Press Communications

What Press Communications does

Press Communications, LLC is a privately held, locally owned radio broadcasting company headquartered in Neptune, New Jersey, operating four FCC-licensed radio stations — Thunder 106 (106.3/106.5 FM), 107.1 The Boss (107.1/99.7 FM), B98.5 (98.5 FM), and The Breeze (100.7 FM/1410 AM) — across the Monmouth and Ocean County Jersey Shore market. The company claims over 125 years of continuous operating lineage in the region and reaches more than 500,000 consumers weekly across the NYC-to-Atlantic City corridor.

The company's core offering is an integrated three-pillar advertising platform for local and regional advertisers. The On-Air pillar delivers mass-market radio advertising with capped commercial minutes, brand-safe programming, and guaranteed on-air separation from direct competitors. The Online pillar adds digital marketing services including mobile-friendly website development, content creation (social posts, blogs, video), and targeted digital campaign tactics. The On-Site pillar provides live appearances, remote broadcasts, and signature community events such as Thunderfest, Students Change Hunger, the Regional Spelling Bee, and the Live & Local Music Festival, creating in-person brand activation. Supporting technology includes SMS marketing (SMS Text Connect), contest platforms (Upickem, Wishpond), and multi-channel social presence.

Press Communications generates revenue primarily through advertising sales across its four stations, with digital marketing services and event sponsorships as secondary streams. Pricing is quote-based and not publicly disclosed, and the company employs a direct sales motion targeting local SMBs, regional government and tourism organizations, non-profits, and select regional/national advertisers. The company has no disclosed external funding, no parent company, and operates without the corporate bureaucracy it markets as a competitive differentiator. The asset base is anchored by FCC spectrum licenses, long-tenured station brands, and deep community ties built over more than a century of local operation.

Name

Press Communications

Legal name

Press Communications, LLC

Website

https://presscommradio.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

101–250 employees

Short description

Press Communications is a privately held local radio broadcaster operating four stations (Thunder 106, 107.1 The Boss, B98.5, The Breeze) across New Jersey's Jersey Shore market, selling integrated on-air, online, and on-site advertising to local SMBs, government, and non-profit advertisers.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Advertising, Public Relations, and Related Services (5418)

SIC

Radio Broadcasting Stations (4832), Services-Advertising Agencies (7311)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Radio broadcasting services
• Local radio advertising
• Digital marketing services
• Community event marketing
• Multi-platform advertising

Headquarters

HQ city

Neptune

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Radio Advertising: On-air advertising across four radio stations (Thunder 106, 107.1 The Boss, B98.5, The Breeze) reaching over 500,000 weekly consumers. Commercial minutes are capped hourly to optimize listener retention and brand safety.
2. Digital Advertising: Online digital marketing solutions including website development, content creation, social media management, and targeted digital advertising campaigns.
3. On-Site Activation: Live appearances, remote broadcasts, and event sponsorships including Thunderfest, Students Change Hunger, Regional Spelling Bee, and community events.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Press Communications, LLC operates four FM/AM radio stations (Thunder 106, 107.1 The Boss, B98.5, The Breeze) in the Jersey Shore market of New Jersey, reaching over 500,000 consumers weekly. Beyond on-air broadcasting, the company sells integrated advertising packages combining on-air radio spots, online digital solutions (website development, content creation, targeted digital marketing), and on-site engagement services (live broadcasts, remote appearances, and large-scale community events such as Thunderfest, Students Change Hunger, Regional Spelling Bee, and the Live & Local Music Festival).

Product overview

Press Communications is a locally owned radio broadcasting company operating four signature radio station brands across the Jersey Shore market. The portfolio includes Thunder 106 (classic rock, 106.3/106.5 FM), 107.1 The Boss (classic rock, 107.1/99.7 FM), B98.5 (98.5 FM), and The Breeze (easy-listening, 100.7 FM/1410 AM). The company differentiates through an integrated approach combining On-Air radio advertising with Online digital solutions (website development, content creation, digital marketing) and On-Site engagement services (live broadcasts, special events, community involvement). This multi-platform offering enables advertisers to reach audiences across radio, digital, and in-person channels with guaranteed brand safety and competitor separation.

