The Arnott's Group

What The Arnott's Group does

The Arnott's Group (legal entity Arnott's Biscuits Limited) is one of Australia's largest heritage biscuit and snack manufacturers, founded in 1865 by William Arnott in Newcastle, NSW, and operating as a privately held company for its entire 160-year history. The company produces a portfolio of more than 1,000 products organised into core brands (Tim Tam, Shapes, Scotch Finger, Jatz, Vita-Weat, Tiny Teddy, Cruskits, TeeVee Snacks, Salada, Premium), sub-brands (Snack Right, Gluten Free Range), and licensed properties (Bluey). Operations are anchored at the North Strathfield, NSW headquarters, with an Auckland office supporting New Zealand, and distribution reaching Australia, New Zealand, the United Kingdom, the United States, and Canada through local retail partners and an owned e-commerce layer that links to retailer purchase points. Manufacturing is conducted across 16 sites with a workforce of more than 4,000.

The business model is consumer packaged goods sales through mass-market retail: Woolworths and Coles are the two named primary retail partners in Australia, and the segment mix is broad consumer (everyday biscuits and snacks), families with children (Tiny Teddy, Bluey, Iced Tic Toc), and premium/indulgent consumers (Premium line, Tim Tam gifting). The revenue stream is described as biscuit and snack hardware sales with no disclosed pricing tiers; consumer pricing is set at retail through supermarket channels. Recent product launches include Quatro Bars, Bizza Shapes, Tim Tam Inspired By Iced Vovo, Tim Tam Strawberries & Cream, Shapes Fully Loaded Korean BBQ and Hot Chips & Sauce variants, Jatz Mini, and Gluten Free Cookies & Cream. Marketing is anchored on a recipe/content library and active social presence across Instagram, Facebook, TikTok, YouTube, and X. Operationally, the group deployed SAP-based robotic process automation that automated 75% of manual customer orders and achieved full ROI within 10 months.

In November 2024, the group simultaneously acquired Prolife Foods, Mother Earth, and Flemings (undisclosed consideration), marking a deliberate push into better-for-you and specialty snack adjacencies. Leadership was refreshed in 2025, with new senior appointments including a Chief People Officer and other C-suite changes. The company is privately held with no public ticker, no disclosed funding history, and an unresolved reference to Campbell's in corporate footers that has not been clarified in the source data.

Name

The Arnott's Group

Legal name

Arnott's Biscuits Limited

Website

https://arnotts.com

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Arnott's Group is a privately held Australian biscuit and snack manufacturer founded in 1865, producing over 1,000 products under brands like Tim Tam, Shapes, and Scotch Finger. It distributes through major retailers across Australia, New Zealand, UK, USA, and Canada.

Ownership category

akta.pro rank

Product category

Biscuits and Snack Foods

NAICS

Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182), Snack Food Manufacturing (31191), Bakeries and Tortilla Manufacturing (3118), Food Manufacturing (311)

SIC

Cookies & Crackers (2052), Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)

akta.pro secondary industries

Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH), Cookies, Biscuits & Crackers (CRADABAD), Health/Protein Snack Bars Manufacturing (AFAKAIAN), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO), Chocolate & Candy Snacks Manufacturing (AFAKAIAM)

Keywords

• Biscuit manufacturing
• Snack food production
• Consumer packaged goods
• Savory crackers
• Branded snack bars

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Biscuit and Snack Sales: Arnott's Group generates revenue through the manufacture and sale of biscuits, crackers, and snack products under owned brands including Tim Tam, Shapes, Scotch Finger, and others. Products are sold through retail supermarket chains and convenience stores.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Arnott's Group manufactures and sells branded biscuits, crackers, savory snacks, and snack bars through its portfolio of heritage and contemporary brands (including Tim Tam, Shapes, Jatz, Vita-Weat, Scotch Finger, Tiny Teddy, Salada, Cruskits, TeeVee Snacks, Clix, Sao, Savoy, Quatro Bars, Bluey, Premium, Snack Right, and a Gluten Free Range). Products are produced at 16 manufacturing sites and distributed through major supermarket chains and retail partners in Australia, New Zealand, the United Kingdom, the United States, and Canada.

