Citizens for Health

What Citizens for Health does

Citizens for Health (CFH) is a nonprofit consumer advocacy organization founded in 1992 and headquartered in Washington, D.C. The organization mobilizes a supporter base of more than 100,000 individuals around health-freedom and natural-health issues, including dietary supplement access, GMO and food labeling, FDA regulatory matters, food additives and dyes, vaccine choice, and complementary healthcare. Its primary outputs are a website, email newsletters and action alerts, petition campaigns, and coalition initiatives such as the Natural Color Coalition, FoodIdentityTheft.com, and the Read Your Labels Day campaign.

The organization does not develop proprietary technology products. Its platform is a standard advocacy stack — a website, an email/donor list, and petition tools — supplemented by dedicated sub-sites and event content such as the MayDay Vaccine Truth Internet Talk Radio Marathon. A related nonprofit entity, the CFH Education Foundation, delivers educational programming aimed at both the public and policymakers.

Citizens for Health sustains operations almost entirely through donations and contributions from individual supporters, with active solicitation of recurring gifts. It generates no product or service revenue, has no disclosed grants or major institutional donors in the input, and operates as an independent nonprofit with no parent company. Its reach is concentrated in the United States, and its competitive position rests on a long-tenured grassroots network and embedded relationships with allied organizations including the Alliance for Natural Health USA, the National Health Federation, and the Natural Solutions Foundation.

Name

Citizens for Health

Legal name

Citizens for Health

Website

https://citizens.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Citizens for Health is a 1992-founded Washington, D.C. nonprofit that mobilizes over 100,000 supporters on health-freedom issues including supplements, food labeling, GMOs, and FDA policy through petitions, action alerts, and coalition advocacy, funded by individual donations.

Ownership category

akta.pro rank

Product category

Consumer Health Advocacy

NAICS

Social Advocacy Organizations (8133), Voluntary Health Organizations (813212)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Public Health & Health Equity Organizations (BPAGACAL)

akta.pro secondary industries

Community Health, Prevention & Health Education (BPAGACAC), Public Health Communications, Risk Communication & Community Engagement (HLAJAMAH)

Keywords

• Health freedom advocacy
• Consumer health education
• Natural health policy
• Food labeling advocacy
• Grassroots mobilization

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Contributions: Citizens for Health generates revenue primarily through donations from supporters. The organization actively solicits recurring donations to sustain activities throughout the year, as well as one-time contributions. Donors include individuals passionate about health freedom, natural health, and consumer advocacy.
2. CFH Education Foundation: The CFH Education Foundation offers tools to inform the public of health issues and educate and influence policy makers, representing a complementary revenue and programmatic stream for the organization's mission.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Citizens for Health is a nonprofit advocacy organization that provides a consumer voice and platform for informed health activism. It mobilizes more than 100,000 supporters through a website, email action alerts, and grassroots campaigns focused on health freedom issues including dietary supplement access, food labeling (GMOs, artificial dyes), FDA regulatory matters, vaccine choice, and natural health. The organization also operates the CFH Education Foundation as a complementary educational arm.

Product overview

Citizens for Health is a nonprofit advocacy organization (not a technology product company) that operates a website platform serving over 100,000 supporters with consumer news, action alerts, and advocacy campaigns. The organization focuses on health freedom issues including food safety, dietary supplements, FDA regulations, GMOs, and natural health. Key initiatives include the Read Your Labels campaign, the CFH Education Foundation, the Natural Color Coalition, and FoodIdentityTheft.com. These offerings are advocacy and educational initiatives rather than commercial software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Citizens for Health Website and Newsletter Platform A web-based advocacy platform providing consumer news, action alerts, and opportunities to take action on health freedom issues for over 100,000 supporters, with content on COVID-19, natural health, food labeling, GMOs, supplements, vaccine safety, and homeopathy.
• CFH Education Foundation

