multiple US markets; offers pre-booked shared-ride and private airport transportation with similar pricing model and customer base to SuperShuttle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SuperShuttle social profiles
Digital presenceSuperShuttle financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperShuttle leadership team
Management profileNumber of profiles
SuperShuttle subsidiaries and ownership
Company hierarchySubsidiaries2 records
SuperShuttle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperShuttle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperShuttle
What does SuperShuttle do?
SuperShuttle operates as a pre-booked airport transportation booking and referral platform connecting travelers with a network of independent transportation operators. The company offers multiple service tiers including Express (economy direct non-stop), ExecuCar (luxury black car/SUV), Shared Ride, HOV, and the Washington Flyer taxi service at 85+ airports across the US, Canada, Mexico, and Puerto Rico. Reservations are made via website, mobile apps, or phone with upfront fixed pricing and no surge fees.
Is SuperShuttle a public or private company?
SuperShuttle is a private company. It is classified as corporate owned and is currently operating.
When was SuperShuttle founded?
SuperShuttle was founded in 1985. It employs 5,001 to 10,000 people.
Where is SuperShuttle based?
SuperShuttle is headquartered in Miami, United States, in the North America region.
How does SuperShuttle make money?
Two revenue lines are on record. Airport Transportation Services are the primary driver. The others are corporate Account Services.
Who are SuperShuttle's main competitors?
Broad incumbents on record are Uber and Lyft. Direct peers are Mears Transportation, GroundLink, zTrip, Carey International, Wingz, Prime Time Shuttle, Blacklane and Go Airport Shuttle.
Does SuperShuttle have an API?
No public API is recorded for SuperShuttle.
What industry is SuperShuttle in?
SuperShuttle's product category is Airport Ground Transportation. Its primary akta.pro industry code is HSACALAH, Transportation Reservations (Car Service, Limo, Shuttle), with a secondary code of THADADAD, Premium Ride-Hailing (Executive / Black Car). Its NAICS code is 485310.