What Adashun Jones Real Estate does

Adashun Jones Real Estate (legal entity Adashun Jones, Inc.) is a privately held, traditional real estate brokerage founded in 1986 and headquartered in Fond du Lac, Wisconsin. The company operates through three physical branch offices — Fond du Lac (1028 S. Main Street, headquarters), Oshkosh (950 Witzel Avenue), and Green Lake (529 Mill St.) — and a network of 40-plus licensed agents serving six counties in Northeastern Wisconsin. Its core business is the representation of buyers and sellers in residential, commercial, land, and waterfront real estate transactions, with revenue generated primarily through industry-standard real estate commissions paid on closed transactions. Listed "customers" in the input are in fact individual SMB-segment clients (Maureen Bryden, Colette Benson, Frank Adashun), confirming a high-volume retail-brokerage model rather than an enterprise or institutional book.

The company's product surface covers residential buying and selling (single-family, condos, multi-family), commercial sale and lease listings, vacant land, and lakefront/waterfront properties accessed through the RANW MLS regional listing network. A related sub-brand, Signature Homes by Adashun Jones, extends the firm vertically into new-construction home building, and a consumer-facing website (adashunjones.com) provides property search, agent directories, and a standard online mortgage calculator. Co-listing relationships with Keller Williams Fox Cities supplement the proprietary inventory. No proprietary technology platform, mobile application, public API, SDK, or MCP is offered; the technology stack is limited to a standard brokerage website and MLS integration.

The business model is sales-led and commission-based, following traditional regional-brokerage economics: agents source and close transactions, with the firm capturing a share of each commission (a take-rate model on transaction value). Pricing rates are not publicly disclosed and vary by transaction. The firm serves a horizontal mix of SMB retail customers (individual home buyers and sellers) across multiple property categories, with no disclosed enterprise or institutional clients and no disclosed funding, M&A, or capital-raising events. Ownership remains private and appears tied to the Adashun family, with founder Frank Adashun listed as a principal agent.

Name

Adashun Jones Real Estate

Legal name

Adashun Jones, Inc.

Website

https://adashunjones.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Adashun Jones Real Estate is a privately held, traditional residential and commercial real estate brokerage founded in 1986, serving six counties in Northeastern Wisconsin through three offices and 40-plus agents.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

akta.pro secondary industries

Land & Development Site Brokerage (BPAJABAG), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Residential real estate
• Commercial real estate
• Real estate brokerage
• Waterfront properties
• New construction homes

Headquarters

HQ city

Fond Du Lac

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: Traditional real estate brokerage earning commissions on property transactions. Agents represent buyers and sellers in residential and commercial real estate transactions, with the company taking a portion of transaction fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Adashun Jones Real Estate is a traditional full-service real estate brokerage that represents buyers and sellers of residential, commercial, waterfront, and vacant land properties across Northeastern Wisconsin. The firm operates through a network of 40+ agents at three office locations in Fond du Lac, Oshkosh, and Green Lake, leveraging MLS listing access and offering complementary new construction services via its Signature Homes sub-brand. Revenue is generated through commissions on completed property transactions.

Product overview

Adashun Jones Real Estate operates as a traditional real estate brokerage offering a comprehensive portfolio of property services. The core offerings include residential real estate buying/selling, commercial property services (both sales and leasing), waterfront properties, and vacant land. The company also partners with Signature Homes for new construction services. An online mortgage calculator tool is provided for client convenience. With over 40 agents across three office locations in Fond du Lac, Oshkosh, and Green Lake serving six counties in northeastern Wisconsin, the company focuses on full-service brokerage rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Signature Homes by Adashun Jones: Home building construction services offered by Adashun Jones

Products and services

• Residential Real Estate Brokerage

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• RANW MLScoreTechnology or IntegrationMultiple Listing Service partnership providing comprehensive property listing database access. All listings display MLS numbers confirming participation in the regional MLS network.
• Signature Homes by Adashun JonescoreStrategic or Co-development PartnerRelated entity under the Adashun Jones brand providing new home construction services. Listed in navigation menu as 'Build' option for customers seeking new construction.
• Keller Williams Fox CitiesminorChannel Partner/ Reseller/ DistributorCo-listing relationships with Keller Williams agents on various property listings across the Fox Cities region.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Keller Williams Realty: Largest U.S. real estate franchise by agent count, with active co-listing relationships already documented with Adashun Jones (Keller Williams Fox Cities). Directly competes for agents and listings in Northeastern Wisconsin.
• Redfin: Tech-enabled national brokerage with consumer-facing portal that competes for buyer-side traffic and listing supply in Wisconsin markets, representing the structural tech threat to traditional brokerages.
• Compass: Tech-enabled national brokerage expanding into Midwest secondary markets. Represents the technology-led competitive threat to traditional regional brokerages like Adashun Jones.
• Century 21 Real Estate: National franchised brokerage with residential and commercial presence across Wisconsin. Comparable agent-driven service model with national brand support competing against Adashun Jones's local brand.
• RE/MAX: Globally franchised residential brokerage with substantial Wisconsin agent network. Competes for the same agent-recruiting pool and consumer-facing brand awareness that Adashun Jones relies on locally.
• Berkshire Hathaway HomeServices: National franchised brokerage with premium brand positioning, active in Wisconsin. Competes for higher-end residential listings (including waterfront properties) where Adashun Jones has concentrated 442 listings.
• Coldwell Banker Real Estate Group: National franchised brokerage with significant presence across Wisconsin, offering residential and commercial services through a comparable agent-driven model. Competes directly with Adashun Jones for agents, listings, and buyers in the same sub-markets.

Direct peers

• First Weber Realtors: Wisconsin-headquartered residential and commercial brokerage with a comparable multi-office regional footprint across the state, including overlap in Northeastern Wisconsin counties where Adashun Jones operates. Most directly comparable by geography, scale, and full-service brokerage model.

Regional players

• Shorewest Realtors: Large Wisconsin-based brokerage serving Southeastern and parts of Northeastern Wisconsin with residential, new construction, and relocation services. Comparable regional scale and traditional agent-led brokerage model, with adjacent rather than overlapping territory.
• Starritt Brothers / Starritt Group (Wisconsin regional): Independent Wisconsin-based brokerage operating in overlapping Northeastern Wisconsin sub-markets. Direct competitor with similar size, agent-driven model, and local brand strategy.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/adashunjones
• Facebookfacebook.com/pages/Adashun-Jones-Real-Estate-Inc/132933493425009
• LinkedInlinkedin.com/company/adashun-jones-real-estate-&-signature-homes-by-adashun-jones?trk=company_name
• Pinterestpinterest.com/adashunjones

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adashun Jones Real Estate