Oricom
Oricom is a Tokyo-based integrated advertising agency founded in 1922, serving Japanese enterprise clients with OOH, digital, creative, and strategic communication services, supplemented by proprietary DEI scoring (DEI Quick Checker™, GEM®), GX/sustainability advisory, and consumer insight (Silhodo) products.
- Company typePrivate
- Founded1922
- HeadquartersShimbashi, Japan
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Oricom does
Oricom (株式会社オリコム, ORICOM CO., LTD.) is a Japanese integrated advertising agency founded in 1922, headquartered in Shimbashi, Minato-ku, Tokyo, with five branch offices across Japan (Osaka, Nagoya, Fukuoka, Sapporo) and historical operations in Beijing. The company provides full-service advertising and communication solutions spanning out-of-home (OOH) media planning and buying, strategic communication design, digital solutions, creative production, promotion planning, media solutions, and area/marketing localization. Its technology platform includes proprietary products such as DEI Quick Checker™ — an AI-assisted diagnostic for DEI/gender-bias scoring built on NTT Data's NeuroAI brain-information-prediction technology combined with proprietary scoring and human analyst review — and GEM® (Gender Equality Measure), a globally standardized gender-bias measurement framework where Oricom serves as the Japanese survey operator across 14+ countries with 300,000+ survey instances. Additional proprietary projects include Silhodo (consumer insight lab), the DEI Communication Lab, and GX (Green Transformation) services, the last delivered in partnership with Zeroboard for Scope 1, 2, and 3 GHG emissions quantification.
Oricom generates revenue through agency fees, media commissions, production fees, consulting, and diagnostic subscriptions from a diversified enterprise client base that includes Panasonic, Asahi Beverages, Morinaga Seika, Taisho Pharmaceutical, Fuji TV, Japan Post Bank, Oji Holdings, Daiwa Kogyo, Internet Initiative Japan, the Japanese Red Cross, and PARCO, among others across broadcasting, banking, manufacturing, F&B, electronics, pharmaceuticals, and government/nonprofit sectors. The company is sales-led, engaging enterprise clients directly through its nationwide office network and is a certified Google Premier Partner (2025, top 3% of domestic Google partners) and LINE Yahoo Select Partner (2026). It is a private firm with registered capital of ¥165M, 251–500 employees, ISO/IEC 27001:2022 information security certification (valid through 2029), and ISO 14001 environmental self-declaration across all offices.
The company's recent strategic posture is shaped by its 2023 CEO transition (Nakajima Akemi) and 2024 corporate logo refresh, emphasizing a repositioning from a traditional ad agency toward an integrated "business partner" model that adds DEI evaluation, sustainability/GX advisory, and OOH industry-standardization work — including co-founding the Japan OOH Measurement Association (JOAA) in September 2025 and co-organizing the first WOO-affiliated OOH Tokyo Conference 2025 with 500+ attendees from 19 countries.
Oricom firmographics
Firmographics- Name
- Oricom
- Legal name
- 株式会社オリコミック ORICOM CO.,LTD.
- Website
- https://oricom.co.jp
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Oricom is a Tokyo-based integrated advertising agency founded in 1922, serving Japanese enterprise clients with OOH, digital, creative, and strategic communication services, supplemented by proprietary DEI scoring (DEI Quick Checker™, GEM®), GX/sustainability advisory, and consumer insight (Silhodo) products.
- Ownership category
- akta.pro rank
Oricom industry classification
Industry- Product category
- Advertising Services
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)
Keywords
Where Oricom is headquartered
LocationHeadquarters
- HQ city
- Shimbashi
- HQ country
- Japan
- HQ region
- Asia
Offices5 records
Markets served
Oricom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Integrated Advertising Services: Oricom generates revenue as a comprehensive advertising agency providing strategy, creative, OOH media planning and buying, digital solutions, and promotional services to corporate advertisers and brand clients. Revenue is derived from agency fees, media commissions, production fees, and consulting services.
- DEI Quick Checker™ and GEM® Assessment Services: Oricom offers proprietary DEI scoring and gender bias measurement services for advertisers and brands seeking to validate their creative and communication materials, generating fees for diagnostic reports, consulting, and ongoing service subscriptions.
- GHG/Sustainability Advisory Services: Scope 1, 2, and 3 GHG emissions quantification and advisory services for client advertising and organizational activities, provided in partnership with Zeroboard.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Oricom product offering
Product offeringCore offering
Oricom is an integrated advertising agency providing end-to-end advertising and communication services spanning OOH (Out-of-Home / transit) media planning and buying, strategic communication design, digital advertising, creative production, sales promotion, media solutions, and area-specific marketing. The firm also offers proprietary diagnostic tools (DEI Quick Checker™ and GEM®), a consumer insight research lab (Silhodo), and sustainability/GHG quantification services for advertising activities.
