What Pet 'n Shape does

Pet 'n Shape is a US-based direct-to-consumer brand of natural dog treats and chews, founded in 2005 by Ahdee Abramson and headquartered in Los Angeles. The company sells a catalog of approximately 25 SKUs spanning six protein lines (chicken, duck, beef, lamb, sweet potato, salmon) and three treat categories (jerky, bones and chews, training treats), with select products labeled Made and Sourced in the USA. Pet 'n Shape emphasizes natural ingredients free from artificial additives, preservatives, and colors, and positions US-based independent lab testing and a zero-recall history as its quality assurance backbone.

The company operates a single-channel distribution model through a Shopify-powered e-commerce storefront (petnshape.com), supplemented by a subscription program (Subscribe & Save) that delivers 10% off recurring orders with free shipping over $50 and is technically enabled by Recharge. Marketing is executed organically through Instagram, Facebook, YouTube, Pinterest, an email newsletter, the Happiness Hangout blog, a brand ambassador program, and content partnerships (notably Pawtopia and trainer Colleen Demling-Riley). All revenue flows from direct product sales to dog-owner consumers; no wholesale, retail, or B2B channels are disclosed.

Pet 'n Shape operates as part of the Westminster Pet Products family of brands and is legally organized as Pet Ventures Inc., a private, family-owned US corporation. The company runs on a lean operating footprint of 11–50 employees with no disclosed funding rounds, M&A activity, or external investors.

Name

Pet 'n Shape

Legal name

Pet Ventures Inc.

Website

https://petnshape.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Pet 'n Shape is a US direct-to-consumer brand founded in 2005 that sells natural dog treats and chews through a Shopify e-commerce site to dog-owner consumers, operating under the Westminster Pet Products family.

Ownership category

akta.pro rank

Product category

Pet Treats & Chews

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Treats & Chews (CRADAFAE)

akta.pro secondary industry

Pet Treats & Chews (AFADAFAF)

Keywords

• Natural dog treats
• Pet chews
• Dog training treats
• Pet jerky
• Dog bones

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: Pet 'n Shape generates revenue through direct-to-consumer e-commerce sales of natural dog treats and chews. Products are sold in various sizes (16 oz, 32 oz, 28 oz) with prices ranging from $7.99 to $42.99. The company also offers a subscription service providing 10% recurring discounts to drive customer retention and predictable revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pet 'n Shape manufactures and sells a portfolio of natural dog treats and chews including jerky, bones & chews, and training treats made from proteins such as chicken, duck, beef, lamb, sweet potato, and salmon. The company sells primarily direct-to-consumer through its Shopify-powered e-commerce website (petnshape.com) with size variants for small, medium, and large dogs. A Subscribe & Save subscription program provides 10% off recurring orders, and certain products are made and sourced in the USA.

Product overview

Pet 'n Shape is a premium natural dog treat company founded in 2005, offering a diverse portfolio of treats and chews made with naturally delicious ingredients. The product line includes Hide Twists (chicken/duck wrapped around rawhide), Duck 'n Skewers, American Patties (beef lung), Chik 'n Sweet Potato Stix/Strips, and various jerky, training, and bone/chew treats. Products are organized by protein source (Chicken, Duck, Beef, Lamb, Sweet Potato, Salmon), treat type (Jerky, Bones & Chews, Training), and dog size (Small, Medium, Large). Some products are made and sourced in the USA while others are imported from trusted global partners. The company emphasizes all-natural ingredients with no artificial additives, preservatives, or colors, and offers a Subscribe & Save subscription service for recurring orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Hide Twists Natural dog treats made from chicken or duck breast wrapped around a savory rawhide chew, available in small and large sizes for dogs of all shapes.
• Duck 'n Skewers High-protein, low-fat treats made with duck breast fillets wrapped around natural rawhide and carefully roasted for optimal quality and flavor.
• American Patties 100% natural beef lung treats made and sourced from America's heartland with only four simple ingredients, easy to break into smaller pieces for training.
• Chik 'n Sweet Potato Stix Crunchy treats made from a 100% natural chicken and sweet potato medley formed into savory sticks, made and sourced in the USA.
• Chik 'n Skewers Chicken breast treats wrapped around rawhide for a satisfying chew experience.
• Beef Lung Bites Made in USA beef lung treats for dogs.
• Chik 'n Rings Chicken breast treats formed in ring shapes.
• Chik 'n Dumbbells Dumbbell-shaped chicken training treats for dogs.
• Chik 'n Breast Pure chicken breast treats for dogs.
• Chik 'n Chips Crispy chicken chip treats designed for training.
• Lamb Strips Lamb jerky treats, ideal for dogs with sensitive stomachs.
• Duck Breast Fillets Pure duck breast treats for dogs.
• Chik 'n Apple Chicken treats combined with apple flavor.
• Chik 'n Rice Balls Training treats combining chicken and rice.
• Chik 'n Mix Variety Pack Assorted chicken treat variety pack for dogs.
• Chik 'n Biscuits Classic dog biscuits elevated with chicken flavor.
• Beef Lung Chunx Bacon-flavored beef lung treats in chunk form, made and sourced in the USA.
• Duck 'n Sweet Potato Duck and sweet potato combination treats for dogs.
• Salmon Fillets Salmon treats rich in omega-3s intended to support skin and coat health.
• Duck 'n Rice Stix Duck and rice stick treats for dogs.
• Beef Lung Slices Sliced beef lung treats, made and sourced in the USA.
• Hide Free Chik 'n Retriever Rolls Rawhide-free chicken retriever rolls for dogs.
• Hide Free Chik 'n Retriever Rolls with Peanut Butter Rawhide-free chicken rolls with peanut butter flavor.
• Hide Free Chik 'n Mini Knot Bones Small rawhide-free knot bone treats for dogs.
• Beef Bones USA made and sourced beef bones for chewing.
• Chik 'n Sweet Potato Strips Chicken and sweet potato strip treats, made and sourced in the USA.

