SILVERcare
SILVERcare is a family-owned, non-medical in-home care agency founded in 1993 in Greenville, NC, providing hourly personal care, dementia, post-hospitalization, and respite services to seniors and recovering adults across Eastern North Carolina under RN supervision.
- Company typePrivate
- Founded1993
- HeadquartersGreenville, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What SILVERcare does
SILVERcare (legal name: SILVERcare Home Care) is a privately held, family-owned non-medical in-home care agency founded in 1993 by Mike and Gail Joyner and headquartered at 2865 Charles Blvd, Greenville, NC. The company delivers hourly personal care, companionship, medication reminders, light housekeeping, transportation, dementia care, post-hospitalization care, and respite services to seniors, adults recovering from medical events, and family caregivers across Eastern North Carolina — serving communities including Greenville, Winterville, Washington, Farmville, Ayden, and Kinston. Care is delivered by trained caregivers (requiring ≥2 years' experience or CNA certification) under RN supervision, with 24/7 on-call availability and a service-start capability of 24–48 hours. The company is licensed by the North Carolina Department of Health and Human Services for in-home aide services and skilled nursing applications in Pitt County and surrounding counties, holds an A+ BBB rating, and maintains a 4.5-star average on SeniorCare.com.
The business operates as a direct-to-consumer local service provider. Revenue is generated on a usage-based hourly pricing model at approximately $13–$17 per hour, with rates varying by care level and caregiver experience, and accepted via private pay or long-term care insurance. The technology stack is intentionally lean and non-proprietary: Teletrack for client/scheduling management and Spectrum Voice for employee telephony — no proprietary platforms, no AI/ML systems, and no mobile application. GTM relies on a combination of inbound phone and website inquiries, free in-home nurse consultations (used as a bottom-of-funnel conversion tool), SEO-optimized educational content (blog articles on dementia care, post-hospitalization support, senior safety), organic social presence on Twitter/Facebook, and referral partnerships with local hospitals (discharge planners), churches, support groups, and the Greenville-Pitt County Chamber of Commerce.
The customer base is entirely consumer/individual — no enterprise or institutional clients are documented in the input data. Reported strengths include extreme caregiver retention (multiple caregivers serving the same families for 20+ years) and stable founder ownership. Constraints include the absence of external capital (no funding rounds disclosed), single-state and regional geographic footprint, labor-supply-bound scaling, and no disclosed financial metrics — revenue, headcount exact figures, and ownership transfer plans are not publicly available.
SILVERcare firmographics
Firmographics- Name
- SILVERcare
- Legal name
- SILVERcare Home Care
- Website
- https://silvercareweb.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SILVERcare is a family-owned, non-medical in-home care agency founded in 1993 in Greenville, NC, providing hourly personal care, dementia, post-hospitalization, and respite services to seniors and recovering adults across Eastern North Carolina under RN supervision.
- Ownership category
- akta.pro rank
SILVERcare industry classification
Industry- Product category
- Home Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (621610)
- SIC
- Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)
- akta.pro secondary industries
- Companion Care & Social Support (non-clinical) (HLADAGAB), Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG), Companionship & Social Engagement Visits (HSABAAAA), Dementia Personal Care (ADLs) Support (HSABAEAB), Memory Care Respite (Short-Term) (HSABAEAD), Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ)
Keywords
Where SILVERcare is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SILVERcare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Non-Medical In-Home Care Services: SILVERcare generates revenue through hourly fees for in-home caregiver services including personal care, companionship, medication reminders, light housekeeping, transportation, and respite care. Services are priced at approximately $13 to $17 per hour depending on care level and caregiver experience. The company accepts private pay and long-term care insurance payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hourly in-home caregiver service with pricing based on care level and caregiver experience |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
SILVERcare product offering
Product offeringCore offering
SILVERcare delivers non-medical in-home caregiver services to seniors and adults in Eastern North Carolina, providing personal care, post-hospitalization transitional support, dementia care, light housekeeping, companionship, transportation, security checks, and respite for family caregivers. Care is delivered by trained, RN-supervised caregivers in clients' homes on an hourly basis (approximately $13–$17 per hour), with flexible scheduling from a few hours per visit up to 24-hour coverage, seven days a week.
