Southeast Minnesota Realtors

What Southeast Minnesota Realtors does

Southeast Minnesota REALTORS® (SEMR) is a private regional professional association founded in 1964 and headquartered at 108 Elton Hills Ln NW, Suite #110, Rochester, Minnesota. The organization operates as a chartered local member board of the National Association of REALTORS® (NAR) and serves an 11-county territory in southeast Minnesota — Dodge, Fillmore, Freeborn, Goodhue, Houston, Mower, Olmsted, Steele, Wabasha, Waseca, and Winona counties. SEMR's core function is to provide member REALTORS® with access to the multiple listing service (via NorthstarMLS integration), professional standards enforcement under the NAR Code of Ethics, continuing education, legislative advocacy, and market data; it also provides consumers with property search tools, agent directories, mortgage calculators, foreclosure resources, and building permit guidance.

SEMR's product surface is a web platform that aggregates third-party services rather than proprietary technology: property listings are sourced from NorthstarMLS through Flexmls; open house search is powered by Homesnap; member management and directory run on RAMCO AMS; showing management integrates SafeShowings; down payment assistance matches come from Down Payment Resource; and education is delivered through Lancaster Institute and The CE Shop. The organization produces its own monthly Market Focus Report, which compiles MLS statistics such as housing affordability index, average sales price, days on market, and percent of original list price received.

SEMR is funded almost entirely through recurring membership dues from REALTOR® members and affiliate businesses (appraisers, inspectors, lenders, title companies). The association is governed by a board of regional directors and is staffed by approximately four full-time employees led by CEO Eric Brownlow. There is no external ownership, no funding rounds, and no parent company — ownership and governance rest with the member REALTORS through the standard NAR association structure.

Name

Southeast Minnesota Realtors

Legal name

Southeast Minnesota REALTORS

Website

https://semnrealtors.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

Southeast Minnesota REALTORS® is a Rochester-based private professional association serving REALTORS® and consumers across 11 southeast Minnesota counties. It provides MLS access, market statistics, Code of Ethics enforcement, education, and consumer property search tools, funded by membership dues.

Ownership category

akta.pro rank

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Membership Dues: SEMR generates revenue through membership dues from REALTORS® and affiliate business members. The association provides MLS access, professional development, legislative support, and market statistics as member benefits.

Distribution channels3 records

Marketing channels6 records

Core offering

Southeast Minnesota Realtors (SEMR) is a regional professional association for REALTORS serving 11 counties in southeast Minnesota. It provides member services including MLS access through NorthstarMLS, professional development, legislative advocacy, Code of Ethics enforcement, and monthly market statistics reports. The organization also offers consumer-facing resources including home search tools, a REALTOR directory, mortgage calculator, and foreclosure prevention information.

Product overview

Southeast Minnesota REALTORS® (SEMR) is a regional real estate association serving 11 counties in southeastern Minnesota that operates primarily as a membership organization and consumer resource portal rather than a technology product company. The core offering consists of a unified website platform integrating multiple services: the SEMR Home Search tool powered by NorthstarMLS data for property listings, the SEMR Market Focus Report providing monthly market statistics, a Mortgage Calculator for financial planning, a REALTOR® Search member directory via RAMCO AMS, Find Your Team affiliate business directory, Consumer Resources including housing incentives and foreclosure prevention information, Building Permit Requirements database, Open Houses search via Homesnap, Member Portal for association members, and Media Resources. The organization does not operate a SaaS platform with modules but rather provides these interconnected web-based services supporting both real estate professionals and consumers throughout the home buying and selling process in southeast Minnesota.

Differentiator

Problem solved

Functional benefit

Products and services

• SEMR Home Search

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NorthstarMLScoreTechnology or Integration · 31 October 2025Minnesota's NorthstarMLS provides MLS data services to SEMR, restructuring its governance in 2025 from 20 to 11 directors. The MLS integration allows SEMR to offer comprehensive property listings across the 11-county southeast Minnesota region.
• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerSEMR members subscribe to the NAR Code of Ethics. The association participates in statewide enforcement through the Minnesota Association of REALTORS® professional standards system.
• Minnesota Association of REALTORS®coreStrategic or Co-development PartnerSEMR participates in statewide professional standards enforcement, arbitration, and mediation services through the Minnesota REALTORS® organization. The MNAR resolves commission disputes and enforces Code of Ethics.
• Lancaster InstituteminorImplementation/ SI/ Consulting PartnerLancaster Institute provides online real estate education and continuing education courses for SEMR members in Minnesota.
• The CE ShopminorImplementation/ SI/ Consulting PartnerThe CE Shop provides continuing education courses for broker and sales license holders in Minnesota, referenced as a footer partner on the SEMR website.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Redfin: National real estate brokerage and portal combining agent services with consumer home search. Represents a digital-first alternative to the traditional REALTOR® association/brokerage model that SEMR serves.
• Minnesota Association of REALTORS (MNAR): Statewide REALTOR® trade association of which SEMR is a local chapter/affiliate. Provides professional standards enforcement, arbitration, and legislative advocacy referenced in SEMR's structure. A larger umbrella body operating at the state level rather than regional.
• Zillow Group: National real estate platform providing home search, agent directories, and market data. Competes with SEMR's Home Search and consumer resources functionality, but at a vastly larger scale and outside the local association model.
• National Association of REALTORS (NAR): U.S. national trade association that sets the REALTOR® Code of Ethics and provides the framework in which SEMR operates. As a broad national incumbent, it defines the membership standards, professional designations, and ethical enforcement referenced in SEMR's value proposition.
• Realtor.com: National MLS-aggregated real estate search portal operated by Move Inc./News Corp. Consumes MLS data feeds from regional associations like SEMR (via NorthstarMLS) and competes for the same consumer real estate search use cases that SEMR's Home Search addresses.

Direct peers

• Minneapolis Area Association of REALTORS (MAAR): Regional REALTOR® association serving the Minneapolis-metro area. Most directly comparable to SEMR in business model (membership dues, MLS access, advocacy, market stats), differing only by geography and scale. Closest functional peer.
• Saint Paul Area Association of REALTORS (SPAAR): Regional REALTOR® association serving the Saint Paul / East Metro area. Operates the same association model, NAR affiliation, MLS integration, and member services framework as SEMR; comparable peer in adjacent Minnesota geography.
• NorthstarMLS: Minnesota's regional MLS provider serving SEMR and other Minnesota REALTOR® associations. Provides the listing data that powers SEMR's home search; underwent a 2025 governance restructuring from 20 to 11 directors. Operates at the intersection of MLS services and association operations.

Regional players

• Wisconsin REALTORS Association (WRA): State-level REALTOR® association serving Wisconsin. Operates the same association-association model as SEMR's umbrella MNAR but is a competitor for member mind-share in border counties and a useful regional comparison point.
• Iowa Association of REALTORS: State-level REALTOR® association serving Iowa. Comparable business model (membership, MLS coordination, advocacy, market data) to SEMR; operates in a neighboring state rather than directly in SEMR's territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/SEMNREALTORS
• LinkedInlinkedin.com/company/se-mn-assn-of-realtors-mls

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southeast Minnesota Realtors