Quantifiable outcome

• No recalls in company history
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• PawtopiaminorStrategic or Co-development PartnerPet 'n Shape has partnered with Pawtopia to provide helpful training tips from Colleen Demling-Riley, a certified dog trainer with over 15 years of experience. The partnership produces content for the Happiness Hangout Quick Tips Video Series available on YouTube.
• Pet for VetsminorOthersPet 'n Shape is proud to support Pet for Vets, a non-profit organization dedicated to connecting America's military veterans with rescue dogs to serve as loyal and loving companions. Support is provided through donations of treats and chews.
• ShopifycoreTechnology or IntegrationShopify powers Pet 'n Shape's online store. The e-commerce platform handles payment processing, order management, and store operations.
• RechargecoreTechnology or IntegrationRecharge provides the subscription infrastructure for Pet 'n Shape's Subscribe & Save program, enabling automatic recurring orders with customizable delivery frequencies.
• Westminster Pet ProductscoreOthersPet 'n Shape operates as a premium dog treat provider under the Westminster Pet Products family of brands.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Old Mother Hubbard: Old Mother Hubbard (Wellness) is a heritage natural dog treat brand known for biscuits, jerky, and chews. Comparable natural-ingredient positioning, long operating history, and overlapping treat-type assortment.
• Wellness Pet Food: Wellness (WellPet) is a leading natural pet food and treat brand offering jerky, training treats, and chew products for dogs. Overlaps directly with Pet 'n Shape's natural, no-artificial-additives positioning and target dog-owner segment.
• Stella & Chewy's: Stella & Chewy's produces premium raw and freeze-dried natural dog food and treats. Highly comparable premium natural positioning, similar DTC-heavy distribution, and overlapping protein-centric treat portfolio.
• Vital Essentials: Vital Essentials is a premium freeze-dried and raw natural pet treat brand focused on single-protein, limited-ingredient offerings. Closely matches Pet 'n Shape's natural, multi-protein jerky and chew lineup and clean-label messaging.
• Zuke's: Zuke's specializes in natural training treats and mini treats for dogs, sold in similar price points and packaged for the active pet parent. Strong functional overlap with Pet 'n Shape's training and small-dog treat categories.
• Natural Balance: Natural Balance offers limited-ingredient and premium natural pet food and treats. Comparable target consumer (premium dog owner), clean-label claims, and multi-protein product strategy.
• Orijen: Orijen (Champion Petfoods) is a globally distributed premium natural pet food brand. Comparable premium natural positioning and high protein/whole-prey ingredient philosophy.
• K9 Natural: K9 Natural is a New Zealand–based premium natural pet food and treat brand with a strong DTC and subscription presence. Closely matches Pet 'n Shape's premium positioning, natural-ingredient focus, and subscription-based revenue motion.
• Earth Animal: Earth Animal (formerly Dr. Bob Goldstein's) markets natural, sustainably sourced dog treats and chews. Overlapping natural-ingredient, long-shelf-life treat portfolio and similar premium pet parent customer.

Broad incumbents

• Blue Buffalo: Blue Buffalo (Nestlé Purina) is a mass-market premium natural pet food and treat brand with far broader distribution, marketing budget, and product breadth. A larger incumbent benchmark for the same target consumer rather than a direct niche competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UChR8gbi9Gri6qZv7xAohRww
• Facebookfacebook.com/petnshape
• Instagraminstagram.com/petnshape
• Pinterestpinterest.com/petnshape
• Xx.com/petnshape

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet 'n Shape