Switzerland Global Enterprise (Osec)

Name

Switzerland Global Enterprise (Osec)

Legal name

Switzerland Global Enterprise

Website

https://s-ge.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Trade and Investment Promotion Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Services-Membership Organizations (8600)

akta.pro primary industry

Technical Committees, Working Groups & Expert Panels (BPADANAB)

Keywords

• Export promotion services
• Investment promotion consulting
• International trade fairs
• Foreign direct investment
• Market entry consulting

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Export Promotion Services: S-GE provides export consulting, trade fair services, and business trip organization for Swiss companies seeking international expansion. The organization is commissioned by the Swiss Confederation and cantons.
2. Investment Promotion Services: S-GE supports international companies in establishing and growing their presence in Switzerland, providing benchmarking, expert insights, and hands-on support.
3. Trade Fair Participation Packages: S-GE offers paid booth packages at Swiss pavilions at international trade fairs. For Medtec China 2026, packages ranged from CHF 5,500 (4 sqm) to CHF 10,500 (9 sqm) to CHF 13,000 (12 sqm) to CHF 15,000 (15 sqm), with 18 sqm+ at CHF 900/sqm.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Switzerland Global Enterprise (S-GE) is the official Swiss organization for export and investment promotion, commissioned by the Swiss Confederation and cantons. It provides tailored export consulting, investment promotion services, trade fair participation under the SWISS Pavilion brand, business trip organization, and digital tools such as ExportHelp for Swiss SMEs and startups expanding internationally, and supports foreign companies establishing or growing operations in Switzerland.

Product overview

Switzerland Global Enterprise (S-GE) operates as a consulting and platform organization rather than a traditional product company. Its offering consists of professional services for export promotion and investment attraction: core consulting services (export consulting, investment promotion), a global network of Swiss Business Hubs across 20+ countries, trade fair services under the SWISS Pavilion brand, business trip facilitation, the ExportHelp administrative support helpline, and digital tools including country export potential analysis, project tender databases, and customs guidance. The services work together as an integrated support system for Swiss companies expanding internationally and foreign companies investing in Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Export Consulting Services Tailored export consulting and worldwide network in over 130 markets that helps Swiss SMEs, startups, and larger companies develop structured export strategies and accelerate international growth.
• Investment Promotion Services Advisory and hands-on support for international companies establishing or expanding operations in Switzerland, including benchmarking, market entry strategy, partner connections, and regulatory guidance.
• Trade Fair Services (SWISS Pavilion) Organizes Swiss national pavilions at major international trade fairs (BIO, CES, Singapore Fintech Festival, Medtec China) where Swiss companies exhibit under the Switzerland brand umbrella, including booth space, project management, and brand visibility.
• Business Trips Individualized and group business trips organized around specific topics or industries to expand Swiss company networks in target markets.
• ExportHelp First point of contact for export-related administrative questions, providing guidance on customs procedures, regulations, certification, and permits for Swiss exporters.
• Digital Products Suite of digital tools including country-level export potential analysis, international project tenders database, digital export guides, guidelines for employee deployment, and customs database.
• Membership Program Membership-based program connecting Swiss companies with S-GE's network of more than 3,000 partners and providing international business development support.

