What Ted Todd does

Ted Todd Fine Wood Floors, founded in 1993 and privately held, designs and manufactures luxury wood flooring for residential and commercial projects. The company is headquartered in Woolston, Cheshire (United Kingdom) and operates Design Centres in London and New York, selling through a UK and Ireland approved retailer network. The product portfolio spans engineered wood (2-ply, 3-ply and 3-layer constructions), solid wood, reclaimed and antique floors, organised across the Ted Todd, Woodworks by Ted Todd, and Karta Floors sub-brands, with 320+ variations across collections including Classic Futures®, Residence®, Project, Warehouse, Create®, Crafted Textures, Specialist Woods, and Unfinished Oaks.

Core technology centres on layered engineered wood construction in which hardwood layers are bonded with alternating grain direction to reduce expansion and contraction and enable compatibility with underfloor heating. Proprietary differentiators include the Absolute Matt Lacquer® finish used exclusively in the Residence collection, and the interchangeable Create® and Classic Futures® pattern systems that allow planks, herringbone, chevron and squares to be combined at compatible dimensions. The company holds FSC, PEFC and UKTR chain-of-custody certifications on relevant collections and markets SVOC-free and low-VOC credentials alongside warranties up to 25–30 years on selected products.

Commercial model is hybrid: company-owned Design Centres in Cheshire, London and New York provide direct sales and design consultation; an approved retailer network handles supply-and-fit packages across the UK and Ireland; a dedicated commercial specification team (with its own phone lines for commercial work and a free-sample service of up to three samples per order) targets hotels, restaurants, retail, healthcare and cultural venues; and a transactional ecommerce storefront distributes samples and ancillary floor-care products. Revenue is one-time product sale at quote-based, undisclosed prices, with named enterprise customers including Fortnum & Mason, Corinthia London, AstraZeneca, The Alchemist, Regent's Crescent, Treehouse Hotel, Shakespeare North Playhouse and C Bechstein Piano Centre.

Name

Ted Todd

Legal name

Ted Todd Fine Wood Floors

Website

https://tedtodd.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Ted Todd Fine Wood Floors designs and manufactures luxury engineered, solid and reclaimed wood flooring, serving UK and international residential and commercial customers through company-owned Design Centres, an approved retailer network, and a commercial specification team, since 1993.

Ownership category

akta.pro rank

Product category

Wood Flooring

NAICS

Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Floor Covering Retailers (449121)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Wood Flooring & Wood Veneer Products (IMADADAI)

akta.pro secondary industries

Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB), Hardwood Flooring Retail (CRAIAGAB), Stair Parts, Railings & Architectural Woodwork (HSAPAIAJ)

Keywords

• Engineered wood flooring
• Solid wood flooring
• Reclaimed wood flooring
• Wood flooring collections
• Wood floor accessories

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wood Flooring Products: One-time sale of wood flooring products including engineered wood, solid wood, and reclaimed wood floors. Products sold through retailer network and design centres.
2. Floor Care Products: Sale of floor care systems and maintenance products for wood floors. Available through online store and retailers.
3. Accessories: Sale of installation products, floor finishes, profiles, stair treads, risers and other wood floor accessories.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ted Todd designs and manufactures a wide range of wooden flooring panels for residential and commercial projects, offering engineered wood (2-ply, 3-ply, 3-layer), solid wood, and reclaimed wood floors across more than 320 product variations in collections such as Classic Futures®, Residence®, Project, Warehouse, Create® and Crafted Textures. The company supports its floors with floor care products, installation accessories, finishes, profiles, stair treads/risers, and design consultation services delivered through owned Design Centres, an approved UK/Ireland retailer network and a New York showroom.

Product overview

Ted Todd is a luxury wood flooring specialist offering an extensive portfolio of flooring products and services. The company operates two main sub-brands: Ted Todd (focused on contemporary engineered and solid wood floors) and Woodworks by Ted Todd (specialising in new, reclaimed, and antique wood floors). Ted Todd's core collections include Classic Futures® (classic natural wood flooring), Residence® (10 mineral-toned contemporary floors), Project (versatile value-focused flooring), Warehouse (FSC-certified textured floors), Create® (mix-and-match pattern system), Crafted Textures (aged/rustic hand-worked floors), Specialist Woods (exotic timber species), and Unfinished Oaks (custom finishing options). Woodworks features Aged, Antique, Carbonised, Editions, English Native Timbers, Parquetry, Rare Finds, Superfine, Superwide, Urban, and Bold Surfaces collections. The product range spans engineered wood flooring (2-ply, 3-ply, 3-layer constructions), solid wood flooring, reclaimed wood, and wall cladding. Supporting offerings include floor care products, installation accessories, and Design Centre services. The company holds FSC and PEFC certification and operates showrooms in London, Cheshire, and New York.

Differentiator

Problem solved

Functional benefit

Brands

• Woodworks: A sub-brand featuring new, reclaimed and antique wood floors, including British-made options with designs such as aged, editions, parquetry, and rare finds.
• Residence
• Karta

