Premium Bikes

What Premium Bikes does

Premiumbikes B.V. is a privately held Dutch bicycle e-commerce retailer operating the premiumbikes.nl webshop alongside a single physical showroom at Slinge 139 in Rotterdam. Founded in 2013, the company sells new bicycles and accessories from 36+ brands including Batavus, Sparta, Cortina, Cube, Vogue, and UGO, with inventory of more than 30,000 bikes spanning e-bikes, city bikes, sport/mountain bikes, children's bikes, cargo bikes, and folding bikes. The core platform is a Webshopapp-hosted e-commerce site integrated with Dutch payment methods (iDEAL) and credit providers (ALMA, SprayPay), and the company does not offer home delivery — all bikes are professionally assembled and handed over at the showroom, positioning the business as a hybrid click-and-collect retailer rather than a pure-play DTC shipper.

The business model combines one-time product sales with an embedded ecosystem of recurring and ancillary revenue streams. Customers can purchase bike insurance through an ANWB partnership, lease bikes via multiple partners (Lease a Bike, Friesland Leasefiets, HelloRider) with 7% benefit-in-kind taxation, or use the Fiscfree company bike scheme integrated through employer payroll systems. Pricing ranges from approximately €679 for entry-level city bikes to €4,499 for premium cargo e-bikes, with financing options including ALMA interest-free installments up to €3,500 and SprayPay 12-60 month financing. Target customers are individual Dutch consumers across four use cases: urban/commuter cyclists, families with children, recreational/sport cyclists, and corporate buyers — with no enterprise anchor accounts disclosed and all revenue derived from a distributed long tail of retail transactions in the Netherlands market.

Name

Premium Bikes

Legal name

Premiumbikes B.V.

Website

https://premiumbikes.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Premiumbikes B.V. is a Dutch online and showroom bicycle retailer based in Rotterdam, selling 30,000+ bikes from 36+ brands across e-bikes, city, sport, children's, and cargo categories to Dutch consumers and corporate leasing customers.

Ownership category

akta.pro rank

Product category

Bicycle retail

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Cargo & Utility Bike Retail (CRAMAHAF), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Bicycle retail
• Electric bicycles
• E-bike sales
• Bicycle accessories
• Bicycle leasing

Headquarters

HQ city

Barendrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bike Sales: One-time sales of bicycles and e-bikes across multiple categories including electric bikes, mountain bikes, city bikes, children's bikes, cargo bikes, and folding bikes. The company stocks over 30,000 bikes with discounts up to 40%.
2. Bike Insurance: Partnership with ANWB offering bicycle insurance covering theft and damage, with premiums calculated based on the bike's recommended retail price.
3. Bike Leasing: Corporate bike leasing program allowing employees to lease bikes through employers with 7% benefit-in-kind taxation and unlimited kilometers, with options to upgrade after 36 months or purchase for approximately 20% of new value.
4. Accessory Sales: Sales of accessories including locks (Axa, Abus), baskets (Basil, Urban Proof), child seats, helmets, lights, batteries, and other bike components.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Premiumbikes B.V. operates the Premiumbikes.nl webshop and a Rotterdam showroom, retailing electric bikes, city bikes, sport bikes, children's bikes, cargo bikes, and folding bikes from brands such as Batavus, Sparta, Cortina, Cube, Vogue, and UGO, together with bicycle accessories and parts. Orders are placed online and collected fully assembled at the Rotterdam store, and the company bundles sales with in-house maintenance, ANWB bike insurance, corporate bike leasing, and a Fietsplan company bike scheme.

