The Arnott's Group
The Arnott's Group is a privately held Australian biscuit and snack manufacturer founded in 1865, producing over 1,000 products under brands like Tim Tam, Shapes, and Scotch Finger. It distributes through major retailers across Australia, New Zealand, UK, USA, and Canada.
- Company typePrivate
- Founded1865
- HeadquartersNorth Sydney, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Arnott's Group does
The Arnott's Group (legal entity Arnott's Biscuits Limited) is one of Australia's largest heritage biscuit and snack manufacturers, founded in 1865 by William Arnott in Newcastle, NSW, and operating as a privately held company for its entire 160-year history. The company produces a portfolio of more than 1,000 products organised into core brands (Tim Tam, Shapes, Scotch Finger, Jatz, Vita-Weat, Tiny Teddy, Cruskits, TeeVee Snacks, Salada, Premium), sub-brands (Snack Right, Gluten Free Range), and licensed properties (Bluey). Operations are anchored at the North Strathfield, NSW headquarters, with an Auckland office supporting New Zealand, and distribution reaching Australia, New Zealand, the United Kingdom, the United States, and Canada through local retail partners and an owned e-commerce layer that links to retailer purchase points. Manufacturing is conducted across 16 sites with a workforce of more than 4,000.
The business model is consumer packaged goods sales through mass-market retail: Woolworths and Coles are the two named primary retail partners in Australia, and the segment mix is broad consumer (everyday biscuits and snacks), families with children (Tiny Teddy, Bluey, Iced Tic Toc), and premium/indulgent consumers (Premium line, Tim Tam gifting). The revenue stream is described as biscuit and snack hardware sales with no disclosed pricing tiers; consumer pricing is set at retail through supermarket channels. Recent product launches include Quatro Bars, Bizza Shapes, Tim Tam Inspired By Iced Vovo, Tim Tam Strawberries & Cream, Shapes Fully Loaded Korean BBQ and Hot Chips & Sauce variants, Jatz Mini, and Gluten Free Cookies & Cream. Marketing is anchored on a recipe/content library and active social presence across Instagram, Facebook, TikTok, YouTube, and X. Operationally, the group deployed SAP-based robotic process automation that automated 75% of manual customer orders and achieved full ROI within 10 months.
In November 2024, the group simultaneously acquired Prolife Foods, Mother Earth, and Flemings (undisclosed consideration), marking a deliberate push into better-for-you and specialty snack adjacencies. Leadership was refreshed in 2025, with new senior appointments including a Chief People Officer and other C-suite changes. The company is privately held with no public ticker, no disclosed funding history, and an unresolved reference to Campbell's in corporate footers that has not been clarified in the source data.
The Arnott's Group firmographics
Firmographics- Name
- The Arnott's Group
- Legal name
- Arnott's Biscuits Limited
- Website
- https://arnotts.com
- Company type
- Private
- Founded year
- 1865
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- The Arnott's Group is a privately held Australian biscuit and snack manufacturer founded in 1865, producing over 1,000 products under brands like Tim Tam, Shapes, and Scotch Finger. It distributes through major retailers across Australia, New Zealand, UK, USA, and Canada.
- Ownership category
- akta.pro rank
The Arnott's Group industry classification
Industry- Product category
- Biscuits and Snack Foods
- NAICS
- Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182), Snack Food Manufacturing (31191), Bakeries and Tortilla Manufacturing (3118), Food Manufacturing (311)
- SIC
- Cookies & Crackers (2052), Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)
- akta.pro secondary industries
- Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH), Cookies, Biscuits & Crackers (CRADABAD), Health/Protein Snack Bars Manufacturing (AFAKAIAN), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO), Chocolate & Candy Snacks Manufacturing (AFAKAIAM)
Keywords
Where The Arnott's Group is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
The Arnott's Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Biscuit and Snack Sales: Arnott's Group generates revenue through the manufacture and sale of biscuits, crackers, and snack products under owned brands including Tim Tam, Shapes, Scotch Finger, and others. Products are sold through retail supermarket chains and convenience stores.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
The Arnott's Group product offering
Product offeringCore offering
The Arnott's Group manufactures and sells branded biscuits, crackers, savory snacks, and snack bars through its portfolio of heritage and contemporary brands (including Tim Tam, Shapes, Jatz, Vita-Weat, Scotch Finger, Tiny Teddy, Salada, Cruskits, TeeVee Snacks, Clix, Sao, Savoy, Quatro Bars, Bluey, Premium, Snack Right, and a Gluten Free Range). Products are produced at 16 manufacturing sites and distributed through major supermarket chains and retail partners in Australia, New Zealand, the United Kingdom, the United States, and Canada.