Product overview
Oricom is a comprehensive advertising agency offering a full suite of services including OOH (out-of-home) advertising, strategic communication design, digital solutions, creative production, promotion planning, and media solutions. The company operates several specialized projects including DEI Quick Checker™ and GEM® for advertising expression evaluation, シルホド！ consumer insight lab, DEI communication lab, and GX green transformation initiatives. Founded in 1922, the company has expanded from traditional advertising into digital, sustainability, and social impact-focused services.
Differentiator
Problem solved
Functional benefit
Brands
- DEI Quick Checker™: DEI・ジェンダーに関する評価測定サービス
- GEM®
- シルホド！
Products and services
- OOH (Out-of-Home) Advertising Out-of-Home advertising solutions including train advertisements, station posters, digital signage, and other outdoor/transit media planning and buying services for corporate advertisers and brand owners in Japan.
- Strategy & Communication Design Strategic communication design services including brand strategy, messaging development, and integrated marketing communication planning for corporate clients.
- Digital Solutions Digital advertising solutions including web ads, social media, programmatic advertising, and Amazon Prime Video / LINE Yahoo / Google platform campaigns for enterprise advertisers.
- Creative Production Creative production services for advertising including graphic design, video production, copywriting, and award-winning creative campaign development.
- Promotion Planning
Quantifiable outcome
- DEI Quick Checker™ users report that scoring and analyst recommendations enable teams to reach constructive consensus on creative improvements, reducing subjective debate cycles.
- +2 more outcomes
Companies that use Oricom
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Oricom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Oricom partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- LINE Yahoo Corporation (ラインYahoo)coreOricom has been certified as a 'Select' partner in the LINE Yahoo Partner Program for 2026. This partnership enables Oricom to provide LINE Yahoo marketing solutions and advertising execution support to its clients. The certification level is determined by prior year's advertising handling volume.
- BSI Group Japan (BSIグループジャパン)coreBSI Group Japan serves as the certification body for Oricom's ISO/IEC 27001:2022+Amd 1:2024 / JIS Q 27001:2025 information security management certification (Registration No. IS 518343). BSI conducts periodic surveillance audits to maintain certification validity through July 2029.
- Google (via Google Partners Program)coreOricom was recognized as a '2025 Google Premier Partner,' placing in the top 3% of domestic Google partners. This certification demonstrates Oricom's digital advertising capabilities across Google's platforms.
- WOO (World Out of Home Organization)coreOricom served as the Japanese host and co-organizer of 'OOH Tokyo Conference 2025 with WOO,' the first WOO-affiliated international OOH conference held in Japan. WOO is the world's only global OOH industry organization with over 60 years of history. The conference gathered 500+ industry professionals from 19 countries to discuss OOH measurement standards, programmatic OOH, and digital OOH trends.
- Techvan (テクバン)coreOricom and Techvan initiated co-development of new products centered on electronic paper technology for advertising and IoT services. Electronic paper's ultra-low power consumption and high visibility under natural light make it suitable for sustainable digital OOH advertising. Commercialization is targeted for 2024. The partnership combines Techvan's system integration capabilities with Oricom's carbon neutrality and advertising expertise.
- Zeroboard (ゼロボード)coreOricom partnered with Zeroboard to provide GHG (Greenhouse Gas) emissions quantification and visualization solutions for advertising activities. Oricom implements Zeroboard's platform to conduct Scope 1, 2, and 3 organizational emissions accounting as well as product-level carbon footprint measurement for advertising campaigns. This partnership positions Oricom as a sustainability-focused advertising partner ahead of competitors.
- Zeroboard (ゼロボード)coreOricom and Zeroboard collaborated on GHG emissions accounting, including Scope 1, 2, and 3 organizational measurements and carbon accounting for select advertising products. Oricom's president Nakajima and Zeroboard's CEO Shibasaki were featured in an interview in FRaU magazine on the advertising industry's role in decarbonization.
- Gorika Marketing (ゴウリカマーケティング)minorOricom collaborated with Gorika Marketing on a mini-seminar examining how cold medicine shoppers make decisions in stores, using Go Insight in-store camera data to derive communication design insights.
