Planet Mark
Planet Mark is a UK-based sustainability certification and advisory company that certifies organisations on carbon measurement and net zero across four SBTi- and UNFCCC-aligned levels, serving 800+ enterprises and SMEs with annual subscriptions, built environment certification, social value reporting, and supply chain engagement services.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Planet Mark does
Planet Mark is a UK-headquartered sustainability certification and advisory company founded in 2013 by Steve Malkin and Sir Tim Smit KBE of the Eden Project, operating from Cardiff, Wales with 51-100 employees. The company certifies organisations on carbon measurement and reduction through its four-level Net Zero Certification Programme (Planet Mark Certified - Business, Net Zero Committed, Net Zero Aligned, Net Zero Achieved), which is officially recognised by the UNFCCC as a Cooperative Climate Initiative and aligned with the SBTi Corporate Net Zero Standard, ISO 14064, and the GHG Protocol. The product portfolio extends into Built Environment Certification (Development and Property), Social Value measurement via a partnership with the Social Value Portal, Carbon Compliance advisory (covering SECR, ESOS, CSRD, ISO 14064, and the UK Net Zero Carbon Buildings Standard), and Supply Chain Engagement for Scope 3 emissions, all underwritten by a proprietary Planet Mark Data Platform and the Planet Mark Academy learning environment.
The company operates a recurring subscription/membership model in which organisations pay annual certification fees, augmented by paid consulting, advisory engagements, and bespoke compliance work. Go-to-market is sales-led and community-led, fronted by a free carbon clinic that converts prospects into members; acquisition is supported by content marketing, SEO-led resource libraries, webinars, the annual Planet Mark Awards, and direct expert consultation across more than a dozen UK market sectors. Planet Mark's certified community spans 800+ organisations, including Fortnum & Mason, McLaren, Volvo, Charles Tyrwhitt, Prologis, Mount Anvil, and Hillier, with reported aggregate reductions of 722,917 tCO2e over the past decade.
Following its 2023 acquisition by Alcumus, Planet Mark now sits within the UK Supply Chain division of Veriforce, gaining access to a global supplier ecosystem. The leadership transitioned in 2024 when Avital Johanan was appointed Managing Director, succeeding founder Steve Malkin who moved to a Senior Advisor role. With ~100+ strategic partners (Cool Earth, SafeContractor, ISOQAR, UN Race To Zero, Social Value Portal, Prologis, GLP, Edmundson Electrical), Planet Mark has built a vertically integrated certification plus advisory platform positioned for the UK and EU regulatory wave around sustainability disclosure.
Planet Mark firmographics
Firmographics- Name
- Planet Mark
- Legal name
- Planet Mark
- Website
- https://planetmark.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Planet Mark is a UK-based sustainability certification and advisory company that certifies organisations on carbon measurement and net zero across four SBTi- and UNFCCC-aligned levels, serving 800+ enterprises and SMEs with annual subscriptions, built environment certification, social value reporting, and supply chain engagement services.
- Ownership category
- akta.pro rank
Planet Mark industry classification
Industry- Product category
- Sustainability Certification Services
- NAICS
- Testing Laboratories and Services (54138)
- SIC
- Services-Services, Nec (8900)
- akta.pro primary industry
- GHG Accounting & Net-Zero/Decarbonization Planning (Scopes 1–3) (EUAHAJAC)
- akta.pro secondary industries
- Net-Zero Target Setting & SBTi/Net-Zero Standard Support (EUABAKAA), Net-Zero Assurance & Readiness Assessments (limited assurance prep, audit support) (EUABAKAJ), Environmental, Climate & Sustainability Standards & Reporting Cooperation (BPADANAI)
Keywords
Where Planet Mark is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Planet Mark business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership and Certification Services: Planet Mark operates primarily on a membership/subscription model where organisations pay for annual certification services. The certification programme guides members through four levels of net zero certification, with each level providing increasing value through data platforms, toolkits, engagement support, and marketing assets. Membership includes access to the Planet Mark Academy, networking events, working groups, and the member community. The model is recurring in nature with annual recertification and renewal cycles.
- Consulting and Advisory Services: Planet Mark offers consulting services including free carbon clinics as entry points, followed by paid advisory engagements for carbon measurement, target setting, supply chain engagement, and sustainability strategy development. Services are tailored to organisation size and sector, with bespoke offerings for compliance requirements including SECR, ESOS, CSRD, and UK Net Zero Carbon Building Standard.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One-time | Free carbon clinic as entry point |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Planet Mark product offering
Product offeringCore offering
Planet Mark certifies organisations' carbon reduction efforts through a four-level Net Zero Certification Programme (Business, Net Zero Committed, Net Zero Aligned, Net Zero Achieved), supported by specialised Built Environment, Social Value, Carbon Compliance, Supply Chain Engagement, and Carbon Baseline & Targets services. Certification is delivered through annual membership subscriptions combining expert human support, proprietary data tools, and verified measurement aligned with the GHG Protocol, ISO 14064, and SBTi Corporate Net Zero Standard.