Differentiator

Problem solved

Functional benefit

Brands

• Thunder 106: Radio station (WKMK-FM / WTHJ-FM) operating at 106.3 FM / 106.5 FM, part of the Press Communications radio group.
• 107.1 The Boss
• B98.5
• The Breeze

Products and services

• Thunder 106 Classic rock radio station broadcasting on 106.3 FM (WKMK-FM) and 106.5 FM (WTHJ-FM), serving the Jersey Shore community with top-rated entertainment and music programming. Forms part of Press Communications' advertising portfolio for reaching local audiences.
• 107.1 The Boss Classic rock radio station broadcasting on 107.1 FM (WWZY-FM) and 99.7 FM (WBHX-FM), part of the Monmouth-Ocean market with award-winning programming and part of Press Communications' advertising offerings.
• B98.5 Radio station broadcasting on 98.5 FM (WBBO-FM) serving the Jersey Shore area with entertainment and music content, available as an advertising channel for local and regional businesses.
• The Breeze Easy-listening radio station broadcasting on 100.7 FM and 1410 AM (WHTG-AM/W264DH-FM), providing breezy music and entertainment to the local community and serving as an advertising channel for Press Communications clients.
• On-Air Advertising Mass media advertising package across Press Communications' four radio station brands reaching over 500,000 consumers weekly, with capped commercial minutes, brand-safe programming, and guaranteed separation from direct competitors. Sold to local and regional advertisers.
• Online Digital Solutions Digital marketing services for local and regional businesses including Foundations (mobile-friendly website development), Content (social media posts, blogs, video creation), and Digital Marketing tactics (targeted online advertising and audience engagement strategies).
• On-Site Engagement Services Face-to-face community engagement services including live appearances, remote and full live broadcasts at advertiser events, large-scale special event productions (Thunderfest, Students Change Hunger, Regional Spelling Bee, Live & Local Music Festival), and community event participation throughout Monmouth and Ocean Counties.

Quantifiable outcome

• Reach over half a million consumers weekly through four signature brands
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• New Jersey American WaterminorGTM or Marketing PartnerContest sponsor for the Live Green, Save Green Energy Savers Contest, providing prizes to promote energy conservation awareness among listeners.
• RachiominorGTM or Marketing PartnerContest sponsor providing Rachio Water Sprinkler Smart Meter prizes as part of energy conservation contest, blending American engineering with responsible global sourcing.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Townsquare Media: Operates a portfolio of local radio stations across small and mid-sized US markets with an integrated digital and live-event advertising stack. Closely comparable to Press Communications' multi-station local-market model with on-air + online + event monetization.
• Beasley Broadcast Group: Small-cap operator of multiple local radio stations in mid-sized US markets, focused on cluster broadcasting and integrated digital advertising solutions. Most comparable in scale and strategy to Press Communications' four-station Jersey Shore cluster.
• Alpha Media: Privately held US radio broadcaster operating more than 200 stations in mid-sized markets, offering integrated on-air, digital, and event marketing for local advertisers. Comparable as a multi-format regional cluster operator targeting SMB advertisers.
• Salem Communications: Small-cap US radio broadcaster with multi-station clusters in mid-sized markets, focused on local advertiser relationships and bundled digital services. Directly comparable in scale and operational footprint to Press Communications.
• Emmis Communications: US radio broadcaster with multi-station local clusters and complementary digital/marketing services for SMB advertisers. Comparable cluster-broadcasting model and integrated local ad-sales approach to Press Communications.
• Cherry Creek Radio: Privately held US radio broadcaster operating multiple local stations across small and mid-sized markets with locally-focused sales teams. Very comparable as a private multi-station local cluster operator.

Broad incumbents

• iHeartMedia: Largest US terrestrial radio operator with hundreds of stations, extensive digital audio platform (iHeartRadio), and a national ad-tech stack. Operates competing stations in the same NYC corridor as Press Communications but at vastly larger scale.
• Cumulus Media: One of the largest US radio broadcasters with a national footprint across hundreds of local stations and a programmatic digital audio ad network. Major incumbent competitor in the same broadcast medium and adjacent advertising categories.
• Audacy: Major US radio broadcaster (formerly Entercom/CBS Radio) with a large station portfolio and a national digital audio marketplace. A much larger incumbent competing for the same local and regional ad budgets that Press Communications targets.

Regional players

• Lotus Communications: Privately held US radio broadcaster with multi-station clusters concentrated in specific regional markets in the western US. Comparable as a private regional radio cluster operator but geographically distinct from Press Communications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/press-communications-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Press Communications