Eben Pagan Training
Eben Pagan Training is a founder-led online education business that sells digital courses, coaching programs, and subscription memberships teaching aspiring and growth-stage entrepreneurs how to start, grow, and scale online businesses, improve productivity, and build wealth.
- Company typePrivate
- Founded-
- HeadquartersSanta Monica, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Eben Pagan Training does
Eben Pagan Training is a privately held, founder-operated online education business that markets, sells, and delivers digital courses, training programs, and membership communities under the personal brand of entrepreneur Eben Pagan. The company serves aspiring and growth-stage entrepreneurs, coaches, and professionals seeking instruction on starting and scaling online businesses, building coaching practices, creating and selling digital products, increasing personal productivity, and developing wealth-building habits. Its customer base is direct-to-consumer, primarily individual buyers globally, with no enterprise contracts identified.
The core product portfolio comprises roughly twelve flagship offerings — including Digital Product Blueprint, Virtual Coach, Wake Up Productive, Self-Made Wealth, Altitude, Startup Club, Start My Business, Double My Productivity, Build My Wealth, Turn Your Talent Into Income, and How To Be An Entrepreneur — supplemented by a free book titled 'Opportunity' used as a lead magnet. Delivery is through owned websites and multiple branded member sites (Startup Club, Virtual Coach, Digital Product Blueprint, WealthU, The Virtual CEO) running on a standard online course delivery platform with email marketing automation and digital product fulfillment. Underlying technology is conventional edtech infrastructure; no AI/ML capabilities, APIs, or proprietary technical features are disclosed.
The business model combines one-time course purchases (including lifetime-access and multi-pay installment plans) with monthly subscription memberships, primarily Startup Club. Go-to-market is product-led growth via the owned website, with a multi-channel acquisition engine spanning blog content, a podcast (Get Altitude with Eben Pagan), email newsletters, webinars, and social media. The legal entity is Go Meta Media LLC (California), with a related operating entity GetAltitude LLC (Nevada). Operations are lean at 1–10 employees, with offices in Santa Monica and Las Vegas. The company claims cumulative gross sales of $100M+ across more than 1 million paying customers, a figure spanning the founder's career since launching Double Your Dating in 2001 rather than a current annual revenue disclosure.
Eben Pagan Training firmographics
Firmographics- Name
- Eben Pagan Training
- Legal name
- Go Meta Media LLC
- Website
- https://ebenpagantraining.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eben Pagan Training is a founder-led online education business that sells digital courses, coaching programs, and subscription memberships teaching aspiring and growth-stage entrepreneurs how to start, grow, and scale online businesses, improve productivity, and build wealth.
- Ownership category
- akta.pro rank
Eben Pagan Training industry classification
Industry- Product category
- Online Business Education
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Certification & Credentialed Creator Programs (MPACALAI)
Keywords
Where Eben Pagan Training is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Eben Pagan Training business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Digital Courses and Programs: Online courses and training programs sold individually or as part of membership access. Products include Digital Product Blueprint, Virtual Coach, Wake Up Productive, Self-Made Wealth, and others. Some products offer lifetime access, others are subscription-based.
- Subscription/Membership Access: Monthly subscription model for ongoing access to member sites, community features, live trainings, and bonus training programs.
- Free Book Distribution: Free book 'Opportunity' distributed to build email list and drive customers into the sales funnel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Subscription |
| One time/ perpetual license | Pay-as-you-go | Lifetime Access Programs |
| Hybrid | Multi-year contract | Multiple Payment Plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Eben Pagan Training product offering
Product offeringCore offering
Eben Pagan Training is an online education company that creates and sells digital courses, training programs, and membership communities teaching entrepreneurs how to start, grow, and scale online businesses. The portfolio covers business creation, marketing, productivity, and wealth-building, delivered through member sites with self-serve digital access. Core offerings include Digital Product Blueprint, Virtual Coach, Wake Up Productive, Self-Made Wealth, and Altitude, supported by a monthly Startup Club membership community.
Product overview
Eben Pagan Training is a multi-product online education company offering a portfolio of courses, coaching programs, and membership communities focused on business growth, entrepreneurship, productivity, and wealth creation. The core product suite includes flagship programs such as Digital Product Blueprint (for creating online courses), Virtual Coach (for building coaching businesses), Wake Up Productive (productivity training), and Self-Made Wealth (wealth-building strategies), alongside business growth programs like Altitude (sales and profit doubling) and Startup Club (a monthly membership for coaches with live trainings and community access). The company also offers foundational programs for starting businesses (Start My Business, Double My Productivity, Build My Wealth) and uses a free lead magnet book called 'Opportunity' to attract prospects into its funnel. The portfolio operates through multiple branded member sites and is delivered primarily as digital courses with subscription-based community access.
Differentiator
Problem solved
Functional benefit
Brands
- Startup Club: A community and membership program for coaches offering live trainings, bonus training programs, implementation checklists, and ongoing support for building a coaching business.
Products and services
- Digital Product Blueprint Training program for creating best-selling digital products and online courses, aimed at aspiring and existing digital product creators.
- Virtual Coach Program teaching how to build a virtual coaching practice serving clients globally, targeted at individuals wanting to monetize coaching expertise.
- Wake Up Productive Time management and productivity training designed to increase output and reduce distractions using the proprietary 60-60-30 Solution methodology.
