Propel Digital
Propel Digital is a UK-based, remote-first performance marketing agency serving mid-market and enterprise brands in Retail, Home Services, Life Sciences, Finance, Healthcare, and Education with paid search, paid social, automated bidding, and campaign automation underpinned by its proprietary AI agent, Propel MAX.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Propel Digital does
Propel Digital (legally Bidonomics Ltd) is a UK-based performance marketing agency founded in 2018, operating as a fully remote team with a regional presence in London. The firm provides paid search, paid social, automated bidding, campaign automation, platform integration, and methodology consulting to mid-market and enterprise brands across six verticals: Retail, Home Services, Life Sciences, Finance, Healthcare, and Education. Its commercial model is professional services on multi-year retainer or project engagements with custom, quote-based pricing.
The technical core of the business is Propel MAX ("Max"), a proprietary AI agent embedded across every client account. Max operates as an autonomous data and automation layer: it extracts structured data from ad platforms (Google Ads, Meta), CRMs, and ecommerce systems via APIs and OAuth, organises it in Google Cloud (BigQuery), and pushes output to Slack, Looker, and Google Sheets for monitoring and reporting. Max drives process automation (campaign building from feeds, ad switching on stock events, daily checks, anomaly alerts), predictive analytics via signal engineering and propensity modelling, and optimisation through bidding algorithms that pursue profit rather than volume. The product surface is rounded out with three purpose-built tools — Product Availability Tracker, Competitor Price Tracker, and Dynamic Creative Customiser — and a free Google Ads scripts library used as a lead-generation asset.
Commercially, Propel goes to market via direct enterprise field sales and remote inside-sales consultations, supported by a content engine spanning a blog, industry insights, case studies, free tools, and social channels (LinkedIn, YouTube, Facebook). The agency has produced documented multi-year outcomes such as +334% revenue growth for Abcam (2020-2025), +159% non-UK revenue for 77 Diamonds, +33% ROI and +14% profit for Sigma Sports, and 32% revenue growth for Able Group Services. Ownership is privately held with no external funding disclosed; governance has been reinforced by the appointment of Simon Norris (ex-founder of Periscopix, acquired by Merkle in 2015) as Non-Executive Director.
Propel Digital firmographics
Firmographics- Name
- Propel Digital
- Legal name
- Bidonomics Ltd
- Website
- https://propeldigital.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Propel Digital is a UK-based, remote-first performance marketing agency serving mid-market and enterprise brands in Retail, Home Services, Life Sciences, Finance, Healthcare, and Education with paid search, paid social, automated bidding, and campaign automation underpinned by its proprietary AI agent, Propel MAX.
- Ownership category
- akta.pro rank
Propel Digital industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industry
- Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)
Keywords
Where Propel Digital is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Propel Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Performance Marketing Agency Services: Propel Digital generates revenue by providing performance marketing agency services to brands. This includes paid search, paid social, campaign automation, automated bidding, platform integration, and methodology consulting. Revenue is derived from service fees charged to clients for managing their advertising accounts and delivering measurable commercial outcomes. The agency works on ongoing retainer or project basis with clients across retail, life sciences, finance, healthcare, home services, and education sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency retainer or project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Propel Digital product offering
Product offeringCore offering
Propel Digital is a performance marketing agency that delivers managed Paid Search, Paid Social, Automated Bidding, Campaign Automation, Platform Integration, and Methodology consulting services to enterprise and mid-market brands across Retail, Home Services, Life Sciences, Finance, Healthcare, and Education sectors. Its proprietary AI agent Max underpins all client accounts, automating data engineering, feed-based campaign building, anomaly detection, and reporting via Google Cloud, Slack, Looker, and Google Sheets integrations. The agency complements these services with standalone tools (Product Availability Tracker, Dynamic Creative Customiser, Competitor Price Tracker) and free Google Ads scripts.
Product overview
Propel Digital is a performance marketing agency offering a unified platform centered on Propel MAX, their proprietary AI agent. The ecosystem includes four core service pillars—Paid Search, Paid Social, Automated Bidding, and Campaign Automation—complemented by Platform Integration and Methodology consulting. The product portfolio also includes three specialized tools: Product Availability Tracker (for monitoring stock and automating product tags), Dynamic Creative Customiser (for dynamically populated ad creative from product feeds), and Competitor Price Tracker (for monitoring competitor pricing and conversion impact). Additionally, they offer a library of Free Google Ads Scripts covering anomaly monitoring, price tracking, and Performance Max reporting. All services leverage Max's data engineering and automation capabilities, with integrations spanning Google Ads, Meta, Google Cloud, Slack, Looker, and Google Sheets.
Differentiator
Problem solved
Functional benefit
Products and services
- Paid Search Managed Paid Search service delivering precision campaign structures that turn search intent into predictable commercial growth for enterprise and mid-market brands.
- Paid Social Managed Paid Social service running creative, data-driven campaigns across social platforms that turn awareness into measurable revenue for brands.
- Automated Bidding Managed Automated Bidding service that trains ad platform algorithms to optimize for profit rather than volume, with guardrails to prevent algorithm drift.
- Campaign Automation Managed Campaign Automation service that builds and updates campaigns from live product feeds, switches ads based on product availability, runs daily checks, and prevents small errors becoming expensive problems.
- Platform Integration Managed Platform Integration service that connects CRM, ecommerce, and analytics systems to power smarter, unified performance measurement and optimization.