Product overview

The Arnott's Group is a major Australian food company producing biscuits and snacks with a portfolio of over 1,000 products. The core offerings include iconic chocolate biscuits (Tim Tam, Wagon Wheels, Mint Slice), savory snacks (Shapes, Jatz, Cruskits), cream and fancy biscuits (Monte Carlo, Iced VoVo, Lemon Crisp), sweet biscuits (Scotch Finger, Choc Ripple, Ginger Nut), and health-oriented options (Vita-Weat, Gluten Free Range, Snack Right). The company also holds licensed brands (Bluey) and premium lines. Products are distributed across Australia, New Zealand, UK, US, and Canada. Recent new product launches include Quatro Bars, Bizza Shapes, Tim Tam Inspired By Iced Vovo, and various seasonal flavors. The company operates 16 manufacturing sites and employs over 4,000 people.

Differentiator

Problem solved

Functional benefit

Brands

• Tim Tam: Iconic chocolate biscuit brand, Australia's favourite
• Shapes
• Jatz
• Vita-Weat
• Scotch Finger
• Tiny Teddy
• Cruskits
• TeeVee Snacks
• Salada
• Bluey
• Quatro Bars
• Premium
• Snack Right

Products and services

• Tim Tam Iconic Australian chocolate biscuit consisting of two layers of chocolate cream filling sandwiched between two malted biscuits and coated in chocolate. Sold to consumers through supermarket and convenience retail channels.
• Shapes Savory snack biscuits available in a range of flavors including Original Barbecue, Fully Loaded Crunchy Hot Chips & Sauce, Spicy Fried Chicken, and Chargrilled Korean BBQ. Sold to consumers through supermarket and convenience retail channels.
• Arnott's Biscuits (Sweet, Chocolate, Cream & Fancy, Family Favourites ranges) Core Arnott's biscuit range covering sweet biscuits (Scotch Finger, Choc Ripple, Ginger Nut, Milk Arrowroot, Marie, Nice, Shredded Wheatmeal, Butternut Snap), chocolate biscuits (Wagon Wheels, Chocolate Scotch Finger, Mint Slice, Caramel Crowns, Milk Chocolate Royals, Gaiety, Chocolate Monte, Milk Chocolate Digestives), cream and fancy biscuits (Monte Carlo, Lemon Crisp, Iced VoVo, Kingston, Delta Cream, Shortbread Cream), and family favourites (Iced Tic Toc, Hundreds & Thousands, Tina Wafer). Sold to consumers through supermarket and convenience retail channels.
• Jatz Crunchy savory crackers, marketed as Australia's favorite cracker brand, available in original, Jatz Mini (Sea Salt and Cheese & Garlic), and additional flavor variants. Sold to consumers through supermarket and convenience retail channels.
• Vita-Weat Whole wheat crackers positioned as a health-oriented snacking option within Arnott's better-for-you range. Sold to consumers through supermarket and convenience retail channels.
• Tiny Teddy Bear-shaped honey biscuits targeted at children, available in original honey and chocolate varieties. Sold to consumers through supermarket and convenience retail channels.
• Quatro Bars Snack bars from Arnott's, newly launched as part of the biscuit bar portfolio. Sold to consumers through supermarket and convenience retail channels.
• Cruskits Light and crispy rice and corn crackers positioned as a savory snack option. Sold to consumers through supermarket and convenience retail channels.
• TeeVee Snacks Confectionery snack brand including chocolate-flavored malt sticks and related sweet treats. Sold to consumers through supermarket and convenience retail channels.
• Salada Classic light and crisp vanilla baked tea biscuit, trusted since 1888. Sold to consumers through supermarket and convenience retail channels.
• Bluey Licensed children's biscuit brand featuring the Bluey cartoon character, including Bluey Grannies Car treats, targeted at families and young children. Sold to consumers through supermarket and convenience retail channels.
• Gluten Free Range Gluten-free and reduced sugar biscuit options including Gluten Free Scotch Finger and Cookies & Cream, addressing dietary requirements without sacrificing taste. Sold to consumers through supermarket and convenience retail channels.
• Premium Premium biscuit line featuring higher quality ingredients and sophisticated flavors, targeted at consumers seeking indulgent or gifting biscuit options. Sold to consumers through supermarket and convenience retail channels.
• Snack Right Health-conscious snack range including puff snacks such as Salted Caramel Puffs, targeting better-for-you snack occasions. Sold to consumers through supermarket and convenience retail channels.
• Biscuit Assortments (Cream Favourites, Family Favourites) Shareable biscuit assortment packs including Cream Favourites (cream-filled biscuits) and Family Favourites (seven all-time favorite biscuits in one pack), targeted at gifting and entertaining. Sold to consumers through supermarket and convenience retail channels.

