The Palm Beaches Florida

What The Palm Beaches Florida does

The Palm Beaches (operating as 'Discover The Palm Beaches') is the official Tourism Marketing Corporation for Palm Beach County, Florida, functioning as the county's designated destination marketing organization (DMO). The organization markets the destination's 39 coastal towns and cities along a 47-mile Atlantic coastline to three primary audiences: domestic and international leisure travelers, corporate meeting and event planners, and group tour operators. Its core digital platform, thepalmbeaches.com, is the primary destination-discovery and itinerary-planning surface, supplemented by physical visitor information centers and a dedicated Travel Trade Professionals portal for agents, tour operators, and meeting planners.

The platform is built on a multi-language content management system delivering fully translated experiences in English, Spanish, French, German, and Portuguese. An interactive map powered by Leaflet.js supports exploration of cities, beaches, and attractions, with curated directory content covering 188+ accommodations, 132+ restaurants, and 145+ golf courses. Sub-products include a free visitor guide and email newsletter, an accommodations directory, dining guide, comprehensive events calendar, meetings & events planning portal, and a trip itinerary builder spanning cultural, outdoor, culinary, shopping, wellness, golf, and family themes. Owned and co-produced signature events include Oktoberfest (52nd annual), Palm Beach Food & Wine Festival (with Wine Spectator), LagoonFest, Jupiter HarbourFest, and Eudēmonia.

Revenue mechanics are non-transactional and not consumer-priced. The organization is funded primarily through tourist development taxes and partnership fees with local hospitality businesses. Commercial relationships include enterprise-class resort partners (The Breakers, Four Seasons Resort Palm Beach, PGA National Resort & Spa, Eau Palm Beach Resort & Spa, El Boca Ratón), a Cognizant title sponsorship of the annual PGA Tour event, MLB Spring Training arrangements with four franchises, and transportation-channel integrations with Palm Beach International Airport, Brightline high-speed rail, and Tri-Rail. Distribution extends across eight social platforms (Instagram, Facebook, TikTok, X/Twitter, YouTube, Pinterest, LinkedIn, Threads), email and blog content, plus the signature event portfolio.

Name

The Palm Beaches Florida

Legal name

The Palm Beaches

Website

https://thepalmbeaches.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

The Palm Beaches (Discover The Palm Beaches) is the official Tourism Marketing Corporation for Palm Beach County, Florida, marketing 39 coastal towns along 47 miles of Atlantic coastline to leisure travelers, meeting planners, and tour operators via a multi-language digital platform, signature events, and travel trade partnerships, funded by tourist development taxes.

Ownership category

akta.pro rank

Product category

Destination Marketing

NAICS

Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Beachfront & Coastal Full-Service Hotels (THAGAAAI), Luxury Beachfront & Waterfront Villas (THAMAEAE), Beach & Island All-Inclusive Resorts (THAGAKAG), Coastal & Island Eco-Resorts (THAAAHAG)

Keywords

• Destination marketing services
• Tourism promotion
• Leisure travel marketing
• Convention bureau services
• Visitor information services

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Tourism Marketing Services: Marketing Palm Beach County as a tourism destination to leisure travelers, meeting planners, and group tour operators. Funded through tourist development taxes and partnerships with local hospitality businesses.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels12 records

Core offering

The Palm Beaches is the official tourism marketing corporation for Palm Beach County, Florida. It markets 39 coastal towns and 47 miles of Atlantic coastline as "America's First Resort Destination" through a multilingual destination website, social media, signature events, and partnerships with hotels, attractions, and transportation providers. The organization drives leisure visitation and group/meeting business via curated content, visitor guides, an interactive map, and a dedicated travel trade program funded by tourist development taxes and hospitality partnerships.

