What Everything DiSC does

Everything DiSC is a personality assessment-based learning product line operated by Inscape Publishing, LLC, a subsidiary of John Wiley & Sons, Inc. (NYSE: JW.A). The platform is built on the DiSC behavioral model — Dominance, Influence, Steadiness, and Conscientiousness — originally proposed by William Moulton Marston in 1928 and operationalized through nearly 50 years of psychometric refinement. The portfolio comprises seven DiSC applications (Workplace, Sales, Management, Agile EQ, Productive Conflict, Work of Leaders, Worksmart) plus the Catalyst personalized learning platform, Comparison Reports, Team View, and Group Culture Reports. Core technology centers on computer-adaptive assessments that adjust question sequencing based on prior responses, paired with narrative-style behavioral profile delivery and a digital platform that integrates DiSC into daily workflows.

Everything DiSC serves mid-market and enterprise organizations across workplace development, sales enablement, leadership development, and emotional intelligence use cases, with named customers spanning food manufacturing, retail, financial services, construction, healthcare, apparel, and professional services. The platform reports 10 million+ learners, 150,000+ customer organizations, 72 countries, 22 languages, and a 97% global satisfaction rating. Certification is granted through SHRM, HRCI, ATD, and ICF credit-issuing partnerships.

Revenue is generated through a hybrid model: one-time assessment licenses (self-service via discprofile.com), recurring Catalyst platform subscriptions, professional services delivered through a 3,000+ Authorized Partner network, and subscription-based Certified Practitioner courses. The partner network is the primary enterprise channel, with self-service and direct certification serving smaller teams and in-house L&D practitioners. The business is headquartered in Minneapolis, MN, with corporate functions under Wiley in Hoboken, NJ, and operates with 51-100 employees.

Name

Everything DiSC

Legal name

Inscape Publishing, LLC

Website

https://everythingdisc.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Everything DiSC is a Wiley-owned assessment-based learning platform built on the DiSC behavioral model, offering personality assessments, the Catalyst digital platform, and certified-practitioner enablement for workplace, sales, management, and leadership development across 150,000+ organizations globally.

Ownership category

akta.pro rank

Product category

Behavioral Assessment Software

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Testing Laboratories (8734), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Computerized Adaptive Testing (CAT) & Psychometric Analytics Platforms (EDAFADAD)

akta.pro secondary industries

Portfolio, Performance & Rubric-Based Assessment Platforms (EDAFADAL), Diagnostic & Adaptive Assessment Content (Skills/Readiness) (EDAGADAJ)

Keywords

• Personality assessments
• Behavioral learning solutions
• Workplace training programs
• Leadership development tools
• Team collaboration platform

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Assessment Licenses: Organizations purchase DiSC assessments for their employees and team members. Assessments are sold in bundles or individual licenses through the online store or Authorized Partners.
2. Certification Programs: L&D professionals and practitioners pay to become Everything DiSC Certified Practitioners through a two-week blended learning course. Certification provides access to facilitation resources, tools, and community.
3. Partner Services: Authorized Partners provide customized training, facilitation, and implementation services to client organizations. Revenue flows through the partner network model.
4. Catalyst Platform Access: Organizations pay for access to the Catalyst personalized learning platform where learners access their DiSC profiles, colleague connections, and workplace modules.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Everything DiSC develops and sells personality assessment-based learning experiences built on the proprietary DiSC behavioral model (Dominance, Influence, Steadiness, Conscientiousness). The portfolio combines scientifically validated computer-adaptive assessments with the Catalyst personalized learning platform and is delivered via a global Authorized Partner network and a practitioner certification program for in-house L&D teams.

Product overview

Everything DiSC is a suite of personality assessment-based learning experiences built on the DiSC model (Dominance, Influence, Conscientiousness, Steadiness), originally proposed by William Moulton Marston in 1928. The portfolio includes seven distinct Everything DiSC solutions: Workplace (foundational relationships), Sales (customer-centric selling), Management (leadership and people management), Agile EQ (emotional intelligence), Productive Conflict (conflict transformation), Work of Leaders (executive development), and Worksmart (practical workplace skills). Each solution combines a computer-adaptive, scientifically validated DiSC assessment with instructor-led facilitation and the Catalyst™ personalized learning platform, which acts as the central hub connecting learners to their DiSC profiles, colleagues, groups, and ongoing resources. The company also offers supplementary reports including Comparison Reports, Team View, and Group Culture Reports. Everything DiSC is delivered exclusively through an Authorized Partner network and a certification program for in-house practitioners.

Differentiator

Problem solved

Functional benefit

Brands

• Catalyst™: Personalized learning platform that delivers assessment results and acts as each learner's home base throughout their DiSC journey. Integrates DiSC into the flow of work.
• Everything DiSC Sales
• Everything DiSC Work of Leaders
• Everything DiSC Productive Conflict
• Everything DiSC Agile EQ™
• Everything DiSC Worksmart

