The Dog Bakery

What The Dog Bakery does

The Dog Bakery is a privately held specialty pet bakery founded in 2007 and headquartered in Los Angeles, California. It produces and sells all-natural, freshly baked dog treats and custom celebration cakes through a direct-to-consumer Shopify storefront (shipping nationwide via USPS, UPS, and FedEx with free shipping over $79) and three owned-and-operated retail bakeries in Southern California at the Original Farmer's Market (Los Angeles), Belmont Shore (Long Beach), and Old Town Pasadena. The company is owned by Rocky Kanaka, a pet chef and Emmy-nominated television host, and operates across categories including bakery-case treats (Barker's Dozen Assortment Pack, Fresh Baked Biscuits, Cosmic Brownie Bites, pupcakes), functional jerky (hip & joint, skin & coat, immunity & digestion), CBD-infused calming treats, dog ice cream, party supplies, chews, and toys — anchored by its flagship Custom Dog Birthday Cake line with an online Cake Builder for recipe, shape, color, and message customization starting at $29.99.

The underlying technology is a Shopify e-commerce platform with an integrated POS for retail, a subscription module powering Subscribe & Save (5% off recurring orders), digital gift cards in $10-$200 denominations, a points-based Rewards Program, and a Birthday Club email program that delivers a 15% off coupon and pre-birthday promotions. The custom Cake Builder is a configurator rather than a configurable manufacturing system, and orders are hand-decorated in-store with a 3-day preparation window for shipping and same-day local pickup.

Revenue mechanics are predominantly one-time purchases across low-to-mid AOV treats ($9.99 biscuits, $24.99 jerky, $29.99-$59.99+ cakes) with a small recurring subscription layer, a digital gift-card channel, and volume discounts on jerky (5-10% multi-bag). The customer base is fragmented across individual pet parents organized into three personas: celebration-focused pet parents (primary), health-conscious pet owners, and dog-event hosts. International shipping is not offered, and the company does not appear on third-party marketplaces. No funding rounds, M&A activity, or disclosed financials were identified; the operation runs as a bootstrapped specialty retailer leveraging a celebrity-owner's media presence for brand awareness.

Name

The Dog Bakery

Legal name

The Dog Bakery

Website

https://thedogbakery.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

The Dog Bakery is a Los Angeles-based specialty pet bakery that sells all-natural, freshly baked dog treats, custom celebration cakes, and party supplies via a Shopify DTC store and three Southern California retail locations, primarily serving individual pet parents celebrating dog birthdays and milestones.

Ownership category

akta.pro rank

Product category

Pet Bakery / Dog Treats

NAICS

Retail Bakeries (311811), Dog and Cat Food Manufacturing (311111), Baked Goods Retailers (445291), Commercial Bakeries (311812), Ice Cream and Frozen Dessert Manufacturing (311520), Pet and Pet Supplies Retailers (45991), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Cookies & Crackers (2052), Food And Kindred Products (2000), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Pet Treats & Chews (AFADAFAF), CBD/Hemp Pet Products Retail (CRANAHAF), Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI), Artisanal & Craft Bakeries (CRAHAGAA), Cookie & Brownie Shops (THAFAGAF)

Keywords

• Dog bakery products
• Custom dog birthday cakes
• Natural dog treats
• Pet jerky strips
• Dog celebration accessories

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: One-time purchases of dog treats, jerky, biscuits, cakes, party accessories, toys, and chews through both e-commerce and physical store locations. Products range from impulse accessories ($3.99 candles) to premium cakes ($29.99-$59.99).
2. Custom Celebration Cakes: Customizable dog birthday cakes starting at $29.99, with various shapes (bone, heart, circle, tiered) and sizing options priced $34.99-$59.99+. Made-to-order with 3-day preparation time for shipping.
3. Subscribe & Save: Recurring subscription model offering 5% savings on regular treat purchases. Monthly, bi-monthly, or quarterly delivery options. Customers have full control to manage, skip, or cancel subscriptions.
4. Gift Cards: Digital gift cards available in denominations from $10 to $200, with options to add personalized messages and schedule delivery dates.
5. Loyalty Rewards Program: Points-based loyalty program where customers earn points on every purchase that can be redeemed for free treats, shipping perks, and exclusive rewards at checkout.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Dog Bakery bakes and sells all-natural gourmet dog treats, custom dog birthday cakes, dog ice cream, functional jerky, CBD-infused calming treats, chews, party accessories, and toys — both through three owned retail bakeries in Southern California and via a Shopify e-commerce store that ships nationwide within the USA. Cakes and treats are handmade from scratch daily by in-house pastry chefs using locally-sourced, all-natural ingredients.

