Provimi

Name

Provimi

Legal name

Provimi Limited

Website

https://www.provimi.fr/

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Animal Nutrition / Animal Feed Products

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (3111)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industries

Additive & Premix Integration Services (enzymes, probiotics, minerals/vitamins, medication where permitted) (AFADAMAF), Vitamin Premixes (AFADAGAA), Non-Antibiotic Health & Performance Supplements (Immune, Gut Health, Stress/Heat Support) (AFADALAO), Performance & Metabolic Modifiers (e.g., Betaine, Carnitine) (AFADAKAI), Probiotic/Direct-Fed Microbial (DFM) Premixes (AFADAGAG)

Keywords

• Animal nutrition products
• Livestock feed additives
• Ruminant nutritional solutions
• Poultry feed supplements
• Animal feed premixes

Headquarters

HQ city

Rotherdam

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Animal Feed and Nutrition Products: Provimi, operating under Cargill Animal Nutrition UK, generates revenue primarily through the sale of animal feed, nutritional solutions, feed additives, ingredients, premixes, and specialised products for ruminants, swine, poultry, and pet/equine species. Products are sold directly to farms and through feed compounder and blender partners, distributed in formats including 20kg bags, farm packs, bulk, and incorporated into compound feeds and blends.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Provimi manufactures and supplies species-specific animal nutrition products, including premixes, compound feeds, colostrum replacers and supplements, calf milk replacers, feed additives, mineral and vitamin premixes, and ingredients, for ruminants, swine, poultry, pets, and equine. Products are sold directly to farms through Cargill Animal Nutrition UK's field sales team of nutritionists and technical specialists, and indirectly through feed compounders and blenders. The offering is supported by proprietary platforms such as CNS for real-time rationing, Galleon for AI-driven poultry microbiome analysis, and SilvAir's patented methane-reducing calcium nitrate technology.

Product overview

Provimi (now part of Cargill Animal Nutrition) offers a comprehensive portfolio of animal nutrition solutions across multiple species segments including ruminants (dairy/beef cattle, calves, sheep), swine (piglets, pigs, sows), poultry (broilers, layers, turkeys), and pet/equine. The core product lines include: NeoMilk calf nutrition range (follow-on milks, colostrum replacers/supplements including Neo Complete Gold, Neo Golden Supplement, NuCalf); swine nutrition solutions (Neopigg neonatal piglet feeds, BehavePro, ConverMax, LivaPig, Notox Ultimate Pro); poultry products (Biostrong 510, Neochicc, Hen Shield, SolviTec, Intella product family, Reveal body condition assessment); ruminant health products (SilvAir methane reducer, Equaliser rumen buffers, Diamond V, LiFT liver support, CoolCalver); and pet/equine solutions (MultiMilk, ProFeed, TruEquine, TruPet). The company also provides ingredients (amino acids, dairy products, feed additives, minerals, vitamins, proteins) and services including farm assessments, mycotoxin analysis, nutritional formulation, and digital solutions (PorkMax, Galleon microbiome intelligence, DairyMAX).

Differentiator

Problem solved

Functional benefit

Brands

• NeoMilk: Range of follow-on milks for calves with precision nutrition, safety assurance, optimal growth support, and easy-to-use formulations
• Neopigg
• BehavePro
• ConverMax
• CoolCalver
• Equaliser
• Diamond V Original XPC
• LiFT
• SilvAir
• Intella Dual
• Hen Shield
• Notox Ultimate Pro
• NuCalf
• Neo Complete Gold
• Neo Golden Supplement
• Neochicc
• Reveal
• SolviTec
• LivaPig
• Neopigg Max
• Neopigg Shield
• MultiMilk
• ProFeed
• TruEquine
• TruPet / EpiCor Pet
• Neo Lamb Gold