Named customers12 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Swiss Biotech AssociationcoreStrategic or Co-development Partner · 19 June 2026S-GE collaborates with Swiss Biotech Association to organize Switzerland's official presence at BIO 2026 in San Diego, featuring a Swiss pavilion with 21 startups and established companies showcasing innovations in drug discovery and development.
• Presence SwitzerlandcoreStrategic or Co-development Partner · 18 December 2025Presence Switzerland collaborates with S-GE to organize Swiss participation at major international events including CES 2026, where 24 Swiss high-tech companies showcased innovations under the swisstech pavilion.
• Seoul Business AgencyminorStrategic or Co-development Partner · 15 December 2025S-GE participated in the Global Innovation Forum at CES 2026 organized by Seoul Business Agency, where startup support organizations from seven countries (South Korea, Taiwan, Switzerland, Israel, Japan, Canada, and France) collaborated.
• Angst+PfisterminorOthers · 28 November 2025Angst+Pfister, a Swiss industrial technology firm, partnered with S-GE for strategic support in establishing APVN Sealing, a high-tech manufacturing facility in Ho Chi Minh City, Vietnam.
• Swiss Business Hub South East Asia + PacificcoreChannel Partner/ Reseller/ Distributor · 13 November 2025Swiss Business Hub South East Asia + Pacific facilitates Swiss companies' participation at Singapore Fintech Festival and supports fintech expansion in Asian markets.
• Monetary Authority of SingaporeminorStrategic or Co-development Partner · 13 November 2025Monetary Authority of Singapore co-organizes the Singapore Fintech Festival, where S-GE facilitates Swiss company participation through the Swiss Pavilion.
• The Association of Banks in SingaporeminorStrategic or Co-development Partner · 13 November 2025The Association of Banks in Singapore co-organizes the Singapore Fintech Festival, providing a platform for Swiss fintech companies to connect with Asia's digital economy.
• Swiss Business Hub JapancoreChannel Partner/ Reseller/ Distributor · 4 November 2025Swiss Business Hub Japan organized a delegation of 15 Japanese companies for Swiss Biotech Day 2025, supported by S-GE, SJCC, Switzerland Innovation, and JETRO.
• Wetter GroupminorOthers · 4 November 2025S-GE partnered with the Wetter Group (Swiss family business with 160 employees in steel and hall construction) to develop a structured export strategy for their FairGuard mobile security barrier product.
• Switzerland InnovationcoreStrategic or Co-development Partner · 4 November 2025Switzerland Innovation partners with S-GE to support Japanese biotech companies in understanding the Swiss innovation ecosystem and establishing connections.
• JETRO (Japan External Trade Organization)coreStrategic or Co-development Partner · 4 November 2025JETRO collaborated with S-GE, Swiss Business Hub Japan, SJCC, and Switzerland Innovation to organize Japanese company participation at Swiss Biotech Day 2025.
• InnosuissecoreStrategic or Co-development PartnerInnosuisse, the Swiss Innovation Agency, partners with S-GE to support Swiss startups at international trade fairs. S-GE organizes trade fair appearances under SWISS Pavilion with Innosuisse support, where startups can receive funding and visibility at events like CES, BIO, Slush, and Singapore Fintech Festival.
• Swiss Confederation and CantonscoreStrategic or Co-development PartnerS-GE is commissioned by the Swiss Confederation and cantons as the official organization for export and investment promotion, operating as a private consulting and platform organization.
• Swiss Business HubscoreChannel Partner/ Reseller/ DistributorS-GE operates Swiss Business Hubs in key markets including South East Asia + Pacific, China, Japan, and USA, providing local export and investment promotion services.
• 3,000+ Partner NetworkcoreChannel Partner/ Reseller/ DistributorS-GE supports clients together with Swiss Business Hubs and 3,000+ partners worldwide, providing comprehensive export and investment promotion services across multiple markets.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Enterprise Singapore: Singapore government agency driving enterprise development and internationalization. Directly comparable in supporting domestic company internationalization and foreign investment attraction, with similar export consulting and trade fair service offerings.
• Department for Business and Trade (UK): UK government department supporting British exporters and inward investment. Comparable as a national export and investment promotion body offering consulting services, trade missions, and market intelligence—though structured as a government department rather than commissioned private entity.
• JETRO (Japan External Trade Organization): Japan's government-affiliated trade promotion organization supporting Japanese exporters and inward investment. Highly comparable in mission, network of overseas offices, and trade fair pavilion operations—and is also an active collaboration partner with S-GE.
• Austrian Business Agency (ABA): Austria's national investment promotion agency. Comparable as a smaller, neighboring DACH-region counterpart focused on attracting foreign companies and supporting Austrian exporters, with similar consulting and location-marketing services.
• Business France: France's national agency supporting international development of French companies and foreign investment into France. Directly comparable mandate, structure, and service portfolio (export consulting, trade fair organization, investment promotion) to Switzerland Global Enterprise.
• Invest in Canada: Canadian government's inward investment promotion agency. Comparable in its mandate to attract foreign direct investment, support market entry, and provide sector-specific expertise to international companies.
• Germany Trade & Invest (GTAI): Germany's federal economic development agency supporting German companies' international expansion and foreign direct investment into Germany. Directly comparable as a government-commissioned trade and investment promotion organization with global market coverage and consulting services.

Broad incumbents

• KPMG (Global Trade & Investment Practice): Big Four firm with dedicated international trade, FDI, and market entry advisory practices. Comparable as a broader incumbent offering overlapping consulting services, though operating across a full advisory portfolio rather than as a national trade promotion specialist.
• Deloitte (Global Trade Advisory): Global professional services firm offering international expansion, trade, and market entry advisory services. Comparable as a broader incumbent providing overlapping consulting capabilities, though as part of a much wider advisory portfolio rather than specializing in export promotion.

Emerging players

• Messe Frankfurt: Major global trade fair organizer that runs national pavilion programs and international trade events. Comparable on the trade fair services dimension of S-GE's business, though operating as a private for-profit exhibition organizer rather than a government-commissioned agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/switzerland-global-enterprise
• Xx.com/SGE
• Facebookfacebook.com/enablingnewbusiness

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Switzerland Global Enterprise (Osec)