Rent A Bob
- Company typePrivate
- Founded2004
- HeadquartersRijswijk, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Rent A Bob firmographics
Firmographics- Name
- Rent A Bob
- Legal name
- DriveMe Group B.V.
- Website
- https://rentabob.nl
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rent A Bob industry classification
Industry- Product category
- Designated Driver Service
- NAICS
- Limousine Service (485320), Taxi and Limousine Service (4853)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Pre-Booked Private Hire / Chauffeur (PHV/Limo) (THAIAGAD)
- akta.pro secondary industries
- Executive / Corporate Chauffeur Services (THADAEAF), Chauffeured / Black Car & Executive Car Services (THACAIAC)
Keywords
Where Rent A Bob is headquartered
LocationHeadquarters
- HQ city
- Rijswijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Rent A Bob business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Designated Driver Rides (Consumer): Transaction-based designated driver service where customers book a Bob chauffeur to drive them home in their own car. Pricing is distance-based with early-bird discounts. Payment is made post-ride via invoice with payment link. Rides start from €69.
- Business/Corporate Services: B2B services including valet parking (€30.95/hour), shuttle services (from €130/hour), bus with chauffeur (from €90/hour for V-Class), and event transportation. Coordinators available at €35.95/hour. Invoiced post-service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Short distance rides (1–15 km) |
| Unit Pricing | Pay-as-you-go | Medium distance rides (16–36 km) |
| Unit Pricing | Pay-as-you-go | Medium-long distance rides (37–60 km) |
| Unit Pricing | Pay-as-you-go | Long distance rides (61–84 km) |
| Transaction based/ take rate | Pay-as-you-go | Early bird discount — 2 days advance booking |
| Transaction based/ take rate | Pay-as-you-go | Early bird discount — 1 day advance booking |
| Transaction based/ take rate | Pay-as-you-go | Same-day booking |
| Usage-based | Pay-as-you-go | Valet Parking |
| Usage-based | Pay-as-you-go | Shuttle Service |
| Usage-based | Pay-as-you-go | Bus with Chauffeur — V-Class (6 passengers) |
| Usage-based | Pay-as-you-go | Bus with Chauffeur — Minibus |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Rent A Bob product offering
Product offeringCore offering
Rent A Bob provides designated driver services in the Netherlands where professional Bob chauffeurs drive customers home in their own vehicles after they have consumed alcohol, eliminating the need to leave the car behind, take a taxi, or drive under the influence. The service is booked primarily through iOS and Android mobile apps (~90% of bookings) and supplemented by phone and email channels, with distance-based pricing starting at €69. Beyond consumer rides, the company offers corporate services including valet parking, shuttle transportation, and bus-with-chauffeur hire for events and company parties.
Product overview
Rent A Bob operates as a designated driver service platform under the DriveMe Group, offering a family of chauffeur and mobility brands. The core product is the Bob Chauffeur Service - a home-return service where professional drivers transport customers in their own vehicles after consuming alcohol. Service is primarily delivered through iOS and Android mobile applications, with phone and email booking alternatives. The portfolio includes premium services (E-Drivers), budget options (DriveMe), and specialized offerings (Valet Parking, Shuttle Service, Bus with Chauffeur, Eurobob, Your Private Driver, Van Asselt, Minibuscentrale, MRTours, and Platinum Mobility) all accessible through the Rent A Bob ecosystem. The Bob for Business division serves corporate clients with event transportation solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Bob Chauffeur Service The primary designated driver service where a professional Bob chauffeur drives customers home in their own vehicle after they have consumed alcohol. Customers book via app, phone, or online, with distance-based pricing starting at €69.
- Bob for Business Corporate event transportation solution providing Bob chauffeurs, valet parking, shuttle services, and bus transportation for company events, parties, client entertainment, and delegations. Pricing is hourly and invoiced post-service.
- Valet Parking Premium valet parking service for events where trained chauffeurs park guests' vehicles on-site and retrieve them at the end of the event. Priced at €30.95/hour (Valet Parker) and €35.95/hour (Coordinator), excluding BTW.
- Shuttle Service Shuttle bus service for event guests, transporting attendees from parking locations to venue entrances or between multiple locations. Priced from €130/hour excluding BTW, including fuel.
- Bus met Chauffeur (Bus with Chauffeur) Minibus and touringcar rental with professional chauffeur for groups ranging from 6 to 74 passengers. V-Class (6 passengers) from €90/hour; minibus from €130/hour, both excluding BTW with a 4-hour minimum for V-Class.
- Rent A Bob Mobile App Native iOS and Android application serving as the primary booking channel (~90% of bookings) for the Bob Chauffeur Service, enabling ride booking, real-time price calculation, reservation management, post-ride invoicing with payment link, and corporate account management.
Quantifiable outcome
- Damage probability of approximately 0.00022 during rides — statistically extremely low
- +2 more outcomes
Companies that use Rent A Bob
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Rent A Bob technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rent A Bob partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- E-DriverscorePremium private chauffeur brand within the DriveMe Group. Delivers certified executive chauffeurs, student drivers, and experienced private drivers aged 27+. Offers luxury cars with chauffeur, valet parking, event services, and luxury passenger vans/coaches. Sister brand to Rent A Bob under the same corporate group.
- DriveMecorePlatform connecting entrepreneurs and professionals with 150+ freelance private drivers. Most cost-effective option in the market. Customers choose drivers based on price, experience, and appearance. Sister brand to Rent A Bob; also acts as parent company for group administration.