- Konica Minolta Marketing Services (コニックミノルタマーケティングサービス)minorOricom co-hosted a seminar with Konica Minolta Marketing Services on optimal customer journey design based on in-store consumer purchase behavior data. The collaboration leverages Konica Minolta's in-store camera analytics (Go Insight) with Oricom's advertising and promotional expertise.
- Neo Marketing (ネオマーケティング)minorOricom co-hosted a webinar with Neo Marketing exploring the integration of research PR and OOH advertising. The seminar examined how combining marketing research with OOH's 'social buzz' and 'topic-ization' power creates new communication possibilities.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
Oricom competitors and assessment
Company assessmentDirect peers
- Hakuhodo: Japan's second-largest advertising agency and a leading integrated full-service network, offering strategy, creative, digital, OOH, and media planning across all major Japanese advertisers. Directly comparable as a domestic full-service competitor with overlapping enterprise client base and similar service breadth.
- ADK Holdings: Japanese integrated advertising holding company with creative, media, digital, and content production capabilities. Closely comparable mid-large sized domestic competitor serving similar enterprise brand owners with similar full-service offerings.
- Tokyu Agency: Mid-sized Japanese advertising agency with strong OOH and transit-media heritage, including station posters and train advertising. Directly competes with Oricom in the OOH-focused segment serving Japanese brand owners.
- Daiko Advertising: Long-established Japanese advertising agency offering integrated creative, digital, and media services to enterprise clients. Comparable as a mid-tier domestic full-service agency with a similar mix of OOH, digital, and creative work.
- I&S BBDO (Japan): Japanese arm of BBDO Worldwide, offering full-service creative and media services. Comparable as a creative-led integrated agency competing for the same enterprise brand-owner mandates.
- JR East Marketing & Communications: Japanese agency specialized in transit/rail OOH media planning, sales, and creative (closely tied to JR East's station and train inventory). Directly comparable as an OOH-focused peer competing for station and train advertising budgets.
Broad incumbents
- Dentsu: Japan's largest and one of the world's biggest advertising agency groups, with a global network spanning creative, media, digital, and OOH. Overlaps with Oricom across all service lines but at a vastly larger scale and with international reach Oricom lacks.
Emerging players
- CyberAgent: Japan's leading digital advertising and internet media company, dominant in digital ad sales and programmatic. Competes with Oricom specifically in the digital solutions and media planning segments, with a stronger technology and data stack.
- Septeni Holdings: Japanese digital advertising agency group with strong programmatic and performance marketing capabilities. An emerging peer competing for the digital portion of Oricom's enterprise client budgets.
Regional players
- Serviceplan Group: Large independent European integrated advertising agency network offering full-service creative, digital, and media. Comparable as an independent full-service agency model but operating primarily outside Japan.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Oricom social profiles
Digital presenceOricom compliance and trust
Trust signalCompliance2 records
Oricom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oricom leadership team
Management profileNumber of profiles
Profiles2 records
Oricom subsidiaries and ownership
Company hierarchySubsidiaries1 record
Oricom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oricom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oricom
What does Oricom do?
Oricom is an integrated advertising agency providing end-to-end advertising and communication services spanning OOH (Out-of-Home / transit) media planning and buying, strategic communication design, digital advertising, creative production, sales promotion, media solutions, and area-specific marketing. The firm also offers proprietary diagnostic tools (DEI Quick Checker™ and GEM®), a consumer insight research lab (Silhodo), and sustainability/GHG quantification services for advertising activities.
Is Oricom a public or private company?
Oricom is a private company. It is classified as unknown and is currently operating.
When was Oricom founded?
Oricom was founded in 1922. It employs 251 to 500 people.
Where is Oricom based?
Oricom is headquartered in Shimbashi, Japan, in the Asia region.
How does Oricom make money?
Three revenue lines are on record. Integrated Advertising Services are the primary driver. The others are DEI Quick Checker™ and GEM® Assessment Services and GHG/Sustainability Advisory Services.
Who are Oricom's main competitors?
Direct peers on record are Hakuhodo, ADK Holdings, Tokyu Agency, Daiko Advertising, I&S BBDO (Japan) and JR East Marketing & Communications. Dentsu is listed as a broad incumbent. Emerging players are CyberAgent and Septeni Holdings. Serviceplan Group is listed as a regional player.
Does Oricom have an API?
No public API is recorded for Oricom.
What industry is Oricom in?
Oricom's product category is Advertising Services. Its primary akta.pro industry code is BPAFABAN, Media Measurement, Attribution & Mix Modeling (MMM/MTA). Its SIC code is 7310.