Product overview

Premiumbikes B.V. is a Dutch bicycle e-commerce retailer based in Rotterdam operating the Premiumbikes.nl webshop alongside a physical showroom. Its product portfolio spans electric bikes (e-bikes), city/urban bicycles, sport bikes (mountain bikes, gravel, road), children's bikes, and a full range of accessories and parts. Key brands carried include Batavus, Sparta, Cortina, Vogue, and Cube for bicycles; Axa and Abus for security locks; Basil for accessories; and UGO for folding bikes. Beyond product sales, Premiumbikes offers integrated services including bike leasing (via partners such as ANWB, Lease a bike, Friesland Leasefiets, and Hellorider), ANWB bicycle insurance, a company bike plan (Fietsplan), and in-house service and maintenance. The company also provides flexible payment options via ALMA (interest-free installments up to €3,500) and SprayPay (installments from €250–€10,000 over 12–60 months). All bikes are delivered fully assembled and tuned (100% rijklaar) for free pickup at the Rotterdam store.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Bikes (Elektrische Fietsen) Electric bicycles sold to Dutch consumers for commuting, family transport, sport, and urban mobility, including mid-motor e-bikes with Bosch, BES3, and Enviolo systems and 500Wh batteries.
• City and Urban Bikes (Stadsfietsen) Non-electric bicycles for everyday city and urban riding sold to Dutch consumers across multiple frame sizes and styles.
• Sport Bikes (Sportieve Fietsen) Mountain, gravel, and road bicycles sold to Dutch consumers for recreational and performance cycling, predominantly from the Cube brand.
• Children's Bikes (Kinderfietsen) Children's bicycles in 10-26 inch sizes for boys and girls, sold to Dutch families, including sub-lines for Alpina helmets and accessories.
• Bicycle Accessories and Parts (Accessoires & Onderdelen) Bicycle accessories and spare parts (baskets, bags, child seats, locks, lighting, computers, helmets, saddles, pedals, stands, pumps, e-bike batteries) sold to Dutch consumers to complement bike purchases.
• Bike Leasing (Fiets Leasen) Corporate bike leasing programme enabling Dutch employers to offer bikes to employees with tax advantages, unlimited kilometres, included maintenance, and flexible upgrade or purchase options, delivered through Lease a Bike, Friesland Leasefiets, ANWB, and Hellorider.
• Bike Insurance (Fietsverzekering) ANWB bicycle insurance product bundled with bike purchases, providing 5-year full reimbursement theft cover, no theft excess, and damage cover for the bike and battery.
• Bike Service and Maintenance (Service & Onderhoud) In-house repair, scheduled maintenance, and appointment-based service for bicycles purchased at Premium Bikes, with all bikes delivered fully serviced and ready to ride.
• Fietsplan Company Bike Scheme Tax-advantaged Dutch company bike scheme (fietsplan) allowing employees to acquire a bicycle through their employer with maximum 2025 tax benefit, integrated with Fiscfree employer ordering.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core.

• ANWB FietsverzekeringcoreChannel Partner/ Reseller/ DistributorANWB provides bicycle insurance products (theft and damage coverage) that are resold through Premium Bikes. The insurance offers 5-year purchase amount reimbursement for theft, no excess for theft, and coverage for damage to bike and battery.
• ALMAcoreTechnology or IntegrationALMA provides interest-free installment payment processing for purchases up to €3,500. Customers can split payments over 2-4 terms without BKR credit check.
• FiscfreecoreChannel Partner/ Reseller/ DistributorFiscfree enables company bike scheme (fietsplan) ordering through employer systems, allowing employees to get bikes with tax advantages.
• Lease a Bike / Friesland Leasefiets / HelloRidercoreChannel Partner/ Reseller/ DistributorMultiple bike leasing partners enabling employee bike lease programs with 7% benefit-in-kind taxation and unlimited kilometers. After 36 months, employees can upgrade or purchase for ~20% of new value.
• Brand Partners (Batavus, Sparta, Cortina, Vogue, Cube, etc.)coreChannel Partner/ Reseller/ DistributorPremium Bikes is an authorized reseller of 36+ bicycle brands including Batavus, Sparta, Cortina, Vogue, Cube, Alpina, Raleigh, Victoria, Simson, Dahon, and others.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/premiumbikesnl
• Facebookfacebook.com/premiumbikes.nl
• LinkedInlinkedin.com/company/premiumbikesnl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premium Bikes