Quantifiable outcome

• Automated 75% of manual customer orders and reached full ROI within 10 months using RPA technology

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bahlsen: German family-owned biscuit maker known for Pick-up, Leibniz, and its premium butter biscuit range. Comparable as a heritage biscuit manufacturer with premium positioning and broad European distribution.
• Burton's Foods: UK-based biscuit manufacturer producing brands like Maryland Cookies, Jammie Dodgers, and Wagon Wheels (the latter licensed from Arnott's in some markets). Direct competitor in savory/sweet biscuits with comparable manufacturing scale.
• Parle Products: India's largest biscuit manufacturer (Parle-G, Hide & Seek, Monaco). Comparable as a heritage mass-market biscuit company with deep cultural brand penetration and broad product portfolio spanning price tiers.
• Britannia Industries: Leading Indian biscuit and dairy-snacks company with brands like Good Day, Marie Gold, Bourbon. Comparable as a heritage biscuit manufacturer operating across mass and premium tiers with strong distribution discipline.
• Mondelez International: Global snacking giant owning Oreo, Cadbury, BelVita, Ritz, and Chips Ahoy. Most direct comparable to Arnott's in terms of biscuit-centric portfolio, mass-market distribution, and international premium chocolate-biscuit brands.
• pladis (United Biscuits): Owner of McVitie's, Carr's, Jacob's, and other iconic UK/EU biscuit brands. Closest peer in terms of heritage mass-market biscuit portfolio and reliance on supermarket distribution.

Broad incumbents

• Nestlé: Global food and beverage giant with significant biscuit and confectionery exposure (KitKat in many markets licensed to others globally, Smarties, etc.). Comparable as a multi-category packaged-foods incumbent with international reach and scale advantages.
• Campbell Soup Company: Global food conglomerate previously associated with Arnott's (campbellsanz.com reference in company footer). Comparable as a large packaged-foods incumbent with mass-market brand portfolio across multiple categories.

Regional players

• Patties Foods: Australian baked-goods and frozen-snack manufacturer (Four'N Twenty, Herbert Adams, Nanna's). Regional comparable as an ANZ-focused packaged-foods peer with mass-market distribution and heritage brand portfolio.
• Sanitarium Health Food Company: Australian health-food manufacturer producing Weet-Bix, So Good, and Up&Go. Comparable as an ANZ packaged-foods player with mass-market distribution; relevant to Arnott's better-for-you extensions (Snack Right, Gluten Free).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ArnottsBikkies
• YouTubeyoutube.com/channel/UCCtBRzwWWpdKKJn0s31QPig
• Facebookfacebook.com/ArnottsBiscuits
• Instagraminstagram.com/arnottsbiscuits
• TikToktiktok.com/@arnottsofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Arnott's Group