Product overview
SILVERcare is a locally owned, non-medical in-home care agency offering a unified portfolio of personalized care services for seniors and adults in Eastern North Carolina. The company operates as a single service model with multiple care offerings including Personal Care Services, Post-Hospitalization Care, Light Housekeeping, Dementia Care, Care Management, Security Checks, Recreational Activities, Transportation & Errands, Companionship, and Respite for Family Caregivers. These services are designed to be flexible and tailored to individual client needs, allowing clients to age in place with dignity while providing peace of mind for families.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Fast start-up (often within 24-48 hours)
- +1 more outcomes
Companies that use SILVERcare
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
SILVERcare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SILVERcare partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
SILVERcare competitors and assessment
Company assessmentBroad incumbents
- Addus HomeCare: Public personal care services provider operating across multiple states. Directly comparable personal care service line for aging and disabled populations, with broader geographic reach.
- Amedisys: Public home health and hospice provider with personal care offerings. Overlaps with SILVERcare on in-home care delivery and senior population, with much broader clinical capabilities.
- Bayada Home Health Care: Large national home health provider with both skilled clinical and non-clinical personal care services. Broader portfolio than SILVERcare, but overlaps on private duty/personal care in seniors.
- Help at Home: Large personal care services provider focused on Medicaid-funded in-home care for seniors and disabled adults. Comparable care delivery model at much greater scale across multiple states.
Direct peers
- Comfort Keepers: Franchised in-home care provider offering personal care, companionship, and specialized dementia and respite services to seniors. Closely aligned service mix and target segments as SILVERcare.
- Senior Helpers: National in-home senior care franchise providing Alzheimer's/dementia care, personal care, and companion services. Direct competitor in service offering, customer base, and franchise operating model.
- Visiting Angels: National non-medical home care franchise providing companion, personal, and respite care to seniors. Directly comparable in services, GTM, and customer profile; differs in franchise scale and geographic reach.
- Home Instead: Global non-medical in-home care franchise for seniors offering personal care, companionship, dementia care, and respite. Highly comparable service portfolio, pricing model, and target customer base as SILVERcare.
- BrightStar Care: Franchise combining non-medical home care with skilled nursing services under RN oversight. Comparable to SILVERcare's dual in-home aide/skilled nursing licensure and supervised care model.
- Always Best Care Senior Services: Franchised provider of non-medical in-home care, assisted living placement, and senior housing referrals. Directly competes in personal care and companionship services for seniors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SILVERcare social profiles
Digital presenceSILVERcare compliance and trust
Trust signalCompliance3 records
SILVERcare financial estimates
Financial estimateRevenue estimate
Valuation estimate
SILVERcare leadership team
Management profileNumber of profiles
Profiles10 records
SILVERcare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SILVERcare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SILVERcare
What does SILVERcare do?
SILVERcare delivers non-medical in-home caregiver services to seniors and adults in Eastern North Carolina, providing personal care, post-hospitalization transitional support, dementia care, light housekeeping, companionship, transportation, security checks, and respite for family caregivers. Care is delivered by trained, RN-supervised caregivers in clients' homes on an hourly basis (approximately $13–$17 per hour), with flexible scheduling from a few hours per visit up to 24-hour coverage, seven days a week.
Is SILVERcare a public or private company?
SILVERcare is a private company. It is classified as family owned and is currently operating.
When was SILVERcare founded?
SILVERcare was founded in 1993. It employs 101 to 250 people.
Where is SILVERcare based?
SILVERcare is headquartered in Greenville, United States, in the North America region.
How does SILVERcare make money?
One revenue line is on record: non-Medical In-Home Care Services.
Who are SILVERcare's main competitors?
Broad incumbents on record are Addus HomeCare, Amedisys, Bayada Home Health Care and Help at Home. Direct peers are Comfort Keepers, Senior Helpers, Visiting Angels, Home Instead, BrightStar Care and Always Best Care Senior Services.
Does SILVERcare have an API?
No public API is recorded for SILVERcare.
What industry is SILVERcare in?
SILVERcare's product category is Home Care Services. Its primary akta.pro industry code is HLAFAEAB, Personal Care / Non-Medical Home Care (Private Duty), with a secondary code of HLADAGAB, Companion Care & Social Support (non-clinical). Its NAICS code is 624120 and its SIC code is 8082.