Products and services

• Classic Futures® Collection The UK's go-to collection for classic, natural wood flooring with soft, subtle and calm wood floor palette. Features planks and herringbone designs with 100% hardwood construction, full 6mm wear layer and microbevelled edges, aimed at residential and commercial customers seeking timeless wood flooring.
• Residence® Collection Contemporary luxury collection of 10 mineral-toned floors in three compatible designs (chevron, herringbone, narrow plank). Prime grade European oak with bevel-free edges and revolutionary Absolute Matt Lacquer finish for seamless surfaces, targeted at premium residential and commercial interiors.
• Project Collection Versatile wood floor collection delivering value and performance, made from FSC and UKTR-certified European oak with 17 distinctive tones across 45 laying pattern formats. Engineered with 2-ply and 3-layer construction, finished with 3-4mm wear layer, aimed at commercial specification projects.
• Warehouse Collection Engineered wood collection featuring FSC-certified nature-grade European Oak with undulating edges and brushed boards. Available in wide/extra wide planks, chevron and herringbone designs. 15 or 20mm thicknesses with 4mm and 6mm wear layer, finished with hardened oil or lacquer.
• Create® Collection Unique pattern system using 15mm planks, herringbone, chevron and squares that work seamlessly together. Engineered in UKTR or PEFC-certified European oak with 32 floors in 10 compatible tones, 3-ply engineered with 3mm hardwood wear layer and brushed texture, for designers and architects specifying patterned interiors.
• Crafted Textures Collection Characterful collection of European Oaks emulating naturally aged or rustic floors. Each floor hand-worked with distressed tumbled edges and hand-planed textured surfaces. Available as 15/20mm 2-ply engineered planks and herringbone blocks with 4/6mm wear layer, for heritage and rustic interior projects.
• Specialist Woods Collection Comprehensive selection of unusual and exotic timbers sourced from sustainable international forests. Features FSC, PEFC certified or exotic wood species, for distinctive residential and commercial projects seeking rare wood species.
• Unfinished Oaks Collection Extensive choice of unfinished wood flooring offering design flexibility. Features nature and prime-grade solid Oak 70mm herringbone floors, and 2-ply engineered floors from 10mm to 21mm thickness in plank, herringbone, and parquet designs, for custom finishing on site.
• Woodworks by Ted Todd Sub-brand offering British-made new, reclaimed and antique wood floors. Includes Aged, Antique, Carbonised, Editions, English Native Timbers, Parquetry, Rare Finds, Superfine, Superwide, Urban, and Bold Surfaces collections, for premium heritage and commercial interior projects.
• Limited Stock Offer Collection Last chance to buy collection featuring top-selling floors, legacy products and handcrafted floors at exceptional prices with next-day delivery available. Includes 22 products while stocks last, aimed at price-sensitive residential customers.
• Engineered Wood Flooring Most popular wood floor construction made from layered sections of solid wood with grains running in different directions for durability and stability. Suitable for underfloor heating, older homes and rooms below ground level. Available in 2 PLY, 3 PLY and 3 LAYER constructions.
• Solid Wood Flooring Authentic solid hardwood flooring with timeless appeal, usable on all surfaces including walls, ceilings and floors. 39 products available including reclaimed and antique options with thicker wear layers for multiple sandings.
• Floor Care Products Care systems and maintenance products for wood floors including specific products for white wood flooring, available through partner stores or the Ted Todd Floor Care online store.
• Installation Products Wood floor installation accessories including adhesives, underlays, and fitting tools for professional and DIY installers.
• Floor Finishes Finishing products for wood floors including oils, lacquers and sealants for on-site finishing and maintenance.
• Profiles Transition profiles and trims for wood flooring installation edges and joins, completing floor installations across different rooms and surfaces.
• Stair Treads & Risers Staircase components for wood flooring including treads and risers, providing matched wood finishes for staircases alongside flooring installations.

Quantifiable outcome

• Warranties up to 30 years on some products
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Quick-Step (Unilin/Mohawk): Major engineered wood and laminate flooring brand under Mohawk Industries with extensive UK and European retail presence. Comparable to Ted Todd in engineered construction, pattern variety, and residential retail distribution, though at greater scale and broader price points.
• Kährs: Swedish manufacturer of engineered wood flooring with a global distribution network. Directly comparable to Ted Todd in multi-layer engineered construction, multi-format design systems (plank, herringbone, chevron), and premium residential and commercial specification.
• Havwoods: UK-based wood flooring distributor and own-label manufacturer specializing in engineered, reclaimed, and bespoke wood floors. Directly comparable in product range (engineered, reclaimed, herringbone, chevron) and UK specification market, with a similar B2B commercial and designer focus.
• Woodpecker Flooring: Welsh-based wood flooring manufacturer with a broad engineered and solid wood range sold through UK retailers. Closely comparable in product portfolio, UK retailer distribution model, and mid-to-premium price positioning.
• V4 Wood Flooring: UK-based wood flooring distributor and own-label supplier with engineered, solid, and parquet offerings. Comparable in product breadth, UK retailer and design professional channel focus, and sustainability-led collections.
• Junckers: Danish manufacturer of solid hardwood and pre-finished wood flooring for residential, commercial, and sports applications. Comparable in premium positioning, solid wood expertise, and commercial specification focus including hospitality and institutional projects.
• Boen: Norwegian/Lithuanian engineered wood flooring manufacturer with strong European distribution. Comparable in multi-layer engineered construction, wide-plank offerings, surface treatments, and a hybrid direct-and-retailer distribution model.
• Bjelin: Swedish engineered wood flooring manufacturer owned by Välinge, with patented wood-flooring technology and growing UK/US presence. Comparable in engineered construction innovation, herringbone and plank formats, and design-led premium positioning.

Broad incumbents

• Mannington Mills: US-based flooring manufacturer with a wide portfolio including hardwood, LVT, and resilient flooring. Comparable in hardwood flooring manufacturing and commercial specification, but operates at much larger scale and broader product breadth than Ted Todd.
• Mohawk Industries: Largest US flooring manufacturer, owner of Quick-Step, Pergo, and Karastand, with extensive engineered wood and adjacent categories. Comparable in engineered wood flooring and global specification supply, but operates as a broad incumbent with significantly greater scale and R&D resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tedtodd
• Xx.com/follow
• Facebookfacebook.com/tedtoddfloors

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ted Todd