RT Machinery
RT Machinery Ltd is a UK family-owned ground care machinery distributor, founded in 2001 in Nether Winchendon, Aylesbury. It sells new, used, and hire equipment from over 40 brands to professional sports turf, golf, private estates, local government, schools, and homeowners.
- Company typePrivate
- Founded2001
- HeadquartersAylesbury, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What RT Machinery does
RT Machinery Ltd is a privately held, family-owned UK ground care machinery distributor founded in 2001 and headquartered at Brackwell Farm Estate in Nether Winchendon, Aylesbury. The company sells new and pre-owned machinery across a portfolio exceeding 40 brands — including Husqvarna, Etesia, Iseki, Scag, Ventrac, Allett, Dennis, Ferris, and Cushman — alongside its own RTM Suffolk gang mowers and RTM Tow N Mow trailed equipment. It runs four revenue streams: new machinery sales (one-time), used/ex-demo sales (one-time), short- and long-term machinery hire (usage-based), and servicing, repairs, and spare parts (professional services). RT Machinery also offers finance options, operator safety training via Lantra and Vale Training partnerships, and sister-company RTM Landscapes services.
The customer base spans professional sports turf managers and groundskeepers (Lord's Cricket Ground, Old Elizabethans Cricket Club, Seaham Golf Club, Highgate Wood), local government and borough councils (City of London Corporation, Buckingham Town Council, Spelthorne Borough Council, Broxbourne Borough Council), private estates, schools and educational institutions (University College Oxford), and homeowner/DIY buyers. The go-to-market is sales-led, combining a physical showroom and workshop with inside sales via phone (01844 299 037) and email, plus the annual RTM Show Live demonstration event featuring over 40 brands. Distribution is solely domestic to England within the United Kingdom.
The company differentiates on three fronts: (1) brand credentials, holding a Royal Warrant for services to the Royal Household — first granted April 1, 2018 and renewed in 2025; (2) breadth of multi-brand inventory and exclusive own-brand equipment; and (3) sustainability-aligned product curation under three branded categories — ECO (battery-powered), BIO (biofuel-compatible), and LO-CO2 (low carbon footprint). Additional ESG and industry accreditations include BALI Gold Champion, GMA Gold Supporter, Living Wage Employer, and Planet Mark. Pricing spans from approximately £535 for entry-level pedestrian mowers to over £45,000 for premium commercial equipment such as Ventrac packages, and hire rates are available on application.
RT Machinery firmographics
Firmographics- Name
- RT Machinery
- Legal name
- RT Machinery Ltd
- Website
- https://rtmachinery.co.uk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RT Machinery Ltd is a UK family-owned ground care machinery distributor, founded in 2001 in Nether Winchendon, Aylesbury. It sells new, used, and hire equipment from over 40 brands to professional sports turf, golf, private estates, local government, schools, and homeowners.
- Ownership category
- akta.pro rank
RT Machinery industry classification
Industry- Product category
- Ground Care Machinery
- NAICS
- Other General Purpose Machinery Manufacturing (3339)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Livestock & Dairy Equipment (IMAHACAG)
Keywords
Where RT Machinery is headquartered
LocationHeadquarters
- HQ city
- Aylesbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
RT Machinery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Machinery Sales: Sale of new ground care equipment from over 40+ brands including ride-on mowers, pedestrian mowers, robotic mowers, tractors, utility vehicles, and specialized equipment
- Used Equipment Sales: Sale of pre-owned and ex-demo machinery
- Machinery Hire: Short and long-term rental of machinery for specific projects or seasonal needs
- Servicing and Parts: Repair services, fixed-price servicing in fully equipped workshop, and spare parts supply
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level pedestrian mowers |
| Unit Pricing | Pay-as-you-go | Ride-on mowers and tractors |
| Unit Pricing | Pay-as-you-go | Robotic and autonomous mowers |
| Subscription | Monthly | Finance Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
RT Machinery product offering
Product offeringCore offering
RT Machinery is a UK-based specialist dealer and distributor of new, used, and hire ground care and turf maintenance machinery from over 40 brands. The company sells mowers, tractors, utility vehicles, robotic mowers, aerators, chippers, and other turf care equipment, and provides fixed-price servicing, spare parts, machinery hire, and finance options. Customers include professional sports grounds, golf courses, local authorities, private estates, schools, and homeowners.
Product overview
RT Machinery is a UK-based ground care machinery distributor offering a comprehensive portfolio of equipment across multiple categories. The company operates as a multi-brand dealer, selling products from over 50 manufacturers including Allett, Barbieri, Cushman, Dennis, Etesia, Ferris, Husqvarna, Iseki, Scag, Ventrac, and their own RTM Suffolk and RTM Tow N Mow brands. Their product range centers on ride-on mowers, pedestrian mowers, robotic mowers, tractors, utility vehicles, gang mowers, aerators, chippers, and specialized equipment for sports turf, golf courses, and municipal applications. The company distinguishes its offerings through environmental categories (LO-CO2, ECO, and BIO products) highlighting lower-carbon alternatives. Beyond new equipment sales, RT Machinery provides machinery hire, used/ex-demo sales, servicing and repairs, parts supply, finance options, and training services.