- Self-Made Wealth Program focused on developing habits and strategies for creating long-term wealth, aimed at individuals building financial independence.
- Startup Club Monthly subscription membership community for coaches providing live trainings, implementation checklists, bonus training programs, and access to a Facebook community.
- Altitude Business growth program focused on doubling or tripling sales and profits for existing entrepreneurs.
- Start My Business Program teaching how to create best-selling online courses and digital products for entrepreneurs starting out.
- Double My Productivity Program focused on doubling productivity within 90 days for entrepreneurs and professionals.
- Build My Wealth Program developing habits needed to create long-term wealth for individuals pursuing financial independence.
- Turn Your Talent Into Income Program on identifying talents and turning them into high income in the knowledge economy.
- How To Be An Entrepreneur Foundational entrepreneurship training program for individuals starting their entrepreneurial journey.
Quantifiable outcome
- Customers have grown their businesses 10x while working part-time, with some generating millions in profits
- +2 more outcomes
Companies that use Eben Pagan Training
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Eben Pagan Training technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eben Pagan Training partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hot Topic Media, Inc.Eben Pagan is employed by or consults with Hot Topic Media, Inc. This is a personal consulting/employment relationship rather than a business partnership for product distribution or co-development.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Eben Pagan Training competitors and assessment
Company assessmentDirect peers
- Amy Porterfield: Creator-led online educator selling courses on online business, list-building, and digital product creation to entrepreneurs — a near-identical business model to Eben Pagan Training with overlapping target audience.
- Marie Forleo: Operates MarieTV, B-School, and copy-school programs targeting aspiring entrepreneurs and online coaches. Same creator-led D2C course model with subscription community elements.
- Ramit Sethi (I Will Teach You To Be Rich): Personal-brand-driven online courses on entrepreneurship, personal finance, and systems for high earners. Comparable product portfolio structure and premium pricing strategy.
- Russell Brunson (ClickFunnels): Sells the ClickFunnels software plus a large suite of courses (DotCom Secrets, Expert Secrets, Traffic Secrets) teaching entrepreneurs funnel-based selling and digital product creation.
- Dean Graziosi: Creator-led educator offering business and real estate training programs (Mindset Mentors, Better Life). Closely comparable personal-brand, high-ticket webinar funnel model.
- Pat Flynn (Smart Passive Income): Teaches entrepreneurs how to build online businesses and passive income through courses, podcast, and affiliate revenue. Overlapping content topics (digital products, marketing) and audience.
- Lewis Howes (School of Greatness): Podcast-led personal brand with courses on entrepreneurship, greatness, and online business building. Operates in the same D2C course-plus-community model with similar target demographics.
Broad incumbents
- Tony Robbins (Robbins Research International): Mass-market personal development and business performance brand covering business mastery, wealth, and productivity. Significantly larger and more diversified but addresses overlapping audiences with similar methodologies.
Emerging players
- Hal Elrod (The Miracle Morning): Creator-led educator centered on productivity and personal development; his flagship 'Miracle Morning' methodology directly competes with Eben Pagan's 'Wake Up Productive' and '60-60-30 Solution'.
- Daymond John (The Shark Tank Brand): Teaches entrepreneurs branding, sales, and growth through books, courses, and live events. Comparable target audience and creator-led format, though broader lifestyle-product distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Eben Pagan Training social profiles
Digital presenceEben Pagan Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eben Pagan Training leadership team
Management profileNumber of profiles
Profiles3 records
Eben Pagan Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eben Pagan Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eben Pagan Training
What does Eben Pagan Training do?
Eben Pagan Training is an online education company that creates and sells digital courses, training programs, and membership communities teaching entrepreneurs how to start, grow, and scale online businesses. The portfolio covers business creation, marketing, productivity, and wealth-building, delivered through member sites with self-serve digital access. Core offerings include Digital Product Blueprint, Virtual Coach, Wake Up Productive, Self-Made Wealth, and Altitude, supported by a monthly Startup Club membership community.
Is Eben Pagan Training a public or private company?
Eben Pagan Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eben Pagan Training founded?
Eben Pagan Training was founded in -1. It employs 1 to 10 people.
Where is Eben Pagan Training based?
Eben Pagan Training is headquartered in Santa Monica, United States, in the North America region.
How does Eben Pagan Training make money?
Three revenue lines are on record. Digital Courses and Programs are the primary driver. The others are subscription/Membership Access and free Book Distribution.
Who are Eben Pagan Training's main competitors?
Direct peers on record are Amy Porterfield, Marie Forleo, Ramit Sethi (I Will Teach You To Be Rich), Russell Brunson (ClickFunnels), Dean Graziosi, Pat Flynn (Smart Passive Income) and Lewis Howes (School of Greatness). Tony Robbins (Robbins Research International) is listed as a broad incumbent. Emerging players are Hal Elrod (The Miracle Morning) and Daymond John (The Shark Tank Brand).
Does Eben Pagan Training have an API?
No public API is recorded for Eben Pagan Training.
What industry is Eben Pagan Training in?
Eben Pagan Training's product category is Online Business Education. Its primary akta.pro industry code is MPACALAI, Certification & Credentialed Creator Programs. Its NAICS code is 611430 and its SIC code is 8200.