Brampton Chase

What Brampton Chase does

Brampton Chase is a privately held UK-based manufacturer of luxury vinyl tile (LVT) flooring, founded in 2017 and headquartered in Northamptonshire with an 11-50 employee headcount. The company designs, sources, and distributes a portfolio organised into five core collections — Studio Designs (the flagship wood-effect herringbone and large-plank range), Stones (stone-effect), Stones Ultra and Stones Marble, Metro (minimalist bevel-free), and Classics — supplemented by Woodlands, UltraCore (WPC rigid core with integrated acoustic underlay), Design Strips, and branded care products. Underlying technology is a multi-layer LVT construction combining a wear layer (0.3mm-0.55mm), photographic image layer, and vinyl core, available in gluedown and click-fit formats with R10 slip rating, waterproof construction, underfloor-heating compatibility, and lifetime domestic / 15-year commercial guarantees.

Brampton Chase operates an indirect go-to-market: all sales flow through an approved network of UK carpet and flooring retailers, supported by a showroom locator tool, trade portal, exclusive trade pricing, display stands, marketing assets, and training. End-customers are primarily residential homeowners (alongside a smaller commercial and projects segment addressed via a dedicated enquiry form). Demand generation is driven by SEO, content marketing (blog, digital brochure), Instagram and YouTube channels, email newsletters, and trade-show participation such as The Flooring Show in Harrogate, complemented by an in-browser Room Visualiser and free sample fulfilment (£0 cut-chip samples; £5 / £10 full-plank samples).

Monetisation is a one-time product sale through trade partners with quote-based pricing; no subscription, installation, or service recurring layer is present. Revenue, funding, ownership, and management team information are not publicly disclosed, and the company appears self-funded with no parent, institutional investor, or acquisition activity referenced.

Name

Brampton Chase

Legal name

Brampton Chase

Website

https://bramptonchase.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Brampton Chase is an independent UK-based designer and distributor of luxury vinyl tile (LVT) flooring, selling exclusively through an approved retailer network to residential homeowners and smaller commercial projects across Great Britain.

Ownership category

akta.pro rank

Product category

Luxury Vinyl Flooring

NAICS

Floor Covering Retailers (449121), Home Furnishings Retailers (44912)

SIC

Carpets & Rugs (2273), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)

akta.pro secondary industry

Engineered Wood, Laminate & LVP Specialty Cleaning (HSAEAOAH)

Keywords

• Luxury vinyl flooring
• LVT flooring products
• Rigid core flooring
• Wood effect flooring
• Stone effect tiles

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. LVT Flooring Products: Primary revenue from selling luxury vinyl tile flooring products through approved retailer network. Products include gluedown and click-fit formats in various collections (Studio Designs, Stones, Metro, Classics) with different thickness and wear layer specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Brampton Chase is an independent UK-based company specialising in high-performance luxury vinyl tile (LVT) flooring sold exclusively through an approved network of UK retailers and trade partners. The product portfolio spans wood-effect, stone-effect, and marble-effect collections in gluedown and rigid core click-fit formats, complemented by design strips, floor care products, and a digital Room Visualiser tool. Products carry lifetime domestic guarantees and 15-year commercial guarantees.