Product overview
Planet Mark is a sustainability certification company offering a portfolio of interconnected services focused on carbon reduction and net zero achievement. The core offering is the Net Zero Certification Programme with four certification levels (Business, Net Zero Committed, Net Zero Aligned, Net Zero Achieved). This is supported by specialised certifications for the Built Environment (Development and Property Certification), Social Value measurement, and Carbon Compliance advisory. Additional services include Supply Chain Engagement for Scope 3 management, Carbon Baseline & Targets for measurement, plus self-service tools including the Planet Mark Academy (training), Planet Mark Data Platform (data collection), and Carbon Policy Tracker (legislative guidance). The company delivers its 'Measure, Engage, Communicate' model through expert support, toolkits, and annual certification.
Differentiator
Problem solved
Functional benefit
Products and services
- Net Zero Certification Programme A four-level certification programme guiding organisations through measuring carbon footprints, setting science-based targets, creating Net Zero Transition Plans, and achieving net zero certification. Aligned with UNFCCC and SBTi standards.
- Built Environment Certification Development Certification and Property Certification for the built environment sector. Development Certification aligns with UK Net Zero Carbon Buildings Standard and includes Life Cycle Assessments verified under ISO 14064-3. Property Certification measures and manages ongoing operational carbon footprint.
- Social Value Social value measurement and reporting service enabling organisations to demonstrate their net social and environmental benefits, with annual reporting on people, community, volunteering, donations, procurement, and environmental impacts, integrated through the Social Value Portal partnership.
- Carbon Compliance Advisory services helping organisations navigate compliance requirements including SBTi, ESOS, SECR, CSRD, ISO 14064, UK Net Zero Carbon Building Standard, TPT Disclosure Framework, and Sustainable Procurement Guide.
- Supply Chain Engagement Programme helping organisations engage suppliers on sustainability, collect credible carbon data, and gain visibility across supply chain Scope 3 emissions, with support for suppliers at any stage of their sustainability journey.
- Carbon Baseline & Targets Service supporting organisations to measure their full carbon footprint (Scopes 1, 2, and 3), establish baselines, and set science-based reduction targets aligned with the SBTi Net-Zero Corporate Standard.
- Planet Mark Academy Educational platform providing guides, toolkits, and training to empower organisations to make measurable progress on sustainability, including employee training and stakeholder engagement resources for certified members.
- Planet Mark Data Platform Proprietary data platform and toolkits guiding organisations through data collection processes for carbon measurement and reporting, with data collection packs for each emissions source.
- Carbon Policy Tracker Free questionnaire-based tool helping organisations discover carbon and sustainability-relevant policies, legislation, and standards applicable to their business based on region, size, industry, and other factors.
- ZeroBy30 Programme Programme launched in 2019 helping organisations create a pathway to net-zero carbon by 2030.
Quantifiable outcome
- 14% average carbon reduction per employee per year achieved by certified members
- +7 more outcomes
Companies that use Planet Mark
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
Planet Mark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Planet Mark partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, founding, major and minor.
- SafeContractorcoreSafeContractor is listed as a key partner of Planet Mark, enabling cross-referral and integrated services for organisations requiring both sustainability certification and contractor safety qualification.
- ISOQARcoreISOQAR is listed as a partner, providing complementary certification services. Planet Mark's measurement methodology is aligned with ISO 14064 and related standards.
- UN Race To ZerocorePlanet Mark is aligned with the UN Race To Zero campaign, supporting organisations in their journey to net zero. Race To Zero is a global campaign rallying non-state actors to take immediate action towards net zero emissions.
- Cool EarthcorePartnership with Cool Earth announced in 2016 means that every Business Certification includes rainforest protection. 4,630 acres of rainforest have been protected through this partnership, contributing to social and environmental impact.
- Eden ProjectfoundingThe founding of Planet Mark traces back to when Steve Malkin and Sir Tim Smit KBE of the Eden Project recognised a shared belief in the impact of connection with nature for inspiring positive change. The Eden Project co-founded Planet Mark in 2013.
- GLP (Global Logistics Properties)majorGLP has been working with Planet Mark to certify their new developments since 2019. Has achieved an average 26% reduction in embodied carbon against the notional baseline across 22 developments. Featured as a key partner and case study organisation.
- PrologismajorPrologis UK has been working with Planet Mark on net zero buildings certification since 2019. Achieved 28% reduction in whole-life carbon across 88 developments. Simon Cox, Head of Development Management at Prologis, sits on the Certification Governance Board.