Product overview

The Dog Bakery is a pet bakery and ecommerce retailer specializing in all-natural, freshly baked treats and celebration products for dogs (and some for cats). The product portfolio is organized into several interconnected categories: (1) Bakery Case Treats — freshly baked artisan cookies, brownies, biscuits, and snack cakes including Barker's Dozen Assortment Pack, Half Dozen Assortment Pack, Fresh Baked Biscuits, Cosmic Brownie Bites, Cheesy Yummies, Carob Chip Cookies, Pupcakes, and Confetti Pawcakes; (2) Functional Jerky — USDA-certified beef, chicken, and pork jerky treats with health-specific formulations including hip & joint support, immunity & digestion support, and skin & coat support across an 8-product jerky line; (3) CBD-Infused Treats — Pawsicle Calm Bites and Calm Dog Brownie Bites with CBD isolate for calming support; (4) Ice Cream for Dogs — dog-safe frozen treats in Maple Bacon, Peanut Butter, and Birthday Cake with Sprinkles flavors; (5) Celebration Cakes — the flagship custom dog birthday cake product with customizable shapes (bone, heart, circle, tiered), recipes (grain-free/wheat-free), colors, and personalized messages starting at $29.99; (6) Party Supplies — birthday hats, bandanas, candles, banners, number candles, and cake-themed toys for dog celebrations; (7) Chews — rawhide, bully sticks, Chews Good dental chews, and No-Hide chews in various proteins; (8) Toys — plush toys and birthday-themed dog toys; (9) Loyalty Programs — a Birthday Club offering 15% off for registered dogs and a Rewards Program for points-based redemption. The company operates physical bakery locations in Los Angeles (The Original Farmer's Market), Long Beach (Belmont Shore), and Pasadena (Old Town), in addition to its direct-to-consumer online store. Products are made with all-natural, consciously-sourced ingredients, and the cakes are handmade and hand-decorated in Los Angeles bakeries.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Dog Birthday Cakes Flagship handmade, hand-decorated custom dog birthday cakes available in bone, heart, circle, and tiered shapes. Customers choose recipe (grain-free or wheat-free), shape, color, and personalized message. Pricing starts at $29.99 with tiered cakes ($34.99–$59.99+) requiring in-store pickup. Made-to-order with 3-day preparation time for shipping.
• Barker's Dozen Assortment Pack A curated collection of 13 fresh-baked artisan dog treats and cookies hand-selected daily from the bakery case at $29.99. Treats rotate daily based on availability with no more than 4 sets of any single variety.
• Half Dozen Assortment Pack Smaller curated collection of 6 fresh-baked artisan dog treats and cookies hand-selected daily from the bakery case at $16.99, rotating daily from the available assortment.
• Fresh Baked Biscuits For Dogs All-natural oven-baked bone-shaped biscuits available in Peanut Butter, Cheddar Cheese, and Pumpkin flavors in Regular or Mini sizes. Soft and crumbly texture suited for older dogs or those with dental sensitivities. Priced at $9.99 (4 oz) with Subscribe & Save option at $9.49.
• Cosmic Brownie Bites Soft, grain-free brownie bites made with dog-safe carob (never chocolate) topped with sprinkles, using buckwheat flour. Available in 12-bite or 26-bite (Barker's Dozen) sizes. Baked fresh weekly.
• Cheesy Yummies Soft, cakey dog treats made with rice flour and potato starch, glazed with yogurt icing and topped with real cheese and a crunchy cookie. Available in Half Dozen or Barker's Dozen sizes.
• Carob Chip Cookies Dog-safe cookies made with carob chips instead of chocolate, part of the bakery case treat collection.
• Mutter Butter Cookies Peanut butter-flavored cookies for dogs from the bakery case collection.
• Pupcakes Grain-free pupcakes for dogs offered from $16.99.
• Confetti Pawcakes Wheat-free confetti pupcakes for dogs, with consistent 5.0/5.0 customer ratings across 24 reviews.
• Carrot Cake (Dog Treat) A dog-safe carrot cake treat from the bakery case collection.
• 4th of July Cookies for Dogs Limited-edition patriotic peanut butter cookies hand-decorated with yogurt coating and festive sprinkles. Available in half-dozen (6 cookies) or Barker's Dozen (13 cookies) sizes, priced $16.99–$29.99.
• Summer Barkbeque Box Seasonal celebration box featuring 13 bakery treats including cheeseburger bites and a hot dog rope toy, designed for summer patriotic celebrations at $39.99.
• Beef Hip and Joint Jerky Strips Functional beef jerky formulated with glucosamine, chondroitin, pumpkin, and coconut to support joint health and mobility. Air-dried for 3 days and slow-baked. 10 oz bag at $24.99 with multi-bag volume discounts.
• Beef Immunity and Digestion Jerky Strips Functional beef jerky strips formulated to support immune health and digestion, part of the 10 oz jerky collection.
• Beef Skin and Coat Jerky Strips Functional beef jerky strips formulated to support skin and coat health, part of the 10 oz jerky collection.
• Chicken Hip and Joint Jerky Strips Functional chicken jerky strips formulated with joint-supporting ingredients, part of the 10 oz jerky collection.
• Chicken Skin and Coat Jerky Strips Functional chicken jerky strips formulated to support skin and coat health, part of the 10 oz jerky collection.