Products and services

• NeoMilk calf milk replacer range Range of follow-on milks for calves formulated with precision nutrition, shaping gut for optimal nutrient absorption, fuelling protein into muscle and frame, and supporting genetic potential.
• NuCalf colostrum range Complete replacer and colostrum supplement for newborn calves, sourced from high health, disease-free European herds, providing natural bovine colostrum powder with protein and fat for energy and muscle development.
• Neo Complete Gold Full-fat colostrum replacer providing high levels of bovine colostral proteins and energy to newborn calves, designed to replace or supplement maternal colostrum when supply is short or quality is poor.
• Neo Golden Supplement High-fat colostrum supplement providing high levels of colostral proteins and dairy fats to newborn calves, designed to supplement or enhance maternal colostrum when in short supply or of poor quality.
• Neo Lamb Gold High quality colostrum supplement fed alongside maternal colostrum when additional volume or quality is required for newborn lambs.
• LiFT Liver Function Technology Liver Function Technology that maintains a healthy, functioning liver in dairy cows, priming the liver for better energy management, preventing feed intake depression, and improving intakes and performance.
• Equaliser rumen buffer range First rumen buffer to work in sync with the peak of rumen fermentation, with variants for fibre, starch, cream, and turbo applications; unleashes buffering capacity to match rumen pH fluctuations after a meal.
• Diamond V Original XPC Natural immune health product validated by more than 70 years of peer-reviewed research; supports immune strength, digestive tissue integrity, and healthy microbial balance in ruminants.
• Diamond V XP / XPC Supports healthy rumen bacteria balance, gut health, dry matter intake in early lactation, body weight maintenance, feed efficiency, and milk production over the entire lactation.
• SilvAir methane-reducing feed additive Feed-grade calcium nitrate nutritional solution that lowers enteric methane production by up to 10% in ruminants while maintaining production; backed by 26 peer-reviewed studies and protected by Cargill's worldwide patent on dietary nitrate for ruminant methane reduction.
• CoolCalver dry cow cooling solution Dry cow cooling solution incorporating LiFT technology to keep dry cows cool, reduce negative energy balance during transition, encourage intakes, improve feed digestibility, stabilise healthy rumen microbial population, and promote transition for colostrum quality.
• Neopigg Max piglet feed programme Four-phase piglet dry feed programme tailored to piglet profile to drive the best growth performance up to 18kg, including digestive security pack, maximum growth pack, unique flavouring, and precision nutrition.
• Neopigg RescueCare liquid feeding concept Complete liquid feeding concept combining Neopigg RescueMilk (first two weeks of life) with Neopigg Smooth pre-starter offered from two weeks until weaning, formulated with selected highly digestible nutrients and essential oils.
• Neopigg Shield zinc oxide replacement diets Range of diets designed to aid removal of therapeutic zinc oxide in piglet feed, with highly digestible protein, immune-supportive nutrients and anti-inflammatory compounds, functional metabolites, and prebiotics.
• Neopigg Go! and Neopigg Max 100 pre-starter diets Pre-starter diets with carefully selected raw materials and unique flavourings ensuring good intakes whilst piglets are on the sow, driving performance and efficiency post-weaning.
• BehavePro swine welfare additive Fast-acting botanical solution for water or feed that calms pigs within 24–48 hours, promoting welfare, reducing abnormal behaviour, tail lesions, and sow mortality.
• ConverMax feed conversion additive Special blend of botanical extracts and high-quality mineral sources improving feed conversion in grower-finisher pigs, delivering significant feed saving per pig.
• LivaPig sow and piglet viability blend Technical blend improving piglet viability via enhanced blood flow to uterus and placenta, raised oxygen pressure at birth, and improved piglet vitality and birth weight.
• Notox Ultimate Pro anti-mycotoxin agent Large spectrum anti-mycotoxin agent combining activated aluminosilicates, activated charcoal, yeast fermentation products, plant extracts, and antioxidants to counter the full mycotoxin spectrum.
• Biostrong 510 broiler performance phytogenic Phytogenic compound for broilers using a complex of essential oils, bitter substances, saponins, and pungent substances to improve nutrient digestibility, retention, performance, and reduce ammonia and greenhouse gas emissions.
• Hen Shield red mite support 100% natural powder nutritional solution of plant extracts, tinctures, and trace elements helping support laying hens during red mite infestations and restore laying performance.
• Neochicc young chick mini pellet Mini pellet for young chicks providing precision nutrition with highly digestible ingredients, essential oils, organic acids, and Proviox antioxidant to help chicks reach genetic potential with improved feed efficiency.
• SolviTec liquid poultry health range Liquid range providing targeted support to maintain poultry health, performance, and to help reduce production losses across the lifetime of the bird.
• Intella Dual poultry postbiotic and essential oil blend Fermentation postbiotic technology combined with herb, plant extracts, and essential oil compounds working in the upper gut while postbiotics impact the hind gut for better digestion and nutrient absorption.
• Intella Fit poultry performance additive Sustainable solution combining herb and plant extracts, essential oils, and performance-selected compounds to support poultry performance.
• Intella Meat carcass quality solution Poultry carcass quality solution combining plant extracts, Proviox, and Proxymum technology to improve muscle cell vascularisation and oxygenation, reducing oxidative stress and muscle fibre degeneration.
• Reveal NIR body condition assessment tool Non-invasive NIR light technology device connected via Bluetooth to mobile devices for measuring laying hen fat pads, linking body condition to egg production, liver function, and laying persistency.
• Verdict poultry parasite control 100% natural plant extract solution of tinctures and essential oils that reduces the presence of worms in poultry, improving gut health and supporting immunity.
• MultiMilk multi-species milk replacer Skim-based milk replacer suitable for puppies, kittens, kids, lambs, calves and foals, with highly digestible ingredients, slow and safe digestion, enhanced early growth rates, and high palatability.
• ProFeed scFOS prebiotic fibres Short-chain fructo-oligosaccharide prebiotic fibres modulating intestinal microbiota to increase beneficial bacteria and support immune system maturation in horses and companion animals.
• TruEquine equine postbiotic additive Natural postbiotic horse feed additive that supports immune strength, digestive health, and overall horse wellbeing through a proprietary metabolite combination.
• TruPet / EpiCor Pet postbiotic pet food additive Advanced, natural postbiotic pet food additive from a proprietary fermentation process that supports optimised immunity, vitality, and healthy microbiome in pets.

