Points of You

What Points of You does

Points of You is a privately held Israeli facilitation-tools company, founded around 2000 and headquartered in Udim, that develops and sells a proprietary visual facilitation methodology and a portfolio of card-based coaching tools. Its core technology is the Points of You® Method, a four-step facilitation framework (Pause, Expand, Focus, Doing) grounded in phototherapy principles, in which curated photo cards, word cards, and question cards are combined to surface intuition and drive dialogue. The product portfolio includes five primary card kits — The Coaching Game ($198), Punctum ($92), Faces ($288), Flow ($238), and Speak Up Toolkit ($158) — alongside the Speak Up Digital online platform (Basic $149/yr, PRO $199/yr, Enterprise custom) for remote team facilitation, plus stationery add-ons (Facilitation Boost, Inspiration Vibes at $59-$99).

The company monetizes through a hybrid model combining one-time physical product sales, annual digital subscriptions, tiered workshop registrations ($449-$6,800 per seat), and a four-level Academy certification program (Explorer, Practitioner, Expert, Master) supplemented by a Business Trainer Certification track. Distribution is primarily direct-to-consumer via points-of-you.com e-commerce with worldwide shipping, supplemented by localized sites in seven languages and event-driven sales through online Zoom workshops and 5-7 day immersive retreats in destinations including Taiwan, Tibet, Argentina, Mexico, and India. The Business Trainer Certification and Enterprise Speak Up Digital tier represent direct enterprise sales motions targeting HR, L&D, and OD buyers.

Points of You serves a hybrid customer base of individual coaches, facilitators, therapists, and educators (primary), HR/L&D/OD professionals and large organizations (primary), and individuals seeking personal growth (secondary). Its certified facilitator network of 5,000+ practitioners across 147+ countries functions as a distributed channel, contributing to a reported cumulative reach of 2M+ participants across 30+ languages and 1,500+ organizations. Named reference customers include Google, Microsoft, Intel, IKEA, Coca-Cola, Siemens, NASA, L'Oréal, Nestlé, Hugo Boss, TEVA, ING, UniCredit, Cirque du Soleil, and Logicom. The company is co-founded and led by CEO Yaron Golan, employs 101-250 people, has never raised external funding, and shows no evidence of acquisition, IPO, or restructuring activity.

Name

Points of You

Legal name

Points of You

Website

https://points-of-you.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Points of You is an Israeli facilitation-tools company that sells a proprietary photo-card-based coaching methodology, digital facilitation platform, and tiered Academy certification program. It serves individual coaches, HR/L&D professionals, and global enterprises through a 5,000+ facilitator network across 147+ countries.

Ownership category

akta.pro rank

Product category

Professional Coaching and Facilitation Training

NAICS

Professional and Management Development Training (611430), Hobby, Toy, and Game Retailers (45912), Sports and Recreation Instruction (611620)

SIC

Services-Prepackaged Software (7372), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Behavior Change & Motivational Coaching (HSADAGAF)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), Game-Based Learning & Gamification Authoring (EDAFAHAF)

Keywords

• Coaching tools
• Facilitation training
• Professional certification
• Team development
• Phototherapy methodology

Headquarters

HQ city

Udim

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Physical Tools and Card-Based Products: Sale of physical coaching and facilitation tools (The Coaching Game, Punctum, Faces, Flow, Speak Up Toolkit) as card-based kits with accompanying books, layout charts, and cases. Products are priced individually from $92 to $288, with worldwide shipping available.
2. Digital Platform Subscription: Annual subscription-based access to Speak Up Digital platform with tiered pricing (Basic $149/yr, PRO $199/yr, Enterprise custom pricing). Includes digital tools, templates, live sessions, and analytics.
3. Workshop and Training Programs: Revenue from workshop registrations including Hello Points ($449-$590), Creative Practice ($1,290-$1,490), Business Trainer Certification ($4,800), and turning point programs. Both online and in-person formats available.
4. Academy Certification Programs: Multi-level certification program (Explorer, Practitioner, Expert, Master) that provides ongoing business support, marketing materials, and access to the global tribe network. ICF accredited with CCEU credits.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Points of You designs and sells physical card-based coaching tools (The Coaching Game, Punctum, Faces, Flow, Speak Up Toolkit), a digital facilitation platform (Speak Up Digital), and a multi-level certification Academy (Explorer, Practitioner, Expert, Master, Business Trainer), all built around a proprietary 4-step facilitation method (Pause, Expand, Focus, Doing) that uses photography and metaphors to enable dialogue.

