What Live Union does

Live Union is a London-based, full-service creative events agency founded in 2009 that designs and delivers transformative live, virtual, broadcast, and hybrid experiences for large enterprise clients. The agency operates with approximately 28 in-house team members organised around three integrated service pillars — Strategic Communications, Creative Experience Design, and In-house Production — supported by a proprietary virtual and hybrid event platform called Beehive, which underpins the agency's digital and hybrid delivery capability and has won multiple industry awards. Client work spans marquee global engagements for Visa (three-day European Payments Forum in Dublin with 900 attendees; multi-country Asia Pacific broadcast reaching 49 countries), Deloitte (Global Senior Partners Event in Monte Carlo for 550 partners), National Grid (Global Climate Conference reaching 110 countries via Beehive), Arm (24-hour virtual event for 4,000 employees), Reckitt, Amazon, Santander, and Veolia, among others.

The agency generates revenue through bespoke, project-based professional services fees that vary with scope, audience size, format complexity, and production requirements, with no public pricing disclosed and engagement initiated via direct enquiry, RFP, or referral. Go-to-market is direct enterprise sales targeting senior buyers in marketing, brand, HR, and internal communications functions, supported by an active content marketing engine that includes a monthly 'That's Interesting' newsletter, research reports (Immersive Masterclass, Great Content Experiment, Audience Immersion), self-hosted demand-generation events, and an active LinkedIn and Instagram presence. Sustainability execution — via ISLA membership and Event Cycle partnership — is positioned as a differentiator, particularly for clients with environmental commitments.

The company is a privately held limited company registered in England (company number 6773747), with a main trading address at 12 Great Portland Street, London, and a registered office in Teddington, Middlesex. Ownership, financial performance, and any external funding or acquisition history are not disclosed in the available data, and no patents, certifications, regulatory actions, or formal leadership roster (beyond named team members) appear in the source material.

Name

Live Union

Legal name

Live Union

Website

https://liveunion.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Live Union is a London-based, full-service creative events agency that designs and delivers live, virtual, broadcast, and hybrid experiences for enterprise clients such as Deloitte, Visa, Amazon, National Grid, and Arm, supported by its proprietary Beehive virtual event platform.

Ownership category

akta.pro rank

Product category

Corporate Event Production Services

NAICS

Convention and Trade Show Organizers (56192), Arts, Entertainment, and Recreation (71)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Experiential Digital & Hybrid Events (Virtual Platforms, Livestream) (BPAFAGAI)

akta.pro secondary industries

Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery) (THAHAOAB), Virtual Conferences & Summits (Webinars, Keynotes) (MPAGAOAA)

Keywords

• Creative events agency
• Corporate event production
• Virtual event platform
• Hybrid event experiences
• Event management services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Design and Production Services: Live Union generates revenue through project-based fees for designing and delivering live, virtual, broadcast, and hybrid experiences for enterprise clients. Services include strategic communications, creative experience design, in-house production, and digital solutions. Projects are managed end-to-end, with the Account Director responsible for budget ownership and margin targets. Revenue is derived from client contracts, likely ranging from tens of thousands to hundreds of thousands of pounds per engagement based on project complexity and scale.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Live Union is a London-based full-service creative events agency that designs and delivers transformative live, virtual, broadcast, and hybrid event experiences for enterprise clients. Its work spans strategic communications, creative experience design, and in-house production, supported by its proprietary Beehive virtual event platform that powers hybrid and digital experiences.

Product overview

Live Union is a London-based creative events agency offering a unified portfolio of services centered on transformative live experiences. The core offering consists of three integrated service pillars — Strategic Communications, Creative Experience Design, and In-house Production — supported by a proprietary technology platform called Beehive. Beehive serves as the digital foundation for virtual events, hybrid experiences, and employee onboarding programs, enabling Live Union to deliver in-person, broadcast, and hybrid formats from a single in-house capability. The company operates across sectors including finance (Visa, Deloitte, Santander), energy (National Grid, Veolia), technology (Amazon, Arm), and professional services, with projects ranging from intimate leadership immersions to large-scale global conferences spanning 110 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Beehive: A highly flexible event platform developed by Live Union for virtual events, employee onboarding, conferences, and hybrid experiences. It has won multiple awards.

Products and services

• Beehive

Quantifiable outcome

• Exceeded targets for attendance and Navigator demonstrations booked
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• ISLA (Institute for Sustainable Events)coreStrategic or Co-development PartnerLive Union is a member of ISLA (Institute for Sustainable Events), which enables the company to forecast emissions, scenario plan to reduce them, and accurately report environmental impact. Live Union offers ISLA's Trace tool to all clients free of charge as part of its sustainability commitment.
• Event CycleminorStrategic or Co-development PartnerLive Union partners with Event Cycle for sustainable production, reducing emissions and waste. The Event Cycle partnership is referenced as one of the ways Live Union's production team makes significant reductions in environmental impact.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Jack Morton: Global brand experience agency producing live, virtual, and hybrid events for Fortune-500 enterprises; competes directly with Live Union on enterprise experience briefs at significantly larger scale.
• George P. Johnson: Long-standing experience marketing agency delivering brand activations, conferences, and immersive experiences for global enterprise — a direct competitor for the same marquee client roster.
• Wasserman: Global experiential agency combining strategy, creative, and production for major sports, culture, and enterprise clients, competing with Live Union for corporate event budgets.

Direct peers

• MKG: Creative experience agency specializing in experiential marketing for enterprise brands with end-to-end creative and production capabilities under one roof, mirroring Live Union's integrated model.
• DRPG: UK-based creative communications agency offering live, virtual, and hybrid events for enterprise clients, with an in-house virtual event platform — the closest geographic and capability parallel to Live Union.
• Sparks Marketing Group: Experiential marketing agency delivering live, digital, and hybrid events for enterprise brands across healthcare, technology, and financial services — a meaningful peer in the same service category.
• Taylor Bennett Foundation: London-based creative communications agency focused on conferences, events, and content campaigns for member organizations and enterprises — a UK peer with similar client types and event delivery model.
• Amplify: Global brand experience agency that blends strategy, creative, content, and production — directly comparable integrated agency model targeting similar enterprise clients.

Emerging players

• Hopin (RingCentral Events): Virtual and hybrid event platform that, like Beehive, enables large-scale online conferences for enterprise audiences — a comparable virtual event technology play, though broader and well-funded.
• Bizzabo: Enterprise event experience platform supporting in-person, hybrid, and virtual events; overlaps with Beehive's capabilities and represents both a partner/channel option and competitive threat for Live Union.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/222880
• Instagraminstagram.com/liveunion_uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Union