Debitoor
Debitoor was a cloud-based SaaS invoicing and accounting platform for European freelancers, sole traders, and micro-SMEs, offering multi-language, locally compliant invoicing, expense tracking, VAT submission, and integrated payments via a self-serve PLG model before being absorbed by SumUp.
- Company typePrivate
- Founded2012
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Debitoor does
Debitoor was a cloud-based SaaS invoicing and accounting platform targeted at freelancers, sole traders, and small businesses across Europe. Its core product combined invoice creation, expense tracking, VAT management, and basic financial reporting (P&L, balance sheet) within a single web and mobile application, supported by native iOS and Android apps. Differentiated features included HMRC-approved Making Tax Digital integration for direct VAT submission, OCR-driven receipt scanning via Google Cloud Vision, automatic bank reconciliation, an open RESTful API, and multi-language coverage across nine European languages with localised regulatory compliance in six markets (UK, Ireland, Germany, France, Italy, Spain).
The business monetised through a four-tier subscription model priced from £4 to £20 per user per month on annual plans, with higher tiers unlocking unlimited invoices, multi-user access, financial reports, and integrated online payment acceptance via SumUp and PayPal. Distribution was exclusively product-led and self-serve: users signed up via the website, started a 7-day free trial, and could create a first invoice in under a minute without prior accounting knowledge. The company was headquartered in Copenhagen with operating entities in Dublin (primary data controller), London, Berlin, and Madrid, and was acquired by SumUp, after which the standalone Debitoor application was shut down and users migrated to SumUp's invoicing platform.
Debitoor firmographics
Firmographics- Name
- Debitoor
- Legal name
- Debitoor Ireland Ltd.
- Website
- https://debitoor.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Debitoor was a cloud-based SaaS invoicing and accounting platform for European freelancers, sole traders, and micro-SMEs, offering multi-language, locally compliant invoicing, expense tracking, VAT submission, and integrated payments via a self-serve PLG model before being absorbed by SumUp.
- Ownership category
- akta.pro rank
Debitoor industry classification
Industry- Product category
- Small Business Invoicing and Accounting Software
- NAICS
- Software Publishers (513210), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
- akta.pro secondary industry
- Expense Management & Reimbursements Administration (BPACAIAH)
Keywords
Where Debitoor is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
Debitoor business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Four-tier subscription model offering increasing invoice/expense limits, features, and user seats. All plans include core invoicing, expense tracking, and reporting capabilities. Annual plans offer discounted rates compared to monthly billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | XS Plan - £4/month (annual) or £5/month |
| Subscription | Annual | S Plan - £7/month (annual) or £8/month |
| Subscription | Annual | M Plan - £10/month (annual) or £12/month |
| Subscription | Annual | L Plan - £20/month (annual) or £24/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Debitoor product offering
Product offeringCore offering
Debitoor offered a cloud-based invoicing and accounting SaaS platform enabling freelancers, sole traders, and small businesses to create professional invoices in under 1 minute, track invoice status in real time, automate expense categorisation via OCR, reconcile bank statements, and submit VAT returns directly to HMRC. The platform operated across multiple European markets with localised applications in 9 languages and was distributed via web, iOS, and Android channels under a self-serve subscription model.
Product overview
Debitoor is a cloud-based invoicing and accounting software platform designed for small businesses, sole traders, and freelancers. The core product is the Debitoor Invoicing Software, which integrates with the Debitoor Accounting module for VAT management and financial reporting. Additional modules include Debitoor Banking (automatic bank reconciliation), Debitoor Online Payment (SumUp and PayPal integration), Multi-User Access, and Multi-Language Support. The platform offers native iOS and Android mobile apps, a RESTful Open API for developer integrations, and downloadable Excel/Word invoice templates. All modules work together within a unified account accessible via web or mobile devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Debitoor Invoicing Software Core invoicing software for freelancers, sole traders, and small businesses enabling professional invoice creation in under 1 minute with customisable templates, real-time invoice status tracking, payment reminders, recurring invoices, quotes, delivery notes, and credit notes.
- Debitoor Accounting Accounting module allowing users to record expenses, manage payments, and monitor tax obligations. Includes VAT return generation and direct HMRC submission (Making Tax Digital compliant), automatic bank reconciliation, expense tracking with document attachment, financial reports (Profit & Loss, Balance Sheet), and accountant collaboration with secure access sharing.
- Debitoor Mobile Apps (iOS and Android) Native iOS and Android applications providing cloud-based invoicing and accounting accessible via smartphones. Users can create and send invoices, record expenses, access customer details, and work offline. Available free of charge from the App Store and Google Play.
- Debitoor Open API RESTful API enabling developers to automate typical work scenarios, save time on manual imports and exports of customers and products, and build new services by combining Debitoor invoicing with other online and offline services. Supports webhooks for automatic data export.
- Debitoor Online Payment Online payment integration allowing customers to pay invoices electronically via SumUp (credit/debit card payments and card reader for in-person payments) or PayPal. Payment buttons are automatically added to invoices for one-click online payment.
- Excel/Word Invoice Templates Free downloadable invoice templates for Excel and Word allowing users to add their logo, fill in necessary details, and ensure compliance with the latest legal requirements.