Product overview
The Arnott's Group is a major Australian food company producing biscuits and snacks with a portfolio of over 1,000 products. The core offerings include iconic chocolate biscuits (Tim Tam, Wagon Wheels, Mint Slice), savory snacks (Shapes, Jatz, Cruskits), cream and fancy biscuits (Monte Carlo, Iced VoVo, Lemon Crisp), sweet biscuits (Scotch Finger, Choc Ripple, Ginger Nut), and health-oriented options (Vita-Weat, Gluten Free Range, Snack Right). The company also holds licensed brands (Bluey) and premium lines. Products are distributed across Australia, New Zealand, UK, US, and Canada. Recent new product launches include Quatro Bars, Bizza Shapes, Tim Tam Inspired By Iced Vovo, and various seasonal flavors. The company operates 16 manufacturing sites and employs over 4,000 people.
Differentiator
Problem solved
Functional benefit
Brands
- Tim Tam: Iconic chocolate biscuit brand, Australia's favourite
- Shapes
- Jatz
- Vita-Weat
- Scotch Finger
- Tiny Teddy
- Cruskits
- TeeVee Snacks
- Salada
- Bluey
- Quatro Bars
- Premium
- Snack Right
Products and services
- Tim Tam Iconic Australian chocolate biscuit consisting of two layers of chocolate cream filling sandwiched between two malted biscuits and coated in chocolate. Sold to consumers through supermarket and convenience retail channels.
- Shapes Savory snack biscuits available in a range of flavors including Original Barbecue, Fully Loaded Crunchy Hot Chips & Sauce, Spicy Fried Chicken, and Chargrilled Korean BBQ. Sold to consumers through supermarket and convenience retail channels.
- Arnott's Biscuits (Sweet, Chocolate, Cream & Fancy, Family Favourites ranges) Core Arnott's biscuit range covering sweet biscuits (Scotch Finger, Choc Ripple, Ginger Nut, Milk Arrowroot, Marie, Nice, Shredded Wheatmeal, Butternut Snap), chocolate biscuits (Wagon Wheels, Chocolate Scotch Finger, Mint Slice, Caramel Crowns, Milk Chocolate Royals, Gaiety, Chocolate Monte, Milk Chocolate Digestives), cream and fancy biscuits (Monte Carlo, Lemon Crisp, Iced VoVo, Kingston, Delta Cream, Shortbread Cream), and family favourites (Iced Tic Toc, Hundreds & Thousands, Tina Wafer). Sold to consumers through supermarket and convenience retail channels.
- Jatz Crunchy savory crackers, marketed as Australia's favorite cracker brand, available in original, Jatz Mini (Sea Salt and Cheese & Garlic), and additional flavor variants. Sold to consumers through supermarket and convenience retail channels.
- Vita-Weat Whole wheat crackers positioned as a health-oriented snacking option within Arnott's better-for-you range. Sold to consumers through supermarket and convenience retail channels.
- Tiny Teddy Bear-shaped honey biscuits targeted at children, available in original honey and chocolate varieties. Sold to consumers through supermarket and convenience retail channels.
- Quatro Bars Snack bars from Arnott's, newly launched as part of the biscuit bar portfolio. Sold to consumers through supermarket and convenience retail channels.
- Cruskits Light and crispy rice and corn crackers positioned as a savory snack option. Sold to consumers through supermarket and convenience retail channels.
- TeeVee Snacks Confectionery snack brand including chocolate-flavored malt sticks and related sweet treats. Sold to consumers through supermarket and convenience retail channels.
- Salada Classic light and crisp vanilla baked tea biscuit, trusted since 1888. Sold to consumers through supermarket and convenience retail channels.
- Bluey Licensed children's biscuit brand featuring the Bluey cartoon character, including Bluey Grannies Car treats, targeted at families and young children. Sold to consumers through supermarket and convenience retail channels.
- Gluten Free Range Gluten-free and reduced sugar biscuit options including Gluten Free Scotch Finger and Cookies & Cream, addressing dietary requirements without sacrificing taste. Sold to consumers through supermarket and convenience retail channels.
- Premium Premium biscuit line featuring higher quality ingredients and sophisticated flavors, targeted at consumers seeking indulgent or gifting biscuit options. Sold to consumers through supermarket and convenience retail channels.
- Snack Right Health-conscious snack range including puff snacks such as Salted Caramel Puffs, targeting better-for-you snack occasions. Sold to consumers through supermarket and convenience retail channels.
- Biscuit Assortments (Cream Favourites, Family Favourites) Shareable biscuit assortment packs including Cream Favourites (cream-filled biscuits) and Family Favourites (seven all-time favorite biscuits in one pack), targeted at gifting and entertaining. Sold to consumers through supermarket and convenience retail channels.
