Stoked
Stoked is a Nashville-based design firm (founded 2011) that delivers human-centered design services to enterprise organizations through Culture, Innovation, and Leadership Labs, combining creative problem-solving, change management, and immersive experimentation for clients across hospitality, healthcare, education, and non-profit sectors.
- Company typePrivate
- Founded2011
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Stoked does
Stoked is a Nashville-headquartered, privately held design firm founded in 2011 that delivers human-centered design services to enterprise organizations through three interconnected practice lines — Culture Labs, Innovation Labs, and Leadership Labs. Engagements are immersive, experiential programs that combine creative problem-solving, change management, and hands-on experimentation to help large organizations address culture, innovation, and leadership challenges; quoted outputs include $1B in client-identified revenue at a Fortune 100 healthcare company, a 30–70% measured increase in leadership skills, and the launch of an education toolkit impacting 12,000 students and teachers annually.
The firm operates a lean core team of three leaders — Anna Love (CEO), Logan Hinders (Operations Lead), and Josh Ruff (Senior Director of Innovation) — extended by the Stoked Collective, an on-demand network of project-based freelance talent that is assembled per engagement. This variable-cost delivery model allows Stoked to scale to multi-vertical enterprise work without proportional full-time hiring. Underlying methodology is codified into named sub-processes: Culture Labs includes Culture Sprints, Ways of Being, and Ways of Behaving; Innovation Labs is built around Problem Framing, Prototyping, Ideascience, and 10x Testing; Leadership Labs consists of emerging/senior-leader journeys, interactive offsites, and innovation-capability build-outs.
Revenue is generated via a custom-quoted professional services model with multi-year enterprise contracts, initiated through a 'Let's Talk' consultation. Pricing is bespoke per engagement (no published rate card) and customer segments span hospitality, healthcare, consumer goods/manufacturing, K-12 education, and non-profit. Go-to-market is direct enterprise sales supported by content marketing, an email newsletter, and LinkedIn presence; there is no disclosed external funding, no institutional ownership, and no public listing.
Stoked firmographics
Firmographics- Name
- Stoked
- Website
- https://stokedproject.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stoked is a Nashville-based design firm (founded 2011) that delivers human-centered design services to enterprise organizations through Culture, Innovation, and Leadership Labs, combining creative problem-solving, change management, and immersive experimentation for clients across hospitality, healthcare, education, and non-profit sectors.
- Ownership category
- akta.pro rank
Stoked industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro industry
- Talent Management & Leadership Advisory (Succession, Performance, Culture)Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)Executive Leadership & C-Suite Development
Keywords
Where Stoked is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Markets served
Stoked business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Strategy Engagements: Project-based custom engagements for Culture Labs, Innovation Labs, and Leadership Labs. Each engagement is tailored to the organization's unique needs, delivered as immersive experiences over defined periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagements quoted per organization |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Stoked product offering
Product offeringCore offering
Stoked delivers human-centered design services through three core Labs—Culture Labs, Innovation Labs, and Leadership Labs—providing immersive, experiential engagements for enterprise organizations. The firm generates actionable strategies and measurable business outcomes through creative problem-solving, change management, and hands-on experimentation for the world's largest companies.
Product overview
Stoked is a global design firm offering human-centered design services for leaders and teams through three interconnected Labs: Culture Labs, Innovation Labs, and Leadership Labs. These experiential programs help organizations awaken human potential at work through immersive, hands-on approaches. Culture Labs focus on building bold, connected, purposeful teams through Culture Sprints, Ways of Being, and Ways of Behaving modules. Innovation Labs drive human-centered innovation through Problem Framing, Prototyping, Ideascience, and 10x Testing services. Leadership Labs deliver custom-crafted journeys and interactive offsites for emerging and senior leaders to build innovation capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Culture Labs A Culture Lab product for enterprise organizations seeking to transform organizational culture and ways of working through human-centered design exercises, Culture Sprints, and Ways of Being/Behaving modules.