- Methodology Consulting Methodology service that aligns strategy, data, and teams around real business objectives rather than platform defaults, grounded in understanding commercial challenges and marketing goals.
- Propel MAX (Max) Propel's proprietary AI agent platform that serves as the operational backbone for all client accounts, handling data engineering, workflow automation, anomaly detection, and performance monitoring while connecting ad platforms, CRMs, and ecommerce systems via Google Cloud.
- Product Availability Tracker Standalone tool that monitors stock performance end-to-end, tracking product stock levels, predicting availability gaps, measuring impact, and automating smart product tags for campaign optimization.
- Dynamic Creative Customiser Standalone tool for creating dynamically populated creative at scale, powering remarketing campaigns from product feeds and reducing creative fatigue through personalized ads.
- Competitor Price Tracker Standalone tool that monitors pricing performance end-to-end, tracks daily price changes and competitor gaps, measures conversion impact, and automates price-based product tags.
- Free Google Ads Scripts Library of free downloadable scripts covering Google Ads Anomaly Monitoring, Google Shopping Price Tracking, and Performance Max Reporting to support PPC optimization and best practices.
Quantifiable outcome
- 159% increase in non-UK revenue for 77 Diamonds
- +8 more outcomes
Companies that use Propel Digital
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
Propel Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature7 records
Propel Digital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sopro (Prospect Global Ltd)minorSopro is appointed as a digital marketing agent to conduct marketing activity on Propel Digital's behalf. Sopro is registered with ICO (ZA346877) and operates as a compliant data processor under UK data protection regulations. This is a tactical partnership for Propel's own demand generation activities.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
Propel Digital competitors and assessment
Company assessmentDirect peers
- Tug: UK-based digital marketing agency delivering paid search, paid social, SEO and analytics services. Comparable on enterprise client focus, data-driven methodology and UK digital agency market positioning.
- Brainlabs: UK-headquartered digital marketing agency specializing in paid search, paid social, programmatic and SEO for enterprise clients. Closest direct peer in size, methodology (data-led, performance-driven) and UK enterprise client base.
- Croud: UK-based digital marketing agency offering paid media, SEO, content and analytics with a 'Croudie' network model. Comparable on enterprise client mix, paid search/social focus, and proprietary tech-enabled delivery model.
- Rocket Mill: UK performance marketing agency focused on paid search, paid social, SEO and analytics for mid-market and enterprise clients. Comparable on methodology-driven, data-led approach and similar UK customer profile.
Broad incumbents
- Jellyfish: Global digital marketing agency (part of Brandtech Group) offering paid media, analytics, content and creative for enterprise brands. Larger incumbent in the same UK digital agency market with overlapping paid search/social services.
- iProspect: Global performance marketing agency within dentsu, offering paid search, paid social, programmatic and commerce media. Comparable paid media services for enterprise clients, with materially larger scale and global footprint.
- Kinesso: Performance media agency within IPG Mediabrands, focused on data-driven paid media and commerce activation. Comparable on performance marketing methodology and enterprise client base, with a broader global infrastructure.
- Merkle: Global data-driven performance marketing agency network (dentsu) with deep UK presence post-Periscopix acquisition. Comparable on performance marketing, customer data and enterprise client focus, with significantly larger scale and broader service portfolio.
- Periscopix (Merkle): UK performance marketing agency founded by Propel's NED Simon Norris and acquired by Merkle in 2015. Directly comparable for UK paid search/social heritage and enterprise retail focus; now sits inside a global data-driven marketing network.
Emerging players
- WeDiscover: Smaller UK-based performance marketing agency serving growth-stage and enterprise ecommerce clients with paid search and paid social. Comparable on methodology-led, data-engineering approach and similar vertical specializations, but at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Propel Digital social profiles
Digital presencePropel Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Propel Digital leadership team
Management profileNumber of profiles
Profiles9 records
Propel Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Propel Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Propel Digital
What does Propel Digital do?
Propel Digital is a performance marketing agency that delivers managed Paid Search, Paid Social, Automated Bidding, Campaign Automation, Platform Integration, and Methodology consulting services to enterprise and mid-market brands across Retail, Home Services, Life Sciences, Finance, Healthcare, and Education sectors. Its proprietary AI agent Max underpins all client accounts, automating data engineering, feed-based campaign building, anomaly detection, and reporting via Google Cloud, Slack, Looker, and Google Sheets integrations. The agency complements these services with standalone tools (Product Availability Tracker, Dynamic Creative Customiser, Competitor Price Tracker) and free Google Ads scripts.
Is Propel Digital a public or private company?
Propel Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Propel Digital founded?
Propel Digital was founded in 2018. It employs 1 to 10 people.
Where is Propel Digital based?
Propel Digital is headquartered in London, United Kingdom, in the Europe region.
How does Propel Digital make money?
One revenue line is on record: performance Marketing Agency Services.
Who are Propel Digital's main competitors?
Direct peers on record are Tug, Brainlabs, Croud and Rocket Mill. Broad incumbents are Jellyfish, iProspect, Kinesso, Merkle and Periscopix (Merkle). WeDiscover is listed as an emerging player.
Does Propel Digital have an API?
No public API is recorded for Propel Digital.
What industry is Propel Digital in?
Propel Digital's product category is Performance Marketing Services. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of MPAAACAL, Feed Management & Shopping Ads (PLA/Product Ads). Its NAICS code is 541810 and its SIC code is 7310.