Products and services

• Everything DiSC Workplace A foundational DiSC assessment designed for participants across roles, combining DiSC with personalized and actionable strategies to improve everyday workplace interactions and build better relationships.
• Everything DiSC Sales A sales-specific DiSC assessment that helps salespeople adapt their selling style to their customers' buying styles, improving customer-centric interactions and sales results.
• Everything DiSC Management A DiSC profile for managers that helps them understand their own DiSC style and the styles of people they manage, covering directing, delegating, motivation, developing others, and working with their own manager.
• Everything DiSC Agile EQ An emotional intelligence development program that teaches participants to read the emotional and interpersonal needs of a situation and respond accordingly, building an agile workplace culture.
• Everything DiSC Productive Conflict A learning experience that increases self-awareness around conflict behaviors by combining personalized DiSC insights with cognitive behavioral theory to help participants transform destructive habits into productive responses.
• Everything DiSC Work of Leaders A leadership development program that connects participants' DiSC styles to real-world leadership demands through the Vision, Alignment, and Execution framework, helping leaders craft a more actionable path toward effective leadership.
• Everything DiSC Worksmart A practical, repeatable learning experience with self-guided and trainer-led formats that gives people real strategies for key workplace moments including giving feedback, navigating conflict, empowering others, navigating change, and motivating others.
• Catalyst Platform A personalized learning platform that serves as the central access point throughout a learner's DiSC journey, integrating DiSC into the flow of work with access to DiSC Style profiles, Colleagues connection features, Groups mapping, Workplace modules, and downloadable PDF reports.
• Everything DiSC Certified Practitioner An online two-week blended learning certification course for practitioners who want to implement and scale Everything DiSC within their organization, consisting of self-paced learning, virtual classroom sessions, application projects, and a certification exam.

Quantifiable outcome

• 97% global satisfaction rating across learners
• +7 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• John Wiley & Sons, Inc.coreStrategic or Co-development PartnerJohn Wiley & Sons, Inc. is the parent company and intellectual property owner of Everything DiSC. Wiley acquired Inscape Publishing (original DiSC publisher) and operates Everything DiSC as part of its Assessment Group. Wiley brings 215+ years of publishing excellence and nearly 50 years of assessment-backed experience to Everything DiSC.
• Inscape Publishing, LLCcoreStrategic or Co-development PartnerInscape Publishing, LLC is the subsidiary company that operates as Wiley's Assessment Group. It is the authorized publisher of DiSC and Everything DiSC assessments and owns the DiSC intellectual property. The company is headquartered in Minneapolis, MN.
• Authorized Partners (Consultants, Trainers, Coaches)coreChannel Partner/ Reseller/ DistributorA global network of 3,000+ authorized consultants, trainers, and coaches who deliver Everything DiSC solutions. Partners are experts in assessment-based learning and the DiSC language, providing customized solutions to organizations worldwide across 70+ countries.
• SHRM (Society for Human Resource Management)minorOthersWiley is recognized by SHRM as a Recertification Provider for SHRM-CP and SHRM-SCP credentials. Everything DiSC certification participants earn Professional Development Credits toward SHRM recertification.
• HRCI (HR Certification Institute)minorOthersEverything DiSC certification is pre-approved for 20 credit hours towards various HRCI certifications including aPHR, PHR, SPHR, and GPHR recertification.
• ATD (Association for Talent Development)minorOthersWiley is recognized by ATD as a recertification provider. Everything DiSC certification participants may earn professional development credits towards ATD credentials.
• ICF (International Coaching Federation)minorOthersEverything DiSC certification provides continuing coaching education credits through ICF for certified coaches pursuing ongoing professional development.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Myers-Briggs Company (CPP): Publishes the MBTI and CPP personality instruments; directly competes with Everything DiSC in the DiSC vs. MBTI buyer-decision and shares the channel-driven, certified-practitioner delivery model.
• Hogan Assessments: Personality assessment provider focused on workplace performance, leadership, and derailment risk; competes with Everything DiSC for enterprise L&D budgets with a more research-validated, science-positioned offering.
• The Myers-Briggs Company: Publisher of the MBTI assessment, the most direct competitor to Everything DiSC in the personality assessment-based learning market; both serve enterprise L&D buyers with proprietary typology frameworks, facilitated workshops, and digital platforms.
• Predictive Index: Behavioral and cognitive assessment platform for hiring and team development; overlaps Everything DiSC in workplace team dynamics while extending into talent acquisition, with a comparable SaaS-led delivery model.
• Gallup: Provider of CliftonStrengths, a competing strengths-based behavioral assessment widely used in leadership and employee development; comparable enterprise sales motion, certification ecosystem, and global partner network.

Emerging players

• Pymetrics: Neuroscience-based behavioral assessment platform primarily targeting talent acquisition; an emerging player whose AI/ML approach could pressure traditional assessment incumbents like Everything DiSC over time.
• Traitify: AI-powered personality assessment platform delivering visual, mobile-first assessments in minutes; competes with Everything DiSC on speed and self-service adoption among digitally native buyers.
• Humantic AI: Buyer-intelligence platform using personality insights (including DISC-compatible outputs) for sales teams; a digitally-native, AI-first emerging player overlapping Everything DiSC Sales in the sales-coaching use case.

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering proprietary assessments and talent management suites; competes with Everything DiSC for enterprise L&D and leadership development wallet, but as part of a much broader consulting portfolio.
• SHL: Large-scale assessment provider serving enterprise talent acquisition and development; overlaps Everything DiSC in workplace behavioral profiling but serves a much wider HR technology buyer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WileyEverythingDiSC
• LinkedInlinkedin.com/company/inscape-publishing
• Xx.com/everything_disc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everything DiSC