Red's Best

Name

Red's Best

Legal name

WildFish LLC

Website

https://redsbest.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Seafood Distribution and Retail

NAICS

Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (3117), Fish and Seafood Retailers (445250)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF)

akta.pro secondary industries

Primary Seafood Processing (Heading/Gutting/Deheading; Icing) (AFANADAA), Value-Added Seafood Packaging (MAP/Vacuum, Portion Packs, Private Label) (AFANADAM), Seafood Markets & Fishmongers (CRAHAHAC)

Keywords

• Wholesale seafood distribution
• Fresh seafood retail
• Seafood traceability technology
• Commercial fishing services
• Community supported fisheries

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer Seafood Sales: Online retail sales of fresh seafood products to individual consumers with nationwide shipping and local Boston area delivery. Products include fish fillets, shellfish, sushi, and prepared seafood.
2. Wholesale Distribution: Distribution partnerships with select premier wholesalers who resell Red's Best seafood to restaurants and chefs worldwide.
3. Sushi Catering Services: Dock-to-Roll sushi catering for events and functions, using locally sourced fish prepared fresh daily.
4. Fishermen Services: Unloading, trucking, marketing, and sales services for commercial fishermen. Services include quota management, NOAA reporting, and chain of custody maintenance.
5. Deckhand Placement Program: Program connecting captains with qualified deckhands. Red's Best facilitates the connection but does not handle arrangements.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Red's Best aggregates catches from small-boat New England fishermen and sells fresh, wild-caught seafood through multiple channels: a direct-to-consumer e-commerce shop with nationwide shipping and Boston-area local delivery/pier pickup; wholesale distribution to select premier global partners; a physical fish market at Boston Public Market; and Dock-to-Roll sushi catering. The company also provides commercial fishermen with unloading, trucking, quota management, NOAA reporting, and marketing/sales services.

Product overview

Red's Best is a seafood company founded in 2008 by Jared Auerbach, headquartered on the historic Boston Fish Pier in Boston, MA. The company operates as a vertically integrated seafood business connecting small-boat fishermen with consumers through proprietary technology and logistics. The core offering consists of fresh, wild-caught seafood sold through multiple channels: an e-commerce shop with nationwide shipping and Boston-area local delivery/pier pickup; wholesale distribution to select global partners; and a physical presence at the Boston Public Market & Eatery. Additional services include sushi catering prepared at their Boston Fish Pier facility using traditional Japanese techniques, and free services for commercial fishermen including quota management, NOAA reporting, unloading/trucking, and marketing. The company also operates a Deckhand Placement Program connecting captains with crew. All products are tracked through a proprietary traceability system that generates QR codes linking seafood to individual fishermen.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Seafood Products (D2C) Fresh, wild-caught New England seafood sold direct-to-consumer via e-commerce, including fish fillets (Atlantic Salmon, Cod, Haddock, Halibut, Swordfish, Tuna, Striped Bass, Black Seabass), shellfish (Sea Scallops, Littleneck Clams, Lobster Meat), and other items; every product is traceable to the contributing fisherman via QR code.
• Sushi Catering (Dock-to-Roll) Event sushi catering service using fish landed by New England fishermen and processed at Red's Best's Boston Fish Pier headquarters; sushi is made fresh daily with a rotating menu inspired by Atlantic seasonality and traditional Japanese techniques.
• Boston Public Market & Eatery Physical fish market and kitchen inside the Boston Public Market offering fresh local catch, a raw bar, grab-and-go salads and sandwiches, soups, and classic prepared foods; also offers curbside pickup from the Boston Fish Pier.
• Wholesale Distribution B2B distribution of Red's Best seafood to select premier wholesalers globally who represent the brand and supply high-end restaurants and chefs.
• Fishermen Services Suite of free services for commercial fishermen, sectors, and community-supported fisheries covering catch unloading, trucking, marketing, sales, quota management and annual catch entitlement monitoring via phone/web/satellite/email/SMS, and automated state and NOAA compliance reporting.
• Deckhand Placement Program Service connecting commercial fishing captains with qualified deckhands via an online application and matching pool; Red's Best facilitates the connection without handling hiring arrangements.