- Edmundson ElectricalminorListed as a partner, suggesting a commercial relationship supporting distribution of Planet Mark's certification services to electrical contractors and related businesses.
- Social Value PortalcorePlanet Mark works with Social Value Portal as a specialist social value partner, enabling organisations to measure, assess, and communicate their wider positive impact with seamless integration into the Planet Mark certification process.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Planet Mark competitors and assessment
Company assessmentDirect peers
- EcoVadis: Global sustainability ratings provider focused on supply chain ESG assessments, with a subscription-based business model comparable to Planet Mark's membership programme. Competes directly with Planet Mark's Supply Chain Engagement offering and serves similar procurement-driven enterprise buyers.
- BRE Group (BREEAM): Operator of the BREEAM sustainability rating for built environment projects, directly competing with Planet Mark's Built Environment Development and Property Certification services. Same UK base and overlapping developer/contractor customer base, including Prologis and Mount Anvil.
- Carbon Trust: UK-based carbon certification and advisory firm offering carbon footprint certification, target setting, and advisory services to businesses. Direct competitor to Planet Mark in the UK corporate carbon certification market with overlapping service lines and similar customer segments.
- Climate Neutral Certified: Climate certification label for brands, offering a similar third-party verified certification model to Planet Mark. Comparable in approach — independent verification of emissions measurement and reduction targets — though focused more on consumer brands.
Broad incumbents
- DNV: Global testing, inspection and certification (TIC) giant with a dedicated climate and sustainability service line covering ISO 14064 verification, SBTi-aligned services, and GHG assurance. Direct overlap with Planet Mark's Carbon Compliance and verification offerings at the enterprise end of the market.
- Bureau Veritas: Global TIC incumbent offering sustainability assurance, GHG verification, and ESG certification across multiple standards. Competes with Planet Mark particularly on large enterprise and built environment accounts where consolidated vendor procurement favours one-stop-shop TIC providers.
- CDP (Carbon Disclosure Project): Global disclosure system for environmental impact, used by thousands of companies to report carbon and climate data. Overlaps with Planet Mark's measurement and disclosure services but operates as a broader non-profit disclosure standard rather than a commercial certification.
Emerging players
- South Pole: Global carbon consultancy and project developer providing carbon advisory, target setting, and offset services. Comparable to Planet Mark's advisory side, particularly around SBTi target setting and net zero strategy, with a stronger international footprint.
- Normative: Carbon accounting software platform providing Scope 1-3 emissions measurement and SBTi-aligned target tracking. Overlaps with Planet Mark's Carbon Baseline & Targets and Data Platform offerings, with a stronger SaaS/PLG delivery model rather than consultancy-led services.
- Watershed: Enterprise carbon accounting and climate platform offering measurement, reduction planning, and audit-ready reporting. Comparable in technology positioning to Planet Mark's data platform but with a more enterprise SaaS-led model and US-heavy customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Planet Mark social profiles
Digital presencePlanet Mark compliance and trust
Trust signalCompliance5 records
Planet Mark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planet Mark leadership team
Management profileNumber of profiles
Profiles6 records
Planet Mark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planet Mark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planet Mark
What does Planet Mark do?
Planet Mark certifies organisations' carbon reduction efforts through a four-level Net Zero Certification Programme (Business, Net Zero Committed, Net Zero Aligned, Net Zero Achieved), supported by specialised Built Environment, Social Value, Carbon Compliance, Supply Chain Engagement, and Carbon Baseline & Targets services. Certification is delivered through annual membership subscriptions combining expert human support, proprietary data tools, and verified measurement aligned with the GHG Protocol, ISO 14064, and SBTi Corporate Net Zero Standard.
Is Planet Mark a public or private company?
Planet Mark is a private company. It is classified as corporate owned and is currently operating.
When was Planet Mark founded?
Planet Mark was founded in 2013. It employs 51 to 100 people.
Where is Planet Mark based?
Planet Mark is headquartered in London, United Kingdom, in the Europe region.
How does Planet Mark make money?
Two revenue lines are on record. Membership and Certification Services are the primary driver. The others are consulting and Advisory Services.
Who are Planet Mark's main competitors?
Direct peers on record are EcoVadis, BRE Group (BREEAM), Carbon Trust and Climate Neutral Certified. Broad incumbents are DNV, Bureau Veritas and CDP (Carbon Disclosure Project). Emerging players are South Pole, Normative and Watershed.
Does Planet Mark have an API?
No public API is recorded for Planet Mark.
What industry is Planet Mark in?
Planet Mark's product category is Sustainability Certification Services. Its primary akta.pro industry code is EUAHAJAC, GHG Accounting & Net-Zero/Decarbonization Planning (Scopes 1–3), with a secondary code of EUABAKAA, Net-Zero Target Setting & SBTi/Net-Zero Standard Support. Its NAICS code is 54138 and its SIC code is 8900.