Live Lab

What Live Lab does

Live Lab AG is a Swiss-headquartered full-service event agency founded in 2015 that designs, produces, and delivers live communication and brand experiences for ambitious SMEs, global corporations, and government and institutional organizations. The agency operates across five integrated disciplines — Strategic Advisory, Conceptual Design, Architecture & Scenography, Event Operations, and Audiovisual Content — which can be engaged individually or as an integrated whole across physical, digital, and hybrid formats.

The agency's commercial model is project-based professional services, with each engagement scoped individually based on scope, complexity, format, and geography. Pricing is not publicly disclosed and varies per project. Live Lab has no proprietary technology products; it relies on industry-standard event production tools supplemented by AI-assisted design and production processes. Thought leadership is distributed through the Bla Bla Lab podcast, a newsletter, and the agency's website portfolio.

The company operates from offices in Zurich (headquarters), Dubai, and Riyadh, serving clients primarily in Switzerland, Europe, UAE, and Saudi Arabia. Named enterprise clients include Salesforce, Estée Lauder Companies Switzerland, Celonis, TATA Consultancy Services, TIME Magazine, Polestar, BMW Group Schweiz, ABB, and The Female Quotient, with a particularly strong recurring presence at the World Economic Forum Annual Meeting in Davos. Revenue, ownership details, and headcount specifics are not publicly disclosed.

Name

Live Lab

Legal name

Live Lab AG

Website

https://livelab.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Live Lab is a Swiss full-service event agency founded in 2015 that designs and delivers live communication and brand experiences across strategy, conceptual design, scenography, operations, and audiovisual content for global enterprises, SMEs, and government clients from offices in Zurich, Dubai, and Riyadh.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

Keywords

• Event management services
• Brand experience design
• Live communication
• Corporate event production
• Event strategy consulting

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Design and Production Services: Live Lab generates revenue through providing comprehensive event agency services across five integrated disciplines: Strategic Advisory, Conceptual Design, Architecture & Scenography, Event Operations, and Audiovisual Content. These services can be engaged individually or as an integrated whole. Every project is scoped individually based on scope, complexity, format, and geography.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Live Lab is a full-service event agency that designs, produces, and delivers live communication experiences across physical, digital, and hybrid formats. The company operates across five integrated disciplines—Strategic Advisory, Conceptual Design, Architecture & Scenography, Event Operations, and Audiovisual Content—which can be engaged individually or as an integrated whole. Services span corporate events, brand activations, conferences, government summits, pavilions, exhibitions, and employee experiences for global corporations, SMEs, and institutional clients.

Product overview

Live Lab is a full-service event agency offering live communication services. The company operates across five integrated disciplines: Strategic Advisory, Conceptual Design, Architecture & Scenography, Event Operations, and Audiovisual Content. These services can be engaged individually or as an integrated whole. The company also produces the Bla Bla Lab podcast as a thought leadership platform. Live Lab is not a software product company; it is a services agency that creates brand experiences across physical, digital, and hybrid formats for corporate events, conferences, public events, government summits, and exhibitions.

Differentiator

Problem solved

Functional benefit

Brands

• Bla Bla Lab: A podcast series discussing the future of live communication with forward-thinking individuals and brands.

Products and services

• Strategic Advisory
• Conceptual Design
• Architecture & Scenography
• Event Operations
• Audiovisual Content
• Bla Bla Lab Podcast

Quantifiable outcome

• Alpiq Expedition One won Xaver 2023: Best Corporate Event (Silver), BOB 2023: Employer Branding (Bronze), BrandEx 2024: Best Motivation/Employee Event (Silver)

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MKG: US-based experiential marketing agency (formed through merger of Sparks and others) delivering strategy, creative, and live event production for consumer and enterprise brands. Closely parallels Live Lab's integrated live communication model.
• Avantgarde: German-headquartered experiential marketing agency with strong expertise in brand activations, pavilions, and large-scale physical event production. Comparable in scenography/architecture-led projects and enterprise clientele across DACH and beyond.
• Live Union: Munich-headquartered full-service event agency producing corporate events, conferences, and brand experiences for European enterprises. Comparable in multi-disciplinary service model and DACH enterprise client mix.
• Jack Morton Worldwide: Global brand experience agency within IPG DXTRA producing events, activations, and immersive experiences for large enterprise brands. Comparable in targeting Fortune 500 clients across multiple regions with integrated strategy-to-execution capabilities.
• Kuoni Tumlare: Swiss-rooted MICE and event management operator (within DERTOUR Group) delivering corporate events, conferences, and destination experiences. Comparable in Switzerland-based enterprise MICE positioning, though more programmatic and tour-operator-leaning than Live Lab's atelier model.
• MCI Group: Geneva-headquartered global MICE and association/events management firm operating across strategy, content, and live production. Most direct geographic and capability comparable to Live Lab: premium corporate-events focus, multi-region delivery model, and similar enterprise/government client mix.
• INVNT: Global brand experience agency operating multi-region live event, content, and broadcast production for enterprise clients. Comparable in delivering flagship launch experiences and summits across geographies.
• George P. Johnson Experience Marketing: US-rooted global experience marketing agency with deep enterprise client base and integrated program, design, and live production capabilities. Comparable scope and operating model to Live Lab's five-discipline offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/livelabag
• LinkedInlinkedin.com/company/live-lab-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Lab