Quantifiable outcome

• Successfully defeated Sen. Durbin's anti-supplement Amendment No. 2127 in 2012 through grassroots mobilization
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• National Health FederationcoreStrategic or Co-development Partner · 1 October 2024Citizens for Health and the National Health Federation jointly filed an Amici Curiae brief in United States v. Xlear, supporting Xlear's motion against the FTC enforcement action. This represents a coordinated legal advocacy partnership on health freedom issues.
• Fukushima Fallout Awareness Network (FFAN)majorStrategic or Co-development Partner · 1 May 2024CFH and FFAN jointly sent a letter to the FDA urging investigation of radioactivity in U.S. food as part of the Make America Healthy Again agenda. The partnership focuses on food safety and radioactive contamination issues affecting public health.
• Natural Color CoalitioncoreStrategic or Co-development Partner · 1 January 2018Citizens for Health launched the Natural Color Coalition in 2018 to encourage food companies to use natural colors instead of artificial dyes. The coalition runs petition campaigns and video contests to mobilize consumer demand for natural food coloring. The partnership has achieved significant success with major retailers banning products with artificial dyes.
• Natural Solutions FoundationmajorStrategic or Co-development Partner · 1 May 2015CFH partnered with the Natural Solutions Foundation to present the MayDay! Vaccine Truth Internet Talk Radio Marathon on May 1, 2015, an all-day event dedicated to providing information about vaccine choice. CFH Chair Jim Turner participated as a featured speaker.
• Just Label It CampaigncoreStrategic or Co-development Partner · 1 January 2012Citizens for Health joined the Just Label It campaign with hundreds of organizations representing millions of Americans, calling on the FDA to label genetically engineered (GE) foods. The campaign achieved a record-breaking one million signatories.
• Alliance for Natural Health USA (ANH-USA)coreStrategic or Co-development PartnerANH-USA is a key allied organization in the health freedom movement. CFH frequently references ANH-USA's work on supplement access, FDA regulatory matters, and dietary supplement legislation. The organizations coordinate on action alerts and policy advocacy campaigns.
• Veterans Truth Network and American Freedom NetworkminorStrategic or Co-development PartnerVeterans Truth Network and American Freedom Network joined with the Natural Solutions Foundation to present the MayDay! Vaccine Truth Marathon event, with live streaming on American Freedom Radio.
• Institute for Integrative NutritionminorStrategic or Co-development PartnerCitizens for Health has partnered with the Institute for Integrative Nutrition because of the impact of their Health Coach curriculum and how it can empower individuals to transform their health and launch a fulfilling new career.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• National Health Federation: International health freedom nonprofit that jointly filed the amicus brief with Citizens for Health in FTC v. Xlear. NHF operates a similar donor-funded advocacy model targeting FDA, Codex Alimentarius, and supplement regulation.
• Alliance for Natural Health USA: Core partner organization with overlapping health freedom, supplement access, and FDA advocacy mission. ANH-USA is also a frequent coalition partner on legal actions like the recent FDA censorship lawsuit, making it the closest comparable peer.
• Organic Consumers Association: Nonprofit advocacy organization focused on organic food, GMO labeling, and corporate accountability in the food system. Shares core mission areas with Citizens for Health around food labeling, GMOs, and consumer health freedom.
• Environmental Working Group: Major consumer advocacy nonprofit publishing influential reports on food additives, pesticides, and personal care product safety. Operates a similar donation-supported model with grassroots mobilization and federal policy advocacy.
• Natural Solutions Foundation: Direct coalition partner focused on health freedom, Codex Alimentarius participation, and vaccine choice advocacy. Operates a comparable grassroots advocacy model with shared ideological positioning.

Broad incumbents

• Center for Science in the Public Interest: Long-established consumer health advocacy nonprofit focused on nutrition, food safety, and transparency. CSPI operates at much larger scale and represents a more establishment-aligned counterpoint in the food safety advocacy space.
• American Public Health Association: Large professional public health membership organization with policy advocacy on food safety, supplements, and FDA regulation. Represents the establishment public health advocacy space with overlapping but methodologically divergent positions.
• Consumer Reports: Large consumer advocacy organization with significant food safety, supplement, and product testing programs. Represents the broader-scale, mainstream version of consumer health product advocacy.

Emerging players

• Robert F. Kennedy Jr.'s Children's Health Defense: High-profile advocacy organization focused on vaccine safety, chronic disease, and food additives. Operates in adjacent health freedom advocacy space with significant recent growth tied to MAHA alignment.
• Moms for America: Grassroots civic advocacy organization aligned with the MAHA health freedom movement. Represents a younger, growing parallel advocacy platform with overlapping natural health and parental choice positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/citizens4health
• Facebookfacebook.com/CitizensForHealth
• LinkedInlinkedin.com/company/citizens-for-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citizens for Health