CapiFrance

What CapiFrance does

CapiFrance, founded in 2002, operates the first network of independent real estate advisors (mandataires immobiliers) in France, with no physical agency locations. It is a wholly-owned subsidiary of DIGIT RE GROUP, a French soci\u00e9t\u00e9 par actions simplifi\u00e9e headquartered in Castelnau-le-Lez with share capital of \u20ac41,719,830, which also houses sister brands OPTIMHOME and toutvabiens. The company runs a "phygital" model combining digital tools with proximity-based advisor coverage, currently spanning 2,700-3,000 independent advisors across metropolitan France and overseas territories (DOM). Philippe Buyens serves as Directeur G\u00e9n\u00e9ral; Olivier Le Gallo is President of the parent holding.

Name

CapiFrance

Legal name

DIGIT RE GROUP

Website

https://capifrance.fr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Real estate brokerage
• Independent advisor network
• Residential property transactions
• Property valuation services
• Rental property management

Headquarters

HQ city

Castelnau-le-lez

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real Estate Transaction Fees: Commission-based revenue from property sales and transactions facilitated through the network of independent advisors. Advisors can earn up to 100% commission on their transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CapiFrance operates as France's first network of independent real estate advisors (mandataires) without physical agency locations, providing full-service property transactions including buying, selling, renting, and property management across metropolitan France and overseas territories. The platform combines physical proximity (locally-rooted advisor 'neighbors') with digital tools in a 'phygital' strategy, with 2,700-3,000 advisors covering all real estate transaction types — resale, new development, commercial, rental management, luxury/prestige, and viager (life annuity).

Product overview

Capifrance operates as a network of independent real estate advisors (mandataires immobiliers) without physical agencies, combining physical proximity with digital tools ('phygital' strategy). The core offering is the advisor network spanning mainland France and overseas territories (DOM). Key services include property valuation tools, rental management, exclusive sales mandates, luxury real estate (Luxe & Prestige), life annuity sales (Viager), commercial properties, new developments, and a business introducer referral program. The company also runs an advisor recruitment platform offering commission-based compensation.

Differentiator

Problem solved

Functional benefit

Brands

• Capifrance Luxe & Prestige: Luxury and prestige real estate division specializing in exceptional properties

Products and services

• Mandataires Network (Independent Real Estate Advisor Network) Core network of 2,700+ independent real estate advisors (mandataires) covering all transaction types (buying, selling, renting, management) across metropolitan France and overseas territories (DOM), operating as locally-rooted neighborhood experts.
• Estimation Immobilière (Online Property Valuation) Online property valuation tool guiding users through a multi-step process including property type, surface area, construction date, and condition to generate market estimates for houses, apartments, and other properties.
• Gestion Locative (Rental Property Management) Property management service for landlords covering tenant management, rent collection, and maintenance coordination across France.
• Mandats / Mandat+ (Exclusive Sales Mandate Services) Exclusive sales mandate services with the Mandat+ offering providing enhanced property promotion and marketing support for sellers.
• Capifrance Luxe & Prestige Specialized luxury real estate service covering high-value properties including villas, apartments, estates, and French Riviera properties, with dedicated luxury advisors handling prestige transactions.
• Viager (Life Annuity Property Sales) Life annuity property sales service enabling sellers to receive regular payments while transferring property ownership to buyers.
• Commerce et Entreprise (Commercial and Business Property) Commercial and business property services covering sales and rentals of commercial premises, fonds de commerce (business goodwill), and professional spaces.
• Immobilier Neuf (New Development Sales) New construction property sales connecting buyers with developers and new housing projects throughout France.
• Apporteur d'Affaires (Business Introducer Program) Referral program allowing individuals to connect potential property sellers with CapiFrance advisors in exchange for 10% of transaction fees.
• Advisor Recruitment (Conseiller Immobilier) Platform for recruiting independent real estate advisors (mandataires) with commission-based compensation up to 100% and professional tools, currently recruiting 1,000 advisors across France.

Quantifiable outcome

• 92% customer satisfaction rate in 2023
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Safti: Safti is a French network of independent real estate advisors competing head-to-head with CapiFrance and IAD for advisor recruitment, listings, and buyer leads across metropolitan France. Same phygital, agency-less model.
• IAD France: IAD France is the leading French network of independent real estate advisors (mandataires) without physical agencies, using a near-identical model to CapiFrance — proximity-based advisors, high commission splits, and digital tools. Direct competitor for advisor recruitment and listings.
• MegAgence: MegAgence is a French independent real estate advisor network with a comparable no-agency, commission-driven model targeting the same SMB buyer and seller base as CapiFrance.
• OptimHome: OptimHome is a sister brand under the same DIGIT RE GROUP parent as CapiFrance, operating an independent advisor network for residential transactions in France. Closest internal comparable given shared parent, similar mandate model, and overlapping service lines.
• BSK Immobilier: BSK is a French independent-advisor real estate network competing directly with CapiFrance on commission economics, advisor recruitment, and geographic coverage. Another 'networker' model peer.

Broad incumbents

• SeLoger: SeLoger is France's leading real estate listings portal, owned by Aviv Group. It is not a brokerage but competes for the consumer relationship upstream of CapiFrance's advisors and influences lead flow.
• Orpi: Orpi is the largest traditional real estate network in France with hundreds of physical agencies — a broad incumbent that competes with CapiFrance in residential brokerage but differentiates through a fully branch-based model.
• Laforêt: Laforêt is a long-established French real estate network offering residential brokerage, rental management, and luxury transactions through physical agencies. Broad incumbent with comparable service breadth.
• Century 21 France: Century 21 is a major global real estate franchise with a sizable French agency network offering residential sales, rental, and management. Broad incumbent competing on brand recognition and physical coverage.

Emerging players

• LeBonCoin: LeBonCoin is France's dominant classifieds platform with a major real estate vertical. It competes with CapiFrance for consumer-side attention on listings and increasingly offers transactional services, intersecting with CapiFrance's portal business.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CapifranceFr1
• Xx.com/capifrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CapiFrance