The Maui News

What The Maui News does

The Maui News is a privately held local daily newspaper serving Maui County, Hawaii, operated by Maui News Publishing Company, LTD from its headquarters at 100 Mahalani Street in Wailuku. The publication functions as the primary daily source of local news, sports, opinion, entertainment, obituary, classified, and public-notice content for Maui County, with the company listed in firmographic records as founded in 1900 and operating with 11–50 employees. The legal entity is a private limited company (LTD) domiciled in Hawaii, USA, with no disclosed parent company, institutional ownership, or external funding.

The product suite spans the traditional print edition, the mauinews.com digital news platform built on WordPress CMS, the "My News on the Go" mobile and tablet digital edition, a daily email newsletter, and dedicated verticals for obituaries, classifieds, a job board at jobs.mauinews.com, and public notices at mauinews.org. Distribution is concentrated regionally on Maui County through print home delivery, with supplemental global reach through the website and mobile applications for digital subscribers.

Revenue is generated through a multi-stream model combining recurring print and digital subscriptions starting at $4.80 per week, display advertising on print and digital surfaces, classified advertising (help wanted, real estate, obituaries, memoriams), a dedicated job listing portal, and statutory public notice advertising. The go-to-market is direct-to-consumer for subscriptions, with subscriber acquisition through Facebook, Twitter, the daily newsletter, organic search, and multiple subscription landing pages. No revenue figures, growth metrics, leadership roster, M&A history, or partnership details are disclosed in the source material.

Name

The Maui News

Legal name

Maui News Publishing Company, LTD

Website

https://mauinews.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

The Maui News is a privately held local daily newspaper serving Maui County, Hawaii, publishing local news, sports, opinion, obituaries, classifieds, job listings, and public notices via print, digital website, mobile app, and email newsletter. Revenue comes from subscriptions, display and classified advertising, and statutory public notices.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper publishing
• Print and digital news
• Community journalism
• Classified advertising
• Public notice publishing

Headquarters

HQ city

Wailuku

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Revenue: Print and digital newspaper subscriptions offered at $4.80/week starting rate. Includes home delivery and digital access.
2. Print and Digital Advertising: Display advertising in print edition and on mauinews.com website targeting local businesses and national advertisers.
3. Classified Advertising: Classified ads including help wanted, real estate, obituaries, and memoriam listings.
4. Job Board: Dedicated jobs portal at jobs.mauinews.com for employment listings.
5. Public Notices: Legal public notice advertising, with mauinews.org for browsing notices.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Maui News publishes a daily local newspaper serving Maui County, Hawaii, distributed through home delivery and accessed via the mauinews.com website and the My News on the Go mobile/web digital edition. Content covers local, Hawaii, national, and international news; sports; opinion; entertainment; obituaries; classifieds; job listings; and legal public notices, offered primarily through paid print and digital subscriptions starting at $4.80 per week.

Product overview

The Maui News is a traditional local newspaper serving Maui County, Hawaii, operated by Maui News Publishing Company, LTD. The company offers a print newspaper as its primary product alongside a digital website (mauinews.com) and the My News on the Go digital edition for online and mobile access. Additional offerings include daily newsletters, an obituaries section, classifieds with job listings via jobs.mauinews.com, public notices, and a Sports Spotlight feature highlighting local student athletes. The publication covers local news, Hawaii news, national news, international news, sports, entertainment, and opinion content.

Differentiator

Problem solved

Functional benefit

Products and services

• The Maui News (Print Edition) The primary daily print newspaper covering local Maui County news, Hawaii news, national and international news, sports, opinion, entertainment, obituaries, classifieds, and legal public notices; delivered to subscribers' homes across Maui County.
• mauinews.com (Digital Website) The online digital presence of The Maui News, offering news articles, sports coverage, opinion columns, entertainment content, obituaries, job listings, classifieds, and subscription services accessible to local and global readers.
• My News on the Go (Digital Edition) A digital replica of the daily newspaper accessible via computer, tablet, or smartphone through the My News on the Go app and web browser, allowing subscribers to read the publication digitally.
• Jobs Board (jobs.mauinews.com) Dedicated employment listings portal where Maui County employers post job openings, including help wanted classifieds accessible to local job seekers.
• Public Notices (mauinews.org) Legal and public notice listings service for browsing and placing official announcements serving as the official record for Maui County legal notices.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Honolulu Star-Advertiser: The largest daily newspaper in Hawaii, serving the Oahu market with print and digital editions. Directly comparable as a Hawaii-based daily newspaper operating on the same subscription + advertising model in an adjacent island market.
• West Hawaii Today: Daily newspaper serving the Kona / west side of Hawaii Island. Closely comparable as a community daily in the Hawaiian Islands with parallel print/digital subscription, classifieds, and public notice revenue streams.
• Hawaii Tribune-Herald: Daily newspaper serving Hilo and east Hawaii Island. Direct peer as another Hawaii daily with the same local-news-plus-AP-wire content mix and similar subscription and advertising model.
• The Garden Island: Daily newspaper serving Kauai County, Hawaii. Directly comparable as a county-level Hawaii daily with print + digital subscriptions, classifieds, and public notice advertising.

Broad incumbents

• Lee Enterprises: Large U.S. newspaper chain operating dozens of dailies and weeklies across the country. Broad incumbent peer given its scale-driven operating model for local subscription, advertising, and public notice revenue that The Maui News applies at single-market scale.
• Gannett: Largest U.S. newspaper publisher (USA Today network) operating hundreds of community dailies. Broad incumbent comparable on the same subscription + advertising + classifieds model but with national scale and a digital-only subscriber base.
• Ogden Newspapers: Family-owned newspaper chain operating community dailies across multiple states. Broad incumbent peer running a similar community-newspaper operating playbook of print + digital + classifieds + public notices at multi-market scale.

Emerging players

• Patch.com: Digital-only hyperlocal news network covering thousands of U.S. communities including neighborhoods in Hawaii. Emerging player that competes for local Maui reader attention and SMB advertising with a digital-native, no-print cost structure.
• Civil Beat: Digital nonprofit news organization covering Hawaii state and local issues. Emerging player comparable on Hawaii-specific local journalism but with a digital-only, membership-funded model that competes for the same Maui audience and advertiser attention.

Others

• Associated Press (AP): Wire service that supplies national and international news content to The Maui News and virtually all other U.S. local dailies. Listed as an ecosystem enabler/thematically related counterpart given its role as a content supplier rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights5 records

Customer concentration

• Xx.com/TheMauiNewsHI
• Facebookfacebook.com/MauiNews
• LinkedInlinkedin.com/company/maui-publishing-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Maui News