• Chicken Immunity and Digestion Jerky Strips Functional chicken jerky strips formulated to support immune health and digestion, part of the 10 oz jerky collection.
• Chicken Breast Jerky Treats Chicken breast jerky dog treats in 10 oz package, part of the jerky collection.
• The Dog Bakery Pork Jerky Pork jerky dog treats in 10 oz package, part of The Dog Bakery jerky collection.
• Pawsicle Calm Bites (With CBD) Crunchy peanut butter-flavored mini cookies infused with pet-friendly CBD isolate at $14.99. Each package contains 8 biscuits (rocket pop, ice cream cone, bone shapes) with 5 mg CBD per biscuit (40 mg total).
• Calm Dog Brownie Bites with CBD Soft, chewy brownie bites made with dog-safe carob and infused with CBD isolate at $19.99. 12 brownie bites per package (60 mg total CBD, 5 mg each), designed to support calm and relaxation during stressful moments.
• Ice Cream for Dogs — Maple Bacon Dog-friendly ice cream in maple bacon flavor, part of the treats and ice cream collection.
• Ice Cream for Dogs — Peanut Butter Dog-friendly ice cream in peanut butter flavor, part of the treats and ice cream collection.
• Ice Cream for Dogs — Birthday Cake with Sprinkles Dog-friendly ice cream in birthday cake flavor with sprinkles, part of the treats and ice cream collection.
• Chicken Crunchers Cat Treats Chicken-flavored crunchy treats designed for cats at $6.99.
• The Dog Bakery Rawhide All-natural rawhide chews made in the USA, available in 12-inch, 6-inch, and Skinny Mini Braid sizes in Beef, Vanilla, and Natural flavors.
• Chews Good: Dental Chews Dental chews designed to support oral health, from the Chews Good line.
• Chews Good: Blueberry Coconut Dog chews with blueberry and coconut flavor, from the Chews Good line.
• Chews Good: Pumpkin Dog chews with pumpkin flavor, from the Chews Good line.
• Chews Good: Beef Beef-flavored dog chews, from the Chews Good line.
• The Dog Bakery Extra Large Bully Sticks Extra large bully sticks for dogs, part of the chews collection.
• Collagen Chew Sticks Collagen chew sticks for dogs, available at a promotional price.
• Beef No-Hide Chews Beef-flavored No-Hide chews for dogs, a long-lasting alternative to rawhide.
• Chicken No-Hide Chews Chicken-flavored No-Hide chews for dogs, a long-lasting alternative to rawhide.
• Peanut Butter No-Hide Chews Peanut butter-flavored No-Hide chews for dogs, a long-lasting alternative to rawhide.
• Birthday Party Hat For Dogs Glittery, one-size-fits-all dog birthday party hat available in blue and pink with adjustable under-chin strap. Includes number inserts (0–21) to display the dog's age, priced at $10.99.
• Birthday Bandanas For Dogs Birthday-themed bandanas for dogs, part of the party accessories collection.
• Birthday Candle On A Stick Birthday candle shaped like a bone on a stick, priced at $3.99.
• Happy Barkday Dog Birthday Banner "Happy Barkday" birthday banner for dogs, part of the party accessories collection.
• Number Candles Individual number candles for dog birthday cakes, priced at $5.99.
• Birthday Cake 3 Slice Toy Birthday cake-themed plush dog toy with 3 slices, priced at $15.99.
• Dog Peanut Butter Birthday Bash Budder Squeeze Packs 4 oz squeeze packs of dog-safe peanut butter in birthday-themed packaging, part of the party celebration collection.
• Glitter Party Crowns For Dogs Glitter party crowns for dogs, part of the celebration party collection.
• Happy Birthday Mini Party Hats For Dogs Mini party hats for dogs in multiple colors, part of the celebration party collection.
• Pawfect Present Plush Toy Plush toy shaped like a gift box, priced at $13.99, from the dog birthday toys collection.
• Party Time Canine Crown – Royal Birthday Dog Toy Royal crown-themed birthday plush toy for dogs, priced at $12.99, from the dog birthday toys collection.
• Fuzz Yard Donuts Plush Dog Toy 2-Pack Donut-shaped plush dog toys sold in a 2-pack, part of the toys collection.
• The Dog Bakery Gift Card Digital gift cards available in $10, $25, $50, $100, $150, and $200 denominations with optional personalized message and scheduled delivery date.
• Subscribe & Save Subscription Service Recurring subscription delivery service offering 5% savings on regular treat purchases with monthly, bi-monthly, or quarterly delivery options. Customers retain full control to skip, reschedule, edit, or cancel orders.
• Birthday Club Loyalty Program Membership program where customers register their dog's birthday to receive an immediate 15% off coupon on fresh-baked treats and jerky, plus targeted offers throughout the year and a special promotion two weeks prior to the dog's birthday.
• The Dog Bakery Rewards Program Points-based loyalty rewards program where customers earn points on every purchase that can be redeemed for free treats, shipping perks, and exclusive rewards at checkout.
• Custom Cake Builder Tool Online configuration tool letting customers choose recipe (grain-free or wheat-free), shape (bone, heart, circle, tiered), color, and personalized message for a made-to-order custom dog birthday cake starting at $29.99.
• Animal Sliders Mini dog treats shaped like animal sliders, part of the all-treats collection.
• PB and Yummy Bar Peanut butter-flavored bar treat for dogs from the all-treats collection.