Product overview

Points of You is a facilitation method and coaching tools company offering a comprehensive ecosystem of physical card-based tools, digital platforms, professional certification programs, and workshops. The core portfolio includes six primary coaching tools: The Coaching Game (best-selling original tool for transformation), Punctum (dynamic metaphorical tool for discovery), Faces (relationship-focused tool with 99 face cards), Flow (mindfulness and well-being tool), Speak Up Toolkit (workplace collaboration tool), and Speak Up Digital (online platform for remote teams). Supporting products include Facilitation Boost and Inspiration Vibes (creative stationery). The company operates through the Points of You Academy with four certification levels (Explorer, Practitioner, Expert, Master) plus Business Trainer Certification, and offers various workshops including Hello Points, Creative Practice, Turning Point Program, The Mastery Journey, Points of Me, and The Power of Silence Retreat. Free resources include 7 Days of Inner Research for Coaches, 21 Days of Flow, and HOME AGAIN. Organizational solutions and educational programs (For Schools) extend the reach to enterprise clients. The methodology is built on therapeutic photography and visual metaphor techniques using images and questions to facilitate dialogue and insight.

Differentiator

Problem solved

Functional benefit

Products and services

• The Coaching Game
• Punctum
• Faces
• Flow
• Speak Up Toolkit
• Speak Up Digital
• Facilitation Boost
• Inspiration Vibes
• Level 1 - Explorer Certification
• Level 2 - Practitioner Certification
• Level 3 - Expert Certification (Turning Point Program)
• Level 4 - Master Certification (The Mastery Journey)
• Business Trainer Certification
• Hello Points Workshop
• Creative Practice Workshop
• Turning Point Program
• The Mastery Journey
• Points of Me
• The Power of Silence Retreat
• Impactful Workshops for Organizations
• For Schools Program

Quantifiable outcome

• Organizations report improved employee engagement, stronger team collaboration, and more open communication culture after implementing Points of You workshops.
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature7 records

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Myers-Briggs Company: Broader incumbent in personality-type assessments and practitioner certification (MBTI). Like Points of You, it monetizes through physical/online tools plus a global certified-practitioner network, though targeting personality rather than visual-metaphor facilitation.
• Korn Ferry: Broader incumbent in talent development and leadership coaching, with proprietary assessment IP (e.g., KF4D, Voices). Comparable to Points of You in selling facilitator/consultant-led development programs to enterprise buyers, though at vastly larger scale and price points.
• Everything DiSC (Wiley): Broader incumbent offering workplace behavior/communication assessments with an Authorized Partner network. Comparable to Points of You in selling facilitator-certified personality tools to enterprise L&D, but operating at materially larger scale as part of Wiley's portfolio.
• FranklinCovey: Broader incumbent offering leadership, performance, and team-effectiveness training (e.g., The 7 Habits, Multipliers). Comparable in selling facilitator-led enterprise workshops and certifications, but at much larger scale and with broader methodology portfolios.
• Gallup (CliftonStrengths): Broader incumbent in workplace assessments and strengths-based coaching, with deep enterprise penetration and certified-coach networks. Competes with Points of You for L&D budget allocated to behavior-change and team-effectiveness programs.

Emerging players

• CoachHub: Emerging player offering enterprise digital coaching platforms with AI-enabled matching and reporting. Competes with Points of You for the same enterprise L&D and leadership-development budget, but via a scalable SaaS model rather than kits and certifications.
• BetterUp: Emerging player in digital coaching and team development, selling subscriptions to enterprise L&D buyers. Represents a digital-first substitute for Points of You's facilitator-led model and signals where enterprise coaching budgets are flowing.

Direct peers

• Insights Discovery: Direct peer selling color-based personality/communication tools plus a global accredited practitioner network. Like Points of You, Insights combines physical card-based assessments with a multi-level certification ecosystem targeting coaches, HR, and L&D buyers.
• LEGO Serious Play: Direct peer offering a structured, hands-on 'serious play' facilitation methodology using physical building bricks. Both Points of You and LEGO Serious Play sell kits and certified-facilitator training programs to enterprise and coaching buyers, competing for the same L&D budget.
• Fierce Conversations: Direct peer providing workplace conversation/dialogue training programs and certifications to leaders and teams. Targets the same enterprise communication-and-engagement pain point Points of You addresses with Speak Up, using a complementary methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pointsofyou
• YouTubeyoutube.com/channel/UCTEWYndLcuJoAbo1OXQQQLA
• Facebookfacebook.com/PointsofYou.Offical
• LinkedInlinkedin.com/company/points-of-you
• Instagraminstagram.com/pointsofyou
• Pinterestpinterest.com/pointsofyou/_created
• TikToktiktok.com/@pointsofyouglobal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Points of You