Product overview

The Palm Beaches operates as a unified destination marketing platform serving as the official Tourism Marketing Corporation for Palm Beach County, Florida. The platform aggregates tourism services including an interactive map, accommodation directory, restaurant guide, events calendar, visitor guides, and meeting planning tools. The core offering is a content-rich tourism promotion portal connecting visitors with 39 coastal towns, 47 miles of Atlantic coastline, resorts, dining, and activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Destination Tourism Marketing Platform

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Cultural Council of Palm Beach CountycoreStrategic or Co-development PartnerThe Palm Beaches partners with the Cultural Council for arts and culture marketing, promoting museums, galleries, theaters, and cultural events across Palm Beach County through cross-promotional content and joint tourism initiatives.
• Palm Beach Film & Television CommissioncoreStrategic or Co-development PartnerPartnership with the Film Commission promotes Palm Beach County as a filming location and supports production companies with permits, locations, and local resources.
• Palm Beach Sports CommissioncoreStrategic or Co-development PartnerJoint sports tourism initiatives promoting sporting events including the Cognizant Classic golf tournament, MLB spring training, polo events, and marathons that drive visitor spending.
• BrightlineminorChannel Partner/ Reseller/ DistributorHigh-speed rail operator providing transportation access to The Palm Beaches from Miami and Fort Lauderdale, making the destination accessible to rail travelers.
• Palm Beach International Airport (PBI)coreChannel Partner/ Reseller/ DistributorOfficial airport partner providing nearly 200 daily arrivals and departures from 25+ nonstop destinations, serving as primary air access gateway to The Palm Beaches.
• CognizantcoreStrategic or Co-development PartnerTitle sponsor of the annual Cognizant Classic PGA Tour golf tournament held at PGA National Resort & Spa, one of the region's signature sporting events.
• Wine SpectatorcoreStrategic or Co-development PartnerPartnership with Wine Spectator for the Palm Beach Food & Wine Festival, established in 2007 as one of the country's most prestigious culinary events.
• Glazer HallminorStrategic or Co-development PartnerVenue partner for science movie series events including Apollo 13 screening and Q&A with NASA program managers.
• Cox Science Center and AquariumminorStrategic or Co-development PartnerCo-host of science movie series featuring educational screenings and Q&A sessions with industry experts like NASA program managers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visit Tampa Bay: The official DMO for Hillsborough County and surrounding Tampa Bay region, competing for similar leisure, sports tourism, and meeting planner demand within Florida.
• Naples, Marco Island, Everglades (Collier County): The official DMO for Collier County, a Southwest Florida luxury beach destination directly competing with The Palm Beaches for affluent leisure travelers, golfers, and beach-focused visitors in Florida.
• Greater Miami Convention & Visitors Bureau: The official DMO for Miami-Dade County, a direct competitor in South Florida for leisure travelers, meeting planners, and international visitors (particularly Latin American and European), with overlapping luxury resort and beach positioning.
• Visit Orlando: The official DMO for Orange County, a direct competitor for meetings, conventions, and leisure travel within Florida, with a much larger meeting planner infrastructure and convention center.

Broad incumbents

• Discover Los Angeles: The official DMO for Los Angeles, a comparable large-scale U.S. destination marketing organization with a multi-language platform, meetings bureau, and international visitor acquisition programs.
• Visit Florida: The official statewide tourism marketing corporation for Florida, the broadest incumbent DMO peer that competes for the same domestic and international traveler pool across all of Florida's regions including Palm Beach County.
• Brand USA: The national destination marketing organization for the United States, operating a comparable public-private tourism marketing mandate and international campaign structure, with which The Palm Beaches partners on inbound international promotion.
• NYC & Company: The official DMO for New York City, a benchmark peer for scale, multi-language platform operations, and meeting planner outreach at a major U.S. urban destination.
• Las Vegas Convention and Visitors Authority (LVCVA): A large-scale U.S. destination marketing organization that operates a comparable model of tourist-funded destination promotion, meetings/conventions marketing, and signature event ownership, providing a structural benchmark rather than a same-market competitor.

Emerging players

• Visit Savannah: A destination marketing organization of comparable county-level scale, useful as a peer benchmark for sports tourism, culinary events, and meeting planner programming at sub-state-DMO budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PalmBeachesFL
• YouTubeyoutube.com/palmbeachcountyfl
• Facebookfacebook.com/PalmBeachesFL
• LinkedInlinkedin.com/company/130394
• Instagraminstagram.com/palmbeachesfl
• TikToktiktok.com/@thepalmbeaches
• Pinterestpinterest.com/thepalmbeaches

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Palm Beaches Florida