- Innovation Labs An Innovation Lab product for enterprise clients looking to accelerate innovation pipelines, build innovation capabilities, and identify new revenue opportunities through methodologies like Problem Framing, Prototyping, Ideascience, and 10x Testing.
- Leadership Labs A Leadership Lab product for executive teams and senior leaders, offering Emerging and Senior Leader Journeys, Interactive Leader Off-Sites, and leadership development engagements to scale organizational leadership capacity.
Quantifiable outcome
- $1B in revenue identified through new relationships (Fortune 100 healthcare company)
- +4 more outcomes
Companies that use Stoked
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles1 record
Stoked technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Stoked partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Stoked competitors and assessment
Company assessmentDirect peers
- IDEO: Pioneering global design and innovation consultancy built around human-centered design methodology, serving large enterprises on culture, leadership, and innovation challenges — directly comparable to Stoked's Lab-based offering.
- Frog (frog design): Global design and innovation firm applying human-centered design to products, services, and organizational transformation; comparable to Stoked in methodology and enterprise target buyers.
- Innosight: Strategy and innovation consulting firm helping enterprises build innovation capabilities and transform growth trajectories; directly comparable to Stoked's Innovation Labs.
- SYPartners: Leadership and organizational transformation consultancy focused on culture, purpose, and executive development at large enterprises — closely aligned with Stoked's Culture and Leadership Labs.
- Jump Associates: Boutique innovation strategy consultancy working with Fortune 500 leadership on growth, innovation, and culture; comparable in scale, methodology, and enterprise buyer profile.
- ReD Associates: Strategy design consultancy applying human-centered, ethnographic methods to innovation and organizational strategy for large enterprises — analogous to Stoked's design-led engagement model.
Emerging players
- The Ready: Organizational transformation and culture consulting firm working with leadership teams on ways of working and transformation — overlap with Stoked's Culture Labs offering.
Broad incumbents
- Heidrick & Struggles: Global executive search and leadership advisory firm with a broader portfolio but overlapping capabilities in executive development, culture, and leadership transformation at enterprise scale.
- Korn Ferry: Large organizational consulting firm with deep leadership development, talent, and culture practices; competes with Stoked for enterprise leadership and culture transformation budgets at significantly greater scale.
- Deloitte (Doblin / Human Capital practice): Big Four advisory with dedicated innovation (Doblin) and Human Capital practices covering culture, leadership, and innovation transformation for the largest global enterprises — competes on enterprise transformation mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Stoked social profiles
Digital presenceStoked financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stoked leadership team
Management profileNumber of profiles
Profiles3 records
Stoked funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stoked M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stoked
What does Stoked do?
Stoked delivers human-centered design services through three core Labs—Culture Labs, Innovation Labs, and Leadership Labs—providing immersive, experiential engagements for enterprise organizations. The firm generates actionable strategies and measurable business outcomes through creative problem-solving, change management, and hands-on experimentation for the world's largest companies.
Is Stoked a public or private company?
Stoked is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stoked founded?
Stoked was founded in 2011. It employs 1 to 10 people.
Where is Stoked based?
Stoked is headquartered in Nashville, United States, in the North America region.
How does Stoked make money?
One revenue line is on record: custom Strategy Engagements.
Who are Stoked's main competitors?
Direct peers on record are IDEO, Frog (frog design), Innosight, SYPartners, Jump Associates and ReD Associates. The Ready is listed as an emerging player. Broad incumbents are Heidrick & Struggles, Korn Ferry and Deloitte (Doblin / Human Capital practice).
Does Stoked have an API?
No public API is recorded for Stoked.
What industry is Stoked in?
Stoked's product category is Management Consulting. Its primary akta.pro industry code is BPACAJAH, Talent Management & Leadership Advisory (Succession, Performance, Culture), with a secondary code of EDABAAAA, Executive Leadership & C-Suite Development. Its NAICS code is 54161 and its SIC code is 8742.