Decorá
- Company typePrivate
- Founded1976
- HeadquartersJasper, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Decorá firmographics
Firmographics- Name
- Decorá
- Legal name
- MasterBrand Cabinets LLC
- Website
- https://decoracabinets.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Decorá industry classification
Industry- Product category
- Custom Kitchen & Bathroom Cabinetry
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (33711), Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Wood Household Furniture, (No Upholstered) (2511), Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Custom Cabinet Design & Build (HSAPAIAA)
- akta.pro secondary industries
- Millwork & Finish Carpentry (Trim, Molding, Wainscoting) (HSAPAIAG), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)
Keywords
Where Decorá is headquartered
LocationHeadquarters
- HQ city
- Jasper
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Decorá business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Cabinet Product Sales: Decora generates revenue through the sale of custom and semi-custom cabinets to consumers via its network of authorized dealers. The company does not sell directly to end consumers; all sales flow through dealer partners who purchase from Decora and resell to homeowners with associated installation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Dealer-direct pricing model |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Decorá product offering
Product offeringCore offering
Decorá manufactures custom and semi-custom wood cabinetry for residential kitchens, bathrooms, home offices, and other living spaces. Products span 35+ door styles available in materials such as Cherry, Maple, Quartersawn White Oak, Rustic Alder, and Walnut, with 100+ finishes, plus complementary offerings including a custom color matching program, interior organization accessories, decorative embellishments, and specialty glass/aluminum-frame cabinet doors.
Product overview
Decorá Cabinetry is a custom cabinet manufacturer offering a comprehensive portfolio of kitchen, bathroom, and home office cabinetry products. The core offering consists of 34+ distinct door styles (including standard and inset variants such as Harmony/Harmony Inset, Prescott/Prescott Inset, Plano/Plano Inset, etc.) available in multiple wood materials (Cherry, Maple, Quartersawn White Oak, Rustic Alder, Walnut) and over 100 color finishes ranging from wood stains to painted colors. The product ecosystem includes complementary add-on modules: a Color By Number custom color matching program (using Benjamin Moore and Sherwin-Williams palettes), Cabinet Interiors organization solutions (pull-outs, lazy susans, specialized storage), Cabinet Embellishments (mouldings, corbels, feet, decorative hardware), and Decorative Cabinet Doors (specialty glass inserts, aluminum frames). Cabinets are sold exclusively through an authorized dealer network across all US states.
Differentiator
Problem solved
Functional benefit
Products and services
- Decorá Cabinetry (Custom Kitchen and Bathroom Cabinets) Core custom and semi-custom cabinetry offering for residential kitchens, bathrooms, home offices, and other living spaces, available in 35+ door styles and 100+ finishes across wood materials such as Cherry, Maple, Quartersawn White Oak, Rustic Alder, and Walnut. Sold exclusively through authorized dealers across all 50 U.S. states.
- Color By Number Program Custom paint color matching program that allows customers to specify unique shades by selecting colors from Benjamin Moore or Sherwin-Williams paint decks for cabinet color matching.
- Cabinet Interiors Organization Comprehensive range of organizational cabinet accessories including pull-outs, lazy susans, waste solutions, drawer dividers, spice organizers, roll trays, mixer cabinets, and charging drawers for residential storage needs.
- Cabinet Embellishments Decorative cabinet accessories including mouldings, corbels, feet, legs, mirrors, valances, and range hood options in Craftsman, Mission, Traditional, and Olde World styles for cabinetry customization.
- Decorative Cabinet Doors Specialty cabinet door options including clear, frosted, seeded, and reeded glass inserts as well as aluminum frame doors and various acrylic inserts for visual customization.
Companies that use Decorá
Customer profileSegments1 record
Ideal customer profiles1 record
Decorá technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Decorá partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MasterBrand CabinetscoreDecora is a brand owned by MasterBrand Cabinets LLC, one of the largest cabinet manufacturers in North America. This parent company relationship provides manufacturing scale, supply chain infrastructure, and corporate resources while Decora maintains its distinct brand identity and product positioning.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Decorá competitors and assessment
Company assessmentDirect peers
- Diamond Cabinetry: Another MasterBrand brand offering semi-custom cabinets to homeowners via a dealer network. Closely comparable in channel, customer, and customization depth.
- KraftMaid: Sister brand under MasterBrand Cabinets LLC offering semi-custom cabinetry with a comparable door-style and finish portfolio, sold through authorized dealers. Same parent, channel model, and customer segment.
- Aristokraft Cabinetry: MasterBrand brand selling semi-custom cabinets through dealers nationwide, directly overlapping with Decorá on customer, product, and distribution.
- Omega Cabinetry: Specializes in full custom and semi-custom cabinetry with multiple construction methods (inset, overlay) and a wide door-style catalog, distributed through dealers. Direct competitor on customization depth.
- Medallion Cabinetry: Custom and semi-custom cabinet maker sold through a dealer network with multiple wood species and finishes. Comparable in product depth and channel structure.
- Fabuwood Cabinetry: Semi-custom cabinet manufacturer offering broad door-style and finish options through dealer and direct channels, competing in the same mid-to-upper price band as Decorá.
- Merillat Cabinetry: Semi-custom cabinet brand from MasterBrand targeting similar homeowner projects via dealer showrooms, with comparable construction methods and finish libraries.
- Kemper Cabinetry: Offers semi-custom and custom cabinetry with dealer distribution, positioning on quality and customization similar to Decorá.
Broad incumbents
- American Woodmark: Publicly traded manufacturer of stock and semi-custom cabinetry sold through home centers and dealers; broader portfolio with significant home-center exposure, overlapping with Decorá in the semi-custom segment.
- IKEA (SEKTION kitchen system): Global home furnishings retailer whose modular kitchen system competes aggressively on price and accessibility; relevant as the mass-market pressure on semi-custom brands like Decorá.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Decorá social profiles
Digital presenceDecorá financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decorá leadership team
Management profileNumber of profiles
Decorá funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decorá M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decorá
What does Decorá do?
Decorá manufactures custom and semi-custom wood cabinetry for residential kitchens, bathrooms, home offices, and other living spaces. Products span 35+ door styles available in materials such as Cherry, Maple, Quartersawn White Oak, Rustic Alder, and Walnut, with 100+ finishes, plus complementary offerings including a custom color matching program, interior organization accessories, decorative embellishments, and specialty glass/aluminum-frame cabinet doors.
Is Decorá a public or private company?
Decorá is a private company. It is classified as corporate owned and is currently operating.
When was Decorá founded?
Decorá was founded in 1976. It employs 51 to 100 people.
Where is Decorá based?
Decorá is headquartered in Jasper, United States, in the North America region.
How does Decorá make money?
One revenue line is on record: cabinet Product Sales.
Who are Decorá's main competitors?
Direct peers on record are Diamond Cabinetry, KraftMaid, Aristokraft Cabinetry, Omega Cabinetry, Medallion Cabinetry, Fabuwood Cabinetry, Merillat Cabinetry and Kemper Cabinetry. Broad incumbents are American Woodmark and IKEA (SEKTION kitchen system).
Does Decorá have an API?
No public API is recorded for Decorá.
What industry is Decorá in?
Decorá's product category is Custom Kitchen & Bathroom Cabinetry. Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build, with a secondary code of HSAPAIAG, Millwork & Finish Carpentry (Trim, Molding, Wainscoting). Its NAICS code is 33711 and its SIC code is 2511.