Differentiator
Problem solved
Functional benefit
Brands
- RTM Suffolk: Paddock sweepers brand sold through RT Machinery
- RTM Tow N Mow
- RTM Landscapes
Products and services
- Ride-on Mowers Out-front, zero-turn, cut and collect, and mulch ride-on mowers from brands including Etesia, Ferris, Husqvarna, Iseki, Orec, Scag, and Ventrac for professional and homeowner turf maintenance.
- Pedestrian Mowers Walk-behind rotary, rear roller, and wide-area pedestrian mowers from Allett, Cobra Fortis, Danarm, Dennis, Etesia, Ferris, GRIN, Husqvarna, Orec, Scag, and Weibang.
- Robotic Mowers Autonomous and remote-controlled mowers including robotic lawn mowers and slope mowers from Barbieri, Ferris, Husqvarna Automower, Raymo, Roboflail, Spider, and CEORA.
- Gang Mowers Multi-unit gang mowers from Lloyds, Ransomes, and RTM Suffolk for large area cutting on sports fields, parks, and amenity turf.
- Fine Turf Mowers Precision mowers for golf courses and sports turf from Allett, Dennis, and Ransomes for high-quality fine turf finishes.
- All-Terrain Tractors Compact and all-terrain tractors from Iseki and Kioti for demanding ground conditions and estate maintenance.
- Utility Vehicles and Trucksters UTVs, trucksters, and golf buggies from Cushman, Etesia, and Kioti for transporting people and materials around grounds.
- Chippers, Shredders and Stump Grinders Wood processing and stump grinding equipment from Eliet, Hansa, Ohashi, TP, TS Industrie, and Dosko.
- Aerators and Turf Machinery Turf maintenance equipment including aerators, scarifiers, sprayers, and top dressers from Eliet, Etesia, GKB, Groundsman Industries, Iseki, Poweroll, Ryan, SCH, Selvatici, Sisis, Team Sprayers, and Turfco.
- Transport and Handling Equipment Equipment for moving materials and personnel across grounds from Cushman, Etesia, and Kioti.
- Brushcutters and Rough Cut Mowers Heavy-duty cutting equipment for overgrown vegetation, scrub, and rough terrain maintenance.
- Paddock Sweepers Ground sweeping equipment from RTM Suffolk and Wessex for maintaining paddocks, parks, and large grass areas.
- Weed Control Equipment Weed management solutions including Eco Weedkiller equipment and Kersten vegetation control products for chemical-free weed control.
Quantifiable outcome
- 100% customer satisfaction and recommendation rate based on survey
- +1 more outcomes
Companies that use RT Machinery
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
RT Machinery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RT Machinery partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- BAGMA (British Agricultural and Garden Machinery Association)coreIndustry trade association membership providing credibility and industry standards alignment for RT Machinery as a specialist ground care equipment supplier
- CLA (Country Land and Business Association)corePartnership with CLA supporting rural landowners and estate managers who are key customers for RT Machinery
- Grounds Management Association (GMA)coreGold Supporter status with GMA, supporting professional grounds management industry and maintaining visibility among target customers
- LantraminorIndustry training body partnership supporting safety and training services offered by RT Machinery
- Living Wage FoundationminorEmployer accreditation demonstrating commitment to fair wages for employees
- PerennialminorCharitable partner supporting people in horticulture, landscape, and garden industries
- Planet MarkminorEnvironmental certification partnership demonstrating RT Machinery's commitment to sustainability
- Vale TrainingminorTraining partner supporting safety and certification services for machinery operators
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
RT Machinery competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
RT Machinery social profiles
Digital presenceRT Machinery financial estimates
Financial estimateRevenue estimate
Valuation estimate
RT Machinery leadership team
Management profileNumber of profiles
Profiles1 record
RT Machinery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RT Machinery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RT Machinery
What does RT Machinery do?
RT Machinery is a UK-based specialist dealer and distributor of new, used, and hire ground care and turf maintenance machinery from over 40 brands. The company sells mowers, tractors, utility vehicles, robotic mowers, aerators, chippers, and other turf care equipment, and provides fixed-price servicing, spare parts, machinery hire, and finance options. Customers include professional sports grounds, golf courses, local authorities, private estates, schools, and homeowners.
Is RT Machinery a public or private company?
RT Machinery is a private company. It is classified as family owned and is currently operating.
When was RT Machinery founded?
RT Machinery was founded in 2001. It employs 11 to 50 people.
Where is RT Machinery based?
RT Machinery is headquartered in Aylesbury, United Kingdom, in the Europe region.
How does RT Machinery make money?
Four revenue lines are on record. New Machinery Sales are the primary driver. The others are used Equipment Sales, machinery Hire and servicing and Parts.
Does RT Machinery have an API?
No public API is recorded for RT Machinery.
What industry is RT Machinery in?
RT Machinery's product category is Ground Care Machinery. Its primary akta.pro industry code is IMAHACAG, Livestock & Dairy Equipment. Its NAICS code is 3339 and its SIC code is 3523.