Quantifiable outcome

• SilvAir reduces enteric methane by up to 10% in dairy cows, equating to approx. 1kg CO2 equivalent per cow per day
• +13 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alltech: Alltech is a privately-held global animal nutrition company specializing in premixes, feed additives, and yeast-based technologies (e.g., Yea-Sacc, Bioplex, Sel-Plex). Comparable to Provimi in species breadth, direct technical-sales model, and proprietary additive R&D focus.
• Trouw Nutrition (Nutreco): Trouw Nutrition is a global animal nutrition subsidiary of Nutreco, offering premixes, specialty feed additives, and nutritional solutions across species. Directly comparable to Provimi in product portfolio, technical-sales-led GTM, and target customers (farmers and feed compounders) across Europe and globally.
• Phibro Animal Health: Phibro is a global animal health and nutrition company producing nutritional specialty products, feed additives, and pharmaceuticals across ruminants, swine, and poultry. Comparable in multi-species scope and feed-additive focus, though with a stronger pharmaceutical tilt.
• AB Vista: AB Vista is a UK-based animal nutrition technology company specializing in feed enzymes, gut health additives, and NIR analytical services (including the Feed Expert platform). Directly comparable to Provimi in gut-health additives, precision nutrition, and analytical technology.
• Volac International: Volac is a UK-based animal nutrition company specializing in young animal nutrition (calf milk replacers, colostrum) and forage products. Directly comparable to Provimi's NeoMilk, Neo Complete Gold, and MultiMilk product lines for calves and youngstock.

Emerging players

• Biome Makers: Biome Makers is an AI-driven soil and animal microbiome analytics company applying genomic sequencing and AI to livestock nutrition decisions. Comparable to Provimi's Galleon microbiome intelligence platform — an emerging tech-enabled peer disrupting traditional premix economics.
• Elanco Animal Health: Elanco is a major animal health company with growing nutritional health offerings and a direct methane-reduction product (Bovaer, via DSM partnership). Competes with Provimi in adjacent livestock health/wellness and the methane-reduction additive space.

Broad incumbents

• ADM Animal Nutrition: ADM is a global agribusiness giant with a substantial animal nutrition segment producing premixes, feed additives, and complete feed. A broader incumbent comparable to Cargill/Provimi in scale, geographic reach, and multi-species coverage.
• DSM-Firmenich (Animal Nutrition & Health): DSM-Firmenich operates a global Animal Nutrition & Health business producing vitamins, premixes, and novel feed additives including Bovaer (3-NOP) for methane reduction — a direct competitor to Provimi's SilvAir in the ruminant methane-reduction category.

Regional players

• Devenish Nutrition: Devenish is an Ireland/UK-based animal nutrition company offering premixes, specialty feeds, and on-farm services with strong ruminant and swine focus. Highly comparable to Provimi's UK/Ireland operations in target customer, geography, and species focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CargillAnimalNutritionIreland

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Provimi