Quantifiable outcome

• Fish often days fresher than supermarket seafood at same price point
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Harvard University Dining ServicescoreStrategic or Co-development Partner · 1 January 2015Fresh Catch program ensures local fishermen can sell a full day's catch. Began in 2015 as part of Harvard's sustainability and local business support initiatives. Harvard's dining services directly sources seafood through Red's Best.
• Boston University Dining ServicescoreStrategic or Co-development PartnerSustainable seafood partner since 2016. Dogfish program provides locally sourced seafood to university dining. Joint innovation in campus sustainable seafood sourcing.
• Classical High SchoolminorStrategic or Co-development PartnerDogfish program providing sustainable seafood to school's dining services.
• Providence SchoolsminorStrategic or Co-development PartnerDogfish program supplying sustainable seafood to Providence students.
• Children's HospitalminorStrategic or Co-development PartnerHospital leads push to serve patients locally grown food, partnering with Red's Best for sustainable seafood.
• Syracuse University DiningminorStrategic or Co-development PartnerFresh Fish Fridays program providing sustainable seafood to campus dining.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Inland Seafood: Inland Seafood is a mid-sized, multi-regional seafood distributor serving restaurants and retailers. Highly comparable to Red's Best in customer mix (chefs and institutional buyers), product breadth (fresh and frozen finfish/shellfish), and distribution-led business model, though it is larger and more geographically dispersed across the Southeast.
• Fortune Fish & Gourmet: Fortune Fish & Gourmet is a Midwest-based specialty seafood and gourmet foods distributor with comparable restaurant and institutional customer focus. Similar mid-sized, premium-positioning operator with sustainability credentials comparable to Red's Best.
• True World Foods: True World Foods is one of the largest U.S. specialty seafood distributors with a strong sushi/Japanese cuisine focus, including fresh fish for sushi counters and restaurants. Its Dock-to-Roll sushi catering and Japanese-technique positioning overlap meaningfully with Red's Best's premium sushi offering.
• Sam Rust Seafood: Sam Rust Seafood is a Mid-Atlantic seafood distributor serving restaurants, retailers, and institutions with both fresh and frozen offerings. Comparable to Red's Best in business model, customer segments, and reliance on regional port infrastructure.
• Stavis Seafoods: Stavis Seafoods is a Boston-area seafood wholesaler with deep New England roots and similar chef/restaurant customer base. One of the closest geographic and product-mix competitors to Red's Best, also focused on quality and traceability.
• Seattle Fish Company: Seattle Fish Company is a regional seafood distributor with strong restaurant/wholesale orientation and a commitment to sustainable sourcing. Like Red's Best, it combines traditional distribution with sustainability branding and traceability narratives targeting chefs and food service operators.

Broad incumbents

• Sysco: Sysco is the largest broadline foodservice distributor in the U.S., with a meaningful fresh and frozen seafood program. It overlaps with Red's Best on B2B institutional and restaurant supply, but does not focus on local, small-boat provenance.
• Fulton Fish Market: Fulton Fish Market is the historic New York wholesale seafood hub selling to chefs, retailers, and other distributors. Comparable to Red's Best as a wholesale seafood aggregation point but operates as a market/auction rather than a vertically integrated branded distributor.
• Pacific Seafood: Pacific Seafood is one of the largest vertically integrated seafood companies in North America, operating harvesting, processing, and distribution. It dwarfs Red's Best in scale and geographic reach but competes for the same restaurant and institutional customers with a sustainability story.
• US Foods: US Foods is a national broadline foodservice distributor with a sizable specialty seafood portfolio. Comparable as a competing supply channel for restaurants and institutions, though it operates at vastly greater scale and lacks Red's Best's local-fishermen narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/redsbest
• Facebookfacebook.com/redsbestseafood
• Instagraminstagram.com/redsbest

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red's Best