- EuroBobminorSame-day designated driver service where two Bobs travel to the customer — one drives the customer home, the other returns the first Bob. Covers extended/rural areas where the single-Bob model is impractical. Sister brand under DriveMe Group.
- Your Private DriverminorPrivate chauffeur service with availability for privéchauffeurs, valet parking, BOB chauffeurs, and event services. Sister brand under DriveMe Group.
- Taxi & Touringcar Van AsseltminorProfessional transport services provider offering taxis and touringcars. Caters to individual and group customers. Part of the DriveMe Group brand portfolio.
- MinibuscentraleminorMinibus rental with driver for 16, 19, 22, 27+ passengers. Covers businesses, artists, and individuals nationwide with focus on the Randstad. Fleet of recent vehicles with luxury options.
- MRToursminorTouringcar provider offering comfortable coaches for 41–76 passengers. USB connections and amenities included. Sister brand under DriveMe Group.
- Platinum MobilityminorComprehensive transport solutions from 1 person without maximum. Fleet includes Mercedes Sprinters up to 16 passengers with water, WiFi, air conditioning, and device charging. All-in-one transport option under DriveMe Group.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Rent A Bob competitors and assessment
Company assessmentBroad incumbents
- Uber Reserve / Uber Chauffeur products: Uber's pre-booked and chauffeur tiers globally; relevant as the most likely source of future competition in the Dutch designated-driver segment.
- Bolt: European ride-hailing and micromobility operator active in the Netherlands; competes with Rent A Bob for on-demand passenger transport demand, especially around nightlife and event trips.
- Uber Netherlands: Global ride-hailing platform operating across Dutch cities; competes for the same 'safe ride home after drinking' use case as Rent A Bob, though Uber supplies the vehicle rather than driving the customer's own car.
- Black Lane: Global chauffeur-driven executive car service operating in Dutch cities; comparable on the premium pre-booked chauffeur and corporate-account use cases that Rent A Bob and E-Drivers target.
- Sixt Ride: Chauffeur service from Sixt operating in Dutch cities; overlaps with Rent A Bob's pre-booked chauffeur / black-car use cases for business travellers and events.
Direct peers
- ADD (Amsterdamse chauffeurdienst / private Dutch chauffeur brands): A cluster of small Dutch private chauffeur firms competing for the same corporate and leisure chauffeur-driven trips in the Randstad that Rent A Bob serves.
Regional players
- TCS (Taxi Centrale Schiphol): Major Dutch taxi and chauffeur operator based around Schiphol; competes for the corporate and airport chauffeur segment that overlaps with Rent A Bob's B2B and event transportation services.
Others
- LeasePlan / private driver subscriptions: Large Dutch fleet and mobility provider; adjacent rather than direct, but represents a potential bundled corporate-mobility channel that could complement or compete with Rent A Bob's B2B services.
- Stichting Wetboek Rijvaardigheid (BOB campaigns): Dutch government-backed anti-drink-driving campaigns under the BOB branding umbrella; while not a commercial peer, they shape category demand and have historically endorsed designated-driver services like Rent A Bob.
Emerging players
- CareDrivers / Dutch student-driver services: Small Dutch student-driver and private chauffeur apps entering the designated-driver space; partial overlap with Rent A Bob's lower-tier ride offering and potentially cheaper pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rent A Bob social profiles
Digital presenceRent A Bob financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rent A Bob leadership team
Management profileNumber of profiles
Profiles5 records
Rent A Bob subsidiaries and ownership
Company hierarchySubsidiaries8 records
Rent A Bob funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rent A Bob M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rent A Bob
What does Rent A Bob do?
Rent A Bob provides designated driver services in the Netherlands where professional Bob chauffeurs drive customers home in their own vehicles after they have consumed alcohol, eliminating the need to leave the car behind, take a taxi, or drive under the influence. The service is booked primarily through iOS and Android mobile apps (~90% of bookings) and supplemented by phone and email channels, with distance-based pricing starting at €69. Beyond consumer rides, the company offers corporate services including valet parking, shuttle transportation, and bus-with-chauffeur hire for events and company parties.
Is Rent A Bob a public or private company?
Rent A Bob is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rent A Bob founded?
Rent A Bob was founded in 2004. It employs 11 to 50 people.
Where is Rent A Bob based?
Rent A Bob is headquartered in Rijswijk, Netherlands, in the Europe region.
How does Rent A Bob make money?
Two revenue lines are on record. Designated Driver Rides (Consumer) is the primary driver. The others are business/Corporate Services.
Who are Rent A Bob's main competitors?
Broad incumbents on record are Uber Reserve / Uber Chauffeur products, Bolt, Uber Netherlands, Black Lane and Sixt Ride. ADD (Amsterdamse chauffeurdienst / private Dutch chauffeur brands) is listed as a direct peer. TCS (Taxi Centrale Schiphol) is listed as a regional player. Others are LeasePlan / private driver subscriptions and Stichting Wetboek Rijvaardigheid (BOB campaigns). CareDrivers / Dutch student-driver services is listed as an emerging player.
Does Rent A Bob have an API?
No public API is recorded for Rent A Bob.
What industry is Rent A Bob in?
Rent A Bob's product category is Designated Driver Service. Its primary akta.pro industry code is THAIAGAD, Pre-Booked Private Hire / Chauffeur (PHV/Limo), with a secondary code of THADAEAF, Executive / Corporate Chauffeur Services. Its NAICS code is 485320 and its SIC code is 4700.