Quantifiable outcome
- Automated 75% of manual customer orders and reached full ROI within 10 months using RPA technology
Companies that use The Arnott's Group
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
The Arnott's Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Arnott's Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
The Arnott's Group competitors and assessment
Company assessmentDirect peers
- Bahlsen: German family-owned biscuit maker known for Pick-up, Leibniz, and its premium butter biscuit range. Comparable as a heritage biscuit manufacturer with premium positioning and broad European distribution.
- Burton's Foods: UK-based biscuit manufacturer producing brands like Maryland Cookies, Jammie Dodgers, and Wagon Wheels (the latter licensed from Arnott's in some markets). Direct competitor in savory/sweet biscuits with comparable manufacturing scale.
- Parle Products: India's largest biscuit manufacturer (Parle-G, Hide & Seek, Monaco). Comparable as a heritage mass-market biscuit company with deep cultural brand penetration and broad product portfolio spanning price tiers.
- Britannia Industries: Leading Indian biscuit and dairy-snacks company with brands like Good Day, Marie Gold, Bourbon. Comparable as a heritage biscuit manufacturer operating across mass and premium tiers with strong distribution discipline.
- Mondelez International: Global snacking giant owning Oreo, Cadbury, BelVita, Ritz, and Chips Ahoy. Most direct comparable to Arnott's in terms of biscuit-centric portfolio, mass-market distribution, and international premium chocolate-biscuit brands.
- pladis (United Biscuits): Owner of McVitie's, Carr's, Jacob's, and other iconic UK/EU biscuit brands. Closest peer in terms of heritage mass-market biscuit portfolio and reliance on supermarket distribution.
Broad incumbents
- Nestlé: Global food and beverage giant with significant biscuit and confectionery exposure (KitKat in many markets licensed to others globally, Smarties, etc.). Comparable as a multi-category packaged-foods incumbent with international reach and scale advantages.
- Campbell Soup Company: Global food conglomerate previously associated with Arnott's (campbellsanz.com reference in company footer). Comparable as a large packaged-foods incumbent with mass-market brand portfolio across multiple categories.
Regional players
- Patties Foods: Australian baked-goods and frozen-snack manufacturer (Four'N Twenty, Herbert Adams, Nanna's). Regional comparable as an ANZ-focused packaged-foods peer with mass-market distribution and heritage brand portfolio.
- Sanitarium Health Food Company: Australian health-food manufacturer producing Weet-Bix, So Good, and Up&Go. Comparable as an ANZ packaged-foods player with mass-market distribution; relevant to Arnott's better-for-you extensions (Snack Right, Gluten Free).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Arnott's Group social profiles
Digital presenceThe Arnott's Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Arnott's Group leadership team
Management profileNumber of profiles
Profiles6 records
The Arnott's Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Arnott's Group M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Arnott's Group
What does The Arnott's Group do?
The Arnott's Group manufactures and sells branded biscuits, crackers, savory snacks, and snack bars through its portfolio of heritage and contemporary brands (including Tim Tam, Shapes, Jatz, Vita-Weat, Scotch Finger, Tiny Teddy, Salada, Cruskits, TeeVee Snacks, Clix, Sao, Savoy, Quatro Bars, Bluey, Premium, Snack Right, and a Gluten Free Range). Products are produced at 16 manufacturing sites and distributed through major supermarket chains and retail partners in Australia, New Zealand, the United Kingdom, the United States, and Canada.
Is The Arnott's Group a public or private company?
The Arnott's Group is a private company. It is classified as unknown and is currently operating.
When was The Arnott's Group founded?
The Arnott's Group was founded in 1865. It employs 1,001 to 5,000 people.
Where is The Arnott's Group based?
The Arnott's Group is headquartered in North Sydney, Australia, in the Oceania region.
How does The Arnott's Group make money?
One revenue line is on record: biscuit and Snack Sales.
Who are The Arnott's Group's main competitors?
Direct peers on record are Bahlsen, Burton's Foods, Parle Products, Britannia Industries, Mondelez International and pladis (United Biscuits). Broad incumbents are Nestlé and Campbell Soup Company. Regional players are Patties Foods and Sanitarium Health Food Company.
Does The Arnott's Group have an API?
No public API is recorded for The Arnott's Group.
What industry is The Arnott's Group in?
The Arnott's Group's product category is Biscuits and Snack Foods. Its primary akta.pro industry code is AFAKAAAC, Cookies, Biscuits & Crackers Manufacturing, with a secondary code of AFAKABAH, Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads). Its NAICS code is 311821 and its SIC code is 2052.