Product overview

Brampton Chase is an independent UK-based company specialising in high-performance luxury vinyl tile (LVT) flooring. The product portfolio consists of multiple collections: Studio Designs (the flagship wood-effect range offering herringbone in 16x4" and 24x4.5" sizes plus large plank formats with bevelled edges), Stones (traditional stone-effect tiles), Stones Ultra (premium stone designs with bevelled edges), Stones Marble (marble-effect tiles in square and rectangle formats), Metro (lightweight minimalist range with bevel-free finish in plank and herringbone), Classics (original wood-effect collection with character features), Woodlands (wood-effect flooring), and UltraCore (WPC click-fit flooring with integrated underlay). The company also offers complementary care products including Floor Care Kit, Floor Cleaner R1000, Clean and Strip, and Floor Mat. Design Strips (2mm) are available as finishing accessories. All products support the Room Visualiser digital tool for in-room visualization. Flooring is waterproof, compatible with underfloor heating, rated R10 slip resistance, and backed by lifetime domestic guarantees with most ranges having 15-year commercial guarantees.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Designs Flagship wood-effect luxury vinyl tile collection featuring 14 colours across herringbone (16x4" and 24x4.5") and large plank (48x7.25") formats with bevelled edges and surface textures, designed for residential and commercial interiors.
• Stones Traditional stone-effect LVT tiles with classically mottled designs, intricate vein patterns, and seamless compatibility with design strips, replicating the appearance of natural stone flooring.
• Stones Ultra Premium stone-effect LVT collection featuring bold, elegant colours and unique designs with consistent colour across tiles and sophisticated bevelled edges.
• Stones Marble Marble-effect LVT tiles available in black or white for seamless single-tone or chequerboard pattern installations.
• Metro Lightweight LVT flooring with superior clean lines, minimalist designs, and bevel-free finish featuring calming wood patterns.
• Metro Accents Metro sub-range combining clean line style with traditional plank size for a classic plank aesthetic with contemporary edge.
• Metro Trends Metro sub-range offering herringbone and extra-wide plank options with unique comforting colour selection.
• Classics Original Brampton Chase collection featuring timeless wood designs with character features, knots, aged grain, and distressed plank appeal.
• Woodlands Wood-effect LVT flooring with 2mm thickness and 0.3mm wear layer in 177.8x1219.2mm plank format.
• UltraCore WPC click-fit flooring with 8mm total thickness consisting of 1.5mm LVT, 5mm core, and 1.5mm built-in acoustic underlay. Features 0.55mm wear layer and 228x1800mm plank size.
• Design Strips 2mm 2mm thickness decorative strips for elegant interior design, available in colours including black, cream, light grey, mid oak, dark grey, light oak, coffee, warm grey oak, dark oak, and white, used to mimic grouting and define tiles.
• Floor Care Kit Specialized cleaning kit for maintaining LVT flooring, including cleaner, strip product, and protective treatments.
• Floor Cleaner R1000 Professional-grade LVT floor cleaner in 750ml format for regular maintenance.
• Clean and Strip Heavy-duty cleaner and stripper for deep cleaning LVT flooring in 750ml format.
• Floor Mat Protective floor mat designed for use with LVT flooring installations.
• Room Visualiser Interactive digital tool allowing users to visualize Brampton Chase flooring designs in their own rooms using uploaded photos or preset room images; works on desktop, Mac, and mobile devices.

Quantifiable outcome

• 10 to 20+ years product lifespan with proper care and maintenance
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Approved Retailer NetworkcoreChannel Partner/ Reseller/ DistributorBrampton Chase partners with approved carpet & flooring retailers, flooring contractors, fitters, wholesalers, and builders/developers across the UK. Partners receive exclusive pricing, marketing assets, point-of-sale materials, merchandise, display stands, training support, and inclusion in the online approved retailer scheme. Next day delivery available when ordered by 2pm.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Forbo Flooring: European flooring group with vinyl and LVT lines sold across UK commercial and residential channels. Comparable as a broader incumbent in the same floor covering category.
• Tarkett: Global flooring manufacturer with a significant UK LVT and vinyl offering. Overlaps Brampton Chase at the broad product level rather than the niche specialist positioning.
• Polyflor: UK commercial vinyl and LVT manufacturer with a broad product portfolio. Overlaps with Brampton Chase's commercial & projects segment but skews heavier into contract specification.
• Quick-Step (Unilin): Major laminate and LVT brand backed by Unilin, distributed through UK flooring retailers. Overlaps Brampton Chase on click-fit LVT but at significantly larger scale and broader portfolio.

Direct peers

• Amtico: UK-based premium LVT flooring manufacturer selling primarily through independent retailers and commercial specifiers. Most directly comparable competitor to Brampton Chase in product, channel and customer base.
• Harvey Maria: UK designer LVT brand selling design-led wood- and pattern-effect flooring through independent showrooms, overlapping Brampton Chase on style-led positioning and retail channel.
• Karndean Designflooring: Global LVT flooring brand with strong UK presence and a similar retailer-driven distribution model, offering wood- and stone-effect designs at the premium end of the category.
• Ted Todd: UK premium hardwood and LVT flooring brand sold through approved retailers and showrooms, competing for the same style-conscious residential and design-led customer.
• Moduleo: European LVT manufacturer with dedicated UK operations, competing head-to-head on wood/stone-effect designs, herringbone formats and click/gluedown variants via a flooring retailer channel.

Regional players

• Project Floors: German LVT manufacturer with growing UK distribution, offering design-driven LVT in gluedown and click formats through flooring retailers. Comparable product and channel, primarily competing from a different home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC228hv7Qm3tiUCGYNgqKeUg
• Instagraminstagram.com/bramptonchase
• Facebookfacebook.com/bramptonchaseuk
• LinkedInlinkedin.com/company/brampton-chase

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brampton Chase