Quantifiable outcome
- Create first invoice in under 1 minute
- +1 more outcomes
Companies that use Debitoor
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Debitoor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability3 records
Feature8 records
Debitoor partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- PieSynccoreReal-time 2-way contact syncing integration allowing Debitoor users to keep customer contact details synchronized across multiple apps including Google contacts, iCloud, and MailChimp. Available through the Debitoor App Market.
- Amazon Web Services (AWS)coreCloud hosting infrastructure provider for Debitoor's server infrastructure located in Dublin, Ireland. AWS provides the secure net infrastructure on which Debitoor is built.
- Google Cloud PlatformcoreProvides OCR (Optical Character Recognition) functionality via Google Cloud Vision API for receipt scanning. Also provides Google Analytics, Google Optimize, and Google Apps for internal tools.
- PayPalcoreOnline payment integration allowing customers to pay invoices directly via PayPal or credit card with just one click. Payment buttons are automatically added to invoices sent from Debitoor.
- SumUp PaymentscoreIn-person card payment processing through SumUp card readers for shop and workspace payments. Integrates seamlessly with Debitoor for automatic payment registration. Available on L plan and above.
- HMRCcoreUK tax authority for Making Tax Digital. Debitoor is HMRC-approved software enabling direct submission of VAT returns to HMRC.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Debitoor competitors and assessment
Company assessmentDirect peers
- FreshBooks: Cloud-based invoicing and accounting SaaS targeting freelancers, solopreneurs, and small service businesses — the same persona and use cases as Debitoor, with similar self-serve onboarding and tiered subscription pricing.
- Wave Accounting: Free/low-cost invoicing and accounting platform for freelancers, sole traders, and small businesses — overlapping customer base and feature set (invoicing, expense tracking, basic accounting) with Debitoor's SMB focus.
- Zoho Invoice: Part of Zoho's SMB software suite, Zoho Invoice offers invoicing, expense tracking, and multi-currency support for freelancers and small businesses — a direct functional competitor with similar self-serve distribution.
- FreeAgent: UK-focused cloud accounting and invoicing platform built specifically for freelancers, sole traders, and small businesses — same customer persona as Debitoor, especially in the UK regulatory context (HMRC MTD).
Broad incumbents
- Xero: Global cloud accounting platform for SMBs and accountants with invoicing, expense, and bank reconciliation modules — overlapping feature set with Debitoor but serving a much broader customer base and ecosystem.
- QuickBooks Self-Employed / Intuit: Intuit's self-employed tier targets the same freelancer and sole-trader segment with invoicing, expense tracking, and tax prep — vastly larger scale, brand, and ecosystem than Debitoor.
- Sage Business Cloud Accounting: Sage's cloud accounting offering serves SMBs across the UK and Europe with invoicing, VAT, and compliance features — overlapping market with Debitoor, particularly in the UK and German SMB segments.
- Square Invoices (Block): Square's invoicing and payment product for SMBs combines billing with payment acceptance — similar to Debitoor's SumUp/PayPal payment integration model, but bundled into Block's broader commerce platform.
- SumUp Invoices: SumUp's own invoicing product that absorbed Debitoor post-acquisition — same payments pedigree, broader merchant toolset, and the actual successor product to Debitoor, making it the most relevant post-acquisition comparable.
Emerging players
- Invoice Ninja: Open-source/freemium invoicing and billing platform for freelancers and SMBs — comparable to Debitoor in core functionality and self-serve model, but with a developer-led, open-source community go-to-market.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Debitoor social profiles
Digital presenceDebitoor compliance and trust
Trust signalCompliance5 records
Debitoor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Debitoor leadership team
Management profileNumber of profiles
Profiles6 records
Debitoor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Debitoor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Debitoor
What does Debitoor do?
Debitoor offered a cloud-based invoicing and accounting SaaS platform enabling freelancers, sole traders, and small businesses to create professional invoices in under 1 minute, track invoice status in real time, automate expense categorisation via OCR, reconcile bank statements, and submit VAT returns directly to HMRC. The platform operated across multiple European markets with localised applications in 9 languages and was distributed via web, iOS, and Android channels under a self-serve subscription model.
Is Debitoor a public or private company?
Debitoor is a private company. It is classified as corporate owned and is currently closed.
When was Debitoor founded?
Debitoor was founded in 2012. It employs 11 to 50 people.
Where is Debitoor based?
Debitoor is headquartered in Copenhagen, Denmark, in the Europe region.
How does Debitoor make money?
One revenue line is on record: subscription SaaS.
Who are Debitoor's main competitors?
Direct peers on record are FreshBooks, Wave Accounting, Zoho Invoice and FreeAgent. Broad incumbents are Xero, QuickBooks Self-Employed / Intuit, Sage Business Cloud Accounting, Square Invoices (Block) and SumUp Invoices. Invoice Ninja is listed as an emerging player.
Does Debitoor have an API?
Yes. Debitoor offers a RESTful API that allows developers to create portable data, automate typical work scenarios, save time on manual imports and exports of customers and products, and build entirely new services by combining invoicing with selected online and offline services. The API supports web hooks for automatic data export and can trigger data export based on specific times or service conditions (e.g., first day of the month or payment confirmation received). Developer documentation is at developers.debitoor.com.
What industry is Debitoor in?
Debitoor's product category is Small Business Invoicing and Accounting Software. Its primary akta.pro industry code is BPAMAFAF, Bill Pay, Invoicing & Payables Platforms, with a secondary code of BPACAIAH, Expense Management & Reimbursements Administration. Its NAICS code is 513210 and its SIC code is 7372.