Quantifiable outcome

• 4.8/5 average rating based on 128 reviews for Celebration Cakes
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Rocky KanakacoreStrategic or Co-development PartnerRocky Kanaka is the owner of The Dog Bakery. He is described as a pet chef, dog rescue advocate, and Emmy-nominated television host. He has appeared on Save Our Shelter and hosts the YouTube show Dog's Day Out. His celebrity status and media presence contribute to brand awareness and credibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Three Dog Bakery: Three Dog Bakery is the most direct peer—founder of the custom dog birthday cake category, operating both retail bakeries and an e-commerce store selling fresh-baked dog treats, custom cakes, and celebration accessories. Nearly identical product mix, customer segment (pet parent celebrations), and bakery-led retail model.
• Bocce's Bakery: Bocce's Bakery is a premium baked dog treat brand sold primarily through DTC e-commerce and retail distribution in independent pet stores. Comparable artisanal positioning, baked-goods product format, and humanization-of-pets target audience, though with broader SKU distribution rather than a custom-cake focus.
• Polka Dog Bakery: Polka Dog Bakery is a Boston-based specialty dog treat bakery retailing all-natural, baked treats and themed products. Direct comparable on bakery-retail concept and all-natural ingredient positioning, with overlapping celebration/gift occasion merchandising.
• Bone Appétit: Bone Appétit is a dog bakery/café operating on a similar specialty bakery model—fresh-baked dog treats, custom cakes, and pet celebration party services. Comparable on custom-cake product, bakery-retail format, and event-driven customer engagement.
• Pet Wants: Pet Wants is a franchise-based premium pet food and treat retailer using small-batch, fresh-roasted formulas. Comparable on small-batch craft baked/produced treats, retail storefront format, and health-conscious ingredient positioning, though franchise model differs from The Dog Bakery's owner-operated stores.

Broad incumbents

• BarkBox: BarkBox (Bark) is a subscription-box incumbent in the dog treat and toy space with much broader scale, branding reach, and DTC infrastructure. Overlaps in subscription-based dog treat distribution and pet-parent-targeted marketing, but competes at a portfolio level rather than the celebration-cake niche.
• The Farmer's Dog: The Farmer's Dog is a leading DTC fresh dog food brand with significantly larger scale, subscription infrastructure, and VC-backed marketing. Comparable on DTC pet parent targeting and fresh/all-natural positioning, but operates in fresh prepared food rather than celebration baked goods.
• Chewy: Chewy is the dominant online pet supplies retailer carrying a broad range of dog treats, chews, and pet accessories including competing premium bakery brands. Overlaps on the treat/category purchase occasion and customer demographic, though operates as a mass marketplace rather than a specialty bakery.

Regional players

• Doggie Deli / City Dog Bakery (local pet bakery chains): City Dog Bakery-style independent pet bakeries in major US metros (NYC, Chicago, Seattle) operate with similar baked-treat, custom-cake, and celebration-accessory models in different geographies. Comparable concept and customer experience, but geographically non-overlapping with The Dog Bakery's SoCal footprint.

Emerging players

• Open Farm: Open Farm is a premium, ethically-sourced pet food and treat brand sold through DTC and retail. Comparable on all-natural ingredient positioning, sustainability sourcing, and health-conscious pet parent targeting, with broader product line spanning food, treats, and jerky but no custom cake or celebration retail format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/TheDogBakery
• Facebookfacebook.com/thedogbakeryofficial
• Instagraminstagram.com/thedogbakery
• Xx.com/thedogbakery
• LinkedInlinkedin.